Made It Through Mum

Global partnership celebrates friendship, Filipino storytelling, and world-class talent ahead of film’s September 2026 premiere Jollibee marks an exciting milestone with its official global collaboration with DreamWorks Animation, timed for the worldwide theatrical release of Forgotten Island on September 23, 2026. About Forgotten Island  At the core of this original adventure is the unbreakable bond between lifelong best friends Jo and Raissa. On the cusp of going their separate ways, the pair stumbles onto a mysterious portal that whisks them to Nakali—a wondrous island filled with mythical creatures drawn straight from the Filipino folktales they heard growing up. When they learn that returning home could mean losing every memory of their friendship, Jo and Raissa must race to find another way out before they forget each other entirely. The film features an extraordinary lineup of Filipino and Filipino‑American talent: - H.E.R. and Liza Soberano as leads Jo and Raissa - Lea Sal...

Finding a satisfying meal for under ₱100 just got even better! The Philippines’ favorite fast‑food chain is serving up three delicious Chicken Fillet meal combinations for only ₱99 each—available for two weeks only, from September 9 to 24. Enjoy more variety while staying perfectly within budget. Every combo features one piece of Pepper Cream Chicken Fillet, paired with your pick of much‑loved sides and drinks: “At Jollibee, we know that Filipinos enjoy having delicious choices to pair with their favorite meals. With our Chicken Fillet Deals, customers can choose from three delicious combinations featuring favorites like our sweet-style Jolly Spaghetti, crispy Fries, or a cool and refreshing Coke Float,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “We want to give back to our loyal patrons by making these meal combinations more accessible and affordable. With savings of up to ₱55, our ₱99 Chicken Fillet Deals give Filipinos more variety and great value for...

For Filipinos who believe fried chicken tastes even better with a little kick, Jollibee turns up the heat with Spicy Chickenjoy — reimagining a beloved favorite with layers of flavor that go far beyond simple spice.  Spicy Chickenjoy stays true to Jollibee’s signature crispy skin and juicy meat, infused with a carefully balanced blend of seasonings to bring a bright, satisfying warmth to every bite. Rather than framing spiciness as something to endure, Jollibee invites everyone to see it as an exciting new dimension to savor. “Spiciness should never just be about tolerating heat — it should be about enjoying what that heat adds to the whole experience,” shared Dorothy Ching, Vice President for Marketing at Jollibee Philippines. “With Spicy Chickenjoy, we want Filipinos to discover that spicy can be fun, bold, and above all, truly delicious.” This launch arrives as spicy flavors win more hearts across the country: recent research shows roughly one in eight Filipino adults now count ...

Grab the convenient Jolly Snack Cup at drive-thru outlets and collect the fun Jolly Kitchen Set toys with Kids Meals while stocks last  This August, Jollibee gives customers more reasons to look forward to every visit with two limited-edition releases celebrating favorite Filipino moments: family road trips and imaginative play.  First up is the Jolly Snack Cup, an exclusive drive-thru item designed for easy snacking on the go. It features a detachable snack bowl ideal for fries, nuggets, or other treats, plus a built-in sauce compartment, all sized to fit standard vehicle cup holders. It’s the perfect companion for travels, commutes, or family outings. You can get the Jolly Snack Cup for an extra ₱235 with a minimum single receipt purchase of ₱349 at any Jollibee Drive-Thru nationwide, from August 1 to 15. Back for fun at home is the Jolly Kitchen Set, the latest Jollibee Kids Meal toy collection launching August 1. This six-piece set lets little ones pretend to be Jollibee c...

