SM Malls in the East Light Up Purple Once More for BorahaEast 2.0

BTS is back in the spotlight — and with that, BorahaEast 2.0 returns, bringing a full, vibrant purple celebration to all SM Malls across the East.

Attention, Filo ARMY! A purple-themed celebration is sweeping through SM Supermalls in the East as BorahaEast 2.0 makes its highly anticipated comeback, promising an even bigger, more thrilling season than before.

Fueled by excitement over BTS’ latest album Arirang and their ongoing sold-out world tour, this initiative unites ARMY members from all over the Philippines to celebrate music, friendship, creativity, and the unforgettable bond shared within the fandom. 

SM Malls in the East celebrate BorahaEast 2.0 ARMY Fan Festival on June 13 to July 9

In partnership with ARMYs of the East PH, this campaign transforms seven SM locations into purple-filled hubs where fans can connect, celebrate, and build lasting memories:

- SM Center Angono

- SM Center Antipolo Downtown

- SM City East Ortigas

- SM City Marikina

- SM City Masinag

- SM City San Mateo

- SM City Taytay

From June 13 to July 9, attendees can look forward to a packed lineup of activities across all venues. Highlights include the iconic purple illumination that turns participating malls into glowing landmarks, cup sleeve events where fans can bond over shared love for BTS, and pop-up markets stocked with official merchandise and unique fan-made collectibles. 

Energetic fan chants are always fun with hundreds of co-ARMYs cheering together

Running while fangirling to BTS is always a good idea

Groove with co-ARMYs to BTS hits at ARMY fan gatherings

Combining fitness and fandom, the Purple Run proves that enjoying BTS’ music while on the move is always a great idea.

These gatherings serve as the perfect space for everything from deep discussions about favorite members and shared concert stories to exchanging fan-made freebies and making new friends. For those who love to move, Random Play Dance sessions let fans dance their hearts out to BTS’ discography. The celebration culminates in July with the Neon Purple Run — a vibrant finale where runners and fans alike take to the streets in purple, creating unforgettable memories with every step. 

Tag along your ARMY bestie and create lasting fangirl memories

Join ARMY games and win fun prizes at fan gatherings

Fan gatherings also feature fun ARMY-themed games, where attendees can win exciting prizes and take home special souvenirs. 

Join ARMY games and win fun prizes at fan gatherings

BTS merch—official or fanmade in all forms—available for collection at the Pop-up Market in select SM malls and dates.

So put on your best purple outfit, grab your light stick, and get ready to celebrate BTS Festa in the most spectacular way possible at BorahaEast 2.0. 

To ensure you don’t miss a single purple moment, follow the official social media pages of all seven participating SM Malls in the East. Stay updated on schedules, surprise announcements, and exclusive offers — then head to your favorite malls, celebrate to the fullest, and make memories that will last a lifetime with your fellow ARMY. 

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Glow Up Your Everyday with Exclusive Deals on Samsung Galaxy Flagship Devices

Unlock Your Full Potential: Special Offers on Galaxy S25 & S26 Series, Galaxy Z Fold7, and Galaxy Z Flip7 

We have all been there—waiting for the perfect moment to launch a new project, set off on a dream trip, or finally commit to that side hustle. Consider this the sign you have been waiting for. Samsung is rolling out exclusive deals across its flagship lineup, including the Galaxy S25 and S26 Series, Galaxy Z Fold7, and Galaxy Z Flip7. Each device is engineered to power your prime era—helping you become a more inspired version of yourself, with intuitive Galaxy AI as the driving force that pushes you to achieve more. 

Life may not get less busy, but you can get better at managing it. This year, the idea of the “Leveled Up You” is all about finding a better rhythm. Instead of feeling overwhelmed by an ever-growing to-do list, you can use the right technology to stay a step ahead. You can pursue your career goals confidently, while still making time for travel and the small joys that make life exciting.

Upgrade How You Work and Achieve

For students and professionals who want to redefine productivity, the Galaxy S26 Series—including the Galaxy S26, S26+, and S26 Ultra—and the Galaxy S25 Series—featuring the Galaxy S25, S25+, S25 Ultra, and the versatile Galaxy S25 FE—are your keys to getting things done faster. Imagine sitting through a lecture or a long meeting and never worrying about missing details or dealing with messy notes.

Powered by Galaxy AI, Note Assist automatically organizes your handwritten notes and creates clear, concise summaries. Transcript Assist works quietly in the background, converting audio recordings into perfectly structured text. When inspiration strikes, have a natural conversation with Gemini Live to brainstorm your next big idea. Now Nudge keeps track of your schedule and offers helpful reminders before you even check your calendar. Even your simplest questions get instant answers with Circle to Search, which lets you identify anything displayed on your screen without interrupting your flow. 

Live Your Best Life, Powered by Galaxy AI

Innovation extends far beyond the workplace. For creators and explorers, the Galaxy Z Fold7 and Galaxy Z Flip7 redefine what it means to capture and enjoy a life well-lived. The Galaxy Z Fold7 transforms from a sleek, pocketable device into an expansive, tablet-sized canvas, letting you multitask effortlessly—for example, editing a travel vlog while checking flight updates and messaging friends at the same time. Meanwhile, the Galaxy Z Flip7 is an ultra-compact, hands-free companion with a large, functional cover screen, so you can capture perfect moments without even unfolding the phone.

The “Leveled Up You” does not just take photos—you create cinematic stories. With Nightography Video, dimly lit dinners or evening adventures turn into vivid, high-quality memories. If a shot isn’t quite perfect, Photo Assist lets you refine the image—moving subjects or filling in backgrounds—with just a tap. Additionally, the industry-first Privacy Display on the Galaxy S26 Ultra ensures your creative work and personal data stay private and for your eyes only. 

