Saturday, July 30, 2022

P&G and Whisper Philippines donate period pads to support over 25,000 girls


Whisper’s #ShareTheConfidence campaign provides access to menstrual hygiene education and period products to girls in underserved communities

More than 25,000 girls in underserved communities across the Philippines will get access to period pads and menstrual hygiene management information and educational materials through a donation by P&G Philippines and Whisper in partnership with World Vision Philippines.

This is part of Whisper Philippines’ #ShareTheConfidence campaign, in partnership with World Vision Philippines and Shopee Philippines, to advance menstrual hygiene education and improve access to period products for girls in underserved communities. Earlier in June, Whisper pledged to match every Whisper pack sold on Shopee and is now fulfilling the said commitment. P&G Philippines will donate Whisper packs to World Visions’ girls’ communities in Laurel, Batangas, Rosario, Batangas, Baseco, Manila, Malabon, Quezon City, Misamis Occidental, and Zamboanga del Norte.

Reports from the organization Save the Children Philippines noted that the pandemic has exacerbated the challenges in managing menstruation, due to an increased absence of adequate resources and support. Furthermore, according to the results of a 2019 study from the World Bank, 8% of girls in the Philippines reported missing school because of menstruation. Through the donation, P&G hopes to increase access to period products and fight some of the challenges surrounding menstruation, allowing young girls to always be at their best.

“Whisper’s purpose is to unleash women and girls’ confidence so they can be whoever they want to be, and our brand’s responsibility is to help create a world where everyone is empowered to manage her menstruation safely, hygienically, and with dignity,” shares Charm Banzuelo, P&G’s Communications Leader for Corporate, Baby & Feminine Care. “For us, this starts with engaging families and schools where young girls can first learn about menstrual health. We want to help give adequate access to products and the right information that they will carry with them as they grow up,” she states.

Partnering with World Vision Philippines also enables P&G and Whisper to reach communities that need assistance the most. Working with some of the most vulnerable communities in the country, World Vision allows the company to benefit those in underserved areas, who have less education and awareness surrounding menstrual hygiene.

“We’re thankful to work alongside companies like P&G and Whisper who truly advocate for female empowerment,” says World Vision Philippines Director Jun Godornes. “At World Vision, we celebrate our girls’ strength and determination. We hope that when these small actions with P&G are pooled together, we can create waves to transform lives one girl at a time,” he ends.

For more information, visit

Friday, July 29, 2022

Philippine Veterans Bank urges bike enthusiasts to join ‘Ride for Valor’


In celebration of its 30th anniversary, the Philippine Veterans Bank (PVB) today urged bike enthusiasts to join the “Ride for Valor,” a non-competitive bike ride to be held on August 28 to honor Filipino soldiers who defended the country against Japanese forces during World War II. 

Mike Villa-Real, PVB vice president for communications, said the event was supposed to be held last April, but due to pandemic restrictions and the elections, it has been postponed to August 28 to coincide with the National Heroes Day and commemorate the bank’s 30th Anniversary. 

“Through this event, we commemorate the unsung and unknown heroes of World War II and the Bataan Death March who bravely fought and sacrificed their lives for our country and freedom,” he said. 

Villa-Real explained that the bike ride aims to raise funds for the Filipino-American Memorial Endowment (FAME), a non-government organization that maintains the kilometer markers of the Bataan Death March from Mariveles, Bataan to Capas, Tarlac. At least 10 kilometer markers in Mariveles and at least 4 in Limay have to be relocated due to road widening.

He said the event’s format for this year is Gran Fondo or “Big Ride,” and each participant will have a “passport” that they need to bring to three stops: Mt. Samat in Bataan, San Fernando Train/Water Station in Pampanga, and the Death March Memorial Shrine in Capas, Tarlac. 

Each stop will have optional destinations such as the Stotsenburg Park near the Clark Parade Grounds and the Bamban Museum of History in Tarlac, where participants will be receive their ride kits. 

Villa-Real said a 12-hour cut-off will be implemented during the event, and participants may finish the entire route or join along the stops. 

