Canadian Pro Mackonner Dy Leads SM Active Hub Anniversary Pickleball Tour

Mackonner Dy at play in SM City Marikina Pickleball Courts

Canadian Pickleball National Champion Mackonner Dy is headlining an exciting pickleball roadshow across select SM Supermalls to mark the first anniversary of SM Active Hub.

Making his way to the Philippines, Dy kicked off his tour at SM City Marikina, where he was met with overwhelming enthusiasm, further proving the sport’s rapidly growing popularity in the country. 

At just 16 years old, Dy is already a standout athlete from The Nest Pickleball Academy in Tsawwassen, BC. He is renowned for his exceptional skills, including lightning-fast reflexes at the kitchen line, advanced game strategy, creative shot-making, and a calm composure that belies his age. His impressive resume includes being the National Canadian Champion in the Singles Open Division, a draft pick for the Vancouver Owls in the Canadian National Pickleball League, a Round of 16 finish at the PPA Texas Open, and most recently, a Gold Medal win at the PPA Hanoi.

A welcome ceremony held for Mackonner Dy (center) was led by SM Supermalls AVP for Marketing Jay Aranas (left), Area Marketing OIC Ma-ann Hipol (3rd from right), Regional Marketing Head Khristine Lenon (2nd from right), SM City Marikina Mall Manager Francis Brian Cruz (5th from left) and representatives from Paloo PH and SM City Marikina team. 

A Warm Welcome

During his stop at SM City Marikina, Dy received a warm welcome from SM Supermalls executives, led by AVP for Marketing Jay Aranas, Area Marketing OIC Ma-ann Hipol, Regional Marketing Head Khristine Lenon, and Mall Manager Francis Brian Cruz. Also present were representatives from Paloo PH and the local pickleball community, highlighting the collaborative efforts driving the sport forward in the Philippines. 

A delightful Q&A with Mackonner during the welcome ceremony at SM City Marikina

Mackonner celebrates a point with a quick paddle tap alongside his teammate at SM City Marikina.

Sharing the Passion for the Game 

Dy emphasized pickleball’s unique appeal, noting that it is highly accessible, easy to learn, and incredibly fun to play. He expressed excitement over the increasing number of dedicated courts, particularly within SM malls, believing these spaces will inspire more people—especially the youth—to stay active, reach their full potential, and support their mental and social well-being.  

A light moment and quick chat with his fellow pickleball players during an exhibition game at SM City Marikina

The roadshow is part of SM Active Hub’s commitment to creating dynamic experiences for mallgoers, aligned with its vision of offering "all for you" experiences. The anniversary celebration aims to bring world-class talent and exciting sports opportunities closer to Filipino communities. 

Catch Mackonner Dy at your nearest SM Supermall pickleball courts until April 12

📅 SCHEDULE

Catch Mackonner Dy at your nearest SM Supermall pickleball courts until April 12!

- April 10: SM Center Muntinlupa | SM Southmall

- April 11: SM North EDSA

- April 12: SM City Bicutan | SM City Sta. Mesa

Come celebrate with SM Active Hub and experience the thrill of pickleball!

#SMActiveHub #HereToMove #GalaToTheMax

Converge Strengthens Workforce to Elevate Customer Service and Network Reliability

A Converge technician inspects a pole-mounted Network Access Point (NAP) box.

Leading fiber broadband and technology solutions provider, Converge ICT Solutions Inc., is significantly expanding its manpower—particularly in network operations and maintenance—to complement its massive investments in digital infrastructure.

Following the launch of its National Digital Infrastructure in Pampanga and the announcement of a 30% increase in capital expenditure for network hardening, Converge is intensifying its recruitment efforts. The company is hiring more network technicians to extend coverage nationwide and significantly improve customer response times.

“With the national digital infrastructure in place, we also need to invest in the people who run and maintain our fiber network,” said Converge CEO and Co-Founder Dennis Anthony Uy. “One of the things I lament is that Filipino talent is always lured to find opportunities abroad, and this is true also for skilled technicians. With our hiring campaign, we hope to fill this gap in human resources.”

Since late 2025, Converge’s People and Culture (P&C) Group has actively pursued recruitment through weekly open houses, regional caravans, and strategic partnerships with academe and government agencies. These efforts have already resulted in the hiring of nearly 600 technicians as of the first quarter of the year, covering critical areas such as backbone maintenance, Outside Plant (OSP) operations, and service installation.

“Every mile of fiber laid is a bridge built between a personal dream and a global reality,” said Mylene Sardinia, Converge Senior Vice President and P&C Head. “We aren't just ramping up technicians; we are empowering the messengers of the digital world.”

She emphasized that the initiative also brings opportunities closer to communities. Through partnerships with Public Employment Service Offices (PESO) and TESDA, the company enables technicians to work closer to home while serving the areas that rely on their networks.

