Friday, May 17, 2024


CHERRY Philippines (formerly Cherry Mobile) is shining the spotlight as they welcome Mariel Rodriguez-Padilla to their growing family. CHERRY aims to promote convenience and a smart way of living by enhancing the quality of life for Filipinos through their diverse range of smart home devices, home and living products, entertainment options, kitchen appliances, pet accessories, mobile devices, and more. With the CHERRY IoT (Internet of Things) Solutions app, all of these products can be effortlessly controlled with a simple click from your device, allowing you and your family to enjoy comfort and accessibility with ease.

“Mariel brings her unique perspective and expertise to the table. Her authenticity, warmth, and bubbly persona have endeared her audiences, making her a trusted source of inspiration for homemakers everywhere.” shares Michelle Ngu-Cinco, COO of CHERRY. “We all know that she loves preparing and cooking for her loved ones, and we have our kitchen product line up for that. Consecutively, we would like her, and everyone as well, to experience the convenience and security of using CHERRY smart home devices, especially with the busy schedule,” adds Michelle. 

(from left to right) Agnes C. Conopio, PR and CSR Head of CHERRY, Michelle Ngu-Cinco, Chief Operating Officer of CHERRY; Mariel Rodriguez-Padilla, Brand Ambassador; Rowena S. Salido, Artist Handler and Lulu Evangelista, Artists Endorsement Management Head of Vidanes Celebrity Marketing


An artist by heart, a mom set for life… That is what Filipinos have captured through the life of Mariel as she continues to thrive in the growing industry of entertainment and business. But, as a mom, change is a constant fear. Thankfully, Mariel is determined to show that homemaking is not just a routine of tasks but an art form crafted with love, care, and protection—a quality that every mom has. With this, she continuously delivers her unique approach, sharing insights and tips on the how-to’s of being a super mom.
“I am truly grateful and elated to be part of the CHERRY family. As an O.A. or “Over Alaga” mom and wife, I’m so excited to use their products for home and living, kitchen, and more. In fact, even before they got me as one of their ambassadors, I already had their air fryer and rice cooker. Now, I am using their 2-in-1 Smart Bladeless Fan with Air Purifier. It’s so cool and convenient to have these features in one product,“ says Mariel Rodriguez-Padilla, Brand Ambassador of CHERRY. 

“I’m also surprised to check their line-up of smart security cameras, both for indoor and outdoor uses. These really are must-have items in our homes, since they give us that added security and peace of mind. All you need is internet access to download and install the CHERRY IoT Solutions app on your phone. To be fair, I’m not really that techy, but as a first-time user, I must say that it is easy to use and navigate,” adds Mariel. 

From Celebrity to Live Selling Maven

In a world where innovation meets tradition, some individuals redefine the concept of homemaking. For Mariel, it has always been more than just a routine; it’s an art form—a creative expression of love and care. Mariel has captivated audiences with her unique approach to homemaking, sharing her tips, tricks, and insights with her loyal fan base.

Her journey as an entrepreneur began with a desire to explore new avenues of business while balancing the demands of motherhood. While being a hands-on mom and wife, Mariel has found herself drawn to the world of online live selling — a dynamic platform that allows entrepreneurs to connect with customers in real time. 

“At the heart of Mariel’s success lies her unwavering commitment to her family. As a devoted wife and mother, she prioritizes the well-being and happiness of her loved ones above all else. Whether it’s preparing a home-cooked meal for her family or spending quality time. Beyond the glitz and glamour of the live-selling industry, Mariel remains grounded in her values and principles. Through her passion, she has inspired countless individuals to embrace entrepreneurship, take risks, and forge their paths to success,” shares Agnes Conopio, PR-CSR Head of CHERRY, during the contract signing.

For more information, you may visit:CHERRY Shop PH:

The Wolf Returns to Manila: The Big Bad Wolf Conquers Parqal!

(From left to right): Big Bad Wolf Books Philippine Managing Partner Carol Chuaying; Ambassador of Malaysia to the Philippines Dato Abdul Malik Melvin Castelino; DSWD Undersecretary of Legislative Affairs Fatima Aliah Dimaporo; and Big Bad Wolf Books co-founder Jacqueline Ng.

Attention, book lovers! The Big Bad Wolf Book Sale, the world's biggest book sale, continues “changing the world one book at a time” as it sets off on a nationwide tour. The “Big Bad Tour: Mission 1 New Million Readers” will kick off at Parqal, Aseana City from May 24 to June 2, 2024. 