“There will be a mechanic to help those who will experience mechanical issues and roving marshals to monitor the progress of the participants. Support vehicles are allowed, but participants should not ride the vehicle unless they decide to withdraw from the bike ride,” he noted. 


Those interested in joining the bike ride may register online at and pay P550 per individual and P2,100 per group of five persons. Only bikes with brakes are allowed in the event, and participants must be fully vaccinated.

Each participant will be given a bib number, a bike sticker, an event shirt, a loot bag, and commemorative patches on the day of the event. 

PVB is a commercial bank owned by World War II veterans and their families. As part of its charter, PVB allocates 20% of its annual net income for the benefit of its shareholders.

Around 80,000 Filipino and American soldiers and prisoners of war were forced by the Japanese military to march 69 miles from Bataan to Tarlac during World War II. 

Only some 54,000 persons reached the camp, and around 20,000 died due to starvation, dehydration, diseases, and the brutality of Japanese captors. 

The event is in partnership with Shimano, Air21, Panahon TV, and Booster-C.

For more information, visit and

Wednesday, July 27, 2022

Affordable And Nutritious Recipes Na Swak Sa Budget, Swak For Kids!

The current increases in food prices contribute to the problem in accessing sufficient nutrition and healthy food choices in Filipino households. With higher prices across different commodities, homemakers now face a greater challenge in budgeting while they strive to prepare nutritious and delicious dishes to help safeguard the health of the family, especially the kids. 

“We, at Ajinomoto, understand the struggles that parents face nowadays. In our own way, we hope to extend help by sharing thoughtful recipes that take into consideration the health and budget of the family,” shares Ajinomoto Philippines Corporation (APC Group) General Manager Corporate Planning and Public Relations Roann Co. “We aim to provide solution and equip homemakers with knowledge on preparing affordable, delicious and well-balanced meals for their kids and loved ones.”

The following delicious and nutritious recipes are not only easy to prepare but also sure to fit the budget, including AJI-NO-MOTO® Umami Seasoning 11g and Aji-Ginisa® 8g which remain to be the most affordable seasonings in the market at Php 3.00 SRP. 


Tokwa Bites Meal

Tofu is rich in protein and calcium.  Not only it is affordable alternative but also a healthy version of meat balls. Prepare a soft and crunchy Tokwa Bites meal for lunch in 3 easy steps: mix, fry, and serve. You only need half pack (11g) A JI-NO-MOTO® Umami Seasoning to bring out its flavors. Try the recipe here at home!

Potato Egg Sandwich

You can make a healthy Potato Egg sandwich for breakfast or merienda which requires little time and ingredients. Potatoes and bread are rich in carbohydrates for energy while tomatoes are rich in vitamin C which for immunity. Season with half pack (11g) AJI-NO-MOTO® Umami Seasoning for savory deliciousness. Learn the full recipe here.

Sauteed Corned Beef with Potatoes and Veggies

Sauté, season, and serve – this easy-to-remember recipe. Beef is rich in protein while Baguia beans and sitsaro are rich in fiber beneficial for proper digestion. Season with one pack (8g) AJI-GINISA® Flavor Seasoning Mix and you’re good to go! Serve a nutritious meal today with our cooking guide here.

Chicken Lomi Meal

New way to cook lomi by adding common Malunggay vegetable which is packed with vitamins and minerals like Vitamin B and C, Iron, and Calcium.  Season with one pack (8g) AJI-GINISA® Flavor Seasoning Mix to complete its flavor! See full recipe here.

APC Group’s brand promise of Eat Well, Live Well provides Filipinos with ways to serve nutritious meals.  "We believe that eating well and living well does not have to be expensive. We hope that through our affordable products and health initiatives at Ajinomoto, we get to help parents in bringing about a well-balanced diet at home amid these challenging times," said Co.

For more delicious, nutritious and affordable recipes, visit

Tuesday, July 26, 2022

SM Supermalls welcomes you into a new era of change


The honest truth: No one came out of the COVID-19 pandemic in quite the same way. The pandemic was an isolating period of self-discovery, emotional growth, and life-altering realizations. It changed people, and in the process, it shaped the way so many of us view ourselves and the world around us.

