Made It Through Mum

  The food industry is a tough market to crack in the Philippines. With so many new competitors vying to place first in consumer awareness, it takes a well-formulated and executed business formula to come out on top in such a competitive landscape.  A perfect example of a brand that has mastered this kind of standout marketing leadership is Jolly, a packaged fruits and vegetable brand under Fly Ace Corporation. Backed by heritage and a steadfast dedication to fulfilling the needs of its market, Jolly has retained its position of being the leader of its niche twenty-five years since its launch. Now, the brand continues to gain success by following a simple formula: staying true to its consumer promise.   “The vision of Jolly is to be part of every Filipino household,” shares Larry Cochanco, one of the directors of Fly Ace Corporation. “We want to develop a trusted brand that is delicious and nutritious for the common Filipino to use.” By providing fresh and nutriti...