Jollibee has once again claimed the top spot as the No. 1 Best Fast Food Fried Chicken in the U.S. in USA TODAY’s 10Best Readers’ Choice Awards, securing the honor for the third year in a row. This milestone reinforces Chickenjoy’s standing as a consistent favorite in one of the world’s most competitive quick-service restaurant markets. Voted on by readers nationwide, the latest award reaffirms Chickenjoy’s signature appeal: a perfectly crispy exterior and tender, juicy meat that keeps customers coming back. The three-year winning streak proves this excellence is no passing trend, but a standard Jollibee upholds with every serving.  “Receiving this recognition for the third year running is especially meaningful because it reflects the consistent quality, taste, and experience we strive to deliver with every order of Chickenjoy,” said Ernesto Tanmantiong, Global President and Chief Executive Officer of Jollibee Group. “It strengthens our confidence in building deeper trust and affec...

The Philippines’ top fast food chain Jollibee teams up with the country’s biggest P-pop girl group BINI to launch the much-awaited JolliBINI Bundles. Available for a limited time only, this special promotion pairs Jollibee’s most loved meals with exclusive BINI-themed collectibles made just for fans. The offer runs from July 15 to August 31, 2026. Every purchase comes with limited-edition items featuring all eight members of BINI. Customers will receive random collectibles, while a lucky few may also get the rare Special Group Photocard. “At Jollibee, we always look for ways to make every meal more joyful and memorable for our customers,” said Dorothy Ching, Vice President for Marketing at Jollibee Philippines. “With the JolliBINI Bundles, fans get to enjoy their favorite Jollibee treats while collecting exclusive BINI merchandise. Every visit becomes a chance to find a new item, cheer for your favorite member, and share fun moments with fellow BLOOMs. We hope this campaign brings even...

  Jollibee, the Philippines’ leading fast-food chain, brings families an exciting new mealtime experience with the launch of “Jolly Puzzle Adventures,” its latest Kids Meal offering, available nationwide starting May 1. “Jolly Puzzle Adventures was designed to make Kids Meals more engaging by combining traditional play with simple, accessible digital interaction,” said Dorothy Ching, Vice President for Marketing at Jollibee Philippines. “We wanted to give children something they can hold, build, and explore, while introducing them to Jollibee and Friends in a whole new way through augmented reality.” This promotion runs until June 30 and is available through all channels: dine-in, takeout, drive-thru, delivery, and bulk orders. Customers receive one Jolly Puzzle Adventures toy set with every purchase of eligible Kids Meal items, including the Yumburger, Burger Steak, Jolly Spaghetti, 4-piece Chicken Nuggets, or 1-piece Chickenjoy.  This collection features Jollibee’s first-eve...

Jollibee is giving its classic favorite a major upgrade! The beloved Burger Steak rice meal is now better than ever, alongside the introduction of an exciting new option—the Burger Steak Supreme. This move comes as Filipino families continue to seek meals that are delicious, filling, and easy on the budget. The Philippines’ number one fast food chain has enhanced the original recipe by adding more savory gravy, taking the flavor and overall experience to the next level. Best of all, the affordable price point remains unchanged, starting at just ₱70 for a solo serving. “We noticed that customers are now more particular about taste, value, and how satisfying a meal is. That’s why we’re giving them this pangmalakasang rice meal,” said Dorothy Ching, Vice President for Marketing of Jollibee Philippines. “We focused on improving a product they already love while introducing a bigger option for those who want more.” The campaign, featuring actor Joshua Garcia, highlights how the upgraded Bur...

Baguio City came alive as Jollibee, the Philippines' no. 1 fastfood chain, joined the vibrant Panagbenga Festival, delighting locals and tourists alike with a spectacular float, campus treats, and exclusive promos that added extra cheer to the City of Pines’ annual flower celebration.  “Panagbenga shows Baguio at its most beautiful, and Jollibee is proud to fill it with joy,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “Whether it’s a float that amazes or treats that make every day special, our goal was simple, and that was to share joy with every person, everywhere.” Building on its legacy of festival excellence, Jollibee participated in the large float competition with a spectacular floral masterpiece inspired by Cordilleran artistry. The float featured a miniature Stone Kingdom symbolizing the region’s creativity, a radiant cityscape in full bloom, a rotating Mines View observation deck showcasing Baguio’s scenic landscapes, and a giant Chickenjoy B...