Because of this, consumer tastes and behaviors have shifted. Where in a pre-pandemic world, people often spent on luxuries and experiences that allowed them to celebrate their accomplishments, studies show that consumers now want a different experience, one that is kinder and more embracing of the changes that each individual had gone through in the past 2 years. People are now prioritizing their personal wellness and supporting products and services that champion growth.

As consumer tastes have shifted, brands are starting to adapt to these changes. And true to its foundational commitment to make people happy, SM is ready with a host of new offerings as the entire brand is poised for a refresh this year.

“The history of SM Supermalls is one that has been built on innovation and change to serve the needs of millions of Filipinos,” says SM Supermalls President, Steven Tan. “We’ve been with our customers through their every milestone for almost four decades. And we are committed to always changing, always growing with our customers in the years and decades to come.”

SM Supermalls: Welcoming Every Change in You

SM continues to stay true to its mission to provide Filipino families with a fun and engaging in-mall experience so they can go home with a smile on their faces.

There will always be a plethora of experiences for each person who comes through SM’s doors. This is true for the various personalities that emerged during the pandemic; from eco-warriors and Plantitas to health buffs and sports personalities who embraced biking, healthy eating, and home gyms, and bakers and homemakers who turned their passion projects into small businesses.

“I believe that now more than ever, it is important to recognize the new changes to our world,” adds SM Supermalls President Steven Tan. “And people are continuing to grow as they invest in experiences that uplift their lives.”

Ushering the Future with the Transformation of SM Supermalls

In the next few months, Filipinos across Luzon, Visayas and Mindanao will get to experience the wellness-oriented and sustainability-driven transformation of SM Supermalls with a host of new and exciting activities. These include paw parks for pet moms and dads, al fresco dining areas for hangout groups, plant hubs for eco-enthusiasts, bike facilities for the growing cycling community, co-working spaces, experiential retail, blockbuster and larger-than-life cinema escapades and so much more. 

As SM’s brand refresh campaign ushers in a newness to the Philippine mall experience, curious visitors, foodies, friends and families will have much to rediscover. So come on in, you’re always welcome here! 

For more information, follow SM Supermalls on Facebook: to experience what’s new in any SM Supermall near you today!

Thursday, July 21, 2022

Negosyantrends: The Canva MSME Summit 2022

Canva Philippines kicks off anniversary campaign with Negosyantrends MSME Summit 2022

Canva Philippines hosts “Negosyantrends: The Canva MSME Summit 2022” to reinforce its commitment to Filipino entrepreneurs as it celebrates its 8th year in the country.

True to its commitment to empowering Filipino businesses and freelancers, Canva kicks off its 8th anniversary in the Philippines with “Negosyantrends: MSME Summit 2022” happening from July 19 to August 6. The summit is designed to inspire the entrepreneurial spirit of micro, small, and medium enterprises (MSMEs) in the country. 

“The past eight years of Canva in the Philippines have been so meaningful. We collaborated with different partners, built a strong user base, grew our local team, and got moved by the tremendous support from everyone. Every year is a milestone that reminds us of our mission: to empower the world to design. This year, we want to make our celebration extra special by holding a series of events and initiatives that will reinforce our commitment to the Philippines and we’re starting with our community of Pinoy negosyantes and freelancers,” says Yani Hornilla-Donato, country manager of Canva Philippines.

Canva launched its Manila office in 2014 and started only with a team of eight people working in customer service. Now, the global visual communications platform has over 700 employees in the Philippines and continues to champion design excellence through its team of local designers, more localized and diverse content, and initiatives like the Negosyantrends MSME Summit 2022 which aim to empower Filipinos through design.

The summit will bring together design experts from Canva Philippines and industry leaders from the Department of Trade and Industry, TikTok Shop, Lazada, Rags2Riches,, and MommyMundo to discuss topics and trends that will help MSMEs grow and scale their business. There will be branding sessions, designing for e-commerce, social media advertising, leveling up your online sales strategy, and creating and scaling your business through video content among others. 