With a Galaxy device in your hands, goals that once seemed distant suddenly feel within reach. You have been waiting for a chance to change how you work, play, and create—and now that moment is here. The era of the “Leveled Up You” has officially begun, and your new favorite device is ready to lead the way. This is exactly the sign you needed.

Upgrading your lifestyle has never been easier. Take advantage of these exclusive promotions available across all flagship devices—from the advanced Galaxy S25 and S26 Series to the stylish, portable Galaxy Z Series. These limited-time offers put the world’s most powerful technology right within your grasp. 

Exclusive Promotions & Deals 

- Galaxy S25 Series: Get up to 47% off with the S25 Family Trade-In program.

- Galaxy S25 FE: Enjoy a free double storage upgrade, plus additional discounts worth up to ₱16,000 off.

- Galaxy Z Fold7 & Z Flip7: Save up to ₱6,000 off at Samsung Authorized Stores; or get up to 46% off the Galaxy Z Fold7 via the Family Trade-In option.

- Credit Card Offers: Cardholders can avail of up to 12% off and 0% installment plans for up to 24 months, available through participating channels until June 30, 2026.

For full terms and details, please visit samsung.com.ph or the Samsung Philippines Newsroom.

DTI Fair Trade Permit No. FTEB-252729 Series of 2026

DTI Fair Trade Permit No. FTEB-254449 Series of 2026

Back-to-School Shopping? Here’s Why Anko Is Your Go-To Destination for Kids’ School Essentials

It’s that time of year again: parents and children are getting ready for another school term. Between long shopping lists, crowded stores, and endless errands, the process can quickly become overwhelming — even for the most organized families. While many have their usual go-to stores, an increasing number are adding a new, unexpected favorite to their back-to-school routine.

Anko, widely recognized for quality, stylish, and budget-friendly home and lifestyle products, has established itself as a trusted source for school-ready items. From charming notebooks and organizers to sturdy lunch gear and study space upgrades, this Australian brand offers a curated selection designed to make the start of the school year smoother, easier, and more enjoyable for every family.

A Smarter Way to Complete Your School Supply List

Beyond basic essentials, the beginning of the school year is also about building routines and creating environments that keep children motivated all year long. At Anko, even the simplest supplies feature playful, stylish touches that turn daily studying from a routine task into a creative experience.

This is also the perfect opportunity to refresh your home study area. Desk organizers and pegboards instantly transform any study nook into a neat, functional space that helps students focus and keeps clutter at bay.

Best of all, Anko carries a vast range of high-quality, affordable items — many priced below ₱100. This includes erasers, pencil cases, sharpeners, sticky notes, and much more. 

Cable organizer (₱490), Cable management box (₱490), Magnetic whiteboard (₱290), Desktop pegboard set (₱1,400) & assortment of stationery ranging from erasers, sharpeners, correction tape and more, starting from ₱20 — Anko

Mealtime essentials are just as important as what goes inside a backpack. Durable lunch boxes and drink bottles are must-haves for parents seeking reliable options that can withstand daily use, while featuring fun designs that make children excited to bring them to school. 

Ceramic coffee cup (₱450), Blue and pink flared bottles (₱180), Dual function drink bottle (₱520), etc., and Space cold rack (₱350), Blue stripe lunch box (₱520), Dinosaur and strawberry bottle and lunchbox sets (₱560), and etc.

Silicone bento lunchbox (₱ 550), Croissant notebook (₱ 220) & Dual function drink bottle (₱ 520) — Courtesy of Anko

When shopping for school items, it helps to choose products within your budget that your children will love. After all, the best value supplies are the ones students are eager to use every day. Anko’s stationery line offers everyday essentials ranging from just ₱20 to ₱100. Whether you are preparing for the new term or restocking mid-year, you can fully equip your kids without straining your budget.

Get Ready for Back-to-School Season

To make shopping even more exciting, Anko will host a free Bento Box Workshop on June 6 at its Ayala Malls Feliz branch. Families are invited to join and learn how to prepare fun, school-friendly meals that children will look forward to eating.

Parents and students interested in attending can register for free via the Anko Club app (anko.com/anko-club) or by following @anko_philippines on Instagram and Facebook. Membership unlocks exclusive activities, workshops, and special perks, including seasonal in-store events throughout the year.

When back-to-school shopping is easy and enjoyable, the school year gets off to a bright start right from day one.

Experience the Best of Ube at SM

Ube lovers can enjoy an exciting range of purple yam-inspired specialties as SM City Marilao, SM City Baliwag, and SM Center Pulilan bring together delicious ube offerings from participating stores:

Conti’s Bakeshop Ube Custard Cake 

A moist layer of rich ube cake paired with smooth, creamy custard – made especially for fans of this beloved flavor.

Pan de Manila Ube Pandesal

Fluffy golden rolls filled with velvety ube spread, perfect as a sweet treat to share with family and friends.

Goldilocks Ube Dream Cake

Soft, flavorful ube cake topped with light frosting and classic macapuno. This iconic dessert delivers an unforgettably rich and satisfying taste.

Caramia Classic Ube Cake 

A fresh take on a timeless favorite, featuring a luxuriously smooth texture and perfectly balanced, well-rounded flavor.

Gerry’s Grill Ube Macapuno

Beat the heat with this refreshing specialty smoothie, blended with ube, cheese, and macapuno, and crowned with a generous scoop of creamy ube ice cream.

From sweet pastries to refreshing drinks, these creations highlight the deep, nostalgic flavor that has made ube a true favorite. Head to SM City Marilao, SM City Baliwag, or SM Center Pulilan today to taste these wonderful ube delights!

HOPE Earns Top Global and Regional Honors for Its "Generation HOPE" Initiative

HOPE, a trailblazing impact organization and the Philippines’ first Certified B Corp, has garnered international recognition for its Generation HOPE campaign, earning two prestigious industry awards in acknowledgment of its dedication to advancing education across the country. The initiative received the 2026 Global Gold Quill Award for Nonprofit Sector Communication from the International Association of Business Communicators (IABC), as well as the NGO and Charity Award at the 2026 Public Relations and Communications Association Asia-Pacific (PRCA APAC) Awards.