This historical endeavor is dedicated to nurturing literacy, enhancing reading comprehension, and instilling a love of reading among Filipinos of all ages. The book sale is set to tour across the country, visiting bustling urban hubs and secluded rural communities. Featuring a diverse array of books at budget-friendly prices, the tour spotlights educational titles, children’s stories, and Filipino literature, championing inclusivity in reading accessibility.

Big Bad Wolf Books Philippine Managing Partner Carol Chuaying and Big Bad Wolf Books co-founder Jacqueline Ng

"Reading opens doors to new worlds and opportunities," said Big Bad Wolf Co-founder Jacqueline Ng. "With 'Mission 1 New Million Readers,' we are taking concrete steps towards changing lives through books. Our goal is not just to promote literacy but also to ignite a lifelong passion for reading across the Philippines."

The Ambassador of Malaysia to the Philippines Datu Abdul Malik Melvin Castelino spoke at the event emphasizing the importance of empowering younger generations to help bring the country to greater heights. “What we are doing today is to inspire the younger generation to build a better Philippines,” said the Malaysian ambassador.

Department of Social Welfare and Development Undersecretary of Legislative Affairs Fatima Aliah Dimaporo

The Department of Social Welfare and Development (DSWD) Undersecretary of Legislative Affairs Fatima Aliah Dimaporo presented the DSWD’s data on poverty and literacy in the Philippines. She reported on the correlation of poverty and literacy in the Philippines, thus the government agency has implemented programs to aid the members of underprivileged communities through education. Dimaporo also highlighted the efforts being done by the DSWD, in collaboration with Big Bad Wolf Books and the Malaysian embassy, to help address the need for improved literacy in these communities.

Also present at the event were Carol Chuaying, Big Bad Wolf Philippines Managing Partner; Emily Koa, Metrobank Credit Card General Usage Head; Patrick Marcelo, IKEA Marketing and PR Manager; Jasmin Cruz, Country Inspiration & Communication Manager, IKEA Philippines; Francis Anne Alonzo Babar, 2GO Business Unit Head for 2GO Forwarding; and Michael Sy, General Manager, Parqal.

Monica (center) with her parents

7-year-old Monica Bautista, an early reader who was also at the event, talked about her love for reading. Bautista started reading signs and symbols at the age of 2. A year later, she was reading on her own. “I think children should read more books because it can help boost our imagination, and books help us learn new stuff,” she expressed. 

The tour promises an unparalleled experience, featuring meet-and-greets with beloved authors, storytelling sessions, and interactive events crafted to make reading a joyous and enlightening pursuit. These festivities are open to schools, families, and readers of all ages, contributing to the movement to reshape the country’s reading landscape.

The book sale also marks the enduring collaboration between Big Bad Wolf and  Metrobank, extending a 0% 3-month installment promo for purchases worth at least P3,000 to Metrobank cardholders. That’s not all! Swedish home furnishings brand, IKEA, will also grace the Parqal leg of the book tour with a special treat for visitors.

Mark your calendars for the Big Bad Wolf Book Sale, running from May 24 to June 2, 2024 at Parqal, Aseana City. Doors open from 10 a.m. to 12 m.n., and admission is free! Catch the “Big Bad Tour: 1 New Million Readers” in Manila. An amazing reading adventure awaits! 

For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram) .

Thursday, May 16, 2024

Converge empowers grassroots community with prepaid fiber

Yuan Malinawan, Sales Support Head for JK2L2 S2S Distributorship, teaches a batch of municipal employees and would-be agents and dealers on the Surf2Sawa product. 
Leading Philippine fiber broadband provider Converge ICT Solutions Inc. continues to empower grassroots communities in need of fiber broadband as it held a training session for would-be dealers or agents of its trailblazing prepaid fiber product Surf2Sawa (S2S), and celebrated with the town in its Feast of the Holy Cross in the municipality of Alitagtag, Batangas. 

Bringing both potential employment opportunities and free connectivity to the townspeople of Alitagtag, Converge considered the full day of activities as part of its mission to leave no one behind, and at the same time make an impact in a community it serves. The training session drew in participants from all over Batangas who are also operating in Mindoro.

To strengthen its foothold in smaller municipalities like Alitagtag, Converge also took part in its town fiesta celebrating the Feast day of the Holy Cross (Mahal na Poong Sta. Cruz) in Sitio Binukalan. To cap off the celebration, Converge raffled off free S2S installations to 10 lucky winners. 

“This is part of our commitment to the communities where we are present. Apart from providing reliable fiber connectivity, we want to empower them by providing a source of livelihood through our program.We aim to train community members to know more about Surf2Sawa and help them improve their skills and gain confidence,” said Converge National Business Unit Head for Prepaid Conrado Pascual.

