Lenovo Launches Global “Maximum David” Campaign Starring David Beckham

New initiative brings Lenovo’s comprehensive AI portfolio to life alongside one of the world’s most iconic figures in sport and culture, launching ahead of the FIFA World Cup 2026™

Lenovo, a global technology leader, today introduced Maximum David, a new international campaign demonstrating how artificial intelligence enhances creativity, performance, and impact—featuring one of the most influential personalities in sports and entertainment. 

Maximum David showcases Lenovo’s complete range of AI-enabled devices, solutions, and services. It illustrates how these technologies empower individuals, teams, and enterprises to discover new possibilities for working, creating, playing, and connecting.

David Beckham’s influence has long transcended the football pitch. As co-owner of Inter Miami CF, entrepreneur, investor, and global cultural icon, he embodies a unique blend of high performance, discipline, creativity, and worldwide appeal. 

Launching one month prior to the FIFA World Cup 2026™, this campaign strengthens Lenovo’s growing presence in global football. Lenovo serves as the Official Technology Partner for both the FIFA World Cup 2026™ and the FIFA Women’s World Cup 2027™. The company is designing and implementing AI-driven solutions to streamline event operations, enrich the fan experience, deliver deeper performance insights to teams and athletes, and create innovative ways for audiences to engage with the sport.

“David’s world mirrors our own: spanning sport, business, technology, creativity, and a shared drive to redefine what is possible,” said Santi Pochat, Vice President of AI Innovation and Brand Strategy at Lenovo. “From the very start, David and his team aligned with our creative vision and showed genuine interest in the technology Lenovo is developing. This campaign merges our expanding role in global football with a partner who truly understands what it means to perform at the highest standard. Together, we are striving to deliver exceptional new experiences for players, fans, creators, and professionals everywhere.” 

The campaign will roll out worldwide through a variety of channels, including video content, digital platforms, social media, retail spaces, and live events. It highlights how Lenovo technology supports Beckham’s diverse endeavors—from sports and business to travel, creative projects, and daily productivity. These personal stories are then linked to the broader impact of AI across consumer lifestyles, small businesses, large enterprises, creative industries, and gaming communities.

As part of this initiative, attendees at the FIFA World Cup 2026™ will have the opportunity to participate in exclusive Lenovo-powered activities. These will include interactive AI experiences featuring David Beckham at locations across the United States and Mexico.

Maximum David reinforces Lenovo’s core mission as a global technology leader: to deliver smarter technology for everyone. Through this campaign, Lenovo demonstrates how its extensive AI ecosystem is applied in human‑centered ways—whether helping an individual manage a busy schedule or powering immersive experiences for the world’s largest sporting events.

“AI is fundamentally changing how we live and work,” Pochat added. “In this campaign, David helps us show the technology behind real ambition, real work, and meaningful human connection.”

Maximum David is now live globally across Lenovo’s digital channels, retail locations, social media platforms, and selected FIFA World Cup 2026™ activations.

Jollibee Launches “Jolly Puzzle Adventures” Kids Meal: First-Ever Phygital Toys with AR Experience

 

Jollibee, the Philippines’ leading fast-food chain, brings families an exciting new mealtime experience with the launch of “Jolly Puzzle Adventures,” its latest Kids Meal offering, available nationwide starting May 1.

“Jolly Puzzle Adventures was designed to make Kids Meals more engaging by combining traditional play with simple, accessible digital interaction,” said Dorothy Ching, Vice President for Marketing at Jollibee Philippines. “We wanted to give children something they can hold, build, and explore, while introducing them to Jollibee and Friends in a whole new way through augmented reality.”

This promotion runs until June 30 and is available through all channels: dine-in, takeout, drive-thru, delivery, and bulk orders. Customers receive one Jolly Puzzle Adventures toy set with every purchase of eligible Kids Meal items, including the Yumburger, Burger Steak, Jolly Spaghetti, 4-piece Chicken Nuggets, or 1-piece Chickenjoy. 