Developed in partnership with the Department of Education (DepEd) and seven founding collaborators, the Generation HOPE campaign was established to address the severe shortage and inadequate state of learning spaces in the Philippines. By turning routine consumer decisions into tangible investments in public school infrastructure, the effort enabled Filipinos to contribute to national development through simple, everyday transactions. 

The campaign’s success stemmed from a broad network of brand partners that embedded social impact into their core products and services. BDO introduced the HOPE Mastercard, donating PHP 5 for every PHP 1,000 spent by cardholders. Grab launched “Grab HOPE Hour,” raising funds through every ride booked and order placed. Retail and lifestyle brands also played a vital role: SM Supermalls contributed PHP 5 from each movie ticket sold under its “HOPE in a Movie” program; Penshoppe released a special line of HOPE-themed apparel; and Sunnies Studios marked its commitment of 10 new classrooms with limited-edition flasks and lens cleaning kits. Adding to these efforts, Carmen’s Best offered “HOPE in a Scoop” and “HOPE in a Pint,” where every ice cream purchase directly supported the cause, while The Aivee Clinic launched an exclusive Aivee x HOPE Travel Tote, with all proceeds going toward the initiative. 

Generation HOPE merchandise merchandise and programs launched in 2025, together with partner brands

Generation HOPE rolled out its full range of merchandise and programs in 2025, alongside its partner brands. That same year, HOPE funded the construction of 25 classrooms nationwide. Since its founding in 2012, the organization has built 167 classrooms in total, directly benefiting more than 53,000 students who previously studied in overcrowded, poorly equipped facilities.

Recent milestones include the official turnover of two fully furnished classrooms funded by Sunnies Studios in Alitagtag, Batangas, and the groundbreaking ceremony for five new classrooms supported by Penshoppe in Paombong, Bulacan. Additional ongoing projects are underway in Albay, Pampanga, and various locations across Negros Occidental and Negros Oriental.

“These awards are a powerful testament to what we can achieve when we work together. We believe everyone has the ability to give HOPE. By teaming up with brands committed to investing in public education, we have demonstrated the true impact of ‘Business for Good.’ Our goal was to make it easy for every Filipino to play a part in building our nation through education—whether by buying a t-shirt, booking a ride, or watching a film. Seeing that vision become a reality in the form of new classrooms for our students is only the beginning of what we can accomplish as one community,” said Nanette Medved-Po, Founder and Chairperson of HOPE.

COMCO Mundo League of Enterprises, an internationally recognized communications agency, serves as the official public relations and communications partner for the Generation HOPE campaign.

For more details, you may access HOPE’s 2025 Impact Report at generationhope.ph/hope-impact. Stay updated by following HOPE on Facebook at facebook.com/generationhope.ph or on Instagram at @generationhope.ph.

Lenovo Launches Global “Maximum David” Campaign Starring David Beckham

New initiative brings Lenovo’s comprehensive AI portfolio to life alongside one of the world’s most iconic figures in sport and culture, launching ahead of the FIFA World Cup 2026™

Lenovo, a global technology leader, today introduced Maximum David, a new international campaign demonstrating how artificial intelligence enhances creativity, performance, and impact—featuring one of the most influential personalities in sports and entertainment. 

Maximum David showcases Lenovo’s complete range of AI-enabled devices, solutions, and services. It illustrates how these technologies empower individuals, teams, and enterprises to discover new possibilities for working, creating, playing, and connecting.

David Beckham’s influence has long transcended the football pitch. As co-owner of Inter Miami CF, entrepreneur, investor, and global cultural icon, he embodies a unique blend of high performance, discipline, creativity, and worldwide appeal. 

Launching one month prior to the FIFA World Cup 2026™, this campaign strengthens Lenovo’s growing presence in global football. Lenovo serves as the Official Technology Partner for both the FIFA World Cup 2026™ and the FIFA Women’s World Cup 2027™. The company is designing and implementing AI-driven solutions to streamline event operations, enrich the fan experience, deliver deeper performance insights to teams and athletes, and create innovative ways for audiences to engage with the sport.

“David’s world mirrors our own: spanning sport, business, technology, creativity, and a shared drive to redefine what is possible,” said Santi Pochat, Vice President of AI Innovation and Brand Strategy at Lenovo. “From the very start, David and his team aligned with our creative vision and showed genuine interest in the technology Lenovo is developing. This campaign merges our expanding role in global football with a partner who truly understands what it means to perform at the highest standard. Together, we are striving to deliver exceptional new experiences for players, fans, creators, and professionals everywhere.” 

The campaign will roll out worldwide through a variety of channels, including video content, digital platforms, social media, retail spaces, and live events. It highlights how Lenovo technology supports Beckham’s diverse endeavors—from sports and business to travel, creative projects, and daily productivity. These personal stories are then linked to the broader impact of AI across consumer lifestyles, small businesses, large enterprises, creative industries, and gaming communities.

As part of this initiative, attendees at the FIFA World Cup 2026™ will have the opportunity to participate in exclusive Lenovo-powered activities. These will include interactive AI experiences featuring David Beckham at locations across the United States and Mexico.

Maximum David reinforces Lenovo’s core mission as a global technology leader: to deliver smarter technology for everyone. Through this campaign, Lenovo demonstrates how its extensive AI ecosystem is applied in human‑centered ways—whether helping an individual manage a busy schedule or powering immersive experiences for the world’s largest sporting events.

“AI is fundamentally changing how we live and work,” Pochat added. “In this campaign, David helps us show the technology behind real ambition, real work, and meaningful human connection.”

Maximum David is now live globally across Lenovo’s digital channels, retail locations, social media platforms, and selected FIFA World Cup 2026™ activations.

