CALL FOR NOMINATIONS: SEARCH FOR EVERYDAY HEROES KICKS OFF

‘Hero for All’ Recognizes Ordinary Filipinos Making Extraordinary Impact

Public nominations are now officially open for Hero for All: Honoring Stories of the Everyday Filipino, a nationwide search dedicated to recognizing ordinary Filipinos whose selfless acts of service have created lasting and meaningful change in their communities.

Launched on April 9, 2026, this initiative aims not only to celebrate these unsung heroes but also to document and replicate their community-driven models of service so that their good work can inspire others and be sustained for the long term. 

Rewarding Service and Compassion

A total of twenty heroes will be selected through this search. Each awardee will receive PHP 1 million, which will be allocated to support their personal cause and a partner community organization of their choice. 

“To be extraordinary, you don't have to do extraordinary acts,” said Alden Richards, Lead Advocate of Hero for All, during the program launch. “There are just ordinary people with extraordinary missions. What makes what they do matter most is that they do it even when no one is watching. This search exists to find them and give them the recognition they truly deserve.”

How to Submit a Nomination

The nomination period runs from April 10 to May 1, 2026. To ensure that everyone can participate, nominations can be submitted through the official social media platforms of the program, as well as through physical nomination forms distributed nationwide—making the process accessible even to those without reliable internet access.

Requirements for submission:

- Nominee’s Name and Location

- A 150-word write-up describing their act of service

- Supporting materials such as photos, news articles, or endorsement letters

Video entries are also welcome! Just post on social media and tag the official accounts using #CasinoPlusHeroForAll.

All submissions will undergo a strict validation process before being endorsed to the Board of Judges, which consists of respected academicians, media personalities, industry representatives, and Alden Richards himself.

Awards Rites this National Heroes Day

The Grand Awarding Ceremony is scheduled for August 31, 2026, in celebration of National Heroes Day—marking a fitting tribute to the modern-day champions of the Filipino people.

Eligibility

- Must be a Filipino citizen currently residing in the Philippines.

- The act of service or initiative must have taken place within the last five years and must be verifiable. 

The program previously honored Rhodora Alcaraz Tuñacao, a domestic worker in Hong Kong who saved her employer’s child from a fire at great personal risk, serving as the shining example of the kind of heroism this movement seeks to recognize.

All deliberations and records are managed by the Alden Richards (AR) Foundation to ensure transparency, integrity, and accountability throughout the process.

Big Fun, Zero Stress: Max’s Brings Sesame Street Parties to Li

Young fans light up the room as they proudly hold their Sesame Street loot bags, capping off a day of laughter, play, and unforgettable moments with their favorite characters—turning a simple celebration into a cherished childhood memory.

Celebrations are about more than just food and decorations; they are about creating precious moments and happy memories together. Understanding this, Max's Restaurant has launched its newest offering: Sesame Street-themed Parties—a delightful and hassle-free way to bring learning, play, and connection into one seamless experience.

Where Fun Meets Purpose

What makes these parties stand out is how they blend entertainment with values. Featuring beloved characters like Big Bird, Elmo, Cookie Monster, and Oscar the Grouch, the experience is rooted in Sesame Street’s trusted mission of learning through play. Interactive games and activities encourage curiosity, kindness, and confidence—keeping kids happily engaged while giving parents peace of mind.

Celebrate Without the Stress

With decades of experience hosting Filipino family gatherings, Max’s knows exactly how to bring people together. They handle every detail, from the activities and décor to the delicious food and program flow, so families can focus on what matters most: enjoying each other’s company.

With big smiles and joyful voices, kids and parents gathered around to sing "Happy Birthday"—a magical moment that filled the room with warmth and became the highlight of the celebration.

Everything You Need, All in One Package

Party packages are designed to be simple and complete, covering:

✅ Delicious Food

✅ Customized Party Kits

✅ Lighting & Sound System

✅ Professional Program Host

✅ Fun Decorations

✅ Birthday Cake

Flexible options are also available to match the unique style and needs of every family. Parents can simply arrive, relax, and enjoy the moment!

Availability

The Sesame Street Birthday Party experience is now available at 30 Max's Restaurant branches across Metro Manila and Luzon.

For bookings and inquiries, visit the official Max's Restaurant website and social media pages!

Elyse Skin Regen: The Science Behind Long-Lasting Skin Transformation

Tired of temporary results? It’s time to go beyond the basic facial and unlock skin renewal that actually lasts.

Let’s be honest: You’ve probably tried it all. The facials, the brightening drips, the viral serums, and maybe even a laser session. For a week or two, your skin looks amazing—glowing, clear, and smooth. 

But then life happens. And just like that, your skin goes right back to how it was.

The truth is, you aren’t doing anything wrong. The problem is that most treatments aren’t built to last. They only scratch the surface, while the real work needs to happen deep within.

Why Most Treatments Fall Short

Concerns like acne scars, uneven tone, stretch marks, dullness, and loss of firmness aren’t just surface issues. They originate deep in the skin layers where collagen is produced and the skin barrier is formed.

