Made It Through Mum

Tanduay, recognized as the world’s top-selling rum, unveiled actress Andrea Brillantes as its 2026 Calendar Girl during a glamorous event at The Elements at Eton Centris. The launch, themed “Iconic Era,” highlighted the brand’s pivot toward celebrating individuality, confidence, and authenticity, mirroring Brillantes’ own journey of self-discovery. For decades, the Tanduay Calendar Girl has been a cultural touchstone, showcasing the evolving identity of the Filipina. The 2026 edition, however, redefines tradition by spotlighting empowerment through self-awareness rather than conventional allure. A Surreal Honor Brillantes, 21, admitted feeling stunned by the milestone. “When I found out, I was honestly shocked. Like, ha? Talaga ba?” she laughed during her speech. “Growing up, I’d always see the Tanduay Calendar Girls as strong, confident, iconic women. To be one now feels surreal. It’s a huge honor.” The “Iconic Era” calendar, shot across multiple creative concepts, required rigorous p...

Tanduay has announced Julia Barretto as the 2024 Tanduay Calendar Girl. "Tanduay will be celebrating its 170th anniversary in 2024, and we wanted to represent the brand with a strong, confident, and hardworking personality." "Julia, like Tanduay, has overcome many obstacles in her career and emerged happy and successful," the brand said in a statement. The World’s Number 1 rum added that Barretto has a fire in her soul and is not afraid to show the world her truest self. “In representing Tanduay, she shows the world that the brand champions courage and empowerment,” Tanduay said. The 2024 Tanduay Calendar Girl was presented to the members of the media at Elements in ETON Centris. According to Tanduay, their creative team worked with the actress’ style team for the upcoming calendar and they tapped top editorial and commercial photographer BJ Pascual to do the shoot. Barretto is one of the most popular and talented actresses of her generation. She has been in the ind...

For the first time, a Philippine-made liquor brand has been ranked as the top-selling rum by global spirits think tank Drinks International. Tanduay has taken over the number one spot from a list of international rum brands that has long been dominated by Bacardi. Drinks International has released the "definitive ranking of the world's million-case rum brands", citing Tanduay as the new industry leader followed by Bacardi and McDowell's No. 1 Celebration. "Our distinctly Filipino rum is now the world's number one... We have a great product to offer the world and the world recognized it," said Lucio "Bong" K. Tan, Jr., president and chief executive officer to Tanduay Distillers, Inc. Tan Jr., who actively took the helm the as chief operating officer of the company in 2014, has been credited for the disruptive changes within the company that led to explorations of new markets abroad and new market approaches locally to brin...