Shopee Philippines and PNP Eastern Police District Forge Partnership to Empower Police Families Through E-Commerce

Partnership extends Shopee’s Tatak Pinoy program to support the livelihood and financial well-being of police personnel’s families across Eastern Metro Manila 

Jack Ng, Head of Commercial, Shopee Philippines, with the PNP Eastern Police District

Shopee Philippines and the Philippine National Police-Eastern Police District (PNP-EPD) have formalized their collaboration through a Memorandum of Understanding (MOU). This partnership aims to help the families of police personnel build sustainable livelihoods by harnessing the power of e-commerce.

Bringing Shopee’s flagship digital skills training initiative, the Tatak Pinoy program, directly to the PNP community, this initiative equips families with the essential tools and knowledge needed to start and grow their own online businesses.

This collaboration reflects a shared commitment to the financial security and well-being of the men and women who serve on the front lines. Under the program dubbed “Love at First Click: Negosyong Online para sa Pamilyang Pulis,” police families will receive comprehensive training and practical knowledge to establish and scale their businesses online.

Bridging Opportunities Through Technology

“We have always believed that e-commerce can be a powerful equalizer, and that belief extends beyond the marketplace,” said Jack Ng, Head of Commercial at Shopee Philippines.

“Through this partnership with PNP Eastern Police District, we want to give the families of our police personnel the same opportunities we are bringing to entrepreneurs across the country: real, practical skills that can help them build businesses and improve their quality of life.” 

The initiative leverages the framework of the Shopee Tatak Pinoy MSME Roadshow, which has already trained over 700 MSME sellers across 10 cities since 2025. Police families will gain hands-on expertise in online store setup, digital marketing, order fulfillment, and customer engagement—proven modules that have helped many transition from informal ventures to thriving online enterprises.

Support Beyond the Badge

PNP-EPD Police Brigadier General Aden Lagradante emphasized the holistic vision of the partnership:

“Our partnership with Shopee reflects our belief that supporting our personnel goes beyond the badge. The PNP Eastern Police District is committed not only to the safety of our communities but to the well-being of the men and women who protect them—and the families who stand behind them. When we give our personnel's families access to real livelihood opportunities, we are investing in their future and strengthening the foundation of our organization from within.” 

This collaboration underscores Shopee’s broader mission to build an inclusive digital economy, ensuring that the benefits of technology and entrepreneurship reach every community. As the Tatak Pinoy Roadshow continues to expand, Shopee remains dedicated to opening new doors of opportunity for Filipinos nationwide.

CX20 Oral Spray: The Smarter Way to Oral Comfort

New targeted oral spray from the makers of Orahex delivers fast action at the first sign of oral discomfort 

CX20 Oral Spray, a product of Oropharm, enters the oral care market with a powerful formula designed to act fast—right when it matters most. Making its debut at VoiceCon PH 2026, CX20 addresses common challenges faced by many, such as long hours of speaking, dry air-conditioned environments, and the dryness that often leads to throat irritation and mouth discomfort. CX20 is engineered to stop the discomfort early, before it gets worse.

Positioned as the go-to solution for the very first signs of oral discomfort, CX20 arrives at a time when consumers are looking for products that are easy, convenient, and immediate. It is designed for action at the earliest hint of irritation, not just when symptoms have already worsened. 

A Potent Formula That Goes Where It Matters

At the heart of CX20 is a 0.20% Chlorhexidine Gluconate formulation—a potent concentration that ensures effectiveness. Thanks to its precision nozzle, the spray easily reaches difficult areas in the mouth and targets bacteria where other formats simply cannot reach.

It provides a soothing and cooling effect, helping to reduce inflammation and relieve discomfort quickly. All of this comes in a compact, travel-friendly 30ml bottle that you can take anywhere.

Don't Wait. Act at the First "Ehem."

We all know that subtle feeling that something isn't right. Instead of waiting for the discomfort to escalate, CX20 empowers you to take action immediately.

Positioned as a brand of immediate action and targeted protection, CX20 leads the way in championing early response over delayed relief. As their tagline says: "Basta may oral discomfort, i-CX20 agad!"

Shop & Save Big: 3-Day Sale at SM City Grand Central!

There is no better way to welcome a new month and a long weekend than with an event filled with amazing finds, huge discounts, and delightful surprises.

SM City Grand Central is kicking off May in style with the highly anticipated 3-Day Sale happening on May 1, 2, and 3! Get ready because there’s also an Exclusive Early Bird Shopping Day on April 30, so you can beat the crowd and grab the best deals first. 