This collection features Jollibee’s first-ever phygital toys—blending physical figurines, accessories, and puzzles with digital features. After assembling their puzzle, kids can scan a QR code with a mobile device to unlock an augmented reality experience that brings Jollibee, Friends, and their adventures to life on screen.

Each set highlights a unique story: Jollibee’s Dino Discovery, Hetty’s Butterfly Chase, Popo’s Speed Race, Yum’s Space Exploration, and Twirlie’s Deep Sea Quest. Every design encourages hands-on play while extending the fun into a digital world that blends imagination and technology.

This launch underscores Jollibee’s commitment to innovating the Kids Meal experience with offerings that are both entertaining and educational. It reinforces the brand’s ability to adapt to new ways of play while staying true to its core promise of bringing joy to every family.

Discover more treats and exclusive updates at www.jollibee.com.ph, or order your favorites at https://order.jollibee.com. Follow Jollibee on social media for more joyful surprises.

3 Smart Summer Style Tips Every Trend-Savvy Girl Is Following

Summer has always served as an unofficial fresh start for personal style — it’s the perfect time to elevate your wardrobe, update your accessories, and take advantage of the season’s best offers. The good news? Looking chic and sticking to a budget don’t have to be mutually exclusive. 

From reimagining what you already own to adopting more mindful buying habits, there are simple, practical ways to maximize both your style and your spending this season. To guide you, fashion content creator Chynna Lim shares three easy, low‑effort rules to help you stay intentional, smart, and effortlessly stylish all summer long.

Photo by Lexi Tsoi 

1. Shop Your Closet First

Chynna’s golden rule is straightforward: before adding anything new to your cart, look inside your own closet first.

“It’s always exciting to rediscover pieces you’ve forgotten about,” Chynna says. More often than not, that feeling of wearing something “new” is already within the items you own.

When you do decide to shop, intention is everything. Chynna recommends following the 24‑hour rule. “Never buy anything on impulse; wait a full day before deciding,” she explains. That short pause is often the difference between a purchase you’ll regret and one that truly earns a place in your daily rotation.

2. Swap, Share, and Style With Friends

This summer, one of the most popular ways to refresh your look is through closet swaps — and it turns a regular hangout into a fun, creative activity. The concept is simple: gather your group of friends, ask everyone to bring clothes and accessories they are willing to lend or trade, and start mixing and matching outfits together.

“The more varied everyone’s personal style is, the more exciting the combinations you can create,” Chynna notes.

3. Shop Smart: Be Intentional and Hunt for Value

When your existing wardrobe and swaps aren’t enough, turn to more thoughtful ways to shop. Thrift stores and pop‑up bazaars are great options for finding unique, affordable items that feel personal and distinct from mass‑produced fashion.

When heading to the mall, Chynna suggests bringing along what she calls “smart shopper friends.” “They’re the ones who keep you focused on what you actually need and aren’t afraid to stop you from buying something you’ll regret later,” she explains.

This mindset applies not only to who you shop with, but also to how you pay. For instance, GCash has partnered with top lifestyle and fashion brands this season to ensure you get the most value out of every peso while updating your wardrobe.

Here are just some of the great deals available exclusively through GCash:

- Charles & Keith: Get ₱600 off when you spend a minimum of ₱6,000

- Nike: Enjoy up to 30% off, plus an extra 10% off for purchases of at least ₱12,000

- Complex: Receive 15% off regular‑priced items and accessories with a ₱5,000 minimum spend

For Chynna, GCash also makes it easier to manage your budget overall. “The platform clearly shows and tracks your expenses, so you naturally become more conscious of where your money goes,” she adds.

Make Every Purchase Worth It

With GCash, you can enjoy a smarter, stress‑free summer filled with great offers and maximum value for every purchase. At the end of the day, great summer style isn’t about how much you spend — it’s about how you choose, combine, and reimagine your pieces. As Chynna advises, the best approach is to stay creative, shop with purpose, and make every item — whether already owned or newly bought — work harder for you. Download the GCash app today to start shopping smarter.