The last day of the summit on August 6 will be a face-to-face event featuring a panel discussion with Rags2Riches President and Founding Partner Reese Fernandez-Ruiz, Vyous Digital CEO and Founder Nian Ellao, and Kohi Social CEO and Founder Andrea Sumida and brand consultation sessions with select summit MSME participants.

The Negosyantrends: MSME Summit 2022 is open to current and aspiring entrepreneurs and freelancers. To know more about the event and make sure you don’t miss any sessions, join the Canva for Negosyo and Canva for Pinoy Freelancers & Creatives Facebook Groups. It will also be streamed live on Canva Philippines Facebook Page. The event is held in partnership with CNN Philippines,, adobo Magazine,, and Esquire Philippines.

Pinoy negosyantes and freelancers have shown us the true meaning of resilience, having weathered the challenges brought by the lockdown and the pandemic. We’ve heard stories of entrepreneurs who almost went bankrupt or closed shops and Filipinos who ventured into freelancing because they lost their jobs. They continued to thrive by being agile and learning digital tools even sometimes on their own. By bringing together a powerhouse of experts, we hope to empower and support them in their journey by telling them that, kaya nila with Canva,” says Maisie Littaua, head of growth of Canva Philippines.

In 2020, Canva Philippines launched Canva for Negosyo, an online hub featuring business resources, articles, and expert advice from fellow local entrepreneurs and Canva experts. Now with over 26,000 members, the Canva for Negosyo Facebook community is also thriving with special webinars held by Canva and design collaborations happening among members.

To know more about Canva, visit or follow Canva on Facebook, Instagram, and TikTok. Canva is also available for download on App Store and Play Store.

Monday, July 18, 2022

Mall of Asia (MOA) Complex: A Sterling Landmark of Disaster Resilience


We all know that the SM Mall of Asia (MOA) is a popular destination for unforgettable gastronomic and recreational experiences, but did you know that the 67-hectare Mall of Asia Complex where MOA stands is engineered to withstand disasters caused by natural hazards?

The foundation of the Mall of Asia Complex was built to be safe and secure because SM Prime Holdings, Inc., one of Southeast Asia’s largest integrated property developers incorporates disaster resiliency measures in every project, with the MOA Complex as one of its biggest investments.

SM Prime collaborated with a team of local and international experts to ensure the feasibility of both water and land before the MOA complex was built and once finalized, Belgium’s renowned coastal development construction company, Jan de Nul, developed it from the ground up.

The reputable Jan de Nul made sure the terrain was stable and the complex’s roads were made resistant to earthquakes and erosion, following the National Structural Code of the Philippines and approved by both the Philippine Reclamation Authority and the National Government.

Three important disaster resiliency features were used in protecting the Complex and the coastal community of Pasay from tides and waves: One, a three-kilometer seawall built to stand against liquefaction; two, a meter-high inverted wave return to serve as a defense against high waves; and three, a drainage channel to prevent floods during storm surges. This was put to test when Typhoon Pedring hit in 2011, and the Mall of Asia Complex was spared from destructive waves and flooding that submerged many other surrounding establishments.

As an added feature, both the Complex’s main road and all its structures are elevated 4 meters above the parameters set by the National Building Code. Pilings strengthened its foundation and greatly improved its soil bearing capacity. 

Family fun, leisure, and entertainment are the objectives behind the awe-inspiring grandeur of SM Mall of Asia, but this vision is founded on a commitment to safety and a secure foundation throughout the Complex. This is a firm philosophy of SM Prime Chairman of the Executive Committee Mr. Hans T. Sy, a champion for disaster resilience, who continuously invests in DRR and in allocating 10% of the company’s expenditure for DRR in all of SM’s infrastructures throughout the country. 

 “Today, disasters have become more frequent and severe. The government and the private sector must work together to find solutions for greater resiliency.  SM prime as a responsible property developer places Disaster Risk Reduction as one of its core strategiesIt simply makes good business sense.” emphasizes” emphasizes” emphasizes Mr. Hans Sy. He believes that not only is DRR an effective way to grow the business but it protects the communities where SM is located amid the increasing risks of climate change. 