- A basic facial cleanses the surface.

- A single laser session triggers one part of the repair process.

- Hydrating treatments quench the skin but don’t rebuild its structure.

Each does something, but none do everything. And for true, lasting change, the skin needs a complete solution. 

This is the gap Elyse Aesthetics set out to fill.

“Beauty isn’t something you put on. It’s something you set free. That’s what Elyse Skin Regen does — it doesn’t create a new version of you. It reveals the one that was always there.”

— Dr. Marj Salazar, CEO & Co-Founder

The Solution: A Program, Not Just a Treatment

Elyse Skin Regen is a physician-curated, multimodal program designed by Dr. Marj Salazar and Dr. Anne Caoile. It doesn’t just treat one concern; it rejuvenates the skin comprehensively, systematically, and at the right depth.

It stands on 5 Powerful Pillars:

Biostimulation

Not a filler, not a quick fix. It signals your skin to rebuild its own collagen and elastin from within, creating firmness and resilience that improves over time. 

Deep Cellular Hydration

Using medical-grade Hyaluronic Acid and Amino Acids, it restores the skin barrier and delivers a plump, dewy quality that topical creams simply cannot match.

LaserPore Resurfacing

A non-ablative fractional laser that refines pores, smooths texture, and fades scars and stretch marks. Zero downtime, safe for all skin types.

The Signature Glow Protocol

Elyse’s signature finishing touch that gives you that undeniable, "just came back from vacation" radiance.

Light-Activated Therapy

FDA-cleared and CE-certified. Three specific wavelengths work at the cellular level to reduce inflammation, speed up healing, and make your glow last longer.

Confidence That Shines

There is a different kind of confidence when you know your skin can handle anything—even stage lights and HD cameras.

“When you’re on that stage, the lights are brutal and the cameras see everything. Even without foundation, my skin looked flawless—that was Elyse Skin Regen. It didn’t just prepare my skin for the spotlight; it helped me come home to my real self.”

— A.D., Beauty Queen 

At Elyse, it’s never just about looking good—it’s about feeling like you again.

“Beauty should feel like freedom — not a burden, not a standard to chase, but a coming home to yourself.”

— Dr. Anne Caoile

Bigger, Saucier, and Better! Jollibee Unveils the New Burger Steak Supreme

Jollibee is giving its classic favorite a major upgrade! The beloved Burger Steak rice meal is now better than ever, alongside the introduction of an exciting new option—the Burger Steak Supreme. This move comes as Filipino families continue to seek meals that are delicious, filling, and easy on the budget.

The Philippines’ number one fast food chain has enhanced the original recipe by adding more savory gravy, taking the flavor and overall experience to the next level. Best of all, the affordable price point remains unchanged, starting at just ₱70 for a solo serving.

“We noticed that customers are now more particular about taste, value, and how satisfying a meal is. That’s why we’re giving them this pangmalakasang rice meal,” said Dorothy Ching, Vice President for Marketing of Jollibee Philippines. “We focused on improving a product they already love while introducing a bigger option for those who want more.”

The campaign, featuring actor Joshua Garcia, highlights how the upgraded Burger Steak perfectly satisfies Filipino cravings.

This product enhancement is part of Jollibee’s continuous effort to meet changing consumer needs, ensuring every meal offers the perfect balance of great taste, generous servings, and affordability.

Availability

- Saucier-sarap Burger Steak: Available nationwide via Dine-in, Takeout, Drive-thru, and Delivery.

- Burger Steak Supreme: Available in select stores only.

Craving more? Visit www.jollibee.com.ph for updates, order online at https://order.jollibee.com, and follow their social media pages for more exciting surprises!

Lenovo Strengthens APAC Leadership: Sumir Bhatia Appointed as First Chief Commercial Officer

Lenovo has announced the appointment of Sumir Bhatia as the first-ever Chief Commercial Officer for the Asia Pacific region.

In this newly created role, Bhatia will lead the unified commercial organization, bringing together enterprise sales, solutions, channels, and alliances teams under one umbrella. His goal is to drive stronger alignment and accelerate growth across the region. He will continue to report to Amar Babu, President of Asia Pacific at Lenovo.

A true Lenovo veteran, Bhatia has spent the past decade leading the Infrastructure Solutions Group (ISG) business, where he successfully spearheaded a transformative phase of sustained growth.

Driving Growth in a Dynamic Market

The Asia Pacific region represents a vibrant landscape for digital transformation. With varying levels of digital maturity and evolving infrastructure needs, there is immense potential for Lenovo to deliver flexible, end-to-end technology solutions.

Under Bhatia’s leadership, the new organization will ensure seamless integration of Lenovo’s full-stack AI offerings and commercial capabilities across all business groups. This strategic move aims to deliver comprehensive Hybrid AI solutions that effectively address the diverse needs of commercial customers.

Leadership Transition

This appointment follows the announcement of the upcoming retirement of Ivan Cheung, Vice President and General Manager of PCs & Smart Devices (PCSD) and Chief Operating Officer for Asia Pacific, set for June 2026. Lenovo recognizes Cheung’s significant contributions and instrumental role in driving the company’s growth and success in the device business over the years.

