Converge Launches “BizFriend Rewards” Program: Elevating MSME Partnerships Beyond Connectivity

Converge is reinforcing its dedication to Filipino entrepreneurs with the introduction of BizFriend Rewards—a loyalty and engagement program created to support micro, small, and medium enterprises (MSMEs). This initiative goes far beyond delivering reliable internet access; it provides meaningful rewards, memorable experiences, and tangible opportunities for business growth.

This launch marks a strategic evolution for Converge SME Solutions, repositioning the company as a committed long-term partner in the success of its MSME clients. 

Mr. Dindo Marzan, Senior Vice President and Head of Converge SME Group

“MSMEs lie at the very core of our growth story, and BizFriend Rewards demonstrates that we value them for much more than their business transactions,” said Dindo Marzan, Senior Vice President and Head of the SME Group at Converge. “We want our customers to understand that they are not merely subscribers—they are partners with whom we build and succeed together.”

“BizFriend Rewards was crafted to make our MSME customers feel truly appreciated. We recognize their worth not just because they choose our services, but because of the ambition and resilience they bring to their businesses each and every day,” explained Thirdee Deacosta, Loyalty and Retention Manager at Converge. “Through this program, our goal is to nurture deeper relationships founded on trust, genuine appreciation, and shared progress.”

The program is built on three central pillars, each designed to support a distinct stage and need within an MSME’s journey: Choice, Chill, and Circle.

BizFriend Choice

This pillar offers customers greater flexibility by providing access to a curated range of benefits and complimentary offers whenever they renew their contracts or upgrade their service plans. By presenting options that directly enhance daily operations or reduce costs, Converge strengthens customer loyalty while delivering practical value.

“Modern business owners look for solutions that adapt to their specific needs,” Marzan added. “By giving them the freedom to choose what matters most to them, we empower them to get the greatest possible benefit from their partnership with us.”

BizFriend Chill 

While Choice focuses on operational value, BizFriend Chill focuses on human connection and shared enjoyment. This component creates meaningful experiences that extend well beyond standard business interactions. Activities range from exclusive events such as private screenings and concerts to premium dining experiences and seasonal gatherings. Through these shared moments, Converge aims to foster closer bonds with and among its growing community of MSME partners. 

“We believe strong relationships are built not only during formal meetings, but through shared moments of joy and celebration,” Marzan noted. “These experiences are our way of honoring our customers and the incredible journeys they are on.” 

BizFriend Circle

The final pillar, BizFriend Circle, focuses on sustainable growth through community and increased visibility. It functions as a dedicated platform for business development, offering access to skill-building workshops, industry seminars, and networking sessions. Additionally, participants gain exposure through trade exhibitions and targeted digital marketing support—all designed to help entrepreneurs expand their market reach and improve their operational capabilities.

“Our role extends far beyond simply providing internet connectivity; we exist to enable and accelerate growth,” Marzan emphasized. “Through BizFriend Circle, we are opening new doors so that MSMEs can learn valuable skills, build valuable connections, and ultimately thrive in their industries.”

With BizFriend Rewards, Converge seeks to set a new standard for customer engagement within the connectivity industry. By combining exclusive privileges, lifestyle experiences, and tools for business empowerment, the company delivers a comprehensive program that addresses the diverse needs of modern enterprises. 

Ms. Angela Gutierrez, Vice President and Head of Converge SME Marketing

Angela Gutierrez, Vice President and Head of Converge SME Marketing, highlighted that the company’s vision goes beyond service delivery. “With BizFriend Rewards, we are building something much more lasting than a standard service relationship. We are cultivating a community where every customer feels supported, valued, and guided at every step of their business journey.”

For more details about Converge SME Solutions, please visit: https://www.convergeict.com/sme .

Last Chance: Spot, Snap, and Win an Infinix NOTE 60 Pro in the “Take NOTE of Yuna” Campaign

Infinix is giving fans one final chance to join its interactive fan campaign, “Take NOTE of Yuna,” featuring YUNA from ITZY, in celebration of the NOTE 60 Series. As the initiative enters its closing phase, Metro Manila has been transformed into a playground for fans—with large-scale advertisements along EDSA and key LRT stations turning sightings of YUNA into exciting, shareable moments.