Dianara Lopez, a mother from Poblacion West, Alitagtag narrates how S2S is able to support her and her family.

Dianara Lopez, administrative staff and a hardworking mom from Batangas.

“Nag-umpisa po ako sa pag-aahente ng S2S tapos binigyan ako ng oportunidad na maging admin ng isang agency na KFB Internet Services. Ang ginagawa ko bilang isang agent, nagha-house to house, nag-a-assist ng mga kliyente at kung sila ay maglo-load, ia-assist din namin sila para patuloy nilang magamit 'yung S2S,” shared Lopez

“Sobrang laki ng naitulong sa akin ng S2S sa loob ng two years nandito ako. Kasi bago ako magka-baby, S2S na rin talaga ang gumabay din sa akin. Pangarap ko ngayon para sa anak ko, ay makatapos s'ya sa pag-aaral. Sa laki rin naman ng itinutulong ng S2S, hiling ko na patuloy akong masuportahan para punan ito,” she adds.

S2S was officially launched in Tondo in August 2023, positioning itself as a mass market product fitting the lifestyle needs of Class D1. 

“Sabi nga nila, ang produkto natin ay mura, mabilis, walang kontrata at “unli” pa. Higit sa lahat, walang data cap,” Pascual added, stressing the features of the game-changing product. 

With flexible top-up options for as low as P50 for one-day service up to P700 for a 30-day unlimited connectivity, the product has gained popularity among disadvantaged households seeking to upgrade to fiber connectivity from mobile and wireless broadband.

S2S subscribers can also enjoy free streaming access to BlastTV, doing away with the need to subscribe for expensive OTT streaming services. 

In its first quarter report , Converge ended March 2024 with a total of 2,252,845 subscribers. This comprises 2,091,897 postpaid subscribers and 160,948 prepaid subscribers. In 1Q2024, Surf2Sawa continued to register all-time-high quarterly gross adds – a testament to the intact and growing demand for fiber broadband across all income segments.

Dimples Romana discovers the perfect diaper for her son Elio

Dimples Romana with fellow moms in the new EQ Pants TVC.
When moms reach a milestone for their babies, it becomes a highlight that is remembered and even celebrated by fellow moms. It might be as easy as discovering a secret for encouraging the baby to cheerfully eat a nutritious snack, developing a trick to make the little one less cranky at bath time, or discovering the ideal diaper that is both economical and significantly improves the baby's protection and comfort. When a mom learns one of these baby care tricks, fellow moms are quick to encourage her with the words, "Ikaw na!"" 

Top Actress Dimples Romana with her son Elio in the new EQ Pants TVC.

This is the same statement of support that Dimples Romana, an award-winning actress and popular host, wishes to convey with other toddler moms. Dimples, a mother of three whose youngest, Elio, is still a toddler, wants the best for her kids so that they can move freely and be themselves. 

Dimples and Elio were recently chosen as JS Unitrade's brand ambassadors for their number one brand, EQ Pants, one of the country's most trusted diaper brands. Dimples and her son Elio are in the new TV commercial (TVC) for EQ Pants, which is currently showing on primetime TV.

“This is a beautiful milestone for me and my family because this is Elio’s first brand family,” Dimples exclaimed during her recent launch as the new endorser during the JS Unitrade Merchandise Inc., National Conference 2024. 

“Whatever brand family we represent, that means we share the same values. So as soon as we found out about EQ Pants and the way they produce quality diapers while making them affordable and approachable for the Filipino family, of course I had to say yes.”

In the new EQ Pants TVC, Dimples and moms discuss EQ Pants' features, emphasizing its new Bubble Top Sheet that reduces contact with the baby's skin, helping prevent rashes. They highlight EQ Pants for its economy and quality, with Dimples showcasing her baby in the product. The commercial concludes with Dimples inviting viewers to choose EQ with the tagline, "Ikaw na!" or more fittingly, "EQaw na!" Check out the new EQ Pants TVC here   and here

Like Dimples, moms can also have peace of mind with EQ Pants which delivers the best diaper quality. Aside from the new feature, the Bubble Top Sheet, EQ Pants also feature a Soft Cottony Cover with front to back Snug Fit to ensure a comfortable fit on the move, while its Super Absorbent Core keeps baby dry by drawing away urine.  

Thanks to these mommy-and-baby-friendly features, Dimples has more time to do other important tasks. She shared, “The best thing about the EQ Pants is that Elio doesn’t have to change his diaper often, which gives me a lot of time for more important things like bonding with my family.”