Succeeding Cheung since March 2026 is Benjamin Yeh, who brings over two decades of industry experience and deep expertise to lead the PCSD business into its next phase of expansion.

*Lenovo Asia Pacific region includes: Australia, Hong Kong SAR China, India, Japan, New Zealand, South Korea, Taiwan, and Southeast Asia.

Refresh and Recharge with Eye Mo COOL Red Eyes

The Philippines’ #1 Trusted Eye Drop for Over 80 Years Just Got Fresher! 

IN PHOTO: Mr. Weitarsa Hendarto, Director of PT Combiphar; Dustin Yu, Ambassador of Eye Mo COOL Red Eyes; and Earl Jayona, Senior Marketing Manager of Eye Mo Philippines.

Eye Mo, the country’s leading eye care brand trusted by Filipino families for over 80 years, is proud to introduce its newest innovation: Eye Mo COOL Red Eyes. Designed specifically with the Filipino lifestyle in mind, it delivers the proven relief you’ve always trusted, now enhanced with an invigorating cooling sensation.

Living in a tropical country means dealing with heat, dust, and long days that can easily irritate your eyes. Understanding the Filipino love for all things refreshing, Eye Mo developed this new variant to go beyond standard relief. It effectively clears redness while providing that satisfying, cool feeling your eyes crave.

Refresh and Recharge with #COOLngEyeMo

To celebrate this launch, Eye Mo introduces the campaign: "REFRESH and RECHARGE your eyes with Eye Mo COOL! #COOLngEyeMo". It’s all about giving you the instant boost you need to power through busy days with clear, comfortable eyes.

"For eight decades, Eye Mo has been a household name, providing safe and effective care," said Mr. Weitarsa Hendarto, Director of PT Combiphar. "With Eye Mo COOL Red Eyes, we are evolving our legacy. We now offer a product that not only relieves irritation but also delivers a uniquely refreshing experience."

Earl Jayona, Senior Marketing Manager of Eye Mo Philippines, shared: "Filipinos love that cooling sensation, especially with our weather. This campaign is about giving hardworking Filipinos that instant 'reset' to keep their eyes clear and their spirits high."

Meet the Face of Cool: Dustin Yu 

Bringing the campaign to life is fast-rising actor and brand endorser Dustin Yu. He is the perfect ambassador for the "Iced Eyes Bebeh" activation—a fun challenge that highlights just how refreshing and revitalizing the product feels.

"With long taping hours and being under the sun, my eyes get tired and red easily," Dustin shared. "I always have Eye Mo with me. Now with Eye Mo COOL Red Eyes, I get that refreshing feeling that helps me reset and stay positive."

This launch represents Combiphar’s commitment to innovation and improving quality of life. After 55 years of delivering healthcare solutions, they continue to adapt to modern lifestyles, ensuring that eye wellness remains an essential part of everyday self-care.

Eye Mo COOL Red Eyes is available now at all leading drugstores and pharmacies nationwide.

Follow them for updates:

- TikTok: @EyeMoPh

- Facebook: Eye Mo

- Instagram: @eyemophofficial

- YouTube: Eye Mo Ph

Janella Salvador, Elisse Joson, and Vlad Magallanes Team Up with Their Kids for "Lactum Bibo-lilits Galing Challenges 2.0"

New Family Reality Series Drops April 24 on ABS-CBN Entertainment YouTube

Celebrity parents Janella Salvador, Elisse Joson, and content creator Vlad Magallanes are stepping into the spotlight alongside their adorable kids as they headline "Lactum Bibo-lilits Galing Challenges 2.0." This exciting new family reality series from ABS-CBN premieres this April 24. 

Returning for a bigger and more meaningful season, the show aims to prove that children are capable of achieving so much more than we expect. 

Bibo Today, Ready Tomorrow

Centered on the theme "Bibo Today, Ready Tomorrow," the series follows the journey of three dynamic pairs: Elisse and Felize, Janella and Jude, and Vlad and Akasha. Together, they demonstrate what it means to be Listo, Wais, and Bibo (Alert, Smart, and Confident).

Over three fun-filled episodes, watch the little ones take on real-life challenges focused on essential life skills—from budgeting and building to social interaction. It’s not just about finishing tasks; it’s about learning to collaborate, solve problems, and make smart decisions—proving that being prepared today means being ready for anything tomorrow.

More Than Just Fun and Games

To complement the main episodes, three special companion videos shine the spotlight on the parents. These feature heartfelt stories and insights into the values, lessons, and daily efforts that shape each child's growth. From teaching responsibility to nurturing independence, the series perfectly blends entertainment with valuable lessons that resonate with every modern Filipino family.

At its heart, "Lactum Bibo-lilits Galing Challenges 2.0" is a celebration of learning, guidance, and the special bond between parents and children. It showcases how everyday moments help raise confident, capable kids who are ready to take on the world.

📅 Mark your calendars: Episodes start streaming April 24 on the ABS-CBN Entertainment YouTube channel