Running from April 23 to May 31, with winners to be announced on June 4, the campaign invites participants to spot YUNA on any Infinix NOTE 60 Pro out-of-home advertisement, capture creative photos, and share them online for a chance to win their very own NOTE 60 Pro. What began as a city-wide activation has blossomed into a vibrant community movement, driven entirely by fan participation across the metro.

The campaign has also caught the eye of content creators and public figures who have joined in on the fun. Lifestyle and travel creator Ashanti Bandillo—known for her K-pop-inspired content—visited the massive installation at the Primex building along busy EDSA, proving that even a regular commute feels more exciting when YUNA is around. Her visit amplified the online buzz, showcasing how “Take NOTE of Yuna” successfully blends fandom, creativity, and real-world interaction into one immersive experience.

How to Join 📸

1. Spot YUNA on any Infinix NOTE 60 Pro advertisement (billboards, building wraps, or LRT displays).

2. Snap a photo—selfies and creative shots are highly encouraged!

3. Post it publicly on Facebook with:

- Hashtags:  #SpotNOTE60Pro ,  #TakeNOTEofYUNA ,  #NOTE60Pro 

- Caption mentioning where you spotted the ad

- Tag:  @InfinixPhilippines  + at least one friend

- Make sure to join the official Infinix Facebook Community Group

Note: Multiple entries are allowed, provided each submission features a different advertisement location. 

By turning city landmarks and daily commutes into interactive fan touchpoints, Infinix bridges the gap between digital fandom and real-world experiences.

The deadline to submit entries is May 31—time is running out! Every spot, snap, and post brings fans one step closer to winning the NOTE 60 Pro and being part of this unforgettable movement.

Follow the official Infinix Philippines Facebook page and join the community group to become an official XFan today.

Condo Living, Community Life: Why More Filipinos Are Choosing Homes in Master-Planned Townships

Westwind demonstrates the best of private living within a thriving, connected neighborhood

From an Artist’s Perspective

What defines a dream home today? For young professionals and growing families, the answer is evolving. Instead of large houses that demand constant maintenance, more homebuyers now prefer spaces that offer efficiency, flexibility, and easy access to daily necessities.

This shift has fueled the rising popularity of condominium living. With manageable unit sizes, built-in security, and shared amenities, condominiums deliver comfort and convenience—without the heavy responsibilities of maintaining a bigger property.

At the same time, buyers are looking beyond the four walls of their building. Developments situated within master-planned communities have become especially desirable, because they combine private living spaces with environments designed for accessibility, ease, and genuine community connection.

A prime example is Westwind, a low-rise condominium community within Lancaster New City in Cavite. Here, residents enjoy all the practical benefits of condo living, while being part of a fully integrated township built to support every aspect of daily life.

Located in General Trias, Cavite, Westwind also offers the distinct advantage of proximity to Metro Manila. Residents remain well-connected to work and career opportunities in the city, while enjoying the quieter, greener surroundings that Cavite is known for.

The Practical Appeal of Condominium Living

For first-time homeowners, condominiums provide an accessible entry point to property ownership. Units are easier to clean and maintain; security systems are built into the development; and shared amenities let residents enjoy recreational spaces without the burden of managing them personally.

This setup suits busy individuals and families who value safety, order, and a well-kept environment. It allows residents to focus on their daily lives, while living in thoughtfully designed spaces that suit modern needs.

The Perfect Balance: Convenience and Lifestyle 

Choosing a condominium like Westwind is about more than just compact living—it is about striking the ideal balance between practicality and lifestyle.

Residents enjoy the ease and security of condo living, while reaping all the benefits of belonging to a master-planned township within Lancaster New City.

Living in General Trias also places Metro Manila within easy reach for work, business, and essential activities. Yet residents escape the higher costs and heavy congestion often associated with condominiums inside the capital, while enjoying a calmer, greener environment.

Living Within a Planned Community

What sets township-based condominiums apart is the world outside your door. Instead of living in an isolated building, you become part of a neighborhood where daily needs are already woven into the community design.

Within Lancaster New City, essential establishments are located just a short distance from homes. Families have access to St. Edward School right within the township, while The Square serves as the central commercial hub—home to restaurants, shops, and essential services.

