Made It Through Mum

‘ Hero for All’ Recognizes Ordinary Filipinos Making Extraordinary Impact Public nominations are now officially open for Hero for All: Honoring Stories of the Everyday Filipino, a nationwide search dedicated to recognizing ordinary Filipinos whose selfless acts of service have created lasting and meaningful change in their communities. Launched on April 9, 2026, this initiative aims not only to celebrate these unsung heroes but also to document and replicate their community-driven models of service so that their good work can inspire others and be sustained for the long term.  Rewarding Service and Compassion A total of twenty heroes will be selected through this search. Each awardee will receive PHP 1 million, which will be allocated to support their personal cause and a partner community organization of their choice.  “To be extraordinary, you don't have to do extraordinary acts,” said Alden Richards, Lead Advocate of Hero for All, during the program launch. “There are just ...

Alden Richards, award-winning actor and BDO brand ambassador, shares a deeply personal story.  "It happened when I was in high school. Mama got sick. Just like that, she was gone," he sadly recalls. "My world suddenly stopped. Our savings were quickly depleted. I had to quit school to help my family earn a living."  This experience, following his mother's passing from pneumonia in 2008, forced him to confront the harsh realities of life, leaving him determined to secure his family's future.  This experience underscored the importance of financial planning and prompted him to create a "Plan B." Finding Security with BDO Life Alden chose BDO Life insurance as his Plan B.  He found the process surprisingly easy, thanks to BDO Life's advisors conveniently located within BDO branches.  "I'm now worry-free because I know my loved ones will be okay even if something happens to me," he says. "With life insurance, your plans will cont...

New face of BDO. BDO Unibank introduces actor and long-time client Alden Richards as its newest brand ambassador.  Alden Richards has been a BDO Unibank client for almost a decade. This year, he became the bank’s newest brand ambassador. “It feels great to be a part of the BDO family and to speak on their behalf. I have been using their services for a long time, so I can speak from my experience,” he said. Alden prefers visiting BDO branches for his transactions because he appreciates the help from the branch personnel. With BDO's nationwide network, he can always find a nearby branch and ATM. “I have seen how BDO has changed the banking industry in the Philippines. I've seen how it has improved products and services to meet our needs and goals, making our experience more efficient and rewarding,” he said, mentioning the bank's digital innovations, such as the Service Assist Machine (SAM) available at all BDO branches. The Service Assist Machine (or SAM) complements the bra...

  Bea Alonzo and Alden Richards| Century Tuna Superbods 2022 After going through hundreds of aspiring candidates from across the Philippines, Century Tuna Superbods 2022 officially kicked off the country’s most awaited and most prestigious health and fitness competition, during the exciting VIP Night highlighted by the presentation of 32 finalists and graced by no less than Superbods celebrity ambassadors Bea Alonzo and Alden Richards.  Held at Sofitel Philippine Plaza Manila, the official venue partner for this year’s competition, the event provided the opportunity for Bea and Alden to share their inspiring stories related to this year’s Century Tuna Superbods “Stay strong to Love strong” campaign message. “I’ve heard the stories of this year’s Superbods finalists and they are truly amazing!” enthuses Bea. “They’re proof that we can achieve a lot of things and overcome so many obstacles for the people we love. I salute this year’s finalists and wish them the best of luck ...

Nadine Lustre and Alden Richards Do you have what it takes to be a Century Tuna Superbod? This 2020, the country’s number 1 canned tuna brand says, “Everybod can be a Superbod!,” as it enjoins everyone to embark on the Superbod journey. If you think you have what it takes to be this year’s Superbod, join the Manila go-see event at SM Mega Fashion Hall on February 22-23, 2020. The contest is open to men  and women with Filipino heritage who are 18 to 60 years of age. Anyone within the age group can join as long as they have the passion for health and fitness as a means to become a better version of themselves. Thirty finalists (15 male and 15 female contestants will be chosen) will be selected in the final callbacks. Finalists will be judged on the following criteria: 20% will be given for both their transformation story and social impact; then 30% will be awarded for body and personality, all totaling to 100%. A total of ₱1,600,000 is at stake, with gr...

Life is so much better with things made available and convenient for anyone, just like the  McDonald’s McSaver Meals,  affordable meals complete with rice and drink starting at just P55! Take it from the hilarious new TVC starring  Alden Richards,  who plays a prince and outwits a hungry, short-tempered giant with an offer of McSaver Meals. Watch him in action in his latest TVC  HERE .   So if you’re looking for easy, lunch options on a budget, McDonald’s has got the answer just as Alden charmingly says, dahil “ meron na ngayon! ” Choose from the golden  Crispy Chicken Fillet Meal  (P59), seasoned just right and served with gravy, the  Chicken Fillet Ala King Meal  (P59) served with a delicious, creamy sauce or the 1-pc.  Mushroom Pepper Steak   Meal  (P55) made with a meaty patty, in creamy mushroom sauce and button mushroom slices. You can enjoy all these meals with rice and a regular drink. Now life i...

Alden Richards, who had been most notably known in the well-known television Kalyeserye will be holding a concert for a cause entitled “Simply Alden”.  The concert will be held at FRA Angelico Gym, Colegio de San Juan de Letran, Calamba City, Laguna on July 9. Simply Alden is a concert conceptualized by Alden himself and he says that this one comes from his heart.  Being connected to his fans which he sees not only as mere fans but also as friends is very important to the singer-actor.  He further said that he misses his fans so much that this concert is all about being closer and intimate to them. Jav Virtual International (Javirii) is the organizer of the concert and will be donating part of the proceeds to help Bahay Mapagmahal.  It is a dormitory for crippled children located at the back of the Philippine Orthopedic Center (POC). It was established in 1973 and currently houses 22 persons with disabilities (PWDs). These PWDs were able to study ...

Do you enjoy buying clothes? Me, YES!  What kind of clothes do you want to wear?  What is your style?  Your personality is often a strong indicator of what type of style suits you best. When I was still young, I always wanted to buy and wear branded clothes and shoes. You know, when you are surrounded by coños and coñas, you tend to buy uber expensive clothes to belong. Hashtag peer pressure. haha. Since my dad was an ofw back then, we can afford to buy branded/ signature clothes. But when I went to college my desire for branded things lessened.( Medio dapat wais na sa buhay) Even if my dad is still alive and working then. I would rather buy my clothes in Baclaran or Divisoria and even UK ( ukay-ukay) in Tagaytay. Because mall prices make me sick and make a big hole in my pocket. You are just paying for the label/brand but when you wear it, wala naman kakaiba. Sooo ordinary.  My kind of style? As a mom of 3 , I would go for Comfy, trendy and most im...