Jollibee Launches “Jolly Puzzle Adventures” Kids Meal: First-Ever Phygital Toys with AR Experience

 

Jollibee, the Philippines’ leading fast-food chain, brings families an exciting new mealtime experience with the launch of “Jolly Puzzle Adventures,” its latest Kids Meal offering, available nationwide starting May 1.

“Jolly Puzzle Adventures was designed to make Kids Meals more engaging by combining traditional play with simple, accessible digital interaction,” said Dorothy Ching, Vice President for Marketing at Jollibee Philippines. “We wanted to give children something they can hold, build, and explore, while introducing them to Jollibee and Friends in a whole new way through augmented reality.”

This promotion runs until June 30 and is available through all channels: dine-in, takeout, drive-thru, delivery, and bulk orders. Customers receive one Jolly Puzzle Adventures toy set with every purchase of eligible Kids Meal items, including the Yumburger, Burger Steak, Jolly Spaghetti, 4-piece Chicken Nuggets, or 1-piece Chickenjoy. 

This collection features Jollibee’s first-ever phygital toys—blending physical figurines, accessories, and puzzles with digital features. After assembling their puzzle, kids can scan a QR code with a mobile device to unlock an augmented reality experience that brings Jollibee, Friends, and their adventures to life on screen.

Each set highlights a unique story: Jollibee’s Dino Discovery, Hetty’s Butterfly Chase, Popo’s Speed Race, Yum’s Space Exploration, and Twirlie’s Deep Sea Quest. Every design encourages hands-on play while extending the fun into a digital world that blends imagination and technology.

This launch underscores Jollibee’s commitment to innovating the Kids Meal experience with offerings that are both entertaining and educational. It reinforces the brand’s ability to adapt to new ways of play while staying true to its core promise of bringing joy to every family.

Discover more treats and exclusive updates at www.jollibee.com.ph, or order your favorites at https://order.jollibee.com. Follow Jollibee on social media for more joyful surprises.

3 Smart Summer Style Tips Every Trend-Savvy Girl Is Following

Summer has always served as an unofficial fresh start for personal style — it’s the perfect time to elevate your wardrobe, update your accessories, and take advantage of the season’s best offers. The good news? Looking chic and sticking to a budget don’t have to be mutually exclusive. 

From reimagining what you already own to adopting more mindful buying habits, there are simple, practical ways to maximize both your style and your spending this season. To guide you, fashion content creator Chynna Lim shares three easy, low‑effort rules to help you stay intentional, smart, and effortlessly stylish all summer long.

Photo by Lexi Tsoi 

1. Shop Your Closet First

Chynna’s golden rule is straightforward: before adding anything new to your cart, look inside your own closet first.

“It’s always exciting to rediscover pieces you’ve forgotten about,” Chynna says. More often than not, that feeling of wearing something “new” is already within the items you own.

When you do decide to shop, intention is everything. Chynna recommends following the 24‑hour rule. “Never buy anything on impulse; wait a full day before deciding,” she explains. That short pause is often the difference between a purchase you’ll regret and one that truly earns a place in your daily rotation.

2. Swap, Share, and Style With Friends

This summer, one of the most popular ways to refresh your look is through closet swaps — and it turns a regular hangout into a fun, creative activity. The concept is simple: gather your group of friends, ask everyone to bring clothes and accessories they are willing to lend or trade, and start mixing and matching outfits together.

“The more varied everyone’s personal style is, the more exciting the combinations you can create,” Chynna notes.

3. Shop Smart: Be Intentional and Hunt for Value

When your existing wardrobe and swaps aren’t enough, turn to more thoughtful ways to shop. Thrift stores and pop‑up bazaars are great options for finding unique, affordable items that feel personal and distinct from mass‑produced fashion.

When heading to the mall, Chynna suggests bringing along what she calls “smart shopper friends.” “They’re the ones who keep you focused on what you actually need and aren’t afraid to stop you from buying something you’ll regret later,” she explains.

This mindset applies not only to who you shop with, but also to how you pay. For instance, GCash has partnered with top lifestyle and fashion brands this season to ensure you get the most value out of every peso while updating your wardrobe.

Here are just some of the great deals available exclusively through GCash:

- Charles & Keith: Get ₱600 off when you spend a minimum of ₱6,000

- Nike: Enjoy up to 30% off, plus an extra 10% off for purchases of at least ₱12,000

- Complex: Receive 15% off regular‑priced items and accessories with a ₱5,000 minimum spend

For Chynna, GCash also makes it easier to manage your budget overall. “The platform clearly shows and tracks your expenses, so you naturally become more conscious of where your money goes,” she adds.

Make Every Purchase Worth It

With GCash, you can enjoy a smarter, stress‑free summer filled with great offers and maximum value for every purchase. At the end of the day, great summer style isn’t about how much you spend — it’s about how you choose, combine, and reimagine your pieces. As Chynna advises, the best approach is to stay creative, shop with purpose, and make every item — whether already owned or newly bought — work harder for you. Download the GCash app today to start shopping smarter.

Sun Life Names Bianca Ilibasic Managing Director of Sun Life Global Solutions

Bianca Ilibasic to lead operations in India and the Philippines 

Sun Life has appointed Bianca Ilibasic as Managing Director of its global capability centre, Sun Life Global Solutions (SLGS). She previously served as Vice President and Chief Operations Officer for Sun Life Asia.

In this new role, Bianca will oversee SLGS operations in India and the Philippines, providing strategic direction to cross-functional teams covering Technology, Operations, Analytics, Actuarial, Human Resources, Finance, and Risk & Compliance. Her mandate includes expanding SLGS as a high-value enterprise capability supporting Sun Life’s business across 28 markets worldwide.

During her tenure in Asia, Bianca streamlined straight-through processing, accelerated digital adoption, and developed a forward-looking artificial intelligence roadmap designed to drive growth. Her work strengthened shared service platforms and established scalable solutions for the broader organization.

