Uratex Monoblock’s “Bawal ang Marupok” Campaign Returns with a Hilarious Bang in “Sulyap” Ad
Uratex Monoblock, the trusted Filipino plastic furniture brand in the market, amplifies its “Bawal ang Marupok” campaign with a hilarious bang reflecting Filipino values of resilience amidst challenges, facing it with a touch of humor, and finding joy within the struggle. The landmark initiative “Bawal Ang Marupok” positions Uratex Monoblock as both a trailblazer and a standard of its own, with Uratex Monoblock receiving local certifications from the Department of Trade and Industry (DTI) and the Bureau of Philippine Standards (DTI-BPS), and the only brand to achieve Level 5 certification from the International Organization for Standardization (ISO), the highest plastic furniture standard in the country. The campaign was launched last year as part of the brand’s 30th anniversary. In its recent short video advertisement, viewers are transported into a familiar scenario where a young girl, seated on a Uratex Monoblock, is seen admiring her crush from afar. Despite the girl’s f...