Today, the MOA Complex is a bustling realization of Mr. Henry Sy Sr.’s grand vision for it to become both a premiere integrated leisure destination with a complimentary business and lifestyle district – one of the country’s truly revolutionary mixed-use developments and a thriving example of disaster risk reduction at work.

The next time you visit the MOA Complex – whether it is to visit the world’s largest IKEA, view the sunset from the top of the MOA Eye, or simply shop and dine with your loved ones – it will be good to know that SM Prime has ensured your safety and security from the time the development was conceptualized and opened in 2006.. to today and tomorrow. 

Saturday, July 16, 2022

AIA Philippines Offers Same-sex Beneficiary Inclusion

The future is uncertain, and one must be prepared for anything. To make protection more inclusive, the country’s premier life insurance company, AIA Philippines, allows customers to enlist their same-sex partners as beneficiaries, as aligned with the Insurance Commission’s position on the matter. 

With this update, AIA Philippines customers can enlist their partners as beneficiaries of their existing and future policies, regardless of their marital status. If the customer and beneficiary are married, they would need to submit a marriage certificate or other proof of marriage to be enlisted as a policy beneficiary.

“Everyone should have the means to protect their loved ones from life’s many risks, and expressing love and responsibility to those we care about should not be limited by how we identify as people. Our promise of helping people live Healthier, Longer, Better Lives is for all,” Kelvin Ang, AIA Philippines CEO said. “With these adjustments in place, our LGBTQ+ customers can protect their loved ones through AIA Philippines’ innovative offerings.”

If the couple is not yet married, same-sex partners may still be approved as beneficiaries if declared together with family members. Those who wish their partners to be sole beneficiaries may still be allowed on a case-to-case basis, requiring documents that show proof of their relationship. Customers may inquire with their AIA Philippines financial advisor for more details.

This inclusion pertains to active policies and products to be procured by customers in the future. Hence, whether you’re a current AIA PH customer or if you’re looking to invest in the future, you can enlist your same-sex partner as a beneficiary upon submission of the requirements. With this update, protection from life’s many uncertainties is no longer limited to heterosexual partners. 

This update is in line with the Insurance Commission’s affirmation that any individual, regardless of gender identity, may designate any individual as a beneficiary, subject only to certain exceptions under the Civil Code.

Life is unpredictable, and no one knows what tomorrow may bring. And AIA Philippines is committed to ensuring that a healthier, longer and better life is available to all its customers no matter what. 

Click here for more information about AIA Philippines, or here to visit the AIA Philippines Facebook page, email or call (02) 8528-2000 to know more.

SM Supermalls joins the Metaverse with an AweSMSuperKids Zone in Roblox!

Get ready for an aweSM summer as SM Supermalls gives kids a glimpse into the future with a brand-new virtual entertainment zone in the Metaverse where they can immerse themselves in the biggest gaming and social experience platform for kids, Roblox!

This new aweSMspace by SM Supermalls is now open for super kids to safely explore, play, and meet with friends.

With restrictions easing up, SM Supermalls wanted to bring the excitement of going back to the malls online through a virtual space in the metaverse gaming platform, Roblox – the most popular gaming app for Filipino children. Roblox serves as an avenue for kids to express themselves through custom avatars, while also serving as a safe place for kids to reconnect with their friends digitally in over 4 million different worlds!

SM Supermalls partnered with SVEN The Digital 1st Agency, as its metaverse partner, to become the first mall chain in the Philippines to enter the metaverse. With this simulated digital reality, kids can reimagine the mall experience in a way that they will appreciate and enjoy – a safe but free-to-play space with no rules and no limits:

Splash into the AweSM Super Pool!

Bump it out with the SuperKidswith the AweSM Bumper Cars!

Get the best aerial views onboard the AweSM Ferris Wheel!

Have a ball and jump into the colorful AweSM Glowing Ball Pit!

Climb up the AweSM Rainbow Obby (obstacle course) and discover a secret maze on the rooftop – our favorite!