Laura Money, Executive Vice President and Chief Information and Technology Innovation Officer at Sun Life, commented:

“Over the past four years, Bianca has been a key driver of operational excellence and digital transformation. She leads with clarity, courage, and a deep commitment to our Purpose. From advancing our AI roadmap to scaling impact across shared platforms, she consistently delivers results while building strong, empowered teams. She is an insightful and visionary leader who brings energy, heart, and ambition to everything she does — and I am thrilled to see her step into this role.”

Bianca Ilibasic shared her thoughts on the appointment:

“I am excited to begin this new chapter. Sun Life Global Solutions is more than a capability centre — it is defined by the excellence, innovation, and dedication shown every day by our brilliant teams in India and the Philippines as they support our Purpose and serve our Clients. I look forward to building on our strong foundation, deepening partnerships, accelerating transformation, and maintaining a relentless focus on outcomes that truly matter to our Clients.”

This appointment marks a significant milestone for SLGS, reinforcing its position as a strategic driver of enterprise value and a platform where empowered teams shape the future of Sun Life. We look forward to the achievements ahead under Bianca’s leadership.

Master Your First Day: 5 Must-Have Essentials for a Great Start at School

Get the best value at Robinsons Department Store’s Back to School Promo

The start of the school year is a wonderful opportunity for students to make a positive and lasting first impression. It begins with the confidence of walking through the school halls in a crisp uniform and polished new shoes, carrying a bag that reflects their style. Colorful notebooks and organizers can even serve as great conversation starters, helping them connect with classmates who could become close friends through the years.

With the new school season fast approaching, now is the ideal time to prepare everything your children need. Robinsons Department Store (RDS) offers a wide selection of trusted brands designed to give them the confidence to excel in their studies. Don’t miss the RDS Back to School Promo, running from May 29 to 31, featuring special discounts and exclusive deals: enjoy ₱200 off when you spend a minimum of ₱3,500 in a single receipt, earn 20 bonus Go Rewards points, and receive a free Mini Bag with a minimum single-receipt purchase of ₱5,000. 

Plan a shopping trip this weekend with your children, nieces, or nephews. Below are five essential items for the first day of school, all available at Robinsons Department Store:

1. Versatile and Durable Bags

Every student needs a dependable bag to carry notebooks, textbooks, and supplies. Michaela’s collection of backpacks comes in various colors and sizes, with designs specifically made to fit laptops. Crafted from durable recycled nylon, these bags are built to withstand daily commutes and heavy use. They are perfect for high school and college students seeking stylish yet functional bags suitable for any occasion.

2. Stylish Graphic Tees

Add fun and personality to the first day—and every day after—with vibrant graphic tees. For school-appropriate tops featuring eye-catching designs, explore the extensive range from Whatever. Available in a variety of colors and cuts, these shirts are ideal for teens looking to express their style comfortably.

3. Fresh and Secure Food Containers

No student should head to class without their baon. Keep meals and snacks fresh and ready by storing them in LocknLock containers in the refrigerator, ensuring delicious food is always available for the next school day. Proper meals provide the energy needed to stay focused and active throughout the day. Additionally, sharing food is a wonderful way to build friendships and make break times more enjoyable.

4. Colorful Hair Accessories

A simple way to encourage younger children to look forward to school is by styling their hair with fun accessories. These small touches can boost their confidence, helping them feel ready and excited for their first day and the entire school year ahead. Find the best selection of clips, scrunchies, footwear, and bags at Playground.

5. On-the-Go Toiletries

Be sure to stock your children’s pouches with essential hygiene items. Moose Gear Baby offers compact hand sanitizers, gentle wipes, and light colognes suitable for both young kids and teens, perfect for bringing to class every day.

Don’t miss Robinsons Department Store’s Back to School Promo from May 29 to 31. GoTyme Visa Debit Cardholders will receive a free GoTyme Bag with a minimum single-receipt purchase of ₱1,500. Meanwhile, RCBC and Metrobank Credit Cardholders can enjoy up to ₱400 cashback: applicable for ₱3,000 straight transactions or ₱10,000 installment purchases. You may also take advantage of Robinsons’ convenient Shop Now, Pay Later payment option for flexible budgeting.

This promo is available at Robinsons Department Store branches in: Malolos, Galleria, Iligan, Pangasinan, Santiago, Ormoc, Festival Mall Alabang, Abreeza Mall Davao, Pagadian, Palawan, Ilocos Norte, North Tacloban, General Trias, Lipa, Cebu, Bacolod, Centrio Ayala CDO, Jaro, Cabanatuan, Nepomall Dagupan, Las Piñas, La Union, and Nepomall Angeles.

Stay updated on the latest offers and announcements by following Robinsons Department Store on Facebook, Instagram, and TikTok.

Moneymaxxing: How Millennials and Gen Z Are Reshaping Financial Habits

Online discussions comparing Millennials and Gen Z now cover everything from work styles and communication trends to fashion, dating, and daily routines. Yet one of the most meaningful distinctions lies in how each generation views and manages money. While both face similar economic challenges and living costs, their approaches to finances reveal clear differences in values, priorities, and goals.

For many Millennials, financial habits were built on stability and caution. Budgeting carefully, minimizing unnecessary expenses, paying bills promptly, and planning for the future were widely accepted as the markers of being “good” with money. This mindset developed naturally during years defined by economic uncertainty and rising costs, where security was the primary goal.

Gen Z, on the other hand, tends to approach money with a focus on flexibility, convenience, rewards, and optimization. Rather than simply saving or restricting spending, they look for ways to make every transaction count.

Despite these differences, a broader shift is emerging across both generations: people no longer want their money to sit idle. Whether through savings, spending, or investing, the goal today is to make money grow, earn, or deliver tangible returns. This is where the concept of “moneymaxxing” comes in—a mindset that has grown popular online, encouraging people to get the most value out of every peso rather than settling for the minimum. Instead of just cutting back, consumers are now actively finding ways to make their finances work harder for them, a trend that resonates deeply as prices rise and daily expenses increase.