New EQ Pants endorser Dimples Romana with  Karl Po, chief operating officer  and Samuel Po, chief executive officer of JS Unitrade Merchandise Inc.

With Dimples and her fellow moms in mind, Michelle Acuña, JS Unitrade Marketing Director said, “We understand the struggles and worries of moms when it comes to the comfort and protection of their babies or toddlers. EQ Pants is carefully designed with that in mind so mom and baby can feel at ease knowing that their baby can happily move around without worries of rashes or leakage for long hours.” 

Experience your own “EQaw na!” moment with the EQ Pants readily available in retail stores nationwide and online platforms so that moms can have convenient access for them to purchase whenever needed.

Watch EQ’s newest TV commercial featuring Dimples Romana and her adorable son Elio on   and here : 

For more updates, follow EQ’s social media accounts,,, and 

SM Center Sangandaan Introduces e-Vehicle Charging Station

SM Center Sangandaan has unveiled a new charging station, giving e-vehicle owners added convenience and peace of mind while on the move. 

The recently installed Wall box Pulsar Plus AC charger boasts a charging power of up to 7.4 kW and features a 5-meter integrated charging cable. This versatile charger is compatible with a wide range of electric vehicles equipped with Type 2 connectors, ensuring convenience for EV owners across various brands and models, including those from renowned manufacturers worldwide.

The charging station operates daily from 10 am to 9 pm, providing free services to all owners of electric vehicles. EV owners can conveniently drive to the parking area of SM Center Sangandaan to recharge their vehicles while engaging in shopping, dining, or entertainment activities within the mall premises.

The introduction of an EV charging station at SM Center Sangandaan reflects the mall's dedication to sustainability. This initiative hopes to reduce carbon emissions and encourage the use of cleaner alternative transportation options. 

Since 2022, SM Supermalls has been at the forefront of promoting sustainable solutions, making eco-friendly travel accessible and hassle-free for shoppers nationwide. With this addition, SM Supermalls reaffirms its commitment to pioneering green initiatives and fostering a more sustainable future. Similar charging stations are also available at SM City Grand Central and SM City Valenzuela.

Kathryn Bernardo, Century Tuna Superbods Finalists ramp up the summer heat at the #BestYouEver Launch

The newest Century Tuna Ambassador, Kathryn Bernardo, and the Century Tuna Superbods Finalists have officially launched the "Best Your Ever" campaign, making summer even hotter and fitter.

Century Tuna Superbods 2024, the country's premier fitness competition, is presently in its ninth season, including the "Best You Ever" slogan, which promotes self-love and self-improvement. The Best You Ever campaign, which encourages everyone to be a Superbod, celebrates every Filipino's experiences, personal progress, and general wellness as they become the best versions of themselves.

“With Century Tuna, I’m embracing fitness and wellness like never before. I hope that the ‘Best You Ever’ campaign becomes an avenue for Filipinos to start or continue their journey to become the best version of themselves. We all start somewhere and with a lifestyle that is centered on our overall wellbeing, we empower ourselves and the people around us to strive for the best,” said Kathryn.

Together with Kathryn, the 36 Century Tuna Superbods Finalists continue to reinforce the Best You Ever campaign as they inspire more Filipinos to become the best version of themselves through incorporating the Superbods spirit in their diet, exercise, and overall wellness.

Two months leading up to the finals night, the 36 Century Tuna Superbods Finalists brought their A-game as they showcased their fit and healthy bodies perfectly embodying what it is to be a Superbod.

“We are on our 9th season and this year, we have a solid set of Superbods who, together with Kathryn, we believe epitomize what it is to be a Superbod and what we stand for in Century Tuna. Our common factor in choosing this year’s Superbods is those who we believe will uplift and inspire others in their fitness journeys,” said Century Pacific Food Inc. (CPFI) Vice President and General Manager for Branded Tuna Business, Mr. Carlo Endaya.

The finalists will join a series of digital and onsite challenges that will be uploaded on Century Tuna Superbods Facebook page leading up to the Finals Night on July 9, 2024. The Century Tuna Superbods 2024 Male and Female Grand Winners will each receive PHP500,000 tax-free while the Runners-Up will receive PHP200,000 tax-free.

For more information, please visit or visit Century Tuna on Facebook at or @centurytunasuperbods on Instagram for more updates.

Wednesday, May 15, 2024

Celebrate Moms this May with Bake Fair at SM Bulacan malls


This May, SM malls in Marilao, Baliwag, and Pulilan invite you to indulge in a delightful celebration of the special women in our lives at the "Bake Fair by Mom."