A Holistic Approach to Recruitment and Development

Mirroring its successful hiring drive during the pandemic, Converge maximized both digital and traditional channels to reach applicants. Job postings were featured on Facebook, LinkedIn, and major job boards, complemented by face-to-face hiring events. 

Furthermore, Converge ensures continuous professional growth. The company maintains robust training programs in partnership with TESDA and other vocational institutions, welcoming even those without prior experience. There are also dedicated programs for upskilling, management training, and recognition for senior technicians who have advanced to leadership roles.

This investment in human capital aligns with the Department of Information and Communications Technology’s (DICT) National Digital Connectivity Plan, which aims to strengthen the resilience of the country’s digital infrastructure.

“For many years, the story of connectivity in our country has been about gaps: kulang sa coverage, kulang sa capacity, kulang sa access—lagi na lang kulang,” DICT Secretary Henry Aguda said during the launch last March 20. “And while those challenges are real, today we are seeing a shift. Hindi na lang tayo humahabol. We are beginning to build forward with intention, with scale, and with clear direction.”

To view current vacancies for OSP technicians and other positions, visit the official Converge Careers page at: https://facebook.com/convergecareers

KEMELEC Is In: Dogshow Divas Teach Fans How to Vote for Miss Universe Philippines 2026 via Maya

Miss Universe Philippines has always been synonymous with iconic moments—memorable runway walks, stunning national costumes, and unforgettable Q&A exchanges. But this year, the excitement reaches new heights as fans are given a genuine voice in choosing who will wear the crown.

Maya, the Philippines' #1 Digital Bank and the Official Voting Partner of Miss Universe Philippines (MUPh) 2026, has teamed up with the hilarious Dogshow Divas, Baus Rufo and Macoy Dubs, to launch KEMELEC. This witty campaign cleverly blends pageant glamour with political humor to show Filipinos exactly how they can be part of the action in selecting the next queen. 

In KEMELEC, Baus and Macoy take on the role of official "Kemessioners"—your trusted authorities for all MUPh updates and voting "paandar." They are here to guide fans on how to turn their support into actual votes. 

Watch How the KEMELEC Gets It Done 

From reacting to national costumes and critiquing runway walks to analyzing interview answers, the KEMELEC makes every MUPh moment fun and interactive, while encouraging everyone to cast their votes.

Your Vote, Your Queen

For the first time in Philippine pageant history, fans have a meaningful opportunity to support their favorite delegates. Powered by Maya, the selection process now balances public participation with the evaluation of the official Selection Committee.

Here is how you can participate:

- 🗳️ Get FREE votes every day

- 💳 Buy additional votes to boost your favorite candidate

- ✨ Join the live scoring during Coronation Night on May 1 with a Premium Pass 

This is your major, major chance to help decide who will represent the Philippines on the global Miss Universe stage.

How to Vote

You can start supporting your chosen queen during the following voting periods: 

- April 5–11

- April 12–18

- April 19–25

Catch all the action and preliminary rounds on the Empire PH YouTube channel, then cast your votes easily via the Maya app:

1. Tap the MUPh 2026 tile on your Maya app

2. Choose the candidate you want to support

3. Claim your free daily votes or buy extra votes

This time, it isn't just about performance on stage—it is also about how the candidates connect with the public, as fan support becomes an integral part of the journey. 

U vote. U decide. U crown. For free. U vote with Maya.

The Gold Standard: Why Keeping Your Word Matters Most

I just contacted them to request warranty service for the repair of the unit

I have always had the deepest appreciation for people and businesses that truly stand by their word and deliver exactly what they promise. 

Before Holy Week, I contacted a PR regarding an item delivered to my home that was not functioning properly. Without hesitation or unnecessary questions, they assured me that they would follow up immediately after the holidays.

True to their word, and without me having to follow up, I received a message on Easter Monday confirming that a replacement unit was being processed and scheduled for delivery today, April 9. Honestly, I did not expect the process to be this swift. It is incredibly refreshing to encounter professionals who honor their commitments fully. 

This experience brought back memories of my own work ethic during my years in the telecommunications industry. Back then, whenever I promised a subscriber that I would call them back within 24 hours, I always made sure to do it—regardless of whether I had a concrete update yet. It was about giving them the assurance that their concern was being handled and that they were not being ignored. 

And just as promised, the item arrived today at 11 AM—right on time. This level of integrity and seamless service has truly won me over.

Especially in the life of a blogger or KOL, where we don’t always get to be everyone’s favorite, it is incredibly heartwarming and validating to be treated with such respect and efficiency.