Sun Life Names Bianca Ilibasic Managing Director of Sun Life Global Solutions

Bianca Ilibasic to lead operations in India and the Philippines 

Sun Life has appointed Bianca Ilibasic as Managing Director of its global capability centre, Sun Life Global Solutions (SLGS). She previously served as Vice President and Chief Operations Officer for Sun Life Asia.

In this new role, Bianca will oversee SLGS operations in India and the Philippines, providing strategic direction to cross-functional teams covering Technology, Operations, Analytics, Actuarial, Human Resources, Finance, and Risk & Compliance. Her mandate includes expanding SLGS as a high-value enterprise capability supporting Sun Life’s business across 28 markets worldwide.

During her tenure in Asia, Bianca streamlined straight-through processing, accelerated digital adoption, and developed a forward-looking artificial intelligence roadmap designed to drive growth. Her work strengthened shared service platforms and established scalable solutions for the broader organization.

Laura Money, Executive Vice President and Chief Information and Technology Innovation Officer at Sun Life, commented:

“Over the past four years, Bianca has been a key driver of operational excellence and digital transformation. She leads with clarity, courage, and a deep commitment to our Purpose. From advancing our AI roadmap to scaling impact across shared platforms, she consistently delivers results while building strong, empowered teams. She is an insightful and visionary leader who brings energy, heart, and ambition to everything she does — and I am thrilled to see her step into this role.”

Bianca Ilibasic shared her thoughts on the appointment:

“I am excited to begin this new chapter. Sun Life Global Solutions is more than a capability centre — it is defined by the excellence, innovation, and dedication shown every day by our brilliant teams in India and the Philippines as they support our Purpose and serve our Clients. I look forward to building on our strong foundation, deepening partnerships, accelerating transformation, and maintaining a relentless focus on outcomes that truly matter to our Clients.”

This appointment marks a significant milestone for SLGS, reinforcing its position as a strategic driver of enterprise value and a platform where empowered teams shape the future of Sun Life. We look forward to the achievements ahead under Bianca’s leadership.

Master Your First Day: 5 Must-Have Essentials for a Great Start at School

Get the best value at Robinsons Department Store’s Back to School Promo

The start of the school year is a wonderful opportunity for students to make a positive and lasting first impression. It begins with the confidence of walking through the school halls in a crisp uniform and polished new shoes, carrying a bag that reflects their style. Colorful notebooks and organizers can even serve as great conversation starters, helping them connect with classmates who could become close friends through the years.

With the new school season fast approaching, now is the ideal time to prepare everything your children need. Robinsons Department Store (RDS) offers a wide selection of trusted brands designed to give them the confidence to excel in their studies. Don’t miss the RDS Back to School Promo, running from May 29 to 31, featuring special discounts and exclusive deals: enjoy ₱200 off when you spend a minimum of ₱3,500 in a single receipt, earn 20 bonus Go Rewards points, and receive a free Mini Bag with a minimum single-receipt purchase of ₱5,000. 

Plan a shopping trip this weekend with your children, nieces, or nephews. Below are five essential items for the first day of school, all available at Robinsons Department Store:

1. Versatile and Durable Bags

Every student needs a dependable bag to carry notebooks, textbooks, and supplies. Michaela’s collection of backpacks comes in various colors and sizes, with designs specifically made to fit laptops. Crafted from durable recycled nylon, these bags are built to withstand daily commutes and heavy use. They are perfect for high school and college students seeking stylish yet functional bags suitable for any occasion.

2. Stylish Graphic Tees

Add fun and personality to the first day—and every day after—with vibrant graphic tees. For school-appropriate tops featuring eye-catching designs, explore the extensive range from Whatever. Available in a variety of colors and cuts, these shirts are ideal for teens looking to express their style comfortably.

3. Fresh and Secure Food Containers

No student should head to class without their baon. Keep meals and snacks fresh and ready by storing them in LocknLock containers in the refrigerator, ensuring delicious food is always available for the next school day. Proper meals provide the energy needed to stay focused and active throughout the day. Additionally, sharing food is a wonderful way to build friendships and make break times more enjoyable.