The Bake Fair by Mom promises a culinary journey like no other, offering a diverse array of sweet treats to honor the special bond between mothers and their loved ones. Whether you're looking to surprise your mom with a decadent cake, share a box of delectable donuts over coffee, or savor the simple pleasure of freshly baked bread, this event has something to satisfy every craving and create unforgettable memories.

Moms would love savory pies and cheesecakes from Banapple available at the Bake Fair in SM City Marilao. 

Bring home mom’s Brielle’s Cinnamon Rolls available at the Bake Fair in SM City Baliwag

Photo spot adorned with dainty blooms will greet moms this May at SM City Marilao. 

Moms deserve the sweetest treats from Adda’s Confectionery available at the Bake Fair in SM City Baliwag

There is delectable selection from mall tenants such as Banapple, Red Hat Donuts, and Pan De Manila at SM City Marilao, as well as Adda’s Confectionery and Brielle’s Cinnamon Roll at SM City Baliwag.

From intricately decorated cakes to melt-in-your-mouth donuts and perfectly crusty loaves of bread, shoppers will be spoiled for choice with the range of toothsome options available at the Bake Fair until May 19.

Capture moments with mom at the flower-themed display in Center Pulilan.

Additionally, mallgoers can capture their memorable MOMents and snap their unforgettable groupies and selfies at the radiant flower-themed displays at SM City Marilao, SM City Baliwag, and SM Center Pulilan. Located at the ground level of SM Bulacan malls, these flourishing classic beauties set the tone for a memorable moment with moms.

Don’t miss the chance to snap precious moments during your Date with Mom over delightful dining deals or on a pampering treat at SM. Everything is here, so drop by the nearest SM Bulacan mall until May 19 to honor and celebrate our Super Moms.

For more events and updates, visit the SM Supermalls official website or follow SM City Marilao, SM City Baliwag, and SM Center Pulilan on their social media accounts.

Converge achieves double-digit growth rates in Q1


Consolidated revenues are up 10.4%, while net income is up 17.5%.

Converge ICT Solutions Inc. (PSE: CNVRG), a leading fiber broadband and technology provider, began the year strong, with consolidated revenues of P9.5 billion in the first quarter of the year, up 10.4% from the same period last year, and net income of P2.6 billion, up 17.5% year on year, owing to sustained robust demand for its flagship and flanker fiber broadband products and enterprise solutions.

”This strong showing in the first quarter of 2024 puts us solidly on track to reach our revenue guidance for the year. We’re confident we can sustain this steady growth for the rest of the year, especially as we lean into our mass market offerings,” said Converge President and Co-Founder Maria Grace Y. Uy.

Converge registered its highest quarterly net additions in subscribers in ten quarters, with 124,793 added to its subscriber base to reach nearly 2.3 million residential customers at the end of March 2024. 

“We continue to see rising demand for our fiber products, both prepaid and postpaid. At the same time, we are not sitting still - we are diversifying our potential offerings to go beyond connectivity through cooperation with global tech companies, such as the recently concluded Memorandum of Understanding with NAVER Cloud of South Korea,” said Converge CEO and Co-Founder Dennis Anthony Uy. 

Enterprise revenues grew by 10.5% in the first quarter of the year, reaching P 1.4 billion. Enterprise remains a growth area for the company as it intends to officially roll out forthcoming products targeting the MSME sector and expand services to the public sector.

“For the rest of 2024, we are laser-focused on growing our sales partnerships and distribution channels to further prop up customer acquisition in our mass market brands. We also plan to strengthen the push for our Enterprise-grade solutions to growing industries,” said Converge Chief Commercial Officer Benjamin Azada.

“Keeping customers happy remains a top priority for us; that’s why we keep fortifying our network and pushing programs to improve customer experience. And we are seeing these efforts bearing fruit with elevated customer satisfaction,” added Converge Chief Operations Officer Jesus C. Romero.  

Gains were made in residential churn management as consolidated residential churn reached a low 1.82%, the lowest since the fourth quarter of 2022. This contributed to the shoring up of net additions in the latest preceding quarter.

Home Credit Philippines: Every Filipino's financial ally


In its 11th year of operation, the Philippines' foremost consumer financing company aims to empower and enable Filipinos to live more fulfilling lives.

With over 10 million consumers, Home Credit Philippines (HCPH) serves a diverse range of Filipinos, with 78% of its sales originating from customers living outside the National Capital Region. Recognizing the diversity of its customer base, Home Credit has created offers that appeal to different sectors, with the goal of empowering their lives. 