So, to my fellow content creators: if you ever encounter an agency or PR marketing team that operates with this level of professionalism and integrity, cherish them and hold on to them. They are rare gems and keepers! ❤️ Lab lab po 💛🙏🏻

A Vibrant Easter Celebration Across SM Supermalls in Bulacan

SM City Marilao hosts an Easter to remember with kids and their families.  

Families and shoppers gathered at SM City Marilao, SM City Baliwag, and SM Center Pulilan for a colorful, creative, and joyous Easter celebration. 

Kids make Easter more fun at SM Center Pulilan.  

Adorable costumes took center stage at the Easter celebration in SM City Baliwag.   

Kids and their crew spent a colorful Easter at SM City Baliwag.   

A highlight of the festivities was the Art Lab, where children engaged in delightful coloring activities. Each child proudly took home a vibrant creation, serving as a cherished memento of their happy Easter experience. 

SM City Baliwag brings Art Lab, which featured coloring activities made especially for kids on Easter.     

Easter comes alive at SM City Marilao with a fun costume contest for kids.    

Kids created memorable Easter moments at SM Center Pulilan.

The excitement continued with the Easter Costume Contest, which showcased a spectacular array of fun and imaginative outfits. Kids adorned in charming bunny costumes and festive spring-themed ensembles brought smiles to everyone's faces, significantly enhancing the celebratory atmosphere. 

Kids in their colorful costumes join the Easter parade at SM Center Pulilan.  

Kids bring home their colorful pieces made at the Lab Art activity during Easter in SM City Marilao.       

Through these engaging activities, the SM malls in Marilao, Baliwag, and Pulilan—true homes of everyday celebrations—provided families with memorable moments, making Easter a truly enjoyable and special occasion for all.

Filipino Women Speak Up: Addressing Overlooked Health Concerns

Eluvo Health Highlights Women-Centered Care, Streamlining "Talk, Test, Treat" in One Visit

For far too long, many Filipino women have quietly endured reproductive health concerns such as period pain, postpartum discomfort, vaginal dryness, perimenopause, menopause, and irregular cycles, often dismissing them as an unavoidable part of life. This narrative, however, is beginning to change. Women are now more openly discussing intimate health issues that were once ignored, downplayed, or simply accepted as normal.

As more women actively seek answers to their physical and emotional experiences, Eluvo Health is stepping in to meet the demand for more accessible and women-centered care. As the Philippines' pioneering women's healthcare clinic, Eluvo Health offers comprehensive services addressing reproductive health concerns across every stage of a woman’s life – from fertility and maternal health to sexual wellness, hormone balance, perimenopause, and menopause.

"More women are realizing that symptoms they once accepted as normal may need attention," observes Dr. Renaissa Yu, OB-GYN at Eluvo Health. "Patients are asking more direct questions, and many are now aware that these concerns can be investigated and, in many cases, effectively managed."

Dr. Renaissa Yu, OB-GYN at Eluvo Health Clinic

Instead of vaguely describing feeling "off" or "uncomfortable," many patients now directly inquire about the potential meaning of their symptoms, necessary tests, and available treatment options. This shift can be attributed to easier access to health information online and a growing openness among women to share similar experiences. Witnessing others speak up empowers more patients to raise concerns they might have previously kept to themselves.

The Concerns Women Are Bringing Up

The concerns women express often vary significantly by age and life stage. For women in their reproductive years, common questions revolve around sexual and gynecologic health, including STIs, genital infections, Pap smears, HPV, and cervical cancer screening. For those in perimenopause and menopause, consultations more frequently focus on hormonal changes and their impact on daily life, addressing symptoms such as vaginal dryness and reduced libido. Postpartum care is another area where increased support is crucial, with a 2014 Philippine study highlighting gaps in postpartum healthcare utilization and low awareness of associated health concerns.

Even before their clinic visit, many women are actively searching for answers online. Inquiries through Eluvo Health’s website frequently mention endometriosis, fertility or trying to conceive, brain fog, PCOS, and questions about available diagnostic services. However, some persistent beliefs continue to delay care, with painful periods, irregular menstruation, and menopausal symptoms often dismissed as something women simply "have to endure." Doctors note that these sensitive conversations become significantly easier once patients feel they are in a safe, respectful, and judgment-free environment.

Care That Works for Real Life 

For many women, one of the most significant barriers to accessing healthcare is time. Balancing work, family, and daily responsibilities makes it challenging to schedule multiple appointments across different clinics or providers. "Women are trying to fit healthcare into already full schedules," explains Dr. Yu. "Our goal is to make care easier to access and simpler to complete, with trusted doctors guiding patients through each step." 

Doctors of Eluvo Health Clinic, reflecting the clinic’s women-centered approach to care across different life stages, from reproductive health and pregnancy to postpartum recovery and menopause.

