BARBIE PHILIPPINES LAUNCHED #CreateYourOwnStoryWithBarbie, A NEW LOCAL CAMPAIGN TO REMIND PARENTS HOW THE BRAND HELPS INSPIRE YOUNG GIRLS’ IMAGINATIONS
Have you ever bought your little one a toy only to watch them play with the packaging for hours instead? With a little imagination, children can turn the simplest of objects into toys worthy of hours of attention. The opportunity to play freely encourages healthy development. Many studies indicate that parents in Asia see imaginative play as distracting from their child’s development, with some even considering play as harmful to learning. Adults may respond negatively to play because they define it as simply having fun and, therefore, as a waste of time. But though play can be fun, it contributes to the best kind of learning. No other doll has sparked as much conversation as Barbie. This opportunity paved the way for Richprime Global Inc . to launch a local key message, Create Your Own Story with Barbie®, for its fashion doll brand as part of its broader initiative to empower and inspire the limitless potential in every kid. This further communic...