Spending Is Now About Value, Not Just Frugality

For a long time, financial advice centered almost entirely on reducing spending and avoiding non-essential purchases. While that principle still applies, the perspective has evolved: today, people want their spending to feel rewarding or worthwhile.

After all, everyone wants to enjoy life—whether through dining out, travel, entertainment, or small indulgences that feel well-earned. The change is that consumers now expect those expenses to offer something in return. This shift explains why rewards programs and benefits have become so prominent.

For example, the Maya Black Credit Card lets users earn Maya Miles on all purchases, with up to 10x Miles at participating Maya Black Preferred merchants. These miles can be redeemed for shopping, dining, and more, turning everyday spending into meaningful perks.

Similarly, the Landers Cashback Everywhere Credit Card delivers tangible returns: 5% cashback at Landers branches, 2% on dining, and 1% on most other purchases. Even routine costs like fueling up are part of this approach—with the Maya Debit Card, users can save up to ₱300 when spending a minimum of ₱500 at partner stations, making necessary expenses feel more rewarding.

Savings Now Focus on Growth, Not Just Storage

Another major change is how people think about saving. Traditional advice emphasized setting money aside and leaving it untouched. Today, the priority is ensuring savings actively grow while they remain deposited.

As the country’s #1 Digital Bank and leading all-in-one fintech platform, Maya supports this goal by helping users boost their savings potential. By using Maya for daily transactions, customers can earn up to 15% interest per annum on their Maya Savings, with interest credited daily. This means everyday spending habits directly contribute to growing savings over time.

Flexibility Is Essential in Today’s Economy

Regardless of generational differences, Millennials and Gen Z face the same financial reality: overlapping bills, rising prices, and unexpected costs. Much financial stress stems not from poor spending choices, but from timing mismatches between income and expenses. This is why flexibility has become such a critical part of modern financial management.

Solutions like Maya Easy Credit address short-term needs by offering access to up to ₱50,000, repayable within 30 days, helping users bridge gaps without unnecessary complications. For larger goals or longer-term needs, Maya Personal Loan provides up to ₱250,000 with flexible monthly repayment terms—all available within the app, with no collateral or excessive paperwork required.

The focus has shifted from striving for financial perfection to building financial adaptability.

The Core Goal: Making Money Less Complicated

Ultimately, the comparison between Millennial and Gen Z financial habits is not about which generation is better with money—it reflects how priorities are evolving. Some prefer strict budgeting and long-term planning, while others lean into rewards, convenience, and digital-first solutions. Yet beneath these approaches lies a shared aim: to make money management less stressful, more intuitive, and more rewarding in daily life.

No matter your style, having all your financial tools in one place simplifies the process. As the country’s #1 Digital Bank and leading all-in-one fintech platform, Maya supports every approach—whether you are saving, spending, borrowing, or “moneymaxxing”—helping you align your finances with your goals.

To learn more, visit maya.ph or mayabank.ph, and follow @mayaiseverything on Facebook, Instagram, YouTube, and TikTok for updates. Approval and offers are subject to credit evaluation. Maya Philippines, Inc. and Maya Bank, Inc. are regulated by the Bangko Sentral ng Pilipinas. Visit www.bsp.gov.ph for more information. For 24/7 assistance, access the Help Center within the Maya app, or call +632 8845-7788 daily from 8:00 AM to 7:00 PM.

SM: Your Go-To for Stress-Free Back-to-School Prep

Back-to-school season is here, bringing with it the familiar rush of early mornings, packed lunches, uniform checks and supply shopping. As families gear up for another school year, having everything you need in one convenient place makes all the difference.

At SM City Grand Central, SM Center Sangandaan and SM City Valenzuela, shopping for school essentials becomes easy, enjoyable and hassle-free. From basic supplies to tech upgrades and everyday style, SM brings together trusted brands, practical picks and great value all under one roof.

Must-Have School Supplies

No checklist is complete without notebooks, pens, art materials and classroom basics. Visit National Bookstore and The SM Store’s SM Stationery for a wide range of affordable options that work for every budget. For extra convenience, grab the SM Stationery All-in-One School Pack — a handy bundle of everyday essentials that helps families save time and stay organized all year long.

Practical Style for School Days

Getting ready means choosing items that are both functional and presentable. At The SM Store, find durable uniforms, comfortable black shoes and sturdy backpacks designed to match every student’s personality and routine. Whether you prefer classic designs or modern styles, there is something for everyone to feel prepared and confident when classes start.

Tech to Support Learning

 

Today’s education goes beyond textbooks, and digital tools play a key role in studying. Head to SM Cyberzone for all your tech needs — from laptops and tablets to headphones and learning accessories. Equip your child with the right devices to support both in-class and at-home learning, making every study session more effective.

For many families, back-to-school shopping at SM has become a beloved tradition. It is more than just ticking items off a list — it is a chance to spend quality time together before the busy school year begins. Take a break from errands to enjoy a meal, take photos at fun displays or catch a movie, turning preparation into a fun shared experience.

Before the first bell rings, visit SM City Grand Central, SM Center Sangandaan or SM City Valenzuela. With everything you need in one place, SM makes back-to-school shopping simple, convenient and stress-free for the whole family.

Araneta City Boosts Digital Operations Through Strategic Partnership With PLDT Enterprise Ecosystem Solutions

Upgrading Connectivity and Technology to Deliver Enhanced Experiences Across a Leading Urban District 

Photo shows (L-R): PLDT Enterprise Senior Relationship Manager Rexie Padilla; PLDT Enterprise AVP and Customer Relationship Management Head, Jackielyn J. Ang; PLDT Enterprise VP and Head - Key Industries Group, Jecyn M. Chua-Teng; Araneta City Inc. (ACI) Sr Management Consultant, Rowell L. Recinto; ePLDT and VITRO Inc. President and CEO, and Head of PLDT Enterprise Key Industries Group Victor S. Genuino;  ACI CEO, Chairman, and President Jorge L. Araneta; ACI SVP for Business Development John Peter Chick B. Caste, and ePLDT Chief Commercial Officer Amil A. Azurin at the contract signing formalizing the partnership to strengthen ACI's digital transformation.

