What if you could feel just as confident about your pet’s food as you do about the meals you choose for yourself?
With store shelves crowded with products promising “natural” ingredients, better digestion, or shinier coats, picking the right food can feel overwhelming. The 2025 ADM Pet Insights Report confirms that pet parents are looking past flashy front-label claims and becoming far more discerning about what lies beneath. Clearer, more complete ingredient information is fast becoming the new standard for premium pet nutrition.
“True transparency goes beyond printing a list of ingredients,” explains Romy Sia, Managing Director of Bow & Wow Philippines. “Pet parents want to know where those ingredients come from, how they are sourced, and what standards guide the process. The more you understand, the better you can choose food that fits your pet’s needs and your own values.”
What Real Transparency Looks Like
For Open Farm founders Jacqueline Prehogan and Isaac Langleben, this mission began after welcoming their rescue pugs, Maddie and Bella. Frustrated by the lack of pet food that matched their standards for nutrition, animal welfare, sustainability, and openness, they built Open Farm around three non-negotiable pillars: premium nutrition, ethical animal welfare, and environmental responsibility.
These values shape every choice the brand makes from ingredient selection to sourcing and final production.
Available at all Bow & Wow branches and the official Bow & Wow Online Store, Open Farm recipes always start with ethically sourced meat as the first ingredient, paired with non-GMO fruits and vegetables, naturally occurring prebiotic fiber, and nutrient-dense superfoods. Proteins meet strict welfare and sustainability benchmarks: pasture-raised New Zealand lamb, crate-free pork, pasture-raised beef, and responsibly harvested wild-caught fish.
Open Farm goes even further with full traceability, putting proof directly in your hands. Enter the lot code printed on every bag into Open Farm’s transparency platform, and you’ll see exactly where that specific batch’s ingredients originated. You can follow the journey from farm to bowl, and verify that every step lives up to the brand’s promises.
“Pet nutrition is no longer just about nutritional analysis,” Sia adds. “You care just as much about how ingredients are grown, how animals are treated, and how the brand impacts the planet. That full picture is what builds real trust.
Making Confident Choices Easier
For Bow & Wow, this focus on transparency is part of a larger promise: to help you make informed decisions you can feel good about. As the pet care market grows, Bow & Wow curates its partner brands with strict criteria—prioritizing ingredient quality, ethical sourcing, nutritional rigor, and honest communication. By bringing on board purpose-driven brands like Open Farm, Bow & Wow brings you better options and clearer information.
Transparency also shapes how Bow & Wow serves you. Instead of pushing the priciest products, trained Pet Care Advisors take time to learn your pet’s unique needs, then walk you through formulations, sourcing, and production standards—so you choose with certainty, not guesswork.
“No two pets are exactly alike, so labels and marketing claims only tell part of the story,” Sia notes. “We’re here to help you ask the right questions and find food that truly fits your companion.”
Want to try before you commit? Visit any Bow & Wow store for free samples of Open Farm’s Wild-Caught Salmon and Homestead Turkey & Chicken Grain-Free Kibble. You can also explore the full Open Farm collection online to find the perfect match for your pet.
Redefining “Premium” Pet Nutrition
“Premium” no longer means high price or fancy packaging. Today, it means knowing the full story behind your pet’s bowl: where ingredients come from, how animals are cared for, and what standards guide every step.
For Open Farm, that means traceable ingredients and unwavering ethics. For Bow & Wow, that means making those exceptional options—and the full story behind them—accessible to every pet parent. For you, it means complete confidence in every meal you serve the companion you love.
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