Transportation is seamless, too, via the Lancaster New City Transport Hub, which connects residents to nearby areas and Metro Manila, making daily commutes far more manageable. 

Spaces Designed for Connection and Community

Master-planned communities are intentionally designed to encourage outdoor activity and human interaction. Lancaster New City features parks, open green spaces, and pedestrian-friendly streets—perfect for walking, exercise, or simply spending time outdoors.

Westwind complements this environment perfectly, offering amenities such as jogging paths, bicycle lanes, outdoor work areas, and beautifully landscaped open spaces. These areas create natural opportunities for relaxation, recreation, and building connections with neighbors. 

A Home That Extends Beyond Your Unit 

For today’s homebuyers, a home is defined not just by the space inside your unit, but by the environment surrounding it. Access to essential services, green spaces, and a well-connected neighborhood has become a top priority.

By combining the convenience of condominium living with the advantages of a master-planned township, Westwind—within Lancaster New City—represents what modern residential living should be: practical, comfortable, and deeply rooted in a true sense of community.

For the latest updates on communities developed by Profriends, visit the official website at www.profriends.com. You may also follow their social media channels for news, events, and community highlights on Facebook, Instagram, TikTok, and LinkedIn.

Converge Blocked 12 Billion Access Attempts to Malicious Sites, Banned Over 72,000 Illicit Domains and URLs in 2025

In a sustained effort to counter cyber threats, leading fiber broadband and technology provider Converge ICT Solutions Inc. blocked nearly 12 billion attempts to access websites hosting dangerous, inappropriate, or harmful content throughout 2025. 

To ensure its network is never exploited for illegal activity, Converge also blacklisted more than 72,000 domains and web addresses associated with prohibited content over the year. These actions were carried out in compliance with government mandates and as part of the company’s ongoing partnership with the UK-based Internet Watch Foundation (IWF)—a global nonprofit dedicated to eliminating child sexual abuse material (CSAM) from the internet. 

Converge SVP and Head of Cyber Security Services Andrew Malijan

Andrew Malijan, Senior Vice President and Head of Cyber Security Services at Converge, noted that as cybercriminals adopt increasingly sophisticated methods to target victims, the company remains proactive in its defenses. Its goal is not only to protect customers but also to stop illicit online operations from spreading.

“The internet empowers us in countless ways, yet it has unfortunately also become a channel for exploitation,” Malijan said. “At Converge, we stand by our commitment to Tech for Good. Every connection we deliver is designed to be a force for good—empowering, uplifting, and, above all, safe for everyone.”

Internal data shows that most of the sites restricted by Converge were found to host CSAM or facilitate the online sexual abuse and exploitation of children (OSAEC). Beyond these, the company also removed links to illegal online gambling platforms, phishing sites, financial scams, voyeuristic content, and materials linked to terrorism.

In its latest annual report, the IWF revealed that the number of commercial child sexual abuse websites it tracked doubled year-over-year to more than 15,000. The organization emphasized that bad actors continue to exploit gaps in online security infrastructure to operate.

Converge has partnered with the IWF since 2021 to combat OSAEC and shield users from illegal and malicious websites through robust, comprehensive filtering. Complementing these efforts, the company enforces a formal Child Online Safeguarding Policy, reinforcing its promise to foster a safer online experience for all users—especially children, who remain highly vulnerable to cyber risks and online exploitation.

EastWest Bank Earns Three Top Honors at 2026 Digital CX Awards for ESTA

Industry Recognition Reinforces the Bank’s Commitment to Advancing AI and Digital Solutions for Enhanced Customer Service 

East West Banking Corporation (EastWest) has been honored with three prestigious awards at the 2026 Digital CX Awards, taking home titles for Best Use of AI for Customer Experience, Best Use of Generative AI for Customer Experience, and Outstanding Chatbot Customer Experience — all awarded at the national level in the Philippines. These accolades celebrate ESTA (EastWest System Tech Assistant), the Bank’s advanced AI-powered platform that is transforming the way Filipinos interact with and access banking services. 

The recognition underscores EastWest’s ongoing commitment to investing in practical, customer-centric technology designed to make banking simpler, more efficient, and more accessible. ESTA combines automation, generative artificial intelligence, and conversational capabilities to deliver a seamless and intuitive banking experience for every user. 

