FUJIFILM Philippines Strengthens Commitment to End Tuberculosis

FUJIFILM Philippines, Inc. (FFPH) is scaling up its efforts to help eliminate tuberculosis (TB) in the country through a series of medical missions focused on early detection and management, using its portable X-ray system, the FDR Xair.

In partnership with TBPeople Philippines, Macare Medicals, Inc., and Qure AI, FFPH has recently conducted TB screening missions in Silang, Cavite; New San Dionisio Village and Rotary Homes in Parañaque; Pasig City General Hospital; Binangonan, Rizal; and Tondo, Manila. The company plans to expand these initiatives to more communities nationwide.

“Fujifilm’s approach to ending TB centers on community engagement and empowerment,” said Masahiro Uehara, President of FFPH. “By collaborating closely with affected communities, local healthcare providers, and non-government organizations, we ensure our TB interventions are culturally appropriate, equitable, and sustainable.” 

As a comprehensive healthcare solutions provider, Fujifilm develops technologies spanning prevention, diagnosis, and treatment. A key contribution to this effort is the FDR Xair—a highly portable X-ray system designed to bring quality imaging closer to those who need it most.

“The portability of the FDR Xair allows us to conduct TB screening even in rural and underserved areas where access to healthcare facilities is limited,” Uehara explained.

The system significantly improves screening capabilities in remote communities. Its compact design and advanced imaging technology deliver reliable results, are easy to operate, and enable faster, more data-driven detection. Through its partnership with Qure AI, the screening process follows three seamless steps: capturing images via the FDR Xair portable digital X-ray, analyzing them using Qure AI’s artificial intelligence tools, and confirming results quickly and accurately through GeneXpert MTB testing.

Against the ongoing global challenge of TB, Fujifilm underscores the importance of a coordinated, multi-sectoral response. The company remains committed to working alongside government agencies, non-government organizations, civil society groups, and the private sector to build a TB-free future.

Beyond Photography: Fujifilm’s Growing Role in Healthcare

While recognized worldwide for its photography and imaging products, Fujifilm has evolved into a technology leader with a strong and expanding presence in healthcare.

In the Philippines, FFPH supports the local healthcare sector through advanced diagnostic imaging and information systems, helping improve service delivery and operational efficiency. Beyond medical missions, the company also launched a three-day exhibit last year that combined photography and storytelling to raise awareness about TB and encourage collective action.

Guided by its global purpose—“Giving our world more smiles”—FFPH is dedicated to enhancing the well-being, creativity, and productivity of Filipino society. Through continuous innovation and reliable support, it aims to remain a trusted partner in the country’s healthcare, business, and creative industries.

All Things Pinoy Take Center Stage at SM Bulacan Malls This June

SM City Marilao flexes Super Pinoy Vibes through a giant “kwek-kwek” installation, paying homage to one of the Philippines’ most beloved street food favorites. The vibrant photo spot adds a playful and nostalgic touch, celebrating the rich flavors and colorful traditions of Filipino culture. 

Filipino pride takes center stage as SM City Marilao, SM City Baliwag, and SM Center Pulilan bring shoppers the vibrant and interactive Maxed out Fun Experience through their Super Pinoy Vibes installations—just in time for the celebration of Philippine Independence Day this June.

At SM City Marilao, a larger-than-life kwek-kwek display wows visitors at the ground level. This attraction pays tribute to one of the country’s most beloved street foods, while celebrating the rich flavors and traditions that make Filipino food culture truly distinct.

Meanwhile, SM City Baliwag presents an eye-catching jeepney-inspired signboard featuring notable places in Baliwag as well as familiar Filipino expressions. Inspired by the country’s iconic mode of transportation, the installation highlights the warmth, humor, and resilience that define the Filipino spirit.

Colorful jeepney-inspired signboards take center stage at SM City Baliwag’s Super Pinoy Vibes installation, highlighting beloved Filipino expressions and the unique charm of the country’s most iconic mode of transportation. 

At SM Center Pulilan, the “Tara, Laro?” attraction invites guests to relive childhood memories through larger-than-life representations of traditional larong pambansa. This interactive display celebrates the joy of Filipino games while fostering connection across generations through shared experiences and nostalgia. 

SM Center Pulilan’s “Tara, Laro?” attraction at the Super Pinoy Vibes installation features larger-than-life Filipino games, inviting shoppers to relive childhood memories while celebrating the fun, nostalgia, and cultural pride of traditional Filipino play. 

