The Philippines’ #1 Trusted Eye Drop for Over 80 Years Just Got Fresher!
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| IN PHOTO: Mr. Weitarsa Hendarto, Director of PT Combiphar; Dustin Yu, Ambassador of Eye Mo COOL Red Eyes; and Earl Jayona, Senior Marketing Manager of Eye Mo Philippines. |
Eye Mo, the country’s leading eye care brand trusted by Filipino families for over 80 years, is proud to introduce its newest innovation: Eye Mo COOL Red Eyes. Designed specifically with the Filipino lifestyle in mind, it delivers the proven relief you’ve always trusted, now enhanced with an invigorating cooling sensation.
Living in a tropical country means dealing with heat, dust, and long days that can easily irritate your eyes. Understanding the Filipino love for all things refreshing, Eye Mo developed this new variant to go beyond standard relief. It effectively clears redness while providing that satisfying, cool feeling your eyes crave.
Refresh and Recharge with #COOLngEyeMo
To celebrate this launch, Eye Mo introduces the campaign: "REFRESH and RECHARGE your eyes with Eye Mo COOL! #COOLngEyeMo". It’s all about giving you the instant boost you need to power through busy days with clear, comfortable eyes.
"For eight decades, Eye Mo has been a household name, providing safe and effective care," said Mr. Weitarsa Hendarto, Director of PT Combiphar. "With Eye Mo COOL Red Eyes, we are evolving our legacy. We now offer a product that not only relieves irritation but also delivers a uniquely refreshing experience."
Earl Jayona, Senior Marketing Manager of Eye Mo Philippines, shared: "Filipinos love that cooling sensation, especially with our weather. This campaign is about giving hardworking Filipinos that instant 'reset' to keep their eyes clear and their spirits high."
Meet the Face of Cool: Dustin Yu
Bringing the campaign to life is fast-rising actor and brand endorser Dustin Yu. He is the perfect ambassador for the "Iced Eyes Bebeh" activation—a fun challenge that highlights just how refreshing and revitalizing the product feels.
"With long taping hours and being under the sun, my eyes get tired and red easily," Dustin shared. "I always have Eye Mo with me. Now with Eye Mo COOL Red Eyes, I get that refreshing feeling that helps me reset and stay positive."
This launch represents Combiphar’s commitment to innovation and improving quality of life. After 55 years of delivering healthcare solutions, they continue to adapt to modern lifestyles, ensuring that eye wellness remains an essential part of everyday self-care.
Eye Mo COOL Red Eyes is available now at all leading drugstores and pharmacies nationwide.
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