Comm&Sense Study: Men favor gaming, fitness; women prefer beauty, fashion
A new study on media consumption confirmed what many might expect: men are drawn to content on gaming, fitness and sports, and science and technology, while women show a stronger preference for beauty and fashion. The study is part of Comm&Sense’s generational research titled "Common Ground: Pinoy Voices in New Media," which surveyed 400 Filipinos aged 27 to 58 nationwide, exploring their media content preferences. Comm&Sense Managing Director Charlotte F. Reyes said that the difference in media preferences not only revealed consumption patterns but also urged brands to produce niche- specific materials. "This clear division in media preferences not only reflects current consumption trends but also underscores the necessity for brands to develop specialized content that aligns with these distinct interests," Reyes stated. Meanwhile, University of the Philippines Diliman Dean of the College of Mass Communication and lead researcher of the study, Dr. Fernando...