Thousands of commuters at major transport hubs and shopping centers across the Philippines were met with an unexpected treat as Jollibee launched its upgraded iconic Yumburger. The Yumburger now has a bigger beef patty and more dressing, making it more Langhap-Sarap while still priced at ₱45.  From office workers to students, many took the chance to try the improved Yumburger, making their usual trips a little more exciting. Crowds gathered at One Ayala in Makati, The Infinity in Pampanga, Paseo de Santa Rosa in Laguna, Parkmall in Cebu, and Rizal Park in Davao. Jollibee gave away 2,000 free Yumburgers at each location, plus 4,000 vouchers to try an exclusive combo in stores. “Filipino commuters have always loved the Jollibee Yumburger, so we thought this was the perfect way to bring them a little extra joy,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “Our Yumburger is not just a burger, but a part of Filipino life and cherished memories. With this gl...

Jollibee, the Philippines' no. 1 fastfood chain, is marking Valentine’s Day with its first Valentine’s Joy Day, a nationwide celebration with limited-time promos, branch surprises, and special treats for online fans.  The celebration highlights Jollibee as a beloved hub of joy for Filipinos, where couples share romantic moments, families create lasting memories, and friends come together to celebrate their bond. “Valentine’s Day is a time for love, laughter, and making memories with the people who matter most,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “At Jollibee, we’re grateful to share in those moments and celebrate alongside our customers, whether through special treats in our stores or fun surprises online. Valentine’s Joy Day is our way of thanking everyone for letting us be part of their happiest moments.”   To mark the occasion, Jollibee is offering a special series of limited-time offers nationwide. From February 10 to 16, customers wh...

  Communities across Cebu were filled with cheer as Jollibee participated in the Sinulog season, bringing happiness to families, tourists, and devotees during one of the Philippines’ most significant cultural and religious celebrations.  “Sinulog is a deeply important celebration of faith, culture, and togetherness for Cebuanos,” said Dorothy Dee-Ching, vice president for marketing of Jollibee Philippines. “We’re thankful to be part of the Sinulog season, and we hope that through simple moments of joy, we can bring smiles to both Filipinos and visitors joining the festivities.” The festivities kicked off on January 12 with Jollibee’s Sinulog Media Day, where media partners were introduced to the brand’s planned activities, building anticipation and community involvement ahead of the main celebrations. To welcome visitors arriving in the province, Jollibee organized airport activations at Mactan-Cebu International Airport from January 15 to 17. Travelers were greeted by the Jol...

Filipino food lovers have more reasons to celebrate as Jollibee launches Chickenjoy Sarap Savers, a set of meals designed to let everyone enjoy the brand’s signature fried chicken without spending too much. Starting January 14, customers can enjoy a one-piece Chickenjoy with rice and drink value meal for just ₱99, offering a quick and satisfying meal for lunch, dinner, or any time of day. Whether dining alone after a long day or grabbing a meal on the go, Chickenjoy Sarap Savers make every occasion more delicious and affordable. Filipinos can also enjoy Chickenjoy with their favorite side options: regular fries, mashed potato, or chicken macaroni soup. These combos offer more tasty choices, all at prices that are easy on the budget. “Filipinos have always loved Chickenjoy, and with Sarap Savers, we want to make it easy for everyone to enjoy that joy anytime, whether it is a quick meal after a long day or a simple treat with the family,” said Dorothy Ching, vice president for marketing...

Jollibee, the Philippines’ no. 1 fastfood chain, has brought back Mix & Match, giving customers new ways to enjoy its best-tasting favorites in a single meal. Starting at ₱78, diners can pair popular mains and sides, showing how the brand’s Best sa Sarap items are meant to be enjoyed together. With the return of Mix & Match, Jollibee puts the spotlight back on the taste of its core products while giving customers the freedom to enjoy them their way. By bringing together popular mains and sides in one offering, the brand aims to make it easier for customers to enjoy their Best sa Sarap favorites in combinations they prefer. “Mix & Match is all about bringing people together over the Jollibee favorites they love,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “It lets everyone enjoy our best-tasting products in a way that feels personal, letting them choose the combinations that make their meal the perfect match.”  Under Mix & Match, custom...