PLDT Enterprise and Araneta City Inc. (ACI) have formalized a strategic partnership to strengthen Araneta City’s digital backbone. This agreement builds on their long-standing collaboration, evolving to meet the growing technology needs of one of Metro Manila’s most prominent urban districts.

Under the partnership, PLDT Enterprise brings together a comprehensive range of solutions: fixed connectivity services, wireless enterprise offerings powered by Smart Communications, Inc.’s mobile network, and the multi-cloud and digital infrastructure expertise of PLDT’s ICT subsidiary ePLDT Inc. and data center division VITRO Inc. Through this managed, integrated ecosystem, ACI is enhancing its cloud-based digital infrastructure across all key business units — including real estate, hospitality, retail, entertainment, and food service. These upgrades support the development of more secure, scalable platforms that drive cost optimization, improve operational efficiency, and elevate customer experiences.

“At the core of this partnership is a shared commitment to ensuring Araneta City remains a resilient, innovative, and customer-focused organization,” said Victor S. Genuino, President and CEO of ePLDT and VITRO Inc., and Head of PLDT Enterprise Key Industries Group. “Our goal is clear: to advance our customers’ objectives and deliver seamless, reliable support, backed by the full scope of PLDT Enterprise’s end-to-end solutions.”

PLDT’s relationship with ACI has expanded significantly over time, aligned with the company’s increasingly complex and evolving digital requirements. “PLDT has been a consistent partner throughout our technological journey — from basic legacy needs to the sophisticated digital demands we face today,” explained Rowell L. Recinto, Senior Management Consultant at ACI. “What we value most is not just access to cutting-edge technology, but solutions that are proven reliable and responsive to both our business goals and the needs of our tenants.” 

Known as the “City of Firsts,” Araneta City continues to expand as a major commercial and lifestyle hub in Metro Manila, welcoming millions of visitors annually to its entertainment venues, shopping centers, hotels, and office spaces. Strengthened digital infrastructure enables smoother operations and more satisfying experiences for everyone who uses the district’s facilities.

The partnership delivers high-capacity connectivity and secure cloud infrastructure that will enable ACI to pursue further innovations in cloud computing, cybersecurity, and emerging artificial intelligence platforms. “As urban developments become increasingly connected and data-driven, integrated technology ecosystems are essential for creating environments that are resilient and prepared for the future,” Genuino added. “We are excited to work alongside ACI as they embrace innovation to accelerate their digital transformation, maintain their leadership in urban development, and support long-term growth for the entire district.”

To learn more about how PLDT Enterprise provides comprehensive digital solutions for businesses, visit: https://bit.ly/pldtenterprise-araneta-city-partnership-2026-pr

New Store Alert: UNIQLO Opens at SM City Marilao – Quality Fashion, Now Nearer to Home

UNIQLO Philippines officially opens its newest store at SM City Marilao on May 15, 2026. This launch marks another milestone in the brand’s continued expansion nationwide, reinforcing its mission to make high‑quality LifeWear essentials more accessible to Filipino communities.

The new store brings thoughtfully designed, durable everyday wear closer to home for residents of Bulacan and nearby areas. Shoppers will find a wide selection of versatile pieces for men, women, and children — all crafted for comfort, functionality, and style suited for daily life.

Beyond retail, UNIQLO aims to deepen its ties with the local community through meaningful partnerships. 

To celebrate the opening:

From May 15 to 17, 2026, the first 100 customers daily will receive a handcrafted Puni basket made by PUNIQUE — a social enterprise that empowers women by preserving and promoting the traditional art of puni weaving as a sustainable livelihood. Each basket also includes signature toasted pastillas from Rosalie’s Pasalubong, a beloved local brand famous for classic Bulacan delicacies.

PUNIQUE will also host puni weaving workshops for students, helping pass on this rich cultural heritage to the next generation. 

In addition, UNIQLO has partnered with the Yellow Boat of Hope Foundation to donate a motorized boat, school supplies, and pre‑loved clothing to Pamarawan Elementary School. This initiative supports better access to education and reflects the brand’s commitment to uplifting the communities it serves. 

Opening Special Offers | May 15 – 21, 2026

Men’s Collection

- Slim Straight Jeans – ₱1,490 (from ₱1,990)

- Geared Shorts – ₱990 (from ₱1,290)

- Cotton Linen Shirt – ₱990 (from ₱1,290)

- U Crew Neck T‑Shirt – ₱390 (from ₱590)

- AIRism Cotton Pique Polo Shirt – ₱790 (from ₱990)

- AIRism Cotton Crew Neck T‑Shirt – ₱390 (from ₱590)

- AIRism V‑Neck T‑Shirt – ₱390 (from ₱590)

- Jersey Easy Cargo Pants – ₱990 (from ₱1,290)

- Stretch Easy Shorts – ₱590 (from ₱790)

Women’s Collection

- Linen Cotton Shorts – ₱990 (from ₱1,290)

- Jersey Barrel Leg Pants – ₱1,490 (from ₱1,990)

- Linen Blend Open Collar Shirt – ₱990 (from ₱1,290)

- U Crew Neck T‑Shirt – ₱390 (from ₱590)

- Waffle Full‑Open Mini T‑Shirt – ₱390 (from ₱590)

- AIRism Relaxed Crew Neck T‑Shirt – ₱590 (from ₱790)

- Ribbed Cropped Bra Top – ₱790 (from ₱990)

- AIRism Bra Sleeveless Top – ₱790 (from ₱990)

- AIRism Bra Camisole – ₱790 (from ₱990)

- Linen Blend Easy Pants – ₱790 (from ₱990)

- Linen Blend Easy Shorts – ₱590 (from ₱790)

- Linen Blend Tiered Dress – ₱1,490 (from ₱1,990)

Kids’ Collection

- AIRism Cotton Striped Crew Neck T‑Shirt – ₱390 (from ₱490)

- AIRism Cotton Graphic T‑Shirt – ₱390 (from ₱490)

- Geared Amphibious Shorts – ₱490 (from ₱690)

The opening of UNIQLO SM City Marilao underscores the brand’s vision: to grow its presence in key locations across the country while bringing comfortable, high‑quality everyday clothing within easy reach of more Filipino families.