Together, these installations create a fun and meaningful celebration of Filipino identity this Independence Day. Each attraction encourages mallgoers to rediscover the traditions, stories, and Maxed out Fun Experience that make being Pinoy truly special.

Beyond the colorful Super Pinoy Vibes spots, SM City Marilao, SM City Baliwag, and SM Center Pulilan are also adorned with vibrant displays reflecting the symbolic colors of the Philippine flag. These are complemented by activities that honor Filipino pride and craftsmanship—including the Sari-Sari Bazaar, which features products from local MSMEs.

Building the Backbone of Progress: Camella Turns Infrastructure into Homes and Opportunity

Camella reflects how integrated residential developments support national growth by creating connected neighborhoods near key infrastructure, commercial centers, and essential institutions across the Philippines.

As the Philippines advances its long-term development goals, major investments in expressways, ports, and airports have become the foundation for sustainable growth. The National Economic and Development Authority (NEDA) confirms that infrastructure spending has risen steadily over the past decade, supporting the nation’s vision of a connected, competitive, and unified archipelago.

Camella shares this vision—with a distinct purpose: to transform public infrastructure into tangible benefits for Filipino families. As the country’s leading homebuilder, operating across 49 provinces and 147 cities and municipalities, we strategically locate our communities to align with this evolving landscape. This forward-thinking approach creates a new model of nation-building: one where infrastructure, quality living spaces, and economic activity work together to drive inclusive progress for everyone we serve.  

Lifestyle amenities in Camella developments provide residents with shared spaces for recreation, wellness, and social connection.

North Luzon: Empowering Regions Through Better Access

Transport links are now key to growing local economies and easing the shift from crowded cities to vibrant regional centers. Projects like the Tarlac–Pangasinan–La Union Expressway (TPLEX), Subic–Clark–Tarlac Expressway (SCTEX), expanded North Luzon Expressway (NLEX), and the ongoing North–South Commuter Railway (NSCR) have cut travel times by nearly 50%. These developments connect Ilocos, the Cordillera Administrative Region, and Cagayan Valley with Central Luzon and Metro Manila, opening new pathways for growth.

Air and sea infrastructure further strengthen the region’s role as a rising hub for logistics and tourism. The upcoming New Manila International Airport, upgrades to Clark International Airport, and improved facilities in Cauayan and Tuguegarao make travel and trade easier than ever.

Responding to these changes, Camella is developing new communities in La Union and Nueva Ecija. Situated near schools, hospitals, markets, and provincial centers, these integrated estates offer comfortable homes, commercial spaces, and complete lifestyle amenities—giving families a viable alternative to relocating to Metro Manila.

South Luzon: Expanding the Industrial and Educational Belt

South Luzon is the country’s industrial heartland, contributing more than 15% of the national GDP. Its growth is driven by a network of expressways that keep goods and people moving efficiently across Cavite, Laguna, Batangas, and Quezon. 

Key routes include the South Luzon Expressway (SLEX), which links Metro Manila to Laguna and Batangas; the STAR Tollway, connecting Batangas City to Santo Tomas; the Cavite–Laguna Expressway (CALAX), improving east-west connectivity; and the Manila–Cavite Expressway (MCX), creating a smoother link between the capital and the south.

The proposed 50.43-kilometer Cavite–Batangas Expressway (CTBEX) will provide a faster alternative to the Tagaytay–Nasugbu Highway, cutting travel time by at least 45 minutes while connecting residential, commercial, and tourism areas in Amadeo, Indang, and Alfonso.

Camella is leveraging these gains with new developments in General Trias and Tanza, Cavite. Designed to suit students, working professionals, retirees, and overseas Filipinos, these communities offer accessible, well-planned living environments close to opportunities.

Visayas: Bridging Islands Through Connected Living

Infrastructure investment has turned the Visayas into a thriving economic and cultural hub. The Mactan–Cebu International Airport serves as its main gateway, while upgraded airports in Tacloban, Bacolod, and Kalibo handle growing domestic and international travel. 

Modern road networks—including the Cebu South Coastal Road, Iloilo–Capiz Road, Bacolod–Silay Access Road, and Dumaguete North Road—strengthen links between cities and support trade across the islands. In Cebu, the South Road Properties (SRP) connects southern districts to the Cebu–Cordova Link Expressway (CCLEX), opening prime areas for residential growth. 

Camella builds communities that reflect each location’s unique strengths. In Cebu and Dumaguete, our developments focus on accessibility to top schools, peaceful surroundings, and holistic living—making them ideal for students, professionals, and retirees alike.