What began as an innovative chat-based solution for customer support has evolved into a comprehensive digital engagement platform. Today, customers can use ESTA to apply for credit cards, auto loans, and personal loans, explore insurance products, and participate in auto bidding — all accessible through Facebook Messenger and the Bank’s other digital channels. For many clients, ESTA serves as the first point of contact with EastWest, functioning both as a valuable service tool and an effective channel for acquiring new relationships.

What sets ESTA apart is its ability to deliver personalized and meaningful interactions. Every conversation helps the platform gain deeper insight into individual customer needs, ensuring future engagements are always relevant and timely. Common inquiries are resolved instantly, cutting down wait times and improving overall convenience. When a request requires the support of a human representative, ESTA seamlessly transfers the conversation while sharing all necessary context — eliminating the need for customers to repeat information and ensuring a smooth transition.

ESTA is a key component of EastWest’s broader phygital strategy, where digital tools and human support work hand in hand to give customers greater flexibility and choice in how they bank. Whether engaging through online channels or visiting one of the Bank’s branches nationwide, the core objective remains consistent: to make banking easier, more responsive, and perfectly aligned with the needs of every customer.

“More and more people are growing comfortable using artificial intelligence for their daily needs, and banking is no exception,” said Jerry G. Ngo, Chief Executive Officer of EastWest. “Our mission is to make banking simpler for the communities we serve. The insights we gather help us understand our customers better, enabling us to provide service that is truly tailored to them. Our vision is clear: when Filipinos think of connecting with their bank through conversation, we want EastWest to be the first name that comes to mind.”

EastWest continues to expand and improve ESTA, with upcoming features including proactive notifications, expanded transaction support, and an even wider range of product offerings. Every development is guided by one core goal: to deliver a banking experience that is easy to use, intuitive, and available whenever customers need it.

Start your conversation with ESTA today through EastWest’s official Facebook page at facebook.com/EastWestBanker. To learn more about the full range of products and services, visit www.eastwestbanker.com. The Bank reminds all customers to conduct transactions only through authorized and official EastWest channels.

The 2026 Digital CX Awards recognize outstanding innovation in digital customer experience across the Asia-Pacific banking industry.

Shop Smart and Save Big at SM City Valenzuela’s 3-Day Sale

Before the back-to-school rush officially kicks off, SM City Valenzuela invites all shoppers to enjoy incredible savings at its much-awaited 3-Day Sale happening on May 29, 30, and 31. Whether you are looking to stock up on classroom essentials, refresh your wardrobe, or upgrade your everyday items, this event is the perfect opportunity to fill your carts with quality finds—all while staying well within budget.

Shoppers can enjoy discounts of up to 70% off on a wide variety of products, ranging from fashion apparel, home essentials, and beauty must-haves to daily necessities and the latest tech gadgets. Whether you are preparing for the upcoming school season or simply treating yourself to a well-deserved shopping spree, this three-day event brings the best deals together in one convenient location.

Look forward to exciting price drops at favorite destinations including The SM Store, SM Hypermarket, Watsons, Ace Hardware, Miniso, and SM Appliance Center, alongside over 100 participating stores across the mall.

But the savings and excitement do not end there! As a special highlight of the sale, every single or accumulated purchase of ₱1,000 automatically earns you a raffle entry. Stand a chance to drive home a brand-new Suzuki Dzire GL CVT Hybrid—the perfect bonus to your shopping haul.

With the busy school season fast approaching, this is your best chance to get a head start on your shopping list. Beat the crowds and secure all your school supplies, household needs, and lifestyle upgrades early, hassle-free.

For real-time updates, exclusive announcements, and event highlights, follow us at https://www.facebook.com/smcityvalenzuela and be the first to know about more surprises in store.

Head over to your favorite SM City Valenzuela and experience a shopping celebration taken to the MAX! See you there!