From the latest fashion and gadgets to beauty must-haves, home essentials, and lifestyle finds, the mall becomes your ultimate shopping destination with discounts of up to 70% off at participating stores. 🛒

Top brands like The SM Store, SM Supermarket, Ace Hardware, Watsons, Surplus, Uniqlo, Pet Express, and over 200 other stores are ready to give you the best value for your money. Whether you’re updating your summer wardrobe, restocking supplies, or giving your space a makeover, there’s something for everyone! 

WIN A BRAND NEW CAR!

Make every purchase count! For every P1,000 single-receipt purchase, you get a chance to win a Suzuki Dzire GL CVT Hybrid through our exclusive raffle promo!

Get ready to shop till you drop! Don’t forget to bring your reusable bags and wear your most comfortable shoes because the best deals won’t last long.

Stay updated on all the sizzling promotions! Follow SM City Grand Central on Facebook: https://www.facebook.com/smgrandcentral .

CALL FOR NOMINATIONS: SEARCH FOR EVERYDAY HEROES KICKS OFF

‘Hero for All’ Recognizes Ordinary Filipinos Making Extraordinary Impact

Public nominations are now officially open for Hero for All: Honoring Stories of the Everyday Filipino, a nationwide search dedicated to recognizing ordinary Filipinos whose selfless acts of service have created lasting and meaningful change in their communities.

Launched on April 9, 2026, this initiative aims not only to celebrate these unsung heroes but also to document and replicate their community-driven models of service so that their good work can inspire others and be sustained for the long term. 

Rewarding Service and Compassion

A total of twenty heroes will be selected through this search. Each awardee will receive PHP 1 million, which will be allocated to support their personal cause and a partner community organization of their choice. 

“To be extraordinary, you don't have to do extraordinary acts,” said Alden Richards, Lead Advocate of Hero for All, during the program launch. “There are just ordinary people with extraordinary missions. What makes what they do matter most is that they do it even when no one is watching. This search exists to find them and give them the recognition they truly deserve.”

How to Submit a Nomination

The nomination period runs from April 10 to May 1, 2026. To ensure that everyone can participate, nominations can be submitted through the official social media platforms of the program, as well as through physical nomination forms distributed nationwide—making the process accessible even to those without reliable internet access.

Requirements for submission:

- Nominee’s Name and Location

- A 150-word write-up describing their act of service

- Supporting materials such as photos, news articles, or endorsement letters

Video entries are also welcome! Just post on social media and tag the official accounts using #CasinoPlusHeroForAll.

All submissions will undergo a strict validation process before being endorsed to the Board of Judges, which consists of respected academicians, media personalities, industry representatives, and Alden Richards himself.

Awards Rites this National Heroes Day

The Grand Awarding Ceremony is scheduled for August 31, 2026, in celebration of National Heroes Day—marking a fitting tribute to the modern-day champions of the Filipino people.

Eligibility

- Must be a Filipino citizen currently residing in the Philippines.

- The act of service or initiative must have taken place within the last five years and must be verifiable. 

The program previously honored Rhodora Alcaraz Tuñacao, a domestic worker in Hong Kong who saved her employer’s child from a fire at great personal risk, serving as the shining example of the kind of heroism this movement seeks to recognize.

All deliberations and records are managed by the Alden Richards (AR) Foundation to ensure transparency, integrity, and accountability throughout the process.

Big Fun, Zero Stress: Max’s Brings Sesame Street Parties to Li

Young fans light up the room as they proudly hold their Sesame Street loot bags, capping off a day of laughter, play, and unforgettable moments with their favorite characters—turning a simple celebration into a cherished childhood memory.

Celebrations are about more than just food and decorations; they are about creating precious moments and happy memories together. Understanding this, Max's Restaurant has launched its newest offering: Sesame Street-themed Parties—a delightful and hassle-free way to bring learning, play, and connection into one seamless experience.

Where Fun Meets Purpose

What makes these parties stand out is how they blend entertainment with values. Featuring beloved characters like Big Bird, Elmo, Cookie Monster, and Oscar the Grouch, the experience is rooted in Sesame Street’s trusted mission of learning through play. Interactive games and activities encourage curiosity, kindness, and confidence—keeping kids happily engaged while giving parents peace of mind.

Celebrate Without the Stress

With decades of experience hosting Filipino family gatherings, Max’s knows exactly how to bring people together. They handle every detail, from the activities and décor to the delicious food and program flow, so families can focus on what matters most: enjoying each other’s company.

With big smiles and joyful voices, kids and parents gathered around to sing "Happy Birthday"—a magical moment that filled the room with warmth and became the highlight of the celebration.

Everything You Need, All in One Package

Party packages are designed to be simple and complete, covering:

✅ Delicious Food

✅ Customized Party Kits

✅ Lighting & Sound System

✅ Professional Program Host

✅ Fun Decorations

✅ Birthday Cake

Flexible options are also available to match the unique style and needs of every family. Parents can simply arrive, relax, and enjoy the moment!

