Made It Through Mum

Homegrown snack giant Rebisco is spreading the anniversary joy to its grassroots business partners. As part of its 55 th year celebration, Rebisco awarded 55 lucky sari-sari store owners with store makeover and products for each. The winners were selected among hundreds of small business proprietors who shared their stories detailing how the snack food giant has made an impact on their lives and businesses. According to Rebisco President Jonathan C. Ng, the project was borne out of a simple yet poignant motivation: to express gratitude. “ Sari-sari stores are crucial to our business model,” he said. “These entrepreneurs are our loyal and hardworking community partners who help nourish Rebisco’s continued growth and success. This project is one of many ways we want to give back, by empowering them and their businesses.” Shining the spotlight Of the 55 winners, three were featured in an online video recently released by Rebisco. Ester Recinto , a 66-year-old sari-...

Legacy snack maker is bringing Filipino delights to a global market There’s nothing like food to make you feel at home. For millions of Filipinos living or working all across the globe, a familiar flavor or a well-loved taste can instantly bring back fond memories and rekindle that warm, fuzzy feeling of comfort. While most Filipino dishes can be recreated in any kitchen, some Pinoy staples require a bit more effort to find. This is where Rebisco comes in. The snack food giant has been doubling down on its international business, ‘invading’ key markets armed with delightful sweets and treats. “Wherever there are Filipinos, we have a market for Rebisco products because our snacks represent a piece of home,” Rebisco President Jonathan C. Ng said. “At the same time, the shared love for food is a universal language that transcends boundaries, languages and cultures. While we bring our diverse portfolio of products to a wider market, we also want to put the...

One of the most iconic fixtures in a Filipino home is the Rebisco Assorted Biscuits Tin Can — that multi-colored can of snacks that generations have always loved. Through the years, Rebisco products have become a part of Filipino tradition — a pasalubong lovingly carried to waiting family members in many homecomings; a favorite merienda fare; a much-loved snack passed around during family gatherings, big and small. A silent witness to the evolution of Filipino lifestyles, Rebisco Assorted Biscuits continues to be a Pinoy favorite, standing the test of time. As Rebisco celebrates its 55th year anniversary, the brand collaborated with 4 local artists to create artworks specifical for the launch of the new Special Edition Designer Cans. L-R: Noric Ng, Rebisco Vice-President of Operations; Lady Luzano-Cruz, Category Manager; Roel Obemio, Artist; Migs Villanueva, Artist; Heart Evangelista, Host and Rebisco Ambassador; Lulu dela Peña, Marketing Communications Head; Chico Garcia, Host;...