LG Electronics Brings Korea’s Housewarming Tradition to Southeast Asia

LG Introduces K-Lifestyle Experience Across Vietnam, Thailand, and Indonesia — Showcasing How Affectionate Intelligence Enhances Daily Life

LG Electronics (LG) has launched “Housewarming by LG,” a regional experiential marketing campaign that brings Korea’s beloved housewarming culture to consumers across Southeast Asia. The initiative kicked off on May 19 at Another Saigon, a premium experience venue in Ho Chi Minh City, Vietnam, and will expand sequentially to Thailand on June 4 and Indonesia on June 23. Each stop features immersive lifestyle spaces designed to showcase LG home appliances within authentic, real-world living environments. 

“Southeast Asia is home to one of the world’s most engaged and vibrant communities for Korean culture,” said Jaeseung Kim, Regional CEO of LG Electronics Asia Pacific. “With Housewarming by LG, we are opening our doors to local consumers, demonstrating firsthand how LG’s Affectionate Intelligence is engineered to truly understand and complement the way people live today.” 

Reimagining Korean Lifestyle Trends as a Consumer Experience

Rooted in Korea’s traditional housewarming culture — where guests are welcomed into a home to share in the warmth and rhythm of daily life — this campaign transforms a popular cultural tradition into an interactive brand experience.

Moving beyond the conventional showroom format, LG has created curated residential zones that mirror real-life living spaces. Visitors are invited to explore and interact with products in settings ranging from entryways and kitchens to living rooms and dressing rooms, discovering how LG appliances deliver greater convenience, comfort, and meaningful value to everyday routines.

In the kitchen, attendees can prepare authentic Korean-style drinks and dishes using LG refrigerators equipped with advanced dispensing systems, including Craft Ice™, cubed ice, and crushed ice options. In the living area, LG air conditioners and air purifiers work in harmony to maintain ideal temperature, humidity, and air quality, while the LG StanbyME™ 2 offers a versatile platform for home workouts and leisure. In the dressing zone, the LG WashTower™ leverages AI technology to analyze fabric type, load weight, and soil level for optimized washing and drying performance. Visitors can also test the LG Styler®, designed to simplify clothing care and personal styling with premium results.

Two Distinct Lifestyles, One Shared Vision: Affectionate Intelligence

A core highlight of the campaign is its recognition that there is no single definition of a perfect lifestyle. To reflect this diversity, LG has partnered with prominent K-pop and entertainment personalities MINHO (of SHINee) and Shin Ye Eun, each representing a distinct lifestyle concept that illustrates how LG technology adapts to different ways of living, resting, and moving through life.

- MINHO’s Space embodies an active, social lifestyle centered on movement and meaningful connections. Drawing inspiration from MINHO’s own dynamic lifestyle and Korea’s rising running culture, this space showcases products tailored for energetic, on-the-go individuals who value health and shared experiences.

- Ye Eun’s Space reflects a more personal, aesthetics-driven lifestyle shaped by the principles of K-Wellness and quiet individuality. Aligned with Shin Ye Eun’s refined sensibilities, this environment resonates deeply with millennial and Gen Z consumers across Southeast Asia who embrace Korean cultural trends and prioritize mindful living.

While the two spaces differ in character and design, they share a unified message: LG’s Affectionate Intelligence is built to understand and adapt to the diverse rhythms of modern life, helping every individual live better, every day. 

K-Lifestyle as a Bridge for Cultural Connection

Housewarming by LG meets consumers where they are — by leaning into the K-lifestyle sensibilities that audiences across Southeast Asia already know, enjoy, and aspire to. By embedding its technology within familiar cultural narratives, LG creates experiences that feel personal, intuitive, and deeply relevant.

To ensure authentic cultural representation, LG collaborated with SACHUNKI of MACHO, a creative studio renowned for spatial storytelling rooted in Korean culture. This partnership guarantees that every detail of the physical environments carries genuine cultural credibility, seamlessly translating K-lifestyle aesthetics into a cohesive and immersive brand experience.

Extending the Experience Beyond Physical Venues 

LG will extend the campaign’s reach through digital channels, releasing exclusive behind-the-scenes content, highlight reels, and feature stories from each pop-up location via its YouTube channel and social media platforms. This digital extension ensures that the Housewarming by LG experience reaches even those unable to attend in person, amplifying its impact across the entire Southeast Asian region. 