Sheila Paul, Chief Marketing Officer of HCPH, stated at a recent event that in order to provide financial and credit opportunities to Filipinos during peak shopping seasons, HCPH runs three year-round major campaigns in which customers can purchase their products at great prices, including 0% interest installment rates: the summer campaign, the back-to-school campaign, and the holiday campaign.

“We create campaigns with our diverse customer base in mind. Our initiatives to make financial solutions more accessible through our campaigns enable them to live the life they desire. We are grateful that our efforts are well-received by our customers, and we consider their recognition of our campaigns as a testament to our commitment to providing only the best initiatives that can truly benefit Filipinos,” Paul added. 

Trusted partner for lifestyle products

Over the years, the increasing trust of Filipinos also meant an increase in demand to finance more and more commodities and high-ticket items for its customers. What was initially just four commodities—smartphones, televisions and computers and laptops—grew and diversified to more than 80 types of commodities now, the widest selection for any consumer finance company in the country. Some additional commodities include tablets, e-bikes, motorcycle necessities, musical instruments, furniture, farming equipment and medical needs, among others.

This growth in the types of commodities financed over the years were driven by strong partnerships with the most trusted brands and retail stores in the country, some of which were present as collaborators during the event to celebrate HCPH’s milestones and welcome its new decade: Abenson, Acer, Cellboy, Digimap, Imperial Appliance Plaza, Octagon, Power Mac  Center, Samsung, and Silicon Valley. 

Top-selling commodities over the years

In the past years, the commodity with the most units sold by HCPH is mobile phones, with over 12 million units sold. In 2023 alone, the company facilitated installment financing of 12.5 million units of mobile phones worth P30 billion, with iPhone being the top brand sold, accounting for P6B worth in overall sales.

Apart from mobile phones, HCPH has also financed three other top commodities over the years: televisions with 1.2 million units sold, computers and laptops with 900k units sold, and aircons with 500k units sold.

These remarkable numbers are driven by the company's 0% interest deals across its product range. For instance, Home Credit’s introduction of its Summer Campaign’s 0% interest promo on cooling appliances and other home essentials helped Filipinos survive the unforgiving heat through the 1000+ per day air-conditioners that the company has sold since the middle of March. 

New way for Filipinos to shop

Filipino customers' shopping behavior have dramatically changed over the years with online shopping becoming a preferred way to get information and buy products. According to a study conducted by Agile Data Solutions Inc., Filipinos’ consumer behavior prefers in-store shopping over online one, with 77 percent of Filipinos still prefer in-store shopping for unknown products.  The recent pandemic, however, has also opened them to the world of online shopping deals, where customers utilize online shopping platforms to do price research and get deals, and do physical shopping for sensory appeal and visceral experience. 

As Filipinos increasingly adopt the digital lifestyle, Home Credit also underwent a digital transformation journey to enhance its customer service and provide easy access to its products, deals, and locations of partners shops via mobile phones. HCPH introduced, an online platform where customers can discover over 50,000 deals and select them from over 500 merchants, in three easy steps. gives customers the opportunity to look for the commodity they need, search for the best deals, and choose their preferred store from HCPH’s more than 50,000 partners shops nationwide.

As Home Credit enters a new decade, the company remains committed to its mission of empowering more Filipinos through more financial solutions, more store locations, more innovative technologies and more customer-centric services. It will continue to make credit opportunities more accessible and remain as every Filipino’s financial ally, para sa life.

To know more about the latest updates from Home Credit Philippines, visit its official website, You may also follow its official Facebook, Instagram, and TikTok accounts. Customers may also visit to browse the latest 0% interest deals. To take the first step to apply for an installment, they may also download the My Home Credit App on Google Play. 

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and the Bangko Sentral ng Pilipinas (BSP)

Monday, May 13, 2024

From Bump to Baby: Johnson’s Baby supports new moms on their journey into Motherhood

Johnson's Baby Johnson’s Baby Mombassadors together with the Johnson’s Baby team.

(L-R: Claire Ericta Khadka, marketing manager, Kenvue Philippines; Isabel Lacson-Ruiz, senior marketing manager, Kenvue Philippines; Angelica Panganiban-Homan, Johnson’s Baby celebrity mombassador; Maxine Medina-Llana, Johnson’s Baby celebrity mombassador; Juhanna Evangelista, Johnson’s Baby mombassador; Dette Zulueta, Johnson’s Baby mombassador)

Following its heartfelt dedication to celebrating and supporting moms, Johnson's Baby proudly establishes its inspiring From Bump To Baby campaign, just in time for Mother's Day.

