Made It Through Mum

BTS is back in the spotlight — and with that, BorahaEast 2.0 returns, bringing a full, vibrant purple celebration to all SM Malls across the East. Attention, Filo ARMY! A purple-themed celebration is sweeping through SM Supermalls in the East as BorahaEast 2.0 makes its highly anticipated comeback, promising an even bigger, more thrilling season than before. Fueled by excitement over BTS’ latest album Arirang and their ongoing sold-out world tour, this initiative unites ARMY members from all over the Philippines to celebrate music, friendship, creativity, and the unforgettable bond shared within the fandom.  SM Malls in the East celebrate BorahaEast 2.0 ARMY Fan Festival on June 13 to July 9 In partnership with ARMYs of the East PH, this campaign transforms seven SM locations into purple-filled hubs where fans can connect, celebrate, and build lasting memories: - SM Center Angono - SM Center Antipolo Downtown - SM City East Ortigas - SM City Marikina - SM City Masinag - SM City San...

Excitement was off the charts as ARMYs gathered in full force across SM malls to celebrate one of the year’s most anticipated K-pop comebacks. At SM City Valenzuela, a lively listening party filled the air with energy as fans came together to enjoy BTS’ music. With synchronized chants and spontaneous sing-alongs, every track became a shared experience – proving that BTS celebrations are best enjoyed with fellow ARMYs. Over at SM City Grand Central, the fun continued with a vibrant fan meet. ARMYs bonded over their love for the group through activities, games, and unforgettable moments. It was more than just an event; it was a heartfelt gathering of a community that spans the globe. This buzz builds toward the BTS WORLD TOUR Arirang, which fans can watch on the big screen at SM Cinema locations in SM City Grand Central and SM City Valenzuela on April 11, 12, and 18. Look out for more events at your favorite SM malls – Grand Central, Valenzuela, and Sangandaan – the home of everyday cele...