Havas Group Reimagines PR Group with Launch of Red Havas
In line with its global rebranding, Havas PR Philippines becomes part of the Merged Media micro-network. The passionate and incredible REDsters of Red Havas Philippines (L-R): Marion Esquillo, Havas Group Associate Creative Director; Marco Grajo, Account Manager; Charisse Vilchez, Business Unit Director; Jookie Radoc, Media Relations Manager; Janessa Tek-ing, Senior Account Manager and Cid Santillan, Account Director As creative and media agencies face a near-daily redefinition of their identities and scopes of work in the modern media landscape, public relations agencies in particular are being completely reconstructed. How can PR companies adopt at the pace of today’s lighting-speed multimedia landscape? Havas Group, with its shared Merged Media strategy, announced that it has rebranded a number of its award-winning PR and social agencies including its Manila office under a new name, Red Havas. Through Merged Media, the micro-network reimagines the way it does PR a...