Your Ultimate Summer Playground: SM Bulacan Malls' "Gala To The Max" Fun

Get in the game at SM City Marilao's 'Summer Play' hangout spots for a total Gala To The Max experience.

SM Supermalls is turning up the heat this summer, transforming SM City Marilao, SM City Baliwag, and SM Center Pulilan into vibrant, activity-filled destinations! Get ready for engaging activities, eye-catching installations, and refreshing comfort, all designed for your ultimate "Gala To The Max" getaway.

Introducing "Summer Play," the SM Bulacan malls invite shoppers to step into dynamic, sports-themed spaces that spark movement and creativity. These zones are perfect for discovering new experiences, unwinding, and capturing memorable moments with loved ones.

Indoor fun hits different this summer at SM Center Pulilan.

An unforgettable summer escape awaits at SM City Baliwag.

"Summer Play" goes beyond mere attraction; it's crafted to foster family bonding and provide spontaneous hangout spots for friends. It truly demonstrates how even a short mall visit can evolve into an extraordinary "Gala To The Max" adventure.  

SM City Marilao levels up the season with sports-themed spaces made for play.

SM City Baliwag brings the ultimate Gala To The Max energy this summer with vibrant installations for everyone.

Make summer more fun with squad and Gala To The Max at SM Center Pulilan.

Whether you're looking for sun-drenched photo opportunities outside or cool, refreshing play areas indoors, SM City Marilao, SM City Baliwag, and SM Center Pulilan offer the best of both worlds.

With their engaging environments and lively atmosphere, SM Bulacan malls continue to be the premier destination for fun, connection, and unforgettable "Gala To The Max" experiences.

A Vibrant Easter Celebration Across SM Supermalls in Bulacan

SM City Marilao hosts an Easter to remember with kids and their families.  

Families and shoppers gathered at SM City Marilao, SM City Baliwag, and SM Center Pulilan for a colorful, creative, and joyous Easter celebration. 

Kids make Easter more fun at SM Center Pulilan.  

Adorable costumes took center stage at the Easter celebration in SM City Baliwag.   

Kids and their crew spent a colorful Easter at SM City Baliwag.   

A highlight of the festivities was the Art Lab, where children engaged in delightful coloring activities. Each child proudly took home a vibrant creation, serving as a cherished memento of their happy Easter experience. 

SM City Baliwag brings Art Lab, which featured coloring activities made especially for kids on Easter.     

Easter comes alive at SM City Marilao with a fun costume contest for kids.    

Kids created memorable Easter moments at SM Center Pulilan.

The excitement continued with the Easter Costume Contest, which showcased a spectacular array of fun and imaginative outfits. Kids adorned in charming bunny costumes and festive spring-themed ensembles brought smiles to everyone's faces, significantly enhancing the celebratory atmosphere. 

Kids in their colorful costumes join the Easter parade at SM Center Pulilan.  

Kids bring home their colorful pieces made at the Lab Art activity during Easter in SM City Marilao.       

Through these engaging activities, the SM malls in Marilao, Baliwag, and Pulilan—true homes of everyday celebrations—provided families with memorable moments, making Easter a truly enjoyable and special occasion for all.

Skip High Fuel Prices: Charge Your EV This Holy Week at Your Nearest SM Supermall

SM City Baliwag's EV Charging Station helps empower communities by supporting cleaner mobility and making sustainable transport more 

As the Holy Week travel season approaches and fuel prices remain on an upward trend, electric vehicle (EV) drivers across the Philippines can turn to their trusted SM Supermalls as a convenient charging stop along their journeys.

SM Cares, the corporate social responsibility arm of SM Supermalls, confirms that there are over 160 EV charging stations available at various locations nationwide—including SM City Baliwag and SM City Marilao. This setup allows motorists to recharge their vehicles while making the most of the mall experience, with access to a wide range of shopping, dining, and leisure options.

Part of the SM Green Movement, the EV Charging Station in SM City Marilao supports sustainable journeys by enabling cleaner transportation choices for a greener future.

The expansion of EV charging infrastructure across SM Supermalls is part of the company’s ongoing commitment to supporting sustainable mobility for Filipino drivers. With fuel prices constantly fluctuating, EVs are becoming an increasingly practical choice for those seeking efficient and eco-friendly transportation.

Beyond the convenience of powering up, SM malls turn charging time into an opportunity for relaxation or productivity. Drivers can enjoy a family meal, shop for essentials, or simply take a well-deserved break during long trips—all while their vehicles are being charged.