Jollibee is celebrating the Christmas season with its biggest holiday campaign yet as Filipinos across the country welcome the start of Simbang Gabi with back-to-back treats. The “Buo ang Saya ng Pasko” (The Joy of Christmas is Complete) campaign highlights the many ways Filipino families and communities celebrate the season today, creating a more joyful December for customers nationwide. “This Christmas, Jollibee wants to remind every Filipino that the true joy of the season comes from being together. No matter where or how we celebrate, what really matters is celebrating with the people we love,” said Dorothy Ching, Jollibee Philippines’ vice president for marketing. “Totoong mas buo ang saya ng Pasko kapag magkakasama tayo at pinagsasaluhan ang mga paborito nating mga pagkain.” A heartfelt film for the changing Filipino family This year’s “Buo ang Saya ng Pasko” campaign features a touching Christmas film made in partnership with Forsman and Bodenfors Singapore. The film captures ho...

The Jollibee Group announced that its Chickenjoy trademark has been officially recognized and declared a Well-Known Mark (WKM) by the Philippine Intellectual Property Office (IPOPHL) as of November 3, 2025. The distinction affirms Chickenjoy’s strong reputation and distinctiveness in the Philippines and internationally, where it has become one of the company’s most iconic and enduring offerings. Chickenjoy is the third Jollibee Group mark to be declared a WKM under IPOPHL’s administrative process for the Declaration and Creation of the Register of Well-Known Marks. The first two marks recognized last August under the same process were the Jollibee Stacked Logo and the Jollibee Mascot, both significant assets in the Group’s global brand portfolio. These three Jollibee assets are the first three marks ever recognized by the IPOPHL in the country.  Joseph Tanbuntiong, Chief Executive Officer of Jollibee Group Philippines and Head, Jollibee Brand Global , said the recent acknowledgment...

This Christmas, Jollibee takes a more heartfelt turn—focusing on what makes the season meaningful: FAMILY . In a time when life feels busier, distances grow longer, challenges arise, and many Filipinos find themselves away from home, Jollibee’s newest holiday campaign, “ Buo ang Saya ng Pasko ,” uplifts our spirits and reminds us that true joy is found in togetherness with family—however it’s formed: by blood, by bond, or by choice. Through a series of touching vignettes in its new Christmas film, Jollibee captures how both typical families and different versions of Filipino families now come together -- There’s the nurse celebrating a night shift with hospital staff, a security guard sharing laughs with fellow workers, a couple treating their beloved pets like family, a single mother and her daughters finding joy in a simple Jollibee meal and a large family celebrating Christmas reunions across generations. Watch the video here .  Says Dorothy Dee-Ching - VP and Head of Marketing,...

Get ready for twice the cheesy-beefy goodness as Jollibee’s Cheesy Yumburger now comes in two irresistible flavors! Jollibee, the home of the langhap-sarap experience, just leveled up their Cheesy Yumburger line, letting fans choose their own delicious bias. Still made with the same beefy langhap-sarap patty you know and love, the Cheesy Yumburger now comes in two crave-worthy variants: Original Cheesy Yumburger – The crowd-favorite classic with creamy cheese and signature Yum sauce. Special Cheesy Yumburger – A bold new flavor adventure with creamy cheese, tasty ketchup, pickles, and onions, available starting October 1, 2025.   Whether you're a loyalist to the OG or curious to try something new, there’s now a Cheesy Yumburger made just for you to satisfy any of your cravings.  “Fans have always loved the Cheesy Yumburger for its beefy patty and cheesy goodness. With this limited-time offer, we’re giving them more ways to enjoy it — either sticking with the Original or...