Mindanao: Opening New Frontiers for Growth

Mindanao’s infrastructure strategy centers on connecting regional centers and creating strong economic corridors. Major hubs include Laguindingan Airport near Cagayan de Oro and Francisco Bangoy International Airport in Davao, which expand trade and travel across the region.

Improvements such as the Davao City Coastal Road, expanded highways in Zamboanga, and modernized ports in Butuan and General Santos ease congestion and boost commerce.

Aligning with this momentum, Camella is developing new communities in Malaybalay, Bukidnon, and Koronadal, South Cotabato—bringing quality, secure, and complete living options to these fast-growing areas.

Building a Connected Nation, One Community at a Time

Camella’s nationwide presence is rooted in a simple but powerful vision: to turn transportation corridors into thriving neighborhoods, infrastructure into lasting value, and geographic potential into shared prosperity. As the Philippines evolves into a more connected and inclusive economy, Camella provides the residential ecosystems that give this progress a human face.

To learn more about the country’s largest homebuilder and its communities nationwide, visit www.camella.com.ph and follow @CamellaOfficial for the latest updates.

Celebrate Freedom, Secure a Future: SM Brings Independence Day Job Fairs to Valenzuela and Sangandaan

As the nation marks the 128th anniversary of Philippine Independence, SM Supermalls—together with the Department of Labor and Employment (DOLE)—reaffirms its commitment to empowering Filipinos by making quality employment more accessible. This year, the partnership presents back-to-back job fairs across Northern Metro Manila, creating pathways to livelihood and progress.

First up is the Kalayaan Job Fair at SM City Valenzuela on June 11, followed by the Independence Day Job Fair at SM Center Sangandaan on June 12. These events unite job seekers, employers, and government agencies in a shared goal: to boost employment and drive local economic growth.

The two-day initiative is part of SM and DOLE’s nationwide Araw ng Kalayaan Job Fair program—one of the country’s largest coordinated hiring drives, held annually in celebration of Philippine freedom.

At SM City Valenzuela on June 11, attendees can meet with a diverse roster of local and overseas employers offering roles across a wide range of industries. The event welcomes fresh graduates, graduating students, first-time applicants, career shifters, and seasoned professionals seeking new opportunities.

The momentum continues on June 12 at SM Center Sangandaan, where the job fair coincides with the national observance of Independence Day. The activity highlights that freedom means more than a historic milestone—it also represents the chance for every Filipino to secure meaningful work and build a better future for their loved ones.

Beyond job matching, both events serve as full-service employment hubs. Attendees can access on-site assistance from government agencies including the National Bureau of Investigation (NBI), Social Security System (SSS), PhilHealth, Pag‑IBIG Fund, DOLE, and the Public Employment Service Office (PESO). These services simplify and speed up the processing of employment requirements.

Job seekers may also explore upskilling and training opportunities through partnerships with the Department of Information and Communications Technology (DICT), the Technical Education and Skills Development Authority (TESDA), JobStreet, and various industry leaders.

The longstanding partnership between SM and DOLE has already made a significant impact nationwide. During the Labor Day Job Fairs on May 1, over 17,000 job seekers participated across 15 SM malls, resulting in more than 1,000 immediate hires. From January to May 2026 alone, the collaboration has organized 66 job fairs nationwide, serving over 57,000 individuals and securing more than 6,000 on‑the‑spot placements.

Applicants are advised to bring multiple copies of their resume, valid IDs, a ballpoint pen, and other relevant documents. Participating companies will conduct on‑the‑spot interviews, with many offering immediate employment offers.

SM Supermalls Builds Future Champions Through the Philippines’ Largest Bowling Network

From learning the basics to competing nationally: Learn to Bowl and the PBF Youth Cup mark every step of an athlete’s journey

Young athletes pose for a group photo alongside bowling legend Olivia “Bong” Coo during the Learn to Bowl Culminating Day and the inaugural PBF Youth Cup National Finals at SM North EDSA Bowling Center.

Every champion starts somewhere. For dozens of young bowlers, that journey took center stage on May 31 at SM North EDSA, during the Learn to Bowl Culminating Day and the first-ever PBF Youth Cup National Finals.

The event brought together aspiring athletes, parents, coaches, and bowling enthusiasts to celebrate every stage of the sporting journey—from mastering the fundamentals to competing at the national level.