This initiative is also part of the broader SM Green Movement. By integrating accessible charging facilities into familiar community spaces, SM Supermalls is making sustainable travel more practical, approachable, and accessible for both daily commutes and holiday road trips. 

EV Charging Station at SM City Baliwag supports motorists during peak travel periods such as Holy Week, providing smoother, worry-free journeys. 

With EV Charging Stations at select SM malls, including SM City Marilao and SM City Baliwag, customers can charge their vehicles while dining, shopping, and enjoying the mall-making every stop hassle free.

This Holy Week, travelers are encouraged to include SM Supermalls in their route planning. It’s the perfect way to charge up and enjoy everything the malls have to offer at the same time.

For EV drivers hitting the road this season, the advice is straightforward: plan your mall visit, charge up on the go, and choose SM for a greener, more sustainable journey. 

A Festive Graduation Feast Made Affordable with SM Hypermarket Baliwag

Graduation is a time for celebration, and for many Filipino families, this means gathering together for a hearty meal. This season, SM Hypermarket Baliwag makes it easy to plan a memorable graduation feast without exceeding your budget. 

The spread can be highlighted by a flavorful roasted chicken, paired with beef caldereta—a rich, comforting favorite perfect for any special occasion. No Filipino celebration feels complete without crowd-pleasing classics like juicy pork barbecue, crispy lumpiang Shanghai, and Pinoy-style spaghetti. These dishes evoke cherished memories and add a special touch to the gathering. 

To finish the meal on a sweet note, smooth and creamy leche flan is the ideal dessert. Complement everything with delightful sparkling juice for a festive feel that all ages can enjoy.

Whether hosting a small intimate group or a large gathering, throwing a graduation feast doesn’t have to be costly. With smart selections from SM Hypermarket Baliwag, families can celebrate this important milestone with a delicious spread and create lasting memories.

SM Supermalls Celebrates Women’s Month with Wellness, Beauty, and Exclusive Deals

This March, SM Malls in Marilao, Baliwag, and Pulilan honor women from all walks of life. In celebration of Women's Month, special deals and engaging experiences are offered to help women nourish their minds, bodies, and souls.

Self-Care

Holistic self-care takes center stage, encouraging women to prioritize their complete health. From skincare routines to relaxing techniques and inspiring self-care practices, SM's wellness stations and beauty zones provide opportunities to boost confidence, self-esteem, and empowerment.

• Pampering spa treatments. After an exciting Zumba class or a mindfulness exercise, women can relax with a peaceful body massage at Gwiyomi Gluta Spa, Wat Pho Thai Massage, and SKS Massage at SM Center Pulilan.

• Advanced beauty treatments. Rejuvenating experiences are provided by Royal Aesthetics' Sakura Drip treatment at SM City Baliwag and AesthetiQ's Pico Laser at SM City Marilao. Special discounts are also available on health and beauty services.

• Relaxation and nails. For a genuinely soothing experience, professional therapists provide a variety of nail care services at Nails.Glow Essence in SM City Marilao and AiNails and Body Talk at SM Center Pulilan.

• Enhancements to the skin. Professional beauty enhancement treatments are available at Dermcare in SM City Baliwag and Dermstrata at SM City Marilao for people looking for glowing skin.

The Pleasure of Exercise

Exercise enhances mental health in addition to physical fitness, and it's right at Anytime Fitness in SM City Baliwag. With its top-notch amenities and state-of-the-art facilities, Anytime Fitness provides a variety of cardio and strength training equipment as well as fitness classes. Members may also avail themselves of fitness consultation with coaches, as well as selected wellness programs.

Retail Therapy

Huge discounts on a selection of products and services designed specifically for women are available during the Women's Wednesday Sale on March 11, 18, and 25, and at the Women’s Wellness Sale, which runs until March 31 at SM Supermalls in Bulacan. 

As a true home of everyday celebrations, SM Supermalls in Marilao, Baliwag, and Pulilan advocate for health, joy, and self-care, encouraging women to put their health first both during and after the season.

Swoon-Worthy Eats for Valentine’s Day at SM

This Valentine’s Day, show your love the tastiest way you can—through food. SM malls in Marilao, Baliwag, and Pulilan have pulled together a bunch of Cupid-approved treats, from limited-edition cakes to meals made for two. Whether you’re planning a date or just want to spoil your favorite people, these picks are ready to make your day a little sweeter.

V-Day Treats

Nothing says “I care” quite like a handful of pastries from Brownies Unlimited, Goldilocks, and Dunkin. They’re not just a cute treat—they’re a simple way to make someone smile. Grab a box for your partner, your friends, or family, and share the love, one bite at a time.

