A Decade of Innovation: LG InstaView™ Refrigerator Surpasses 5.3 Million Global Sales

Ten years after debut, LG’s iconic “Knock Twice, See Inside” fridge continues to redefine kitchen experiences worldwide

Ten years after its debut, the LG InstaView™ refrigerator has reached an extraordinary milestone, surpassing 5.3 million units in cumulative global sales since hitting the market in 2016.

Trusted by Consumers Worldwide 

That total equals roughly one unit sold every minute over the past decade. North America remains its strongest market, accounting for around 30 percent of sales. It is also a favorite in Europe where shoppers prioritize energy efficiency and sustainability, while demand continues to grow steadily across Asia and Latin America.

An Innovation That Redefined the Category

The InstaView™ changed how people use their refrigerators: simply knock twice on the glass panel to illuminate the interior without opening the door. This clever design helps reduce cold air loss, boosting efficiency. Its impact has been recognized globally, earning dozens of prestigious design and innovation awards from Red Dot, iF, IDEA, and CES. 

From Function to Everyday Enjoyment

Customer reviews reveal a clear shift in how users value the product. Early praise focused on the practical benefits of the feature, while recent feedback highlights the appliance’s refined design and the elevated lifestyle experience it brings to daily kitchen routines.

“For ten years, LG InstaView has stood as proof of our appliance leadership and deep insight into how people live,” said Baek Seung-tae, President of LG Home Appliance Solution Company. “This milestone proves we created far more than a single feature—we built a better kitchen experience. Moving forward, we will keep leading with customer-centric innovations powered by AI and advanced refrigeration technologies.”