And there’s so much more! SuperKids of all ages is welcome to explore and do their own thing in the same fashion as a real-life mall experience, only this time it’s virtual and made especially for them.

What are you waiting for? Check it out and get your kids to play the AweSMSuperKids Zone at Roblox today! Roblox is available online or via app that you can download for free through the App Store or Google Play.

For more information on the AweSM SuperKids Zone in Roblox, visit or like and follow @smsupermalls on all social media platforms.

Friday, July 15, 2022

Mapúa students assured of safe learning spaces on campus

Mapúa holds limited face-to-face classes in lecture and laboratory courses. Students follow the University's health and safety protocols, which includes wearing of face masks, and observing physical distancing inside the classroom.

Although face-to-face classes have resumed at most schools early this year, some students and parents are still hesitant about in-person learning. One of the possible reasons for their hesitance is continuing, even if diminished, the presence of the COVID-19 virus. In the case of Mapúa University, the leading engineering and technological school in the country, it has established its own set of rigorous community health and safety guidelines to allay any worries that students and their families might have. 

Apart from abiding by the protocols set by the Commission on Higher Education, the Department of Education, and the Department of Health, Mapúa ramped up its campus-wide health guidelines to prevent outbreaks from happening on the school grounds. 

“Coming from a two-year stay-at-home period because of the pandemic plus the unpredictability of the virus, we understand the apprehension and concerns of some students and parents when it comes to in-person classes. However, we also know that some students absorb complex educational concepts better by attending face-to-face classes. To address both concerns, we at Mapúa continuously strive to provide safe learning spaces for our students to help them achieve optimal learning. This way we can respond to their educational, physical, and emotional needs,” said Mapúa president and chief executive officer Dr. Reynaldo B. Vea.

To make Mapúa a conducive and secure space for learning, students, as well as the faculty and staff, are enjoined to abide by certain guidelines while on and off campus.

“Mapúa has always had the welfare of its students its number one priority. That is why it has done all the required and necessary COVID-19-related preparations for the start of face-to-face classes. All safety and health protocols set by the national government and the local governments have been complied with,” said Dr. Julius S. Bonifacio, Mapúa’s resident physician.

Even before they step foot in school, students are asked to comply with individual precautionary measures during their personal time. Mapúans are tasked to monitor their health regularly and accomplish the daily health checklist before they report to school. Only students who are fully vaccinated are allowed to participate in limited face-to-face classes. 

The Mapúa Main Library implements reservation-based access to its spaces and resources for students to use for their research and reviews.

Once inside the premises, the students, faculty, and staff are assured of a safe and healthy environment through the university’s routine infection control measures. All areas of the school are sanitized frequently. Restrooms and high-touch surfaces like doorknobs and handles are disinfected every two hours, while the classroom and office furniture and equipment are disinfected at the start and end of the day.  

Common areas, particularly classrooms, lounges, study areas, and offices, are always well-ventilated and equipped with cooling fans to maintain optimal airflow. Air purifiers and air filters are also installed in high-traffic areas to reduce the probability of airborne infections. 

While universities can hold face-to-face classes at full capacity under Alert Level 1, Mapúa only allows 25% to 30% of the total enrolled students per lecture or laboratory class to report on campus. The rest of the class may opt to be in remote learning mode. This system reduces the student population’s risk of exposure to the virus and gives them ample time to rest and recover should any of them fall ill. The university also imposes a “one-entry and one-exit” policy to decrease the probability of students catching (or spreading) any illness outside the school premises. 

If a student gets sick or exhibits COVID-19 symptoms while in school, he is immediately isolated, assessed, and assisted by the Health Services Department. The student will be placed in one of the available isolation rooms, evaluated by the school physician or nurse, and will undergo COVID-19 Rapid Antigen testing. The Health Services Department also ensures that the student is attended to by his family or transferred to a hospital if needed. Once recovered, the student is expected to submit a Fit to Study certificate, medical clearance, and a negative RT-PCR test before being allowed entry into the university. 

Efforts like these not only ensure students’ and their parents’ peace of mind but also assure them that their children’s education and safety are always top-of-mind for the university.