4. Colorful Hair Accessories

A simple way to encourage younger children to look forward to school is by styling their hair with fun accessories. These small touches can boost their confidence, helping them feel ready and excited for their first day and the entire school year ahead. Find the best selection of clips, scrunchies, footwear, and bags at Playground.

5. On-the-Go Toiletries

Be sure to stock your children’s pouches with essential hygiene items. Moose Gear Baby offers compact hand sanitizers, gentle wipes, and light colognes suitable for both young kids and teens, perfect for bringing to class every day.

Don’t miss Robinsons Department Store’s Back to School Promo from May 29 to 31. GoTyme Visa Debit Cardholders will receive a free GoTyme Bag with a minimum single-receipt purchase of ₱1,500. Meanwhile, RCBC and Metrobank Credit Cardholders can enjoy up to ₱400 cashback: applicable for ₱3,000 straight transactions or ₱10,000 installment purchases. You may also take advantage of Robinsons’ convenient Shop Now, Pay Later payment option for flexible budgeting.

This promo is available at Robinsons Department Store branches in: Malolos, Galleria, Iligan, Pangasinan, Santiago, Ormoc, Festival Mall Alabang, Abreeza Mall Davao, Pagadian, Palawan, Ilocos Norte, North Tacloban, General Trias, Lipa, Cebu, Bacolod, Centrio Ayala CDO, Jaro, Cabanatuan, Nepomall Dagupan, Las Piñas, La Union, and Nepomall Angeles.

Stay updated on the latest offers and announcements by following Robinsons Department Store on Facebook, Instagram, and TikTok.

Moneymaxxing: How Millennials and Gen Z Are Reshaping Financial Habits

Online discussions comparing Millennials and Gen Z now cover everything from work styles and communication trends to fashion, dating, and daily routines. Yet one of the most meaningful distinctions lies in how each generation views and manages money. While both face similar economic challenges and living costs, their approaches to finances reveal clear differences in values, priorities, and goals.

For many Millennials, financial habits were built on stability and caution. Budgeting carefully, minimizing unnecessary expenses, paying bills promptly, and planning for the future were widely accepted as the markers of being “good” with money. This mindset developed naturally during years defined by economic uncertainty and rising costs, where security was the primary goal.

Gen Z, on the other hand, tends to approach money with a focus on flexibility, convenience, rewards, and optimization. Rather than simply saving or restricting spending, they look for ways to make every transaction count.

Despite these differences, a broader shift is emerging across both generations: people no longer want their money to sit idle. Whether through savings, spending, or investing, the goal today is to make money grow, earn, or deliver tangible returns. This is where the concept of “moneymaxxing” comes in—a mindset that has grown popular online, encouraging people to get the most value out of every peso rather than settling for the minimum. Instead of just cutting back, consumers are now actively finding ways to make their finances work harder for them, a trend that resonates deeply as prices rise and daily expenses increase.

Spending Is Now About Value, Not Just Frugality

For a long time, financial advice centered almost entirely on reducing spending and avoiding non-essential purchases. While that principle still applies, the perspective has evolved: today, people want their spending to feel rewarding or worthwhile.

After all, everyone wants to enjoy life—whether through dining out, travel, entertainment, or small indulgences that feel well-earned. The change is that consumers now expect those expenses to offer something in return. This shift explains why rewards programs and benefits have become so prominent.

For example, the Maya Black Credit Card lets users earn Maya Miles on all purchases, with up to 10x Miles at participating Maya Black Preferred merchants. These miles can be redeemed for shopping, dining, and more, turning everyday spending into meaningful perks.

Similarly, the Landers Cashback Everywhere Credit Card delivers tangible returns: 5% cashback at Landers branches, 2% on dining, and 1% on most other purchases. Even routine costs like fueling up are part of this approach—with the Maya Debit Card, users can save up to ₱300 when spending a minimum of ₱500 at partner stations, making necessary expenses feel more rewarding.

Savings Now Focus on Growth, Not Just Storage

Another major change is how people think about saving. Traditional advice emphasized setting money aside and leaving it untouched. Today, the priority is ensuring savings actively grow while they remain deposited.