Heart-Shaped Cakes 

Go big on sweetness this year with a limited-edition Valentine’s Day cake from Mary Grace and Red Ribbon. It’s rich, festive, and almost too pretty to eat. Perfect for making your celebration feel extra special.         

Wines and Chocolates 

Set hearts ablaze with the perfect chocolate gift from SM Snack Exchange at the SM Store, and find great wine bottles at every price and for every preference at SM Market.         

Better Two-gether Combo 

Spread love with the Valentine’s Day Just for Two promo of Max’s Restaurant consists of 2 Chicken Combo Meals of your choice that come with a drink or soup. Remember, a happy tummy makes a happy heart. 

As the home of everyday celebrations, SM makes Valentine’s Day extra special. Visit SM City Marilao, SM City Baliwag, and SM Center Pulilan, and celebrate with great food, great company, and unforgettable sweet moments.

Sip, Style, Repeat: AquaFlask Opens in SM City Marilao & SM City Baliwag

AquaFlask, your favorite insulated bottle brand, opens at SM malls in Marilao and Baliwag. The new store showcases the brand’s full collection of tumblers, bottles, and lifestyle accessories designed to keep beverages cold for 24 hours and hot for 12. 

AquaFlask’s newly opened branches are designed for a hands-on shopping experience—customers can compare different bottle sizes, test features, and explore new trendy and limited-edition colors. Shoppers can also find stickers, beads, and charms to personalize their purchases. 

Whether you’re a fitness enthusiast, a traveler, or a student looking for a stylish tumbler, AquaFlask’s newest store has something for you. Drop by and experience hydration in style only at their branches in SM City Marilao and SM City Baliwag.

STAY IN SHAPE WITH ANYTIME FITNESS AT SM CITY BALIWAG

Gym buff or not, the journey towards wellness is just a few steps away as Anytime Fitness finally opens its doors at SM City Baliwag, South Wing.

Popularly known for its top-notch amenities and state-of-the-art facilities, Anytime Fitness provides 24-hour access to its gyms, with a variety of cardio and strength training equipment.

   

Likewise, Anytime Fitness comes with highly competitive offerings that include group classes such as zumba, yoga, and boxing. Members may also avail themselves of fitness consultation with coaches, as well as selected wellness programs.

Experience the ultimate convenience while staying in shape, as Anytime Fitness features private restrooms and showers, free Wi-Fi, convenient parking, and private lockers, among others.

Turn your fitness resolution into a reality! Book your first session today at Anytime Fitness in SM City Baliwag. For inquiries, reach them through 0917 503 3003 or visit https://www.facebook.com/smbaliwag for updates.

Quick Bites, Conti's Delights at SM Bulacan Malls

An OG has arrived at SM Bulacan malls, and we’re totally here for it. Presenting the Conti’s Take Out Nooks, now serving freshly baked cakes and awesome goodies at SM City Baliwag and SM Center Pulilan.

Shoppers may now conveniently take-home breads, pies, pastries, cookies, frozen ready-to-eat dishes, and, of course, iconic cakes as Conti’s Take Out Nooks finally open at the ground level of SM City Baliwag and SM Center Pulilan.

Whether it’s a celebration, a gift, or just a little ‘pick-me-up’ kind of moment, know that Conti’s is just a few steps away to sweeten the day.  For food alerts and promos, check out https://www.facebook.com/smbaliwag and
https://www.facebook.com/smcenterpulilan.

Where To Eat Next in SM City Baliwag?

Attention foodies! This one’s for you. Come and check out SM City Baliwag’s exciting food tenants that are certainly worth a try on your next visit.

BUFFALO’S WINGS N’ THINGS

Bring your team and get ready for a tasty battle at Buffalo Wings N’ Things in SM City Baliwag. The ultimate feast comes in different flavors, as BWNT offers food selections tailored for any kind of circle. Make it smooth with Champion Buffalo Wings tossed in your favorite flavors, or go for Boneless Chicken available in solo, double, and sampler. They also serve sandwiches, burgers, and nachos, as well as pasta and quesadillas.      

LLAO LLAO

Chill into the holidays with Ilao Ilao, uniquely crafted for anyone who loves frozen yogurt. Breeze into the moment with every cup offered with exceptional toppings, including nutritious fruits and flavorful sauces. 

Enjoy convenient snacking at SM City Baliwag. Stay in the loop, as the mall will unveil some of the best store concepts in the coming days. Follow https://www.facebook.com/smbaliwag.