Thursday, July 14, 2022

For Baby’s Sensitive Skin | Chain of Johnson’s Cottontouch Care


For Baby’s Sensitive Skin: Johnson’s Baby protects thousands of babies’ sensitive skin through its Chain of Johnson’s Cottontouch Care

Thousands of moms share the importance of providing gentle protection for the sensitive skin of our little ones.

Thousands of moms rallied together to share the importance of protecting babies’ sensitive skin through Chain of Johnson’s Cottontouch Care. What most moms fail to remember is that baby’s skin is innately sensitive. According to the National President of the Mother and Child Nurses Association of the Philippines (MCNAP) Nurse Aileen Ongleo, babies’ skin requires a mild and gentle product to protect their sensitive skin, which is 30% thinner. Thinner skin layers account for quicker water loss, which makes their skin more vulnerable to manifestations of flare-ups or redness especially when these encounter aggressors. As they continue to grow, babies with sensitive skin will require additional protection and support for their skin type.

Johnson’s Mombassador Divine Lee-Go together with esteemed guests– MCNAP Nurse Aileen Ongleo, a pediatrician and diplomate from the Philippine Pediatric Society Dr. Marev Matic, and J&J Senior Scientist Kian Chiong– educated moms on topics related to baby’s sensitive skin and how to best protect this through a Lazada Live attended by thousands of moms. While Mombassador Ryza Cenon and Camille Co kicked off a movement to reach out to hundreds of moms for them to experience the protection Johnson’s Cottontouch brings to babies with sensitive skin.

“I’ve been seeing markers that Dali has very sensitive skin like Baz- red patches and dryness. With Baz, hirap na hirap ako to find what’s hiyang. It actually took me 6 mos before I found Johnson's Cottontouch! Imagine, 6 months akong nag trial and error!... Kaya every time someone asks, I really recommend it.”

“To those who have been following Sienna since birth, you probably know my baby has sensitive skin. She experienced rashes and bumps too as a baby so I’ve always been careful with the products I use on her. I've gone through the stress of trying all sorts of products, and Cottontouch has been the best in protecting her sensitive skin.”

“Hi Mommies! So just after a few days of using Johnson’s Cottontouch Wash and Lotion, Night’s sensitive skin has already gotten visibly better with significantly reduced redness! Sobrang happy talaga ako na okay na skin ni Night kaya thank you uli to everyone who suggested these products, especially to Mommy @divinemlee and Mommy @itscamilleco. 💛”

Hundreds of moms followed suit and have also shared the gift of Cottontouch care to fellow moms within their online Facebook communities. Johnson’s shared the gift of gentle protection for baby’s sensitive skin utilizing Johnson’s Cottontouch gift packs.

“As the leading brand for baby care, Johnson’s Baby has innovated a product specially designed for babies with sensitive skin. Johnson’s Cottontouch range is formulated with a mild and gentle formula that forms a layer of protection against allergens and rashes and is also triple-tested by the experts kaya #TiwalaAngExperts. It has always been the mission of Johnson’s Baby to give babies the healthiest start to life– and even babies with sensitive skin– so they can thrive and that is why we, as a brand, want to empower our moms with our selection of products no matter their babies’ skin types.” says marketing manager, Alde Po.

Protect your baby’s sensitive skin with JOHNSON’S Baby Cottontouch Wash, Lotion, and Oil, which are available in leading drugstores, supermarkets, and e-commerce platforms nationwide such as Shopee and Lazada. To get to know more about your baby’s sensitive skin and how to give gentle protection, follow Johnson’s Baby on their official social media pages on Facebook and on Instagram.

Tuesday, July 12, 2022

Conti’s Bakeshop and Restaurant x SIDE B Upcycling for Conti's Brings Hope, One Bag at a Time

Happy faces. ChildHope Asia Philippines beneficiaries receive their upcycled bags from Conti’s Bakeshop and Restaurant and SIDE B Upcycling

Working student Lyka Bohol likes her new bag a lot.

Malaking tulong po,” she says. “Lalagyan ng damit, payong, at iba pang essential na bagay para pag naabutan ng ulan, hindi po nababasa yung gamit ko sa study at work.”

