Top Factors Affecting Asian E-commerce
As Asia’s e-commerce sector grows and diversifies along with the region’s respective economies, e-tailers have to continually adapt their ongoing operations in order to cater to the needs and preferences of an increasingly discerning market. In order to discover some of the key challenges, priorities and opportunities currently developing in the various online retailing sectors, Worldwide Business Research (WBR) approached Chief Marketing Officers, Head of Digital, Head of Online Marketing and Founders of the top online retailers in Asia. What followed is a concise round-up of the top factors affecting e-commerce in Asia today, as told by these expert survey respondents. The results of the survey can be found on www.etailasia.com . The research covers critical topics like Omni-Channel Marketing, M-Commerce, Customer Engagement and Loyalty, Social Media Marketing, Expansion to emerging markets, Logistics, Payments, Customer experience, Personalization and how to move away...