“SM Supermalls wants to be part of an athlete’s journey from day one until they become champions. We are committed to providing spaces and programs where they can hone their skills and embrace the spirit of healthy competition,” said Joseph Francis Silva, Senior Assistant Vice President for Sports and Leisure. 

Bowling legend Olivia “Bong” Coo guides a young participant during the Learn to Bowl Culminating Day at SM North EDSA Bowling Center, inspiring the next generation of Filipino bowlers.

The day began with the culmination of the Learn to Bowl program, where participants demonstrated the skills they had developed through weeks of training. Designed to introduce beginners to the sport, the program teaches proper grip, stance, swing, release, and follow-through—while also fostering confidence, discipline, and a genuine love for the game. 

Adding inspiration to the occasion was Olivia “Bong” Coo, a distinguished member of both the World Bowling Hall of Fame and the Philippine Sports Hall of Fame. She joined the sessions and shared valuable insights as the young athletes took their first meaningful steps in the sport. 

A young bowler focuses intently on her next shot during the PBF Youth Cup National Finals at SM North EDSA Bowling Center, embodying discipline, determination, and confidence.

The afternoon shifted to the main event: the PBF Youth Cup National Finals, organized in partnership with the Philippine Bowling Federation. The tournament gathered some of the country’s most promising young bowlers, showcasing what can be achieved when dedication, consistency, and opportunity come together.

The road to the national stage began back in April, with qualifying rounds and center finals held across SM Supermalls bowling centers nationwide. After months—even years—of training, the finalists earned their place through the focus, discipline, and determination required to compete at an elite level. 

Young bowling champions celebrate their victories at the PBF Youth Cup National Finals—proof that success is built through consistent training, hard work, and access to opportunities for growth.

Division Winners:

- 16 Years Old and Below

🥇 Caleb Littaua (Boys) | Eleana Lois Arabit (Girls)

🥈 Chivas Guevarra (Boys) | Sarah Elise Yamsuan (Girls)

🥉 Jairo James Agudo (Boys)

- 17–21 Years Old

🥇 Hansel Alexandrian Ilagan (Boys) | Nuela Surla (Girls)

🥈 Michael Aguilar Jr. (Boys) | Izef Syesha Tipones (Girls)

🥉 Yeshuachim Borricano (Boys) | Nicole Cardino (Girls)

Together, the Learn to Bowl program and the PBF Youth Cup demonstrate that bowling is far more than just a recreational activity. They highlight the sport’s ability to develop essential life skills—including perseverance, focus, confidence, and sportsmanship—while opening doors for young athletes to grow and excel.

This initiative also reflects SM Supermalls’ commitment to making sports accessible to more Filipinos through world-class facilities and development programs under SM Sports & Leisure. With bowling as one of its key platforms for youth development, SM’s nationwide network of bowling centers—under SM Bowling and SM Game Park—provides aspiring athletes with every opportunity to learn, train, compete, and pursue excellence.

“Champions are not born on finals day. They are built through training, consistency, and opportunities to grow,” Silva added. “Through programs like Learn to Bowl and competitions like the PBF Youth Cup, we hope to inspire more young Filipinos to discover their potential and pursue their passion for sports. From learning the basics to competing for titles, SM Supermalls is where winning begins.”

Beyond bowling, these efforts are part of the growing SM Active Hub ecosystem, which encourages Filipinos of all ages to stay active through a wide range of activities—including pickleball, skating, archery, martial arts, and more—all available at SM malls nationwide.

SM continues to create accessible spaces where families, friends, and communities can play, connect, and thrive. Whether it’s a casual game, a new hobby, or a day of active fun, every visit is a chance to “gala to the max.”

Because at SM Active Hub, sports are about more than just winning—they are about discovering passion, building confidence, and creating spaces where every champion can begin their journey.

Raptor Opens New Store at SM City Grand Central

For many Filipinos, passion starts as a hobby, a weekend escape, a creative pursuit, or simply the drive to explore beyond the ordinary. Whether capturing breathtaking landscapes, heading out on a camping trip, embarking on road adventures, or carrying essential tools for work, one need remains constant: reliable gear that can keep up.

This is where Raptor comes in.

The trusted brand, known for its rugged protective cases, outdoor essentials, and adventure-ready equipment, has officially opened its newest store on the 4th Level of SM City Grand Central. This expansion brings its growing lineup of durable, dependable products closer to customers across North Metro Manila.

More than just a retail space, Raptor serves as a hub for explorers, creators, professionals, hobbyists, and outdoor enthusiasts—people who understand the value of protecting the tools and equipment that fuel what they love.

