SM Cinema treats kids to a free screening of “The Lion King”
More than 400 children, along with parents and caregivers from the Payatas community in Quezon City, flocked to SM Cinema’s free screening of the much-anticipated live action movie “The Lion King,” held at SM City North EDSA recently. During the film, kids and kids-at-heart couldn’t help but be amazed by the fascinating effects, characters, and of course, the phenomenal songs from the movie. This once in a lifetime opportunity for some of the underprivileged children in the community, hopes to convey the message that SM is a place for all. “We always ensure that our corporate social responsibility activities serve as a catalyst for positive change in communities where our cinemas and malls are present. Today, we embark on a simple, yet meaningful step to enjoin the children and families from Payatas Community, to experience the wonderful world of SM,” said Ruby Ann Reyes, SM Cinema Vice President for Corporate Marketing. SM Cinema, supported by SM Cares, offered this ...