To streamline this process, Eluvo Health employs a straightforward care path: "Talk, Test, and Treat." Patients begin with a consultation with a women’s health doctor, proceed with diagnostics and imaging (with results available in as little as 60 minutes or less), and then receive a personalized care plan based on their specific needs and goals. By integrating these steps into a single setting, Eluvo Health aims to help women move from uncertainty to clearer answers without the hassle of navigating separate stages of care.

No woman should have to wonder whether her symptoms matter or wait for them to worsen before seeking help. It's important to remember that better conversations can lead to earlier care, clearer answers, and more informed decisions at every stage of life. For women dealing with pain, cycle changes, postpartum symptoms, vaginal dryness, or other intimate health concerns, the first step may be as simple as reaching out to Eluvo Health. 

To learn more about Eluvo’s Talk, Test, Treat approach or to book a consultation, visit www.eluvohealth.com.

Condo Living, Community Life: Why More Filipinos Are Choosing Homes Inside Master-Planned Townships

Westwind Shows the Advantages of Private Living Within a Thriving Community

*Artist’s Perspective

What does a dream home look like today? For many young professionals and growing families, the answer is evolving. Instead of large houses requiring constant upkeep, homebuyers are increasingly opting for spaces that prioritize efficiency, flexibility, and convenient access to everyday essentials. 

This shift has significantly contributed to the growing appeal of condominium living. With manageable unit sizes, built-in security, and access to shared amenities, condominiums offer comfort without the responsibilities typically associated with maintaining a larger property.

Simultaneously, many buyers are looking beyond the condominium building itself. Developments situated within master-planned communities are becoming increasingly attractive because they seamlessly combine private living spaces with an environment specifically designed for accessibility, convenience, and community interaction. 

Westwind, a low-rise condominium development within Lancaster New City in Cavite, exemplifies this trend. Residents here experience the practicality of condominium living while being an integral part of a township meticulously designed to support everyday needs.

Located in General Trias, Cavite, Westwind also boasts the advantage of being close to Metro Manila. This strategic location allows residents to remain connected to work and opportunities in the city while simultaneously enjoying the quieter, greener surroundings of Cavite.

The Practical Appeal of Condominium Living

For many first-time homeowners, condominiums offer an accessible pathway to property ownership. Units are simpler to maintain, security systems are integrated throughout the development, and shared amenities allow residents to enjoy recreational spaces without the burden of managing them.

This setup is ideal for individuals with busy schedules and families who prefer a secure and well-maintained living environment. It empowers residents to focus on their daily routines while still enjoying thoughtfully designed residential spaces.

A Balance of Convenience and Lifestyle

For many of today's buyers, choosing a condominium like Westwind is not merely about residing in a compact residential space. It is also about discovering the optimal balance between convenience and lifestyle.

Residents enjoy the inherent convenience of condominium living while simultaneously benefiting from being part of a master-planned township in Lancaster New City.

Living in General Trias also places Metro Manila within practical reach for work, business, and other daily activities. Concurrently, residents experience the calmer and greener ambiance of Cavite without the higher prices and congestion often associated with Metro Manila condominiums.

Living Within a Planned Community

What truly distinguishes township-based condominiums is their surrounding environment. Instead of residing in a standalone residential structure, residents become part of a vibrant community where daily destinations are already integrated into the neighborhood's fabric. 

Within Lancaster New City, essential establishments are strategically located near residential areas. St. Edward School provides families with a convenient educational option, while The Square serves as the township’s commercial hub, offering a diverse range of restaurants, shops, and service establishments.

Transportation is also more accessible through the Lancaster New City Transport Hub, which connects residents to nearby areas and Metro Manila, significantly streamlining daily commutes.

Spaces That Encourage Community Life

Master-planned communities are also meticulously designed to support outdoor activity and foster interaction. Lancaster New City features an abundance of parks, open spaces, and pedestrian-friendly areas where residents can walk, exercise, or simply enjoy time outdoors.

Westwind complements this environment with an array of amenities, including jogging paths, bicycle lanes, outdoor workspaces, and beautifully landscaped open areas. These thoughtfully designed spaces create ample opportunities for both relaxation and meaningful connection within the community.

A Home That Extends Beyond the Unit

For many homebuyers today, the definition of "home" encompasses not only the space within their unit but also the environment that surrounds it. Access to essential services, verdant green spaces, and a well-connected neighborhood has become a paramount consideration.

By effectively combining the advantages of condominium living with the numerous benefits of a master-planned township like Lancaster New City, Westwind exemplifies how modern residential developments can offer both unparalleled practicality and a profound sense of community.

For the latest updates on Profriends communities, visit its official website at www.profriends.com. You can also follow its official social media accounts for news, events, and community highlights on Facebook, Instagram, TikTok, and LinkedIn.