Johnson's Baby sought to empower moms, particularly those who are pregnant or new to motherhood. It's no secret that many moms, especially during pregnancy and in the early stages of motherhood, can feel overwhelmed by the myriad responsibilities and uncertainties that come with caring for a newborn, hindering their ability to truly embrace and enjoy the precious moments of motherhood. This initiative aimed to empower moms to navigate the journey of motherhood with confidence and joy, creating a supportive community where moms could feel understood, supported, and celebrated every step of the way.

Dr. Therese Cacas, MD sharing the importance of keeping newborn skin clean,
Nurse Tyona Gesite, RN demonstrating important first bath techniques to the audience of first-time moms and pregnant moms.

The initiative featured a series of activities designed to educate and uplift moms, including an engaging on-ground event on May 11th. Pregnant and new moms gathered to learn from fellow moms, including new moms Angelica Panganiban, Juhanna Evangelista, and mom-to-be Maxine Medina. The event featured demonstrations and walkthroughs from Dr. Maria Theresa Cacas, MD, pediatrician-neonatologist, Dr. Ruth Alejandro, MD, general pediatrician, and Tyona Gesite, RN covering a range of topics, from giving babies their first baths to infant massages and first aid tips for newborns.

In addition to the on-ground event, Johnson’s Baby Health Activation in partnership with select Local Government Units and their respective barangay health centers extended support to more moms. Through collaborations with these esteemed organizations, Johnson's Baby launched the "Linis, Lusog, Love" program, which aims to educate moms on proper and complete baby care that involves hygiene (Linis), health (Lusog), and emotional support (Love). Furthermore, Johnson's Baby provided essential Newborn Kits to Quezon Memorial Medical Center, colloquially known as a “labor hospital”, ensuring that moms have access to necessary baby care products.

From Bump To Baby also made sure to cover more moms through retail partnerships, notably at the Watsons Mom and Baby Fair. Exclusive Mother's Day promos were offered to treat moms while making Johnson's Baby products more accessible and cost-effective for them. A highlight of the fair was a First Bath demonstration led by Ciara Magallanes and Nurse Tyona Gesite, RN, providing practical newborn care tips for new moms.

Reflecting on the From Bump To Baby's success, Johnson's Baby senior marketing manager Isa Lacson-Ruiz remarked, "At Johnson's Baby, we are committed to supporting moms through every step of their journey into motherhood and beyond. 'From Bump To Baby' exemplifies our ongoing mission to provide moms with the resources and support they need to navigate the beautiful yet challenging world of motherhood from their firsts and beyond."

Johnson's Baby encourages everyone to show their appreciation for moms and their babies by purchasing Johnson's Baby products, available on its official e-commerce shops online and at the nearest drugstore or supermarket.

For more information about Johnson's Baby and its From Bump To Baby initiatives, please visit Johnsons Baby PH on Facebook, Instagram, and TikTok. Johnson’s Baby is available in the nearest Watson’s store, and on its official e-commerce shops.

Sunday, May 12, 2024

Show Mom your Love and Appreciation at SM Supermalls this Mother's Day

Capture timeless memories with Mom with SM City East Ortigas’ photo area

This Mother's Day, SM Supermalls nationwide are rolling out the red carpet for all the incredible moms out there! Celebrate the special women in your life with a variety of activities and treats guaranteed to make their day unforgettable at SM Malls in the East – SM City East Ortigas, SM City Taytay and SM Center Angono.

Treat Mom Like a Queen

  • Dine Out and Bond: Take Mom on a special date and create lasting memories over delicious meals. Participating restaurants and cafes will be offering group set menus and exciting promotions – the perfect way to combine quality food with quality time.

  • Find the Perfect Gift: Spoil Mom with a present that shows you care. SM offers a wide selection of gifts to suit every taste and budget, from fashion and beauty products to gadgets and homeware. 

  • Relax and Rejuvenate: Pamper Mom with a day of self-care. Explore the many wellness options available at SM, from spa treatments to beauty services that lets her unwind and recharge in a tranquil setting.

Elevate Mom’s culinary adventures with the best kitchen aids – the perfect gift for the master chef in your life
Celebrate Mom with a feast fit for a Queen! Visit La Casetta at SM City Taytay for an Italian delight!
Spoil Mom with a day of relaxation and pampering at Hey Sugar in SM Center Angono

Cakes and Brownies for Mom: Give Mom the sweetest treat she deserves from Brownies Unlimited

More Ways to Celebrate Mom at SM

  • Show Your Gratitude: Start the day with a special blessing for Mom at the Mother's Day Mass held at select SM malls' activity centers or chapels.