What began as a small shop catering to drone enthusiasts and content creators has grown into a brand built on a simple yet powerful promise: make products that withstand demanding environments, so people can confidently pursue their passions. From safeguarding sensitive camera gear to supporting outdoor adventures, Raptor has expanded its reach across industries while staying true to its core principle: “Protect Your Passion.”

The new store features a carefully curated selection of gear built for both everyday use and extreme conditions.

Product Highlights  

- Protective Cases: Raptor’s Air and Extreme hard cases are engineered to shield cameras, drones, electronics, musical instruments, and other valuables from impact, dust, and harsh weather. These have become trusted companions for photographers, filmmakers, musicians, and collectors alike. 

- Outdoor Essentials: Browse the Arctic and Polar coolers—designed for superior temperature retention—plus Fusion and Twist drinkware built for all-day use on the go. Also available are the Terra camping mat, Perch camping chair, and Rover and Rig stackable storage boxes, perfect for organized and secure travel. 

- Solutions for Professionals: Beyond recreation, Raptor offers durable storage and protection solutions trusted by professionals and creatives who rely on their gear every day.

Every purchase is backed by the Raptor Guarantee: a lifetime service warranty and dedicated customer support, reinforcing the brand’s commitment to lasting quality and reliability. 

Now open at SM City Grand Central, Raptor invites everyone to discover gear built to endure tough conditions—supporting the passions, pursuits, and everyday journeys that define modern lifestyles.

📍 Visit Raptor at the 4th Level, SM City Grand Central.

Converge Bags Top Privacy Award for Children’s Awareness Campaign

Atty. Laurice Esteban-Tuason, Converge Corporate Compliance and Data Protection Officer and Corporate Sustainability Officer, holds up the Kabataang Digital Award at the PAW Awards 2026 in Okada, Manila.

Leading fiber broadband and technology provider Converge ICT Solutions Inc. has been recognized as a champion of data privacy, receiving the Kabataang Digital Award from the National Privacy Commission (NPC). The distinction honors the company’s initiative to empower young people to understand and protect their data privacy rights online.

The NPC presents the Privacy Awareness Week (PAW) Awards annually to celebrate efforts that strengthen data privacy awareness and promote responsible handling of personal information across the Philippines. For its 2026 edition, the commission conferred 10 awards to organizations and individuals making significant contributions to advancing data protection nationwide.

The Kabataang Digital Award specifically recognizes programs that empower and safeguard children and youth by fostering digital responsibility, raising privacy awareness, and promoting measures to secure their personal data.

“This recognition reminds us that technology is most meaningful when it serves to protect, empower, and uplift young people and communities. We share this award with everyone who believed in Project PIGLET—short for Privacy Integration through Guided Learning of Emerging Technologies—supported our vision, and worked quietly behind the scenes to bring it to life. Most of all, we dedicate this to the youth: may we continue building a digital space that is safe, responsible, and hopeful for the next generation,” said Atty. Laurice Esteban-Tuason, Corporate Compliance and Data Protection Officer, and Corporate Sustainability Officer, during the ceremony. 

AVP & Head of Data Privacy and Information Security Compliance Eumir Espiritu leads the story-telling session involving the 'space cadets' and their 'space officers' (parents) to children of Brgy. Baclayan, Puerto Galera, Oriental Mindoro

Launched in 2024 by the Corporate Governance and Data Privacy Group, Project PIGLET is designed to boost digital literacy and privacy awareness among school-aged children.

Tailored for learners as young as seven years old, the program uses interactive storytelling to teach children how to protect their digital identity. Through a space-themed adventure narrative, participants learn about online risks and practical ways to secure their personal information. The initiative also encourages parents and guardians to take an active role in this “digital adventure,” emphasizing that protecting children’s privacy is a shared responsibility. 

Captain Conrad (Converge) seeks the help of intrepid space explorers in navigating the 'internet space' and battles Internet monsters along the way.

Since its launch, Project PIGLET has been implemented in schools across Metro Manila, Mindoro, and Pampanga, as well as among Converge employees and their families.

“Guided by our mission to leverage Tech For Good, we take seriously the responsibility of balancing broad connectivity access with the protection of our users’ data. Through programs like Project PIGLET, we aim to safeguard those most vulnerable online—especially children,” added Esteban-Tuason.

Atty. Esteban-Tuason was previously honored in 2025 as Best Data Privacy Officer (under the General Management and Services sector) by the Information Security Officers Group (ISOG), the Philippines’ leading organization for information security professionals.