Availability

The Sesame Street Birthday Party experience is now available at 30 Max's Restaurant branches across Metro Manila and Luzon.

For bookings and inquiries, visit the official Max's Restaurant website and social media pages!

Elyse Skin Regen: The Science Behind Long-Lasting Skin Transformation

Tired of temporary results? It’s time to go beyond the basic facial and unlock skin renewal that actually lasts.

Let’s be honest: You’ve probably tried it all. The facials, the brightening drips, the viral serums, and maybe even a laser session. For a week or two, your skin looks amazing—glowing, clear, and smooth. 

But then life happens. And just like that, your skin goes right back to how it was.

The truth is, you aren’t doing anything wrong. The problem is that most treatments aren’t built to last. They only scratch the surface, while the real work needs to happen deep within.

Why Most Treatments Fall Short

Concerns like acne scars, uneven tone, stretch marks, dullness, and loss of firmness aren’t just surface issues. They originate deep in the skin layers where collagen is produced and the skin barrier is formed.

- A basic facial cleanses the surface.

- A single laser session triggers one part of the repair process.

- Hydrating treatments quench the skin but don’t rebuild its structure.

Each does something, but none do everything. And for true, lasting change, the skin needs a complete solution. 

This is the gap Elyse Aesthetics set out to fill.

“Beauty isn’t something you put on. It’s something you set free. That’s what Elyse Skin Regen does — it doesn’t create a new version of you. It reveals the one that was always there.”

— Dr. Marj Salazar, CEO & Co-Founder

The Solution: A Program, Not Just a Treatment

Elyse Skin Regen is a physician-curated, multimodal program designed by Dr. Marj Salazar and Dr. Anne Caoile. It doesn’t just treat one concern; it rejuvenates the skin comprehensively, systematically, and at the right depth.

It stands on 5 Powerful Pillars:

Biostimulation

Not a filler, not a quick fix. It signals your skin to rebuild its own collagen and elastin from within, creating firmness and resilience that improves over time. 

Deep Cellular Hydration

Using medical-grade Hyaluronic Acid and Amino Acids, it restores the skin barrier and delivers a plump, dewy quality that topical creams simply cannot match.

LaserPore Resurfacing

A non-ablative fractional laser that refines pores, smooths texture, and fades scars and stretch marks. Zero downtime, safe for all skin types.

The Signature Glow Protocol

Elyse’s signature finishing touch that gives you that undeniable, "just came back from vacation" radiance.

Light-Activated Therapy

FDA-cleared and CE-certified. Three specific wavelengths work at the cellular level to reduce inflammation, speed up healing, and make your glow last longer.

Confidence That Shines

There is a different kind of confidence when you know your skin can handle anything—even stage lights and HD cameras.

“When you’re on that stage, the lights are brutal and the cameras see everything. Even without foundation, my skin looked flawless—that was Elyse Skin Regen. It didn’t just prepare my skin for the spotlight; it helped me come home to my real self.”

— A.D., Beauty Queen 

At Elyse, it’s never just about looking good—it’s about feeling like you again.

“Beauty should feel like freedom — not a burden, not a standard to chase, but a coming home to yourself.”

— Dr. Anne Caoile

Bigger, Saucier, and Better! Jollibee Unveils the New Burger Steak Supreme

Jollibee is giving its classic favorite a major upgrade! The beloved Burger Steak rice meal is now better than ever, alongside the introduction of an exciting new option—the Burger Steak Supreme. This move comes as Filipino families continue to seek meals that are delicious, filling, and easy on the budget.

The Philippines’ number one fast food chain has enhanced the original recipe by adding more savory gravy, taking the flavor and overall experience to the next level. Best of all, the affordable price point remains unchanged, starting at just ₱70 for a solo serving.

“We noticed that customers are now more particular about taste, value, and how satisfying a meal is. That’s why we’re giving them this pangmalakasang rice meal,” said Dorothy Ching, Vice President for Marketing of Jollibee Philippines. “We focused on improving a product they already love while introducing a bigger option for those who want more.”

The campaign, featuring actor Joshua Garcia, highlights how the upgraded Burger Steak perfectly satisfies Filipino cravings.

This product enhancement is part of Jollibee’s continuous effort to meet changing consumer needs, ensuring every meal offers the perfect balance of great taste, generous servings, and affordability.

Availability

- Saucier-sarap Burger Steak: Available nationwide via Dine-in, Takeout, Drive-thru, and Delivery.

- Burger Steak Supreme: Available in select stores only.

Craving more? Visit www.jollibee.com.ph for updates, order online at https://order.jollibee.com, and follow their social media pages for more exciting surprises!