As the country’s #1 Digital Bank and leading all-in-one fintech platform, Maya supports this goal by helping users boost their savings potential. By using Maya for daily transactions, customers can earn up to 15% interest per annum on their Maya Savings, with interest credited daily. This means everyday spending habits directly contribute to growing savings over time.

Flexibility Is Essential in Today’s Economy

Regardless of generational differences, Millennials and Gen Z face the same financial reality: overlapping bills, rising prices, and unexpected costs. Much financial stress stems not from poor spending choices, but from timing mismatches between income and expenses. This is why flexibility has become such a critical part of modern financial management.

Solutions like Maya Easy Credit address short-term needs by offering access to up to ₱50,000, repayable within 30 days, helping users bridge gaps without unnecessary complications. For larger goals or longer-term needs, Maya Personal Loan provides up to ₱250,000 with flexible monthly repayment terms—all available within the app, with no collateral or excessive paperwork required.

The focus has shifted from striving for financial perfection to building financial adaptability.

The Core Goal: Making Money Less Complicated

Ultimately, the comparison between Millennial and Gen Z financial habits is not about which generation is better with money—it reflects how priorities are evolving. Some prefer strict budgeting and long-term planning, while others lean into rewards, convenience, and digital-first solutions. Yet beneath these approaches lies a shared aim: to make money management less stressful, more intuitive, and more rewarding in daily life.

No matter your style, having all your financial tools in one place simplifies the process. As the country’s #1 Digital Bank and leading all-in-one fintech platform, Maya supports every approach—whether you are saving, spending, borrowing, or “moneymaxxing”—helping you align your finances with your goals.

To learn more, visit maya.ph or mayabank.ph, and follow @mayaiseverything on Facebook, Instagram, YouTube, and TikTok for updates. Approval and offers are subject to credit evaluation. Maya Philippines, Inc. and Maya Bank, Inc. are regulated by the Bangko Sentral ng Pilipinas. Visit www.bsp.gov.ph for more information. For 24/7 assistance, access the Help Center within the Maya app, or call +632 8845-7788 daily from 8:00 AM to 7:00 PM.

SM: Your Go-To for Stress-Free Back-to-School Prep

Back-to-school season is here, bringing with it the familiar rush of early mornings, packed lunches, uniform checks and supply shopping. As families gear up for another school year, having everything you need in one convenient place makes all the difference.

At SM City Grand Central, SM Center Sangandaan and SM City Valenzuela, shopping for school essentials becomes easy, enjoyable and hassle-free. From basic supplies to tech upgrades and everyday style, SM brings together trusted brands, practical picks and great value all under one roof.

Must-Have School Supplies

No checklist is complete without notebooks, pens, art materials and classroom basics. Visit National Bookstore and The SM Store’s SM Stationery for a wide range of affordable options that work for every budget. For extra convenience, grab the SM Stationery All-in-One School Pack — a handy bundle of everyday essentials that helps families save time and stay organized all year long.

Practical Style for School Days

Getting ready means choosing items that are both functional and presentable. At The SM Store, find durable uniforms, comfortable black shoes and sturdy backpacks designed to match every student’s personality and routine. Whether you prefer classic designs or modern styles, there is something for everyone to feel prepared and confident when classes start.

Tech to Support Learning

 

Today’s education goes beyond textbooks, and digital tools play a key role in studying. Head to SM Cyberzone for all your tech needs — from laptops and tablets to headphones and learning accessories. Equip your child with the right devices to support both in-class and at-home learning, making every study session more effective.

For many families, back-to-school shopping at SM has become a beloved tradition. It is more than just ticking items off a list — it is a chance to spend quality time together before the busy school year begins. Take a break from errands to enjoy a meal, take photos at fun displays or catch a movie, turning preparation into a fun shared experience.

Before the first bell rings, visit SM City Grand Central, SM Center Sangandaan or SM City Valenzuela. With everything you need in one place, SM makes back-to-school shopping simple, convenient and stress-free for the whole family.