  • Support Mom-preneurs: Discover unique finds and celebrate the entrepreneurial spirit of moms at the Mom-preneur Market. This pop-up features a variety of products from local businesses run by amazing moms, offering everything from food and beauty items to wellness and fashion finds.

  • Capture the Moment: Create lasting memories with fun photo opportunities at SM's beautiful Mother's Day installations. Don't forget to share your snaps on social media and tag your favorite SM Malls in the East!

SM Supermalls is treating every SuperMom like the superstar she is. Whether she’s a first-time mom, a furmom, or anything in between, SM Supermalls is the perfect destination for a truly AweSM Mother’s Day celebration!

Friday, May 10, 2024

Celebrate Epic and Awesome memories this Mother’s Day with Samsung devices!

Score the best Galaxy gift for the best moms until May 31, 2024

A galaxy of amazing deals awaits moms this May, with devices that cater to all their passions and interests! Whether you’re a multitasking marvel, a stylish pet mom, or a nurturing greenskeeper, there is surely a great Galaxy gift in store for her this Mother’s Month. 

Check out these amazing deals on Galaxy devices this May and get that perfect gift sure to bring a smile to every kind of mom in your life. 

Multitasking Marvel Moms deserve a nifty companion

For the mom with a full schedule, she deserves an epic companion– namely, the Galaxy S24 series. Boost your productivity with Note Assist in Samsung Notes, and search for new recipes and plan for your next family vacation seamlessly through Galaxy S24 Ultra’s Circle to Search with Google. 

Or if she’s looking for a bigger screen to use more apps, the Galaxy Z Fold 5 also makes a great addition to her productivity arsenal. She can accomplish her tasks anywhere with the multitasking powerhouse’s massive 7.6-inch Main Screen and features like the Taskbar which allows you to switch quickly between tasks and a slimmer S Pen Fold Edition, making annotating and ideation easy. 

She can also pursue DIY home projects with ease through the Galaxy Tab S9 series. With its larger battery capacity of 10,090 mAh and the S Pen, she can let their creativity flow and work from home more efficiently! 

Shop these epic devices for your supermom and get a FREE Watch5 Pro worth PHP 26,990 with your Galaxy S24 Ultra and Galaxy Z Fold 5 and freebies up to PHP 19,190 with your new Tab S9 Ultra.

Snap unlimited furmom and furbaby memories with Samsung’s stylish devices! 

For the stylish fur mommas, help them level up their pet parent journey in the most stylish way with the Samsung Galaxy Z Flip 5’s Flexcam magic! With the trendy foldable, they can enjoy hassle-free content creation with the pocketable self-expression tool’s biggest cover screen yet at 3.4”, and the user-favorite flexcam that allows them to take photos and videos hands-free.

Get your favorite furmom her own Galaxy Z Flip5 this Mother’s Day and get a PHP 10,000 discount and a FREE Watch5 Pro worth PHP 26,990! 

If you are looking for an awesome budget-friendly gift option, give a Galaxy A55 5G or Galaxy A35 5G to your trendy pet mom. It has awesome camera features for content creation like the Stable HDR for steady videos, Dual Recording, to showcase reactions while taking content, and an array of creative editing tools. Let them capture and record their pet parent journey with the Galaxy A55 and A35 5G – get it via Home Credit and enjoy discounts up to PHP 4,000. They even get a free travel adapter with every purchase.

Treat yourself and Experience Galaxy this Mother’s Day

Cop the best Mother’s Day deals and treat the best plant mom you know this month to some amazing Galaxy devices.

Capture everyday milestones with pro-grade camera features made more accessible with the Galaxy S23 FE, with a 50MP high-resolution lens and 3X optical zoom. It even comes with the Camera Assistant app and AI-powered editing tools to help her elevate her content. Shop the Galaxy S23 FE for your mom and get FREE Buds FE worth PHP 5,490. 

Awesome adventures are also possible with the Galaxy A15 5G’s Super AMOLED Display which can give you improved screen visibility even under direct sunlight, allowing you to take more photos of your plant baby outdoors! Or give your plant mom a Galaxy Buds2 Pro so they can experience the ultimate sound quality with 24-bit Hi-Fi audio, intelligent ANC, and Dolby Atmos while gardening. 

Purchase a Galaxy A15 for your favorite plant mom for PHP 1,000 off, plus get a free travel adapter.

The best moms only deserve the best Galaxy gift this Mother’s Day; don’t miss this chance to get amazing deals from now until May 31, 2023. Visit your Samsung Experience Stores and authorized stores this May!

For more information, visit

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