The 19-year-old college freshman got the bag for free as a donation from popular food chain Conti’s Bakeshop and Restaurant. It is one of 100 bags that make up Conti’s Brings Hope, One Bag at a Time undertaking, one of the main projects celebrating the 25th anniversary of the homegrown brand founded by the Conti sisters of Batangas.

Conti's Bakeshop and Restaurant Marketing Director Patricia Buzon- Chinjen, President and CEO Joey Garcia, and Marketing Manager Monica Lerit

The bags were personally handed over to Lyka and other students in ceremonies to mark the start of the 100-day countdown for Conti’s silver anniversary. The reason they’re unusually sturdy and water-proof is they’re made from Conti’s used tarpaulins.

Another recipient, Milagros Remillete, is likewise very grateful for the donation, “Malaking tulong sa amin po ‘yung bag para ‘di na din po kami gagastos lalo na sa pagbabalik ng face-to-face classes.”

Like Lyka, the 14-year-old former street child is a Conti’s scholar at the Tulong sa Kapwa Kapatid (2KK) Foundation. They received the 100 Conti’s tarp bags along with other children from 2KK and ChildHope Asia Philippines, two non-profits that Conti’s has been supporting since 2019.

Tulong sa Kapwa Kapatid (2KK) Foundation beneficiaries with their bags posing together with Conti's Bakeshop and Restaurant representatives

Aside from funding scholarships, the company has been delighting ChildHope and 2KK children by providing them with the brand’s famous cakes on special occasions including the recent school year-ender event.

ChildHope Asia Philippines Resource Mobilization and Communication Manager, Mylene Lagman

Mostly po ng mga batang tinutulungan namin, walang bahay, so nakatira sila under the bridge, sa pushcarts, o sa mga abandoned buildings,” notes ChildHope Resource Mobilization and Communication Manager Mylene Lagman. “Malaking tulong ‘yung backpack na bigay ng Conti’s kasi waterproof, so sobrang safe ang mga gamit nila sa school.”

Tulong sa Kapwa Kapatid (2KK) Foundation Director, Miguel Lapid

2KK Executive Director Miguel Lapid calls the bags a tool for the children. “The goal of the organization is to provide as many tools, to give as many opportunities so that their education would be supported further.”

Conti's Bakeshop and Restaurant and SIDE B Upcycling bag

A green initiative of the brand, the Conti’s Brings Hope, One Bag at a Time project was undertaken together with Filipino startup SIDE B Upcycling whose community of artisans handcrafted the 100 Conti’s tarp bags.

“Gusto lang namin magpasalmat sa aming partner, of course, yung Side B upcycling kasi sila yung gumawa ng unique bags na ito. Kaya sinabing unique kasi iisa lang sya per bag, ‘yung design iba iba,” notes Conti’s CEO and President Joey Garcia.

SIDE B Upcycling Chief Imagineer, Stu Balmaceda
Side B Upcycling is grateful for letting them promote Filipino creativity and ingenuity in this initiative of Conti’s. SIDE B Chief Imagineer Stu Balmaceda says, “Unang una, yung livelihood for our partner artisans. Tuloy tuloy ang gawa, so they get to earn, and they get to elevate their craft more. As a brand and personally, big entities, big organizations that partner with us actually help us spread the word about sustainability.”

Conti’s Brings Hope, One Bag at a Time covers two of the values closest to the heart of Conti’s as a brand – education, and sustainability. In his remarks at the turnover ceremony for the bags, Conti’s CEO and President Joey Garcia said, “We wanted to see how brands like us not only grow in terms of numbers but also grow in terms of how we impact the community and help the environment as well.”

Seeing the smiles on the children, he added, was a big reward in itself. “Pinakamasarap sa pakiramdam para sa akin ‘yung makita ang inyong mga ngiti at kahit sa maliit na paraan nakatulong kami sa inyo bilang mga scholars. Hangad namin na makapagtapos kayo sa pag-aaral at sana makatulong kayo sa mga pamilya niyo.”

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