UNIQLO SM City Marilao officially opens its doors on May 15, 2026, warmly welcoming shoppers from Bulacan and neighboring towns to experience LifeWear made for every moment.

IKEA Philippines Marks Historic ‘Store of the Year’ Win; Launches Hall of Fame to Honor Co-Workers and Customers

Celebrating the 12 remarkable IKEA Pasay co-workers who contributed to the Store of the Year win. They will fly to the IKEA Headquarters in Älmhult for a learning journey

Outperforming hundreds of exceptional IKEA locations worldwide, IKEA Pasay City has been named IKEA Store of the Year 2025 — a prestigious honor bestowed upon only a handful of stores across the globe. This victory marks a historic first for the Philippines, and to celebrate this showcase of Filipino excellence on the international stage, IKEA Pasay City rolled out its signature blue carpet for a special tribute.

The recognition was awarded for the store’s outstanding retail performance, rooted in a profound understanding of Filipino homes and lifestyles. The team designed an immersive, welcoming in-store experience that truly resonates with local customers, turning routine shopping into something meaningful and enjoyable. 

“When we won Store of the Year, we were speechless — in the best possible way,” shared Daniel Rivero, Store Manager of IKEA Pasay City. “This is an incredible achievement for our entire team here in the Philippines. Their passion, dedication, and spirit of togetherness shine through in everything they do. This recognition is not just an award; it is deeply affirming and emotionally rewarding for every single one of us.” 

On May 14, 2026, IKEA Pasay City transformed its iconic Swedish Restaurant into a celebratory Hall of Fame, dedicated to honoring the hard work and achievements of its remarkable co-workers. A special “Champion’s Walk” runway featured a gallery celebrating outstanding Filipino achievers, while the event was elevated by the presence of distinguished guests: Miss Universe 2015 Pia Wurtzbach, Olympic gold medalist Hidilyn Diaz, and renowned chef Josh Boutwood.

World-class Filipinos Michelin-starred chef Josh Boutwood, Miss Universe 2015 Pia Wurtzbach-Jauncey, and Olympic gold medalist lifter Hidilyn Diaz shared their winning moments during IKEA’s Store of the Year celebration. 

With this win, IKEA Pasay City has secured a permanent place in the global Store of the Year Hall of Fame. As an additional tribute, IKEA Philippines will send 12 team members on a special learning journey to the IKEA Headquarters in Älmhult, Sweden. This trip will deepen their connection to the brand’s heritage, culture, and core values.

The IKEA Philippines Mindset: Performance with Heart

For Ricardo Pinheiro, Country Retail Manager of IKEA Philippines, the store’s commercial success tells only half the story. “I warmly congratulate IKEA Pasay City for standing out by showing the world what it means to combine strong performance with genuine heart,” he said. “What impresses me most isn’t just the results — it is our mindset: an unwavering commitment to people, our values, and excellence in every part of our daily work.”

IKEA Pasay City bridges Swedish heritage and Filipino culture perfectly. The brand understands exactly how Filipinos live, design their homes, and spend time with family — and has tailored every part of the store experience to match. It pays close attention to how customers prefer to shop, prioritizes the well-being and growth of its co-workers, and turns consistent, caring service into a mark of distinction. The store has also made food a central part of the IKEA experience, focusing on great taste, affordability, and efficiency that fits the Filipino lifestyle. 

“Our team believes that retail excellence is simply about doing ordinary things extraordinarily well, every single day,” Pinheiro added. “We prioritize people first, understand how our customers truly live and shop, and treat food, care, and consistency as essential parts of what we offer. These are the principles we practice — and continue to learn from — every day at IKEA Pasay City.”

The team also excels in the small details that make a big difference. Through a refined approach to guiding customers toward complementary products in both the showroom and Market Hall, the store raised its average number of items sold per transaction to nearly 17 — a remarkable industry benchmark. 

Building IKEA’s symbolic stone wall during IKEA Pasay’s Store of the Year celebration, symbolizing that anything can be made with something small. (L-R) Audrey Ella Habac, Senior Food Assistant; Chollin Vargas, Plan and Order Point Associate; Her Excellence Anna Ferry, Ambassador of Sweden to the Philippines; Daniel Rivero, IKEA Philippines Store Manager; Ricardo Pinheiro, IKEA Philippine Country Retail Manager; Pasay City Mayor Imelda Gallardo Calixto-Rubiano; Heraclio Cruz, Interior Designer; Maria Patricia Lee, Sales Associate. 

By the close of 2025, IKEA Pasay City achieved yet another milestone: it sold more home furnishing products than any other IKEA store in the world. This achievement is the result of disciplined operations, smart routines, and a sharp insight into customer behavior — proving that the store can scale excellence at an impressive pace.

For a store built on the promise “to create a better everyday life for the many people,” the title of Store of the Year feels not just deserved, but deeply meaningful.

The celebration extends to customers, too. From May 14 to 31, 2026, IKEA Pasay City is running its special Winning Offer promotion, featuring discounts on selected furniture and home décor items.

For more details, visit IKEA.ph and follow IKEA Philippines on Facebook and Instagram.