Strengthening Commitment to Cultural Storytelling

This initiative builds on LG’s growing focus on connecting with global audiences through culturally meaningful experiences. Earlier this year, at LG InnoFest 2026 APAC in Busan — attended by partners and media from over 20 Asia-Pacific markets — LG earned wide acclaim for an exhibition designed around iconic spaces from popular K-dramas. The event demonstrated how Korean cultural storytelling serves as a powerful medium to communicate LG’s innovation and vision for better living.

Pangasinan, Naki-isa sa Walang Sawang Saya, Laro at Papremyo Hatid ng BRGY S2S at Converge

Muling naghatid ng saya, palaro, at papremyo ang Surf2Sawa by Converge sa pagdating ng BRGY S2S sa Brgy. Palaris, San Carlos City, Pangasinan noong May 9, 2026.

Ang naturang aktibidad ay kasunod ng matatagumpay na paglulunsad ng BRGY S2S sa Daet, na nagpapatibay sa lumalawak na presensya ng Surf2Sawa sa mga komunidad. Sa pamamagitan ng programang ito, muling pinatunayan ng kumpanya ang pangako nitong magbigay ng maasahan, de-kalidad at abot-kayang internet para sa bawat pamilyang Filipino. 

Binuksan ang pagdiriwang sa pamamagitan ng Zumba2Sawa, kung saan masayang naki-indak sa umaga ang mga residente. Kasunod nito, lalo pang uminit ang enerhiya sa engrandeng Parade at Recorida na nagmula sa Arenas Complex at dumaan sa Converge Business Center sa kahabaan ng G.H. Del Pilar St. Ang parada ay nag-ikot din sa Malong St. at Burgos St. bago muling bumalik sa Arenas Complex.

Nagpatuloy ang saya sa venue sa pamamagitan ng iba't ibang aktibidad at sa high-energy performance na naging signature na ng bawat BRGY S2S event na bumuhay sa diwa at nagbigay-aliw sa mga residente ng Brgy. Palaris.

Isa sa mga pinaka-inabangang bahagi ng programa ang Sugod Barangay. Sa kanilang kulitan at pakikipagkwentuhan sa mga residente, naging mas malapit at mas masaya ang karanasan ng komunidad habang binigyan-diin naman ang kahalagahan ng pagiging konektado sa araw-araw na buhay.

Bukod sa mga pasabog na pagtatanghal, naging highlight din ang mga interactive games at raffle draws kung saan namahagi ng kaabang-abang na papremyo. Itinampok din ang mga contest gaya ng MamaMove, Sing2Sawa at Mama Mong Kabugera, na nagpakitang-gilas sa talento at galing ng mga residente. Sa bawat segment ng programa, mas napayabong ang diwa ng bayanihan at pagkakaisa, na nagpapatunay sa malalim na koneksyon ng Surf2Sawa sa bawat komunidad na pinaglilingkuran nito.

Sa pamamagitan ng BRGY S2S, patuloy na inilalapit ng Surf2Sawa ang abot-kayang prepaid fiber internet sa mas maraming Filipino. Ang Surf2Sawa ay ang mura, unlimited, at walang kontratang internet service na may bilis na hanggang 50 Mbps sa halagang ₱4 kada araw bawat user (hanggang anim na device.) Available rin ang ExtraBoost add-ons na nagbibigay ng hanggang 100 Mbps na bilis para sa mas demanding na online activities tulad ng streaming, online classes, at work-from-home setups.

Ayon kay Conrado “Kap Dhing” Pascual, Vice President at Business Unit Head ng Converge, “Sa pamamagitan ng BRGY S2S, patuloy naming inilalapit ang Surf2Sawa sa mas maraming komunidad upang mabigyan ang bawat pamilyang Pilipino ng access sa mabilis, maaasahan, at abot-kayang internet. Mahalaga ang koneksyon hindi lamang para sa entertainment, kundi bilang tulay sa edukasyon, kabuhayan, at pang-araw-araw na komunikasyon.”

Samantala, binigyang-diin naman ni Orange Ramirez, Vice President at Head of Brand & Marketing ng Converge, ang layunin ng inisyatiba na gawing mas inclusive ang digital access sa bansa. “Ang BRGY S2S ay repleksyon ng commitment ng Converge na walang komunidad ang mapag-iiwanan sa digital age. Sa bawat barangay na aming pinupuntahan, mas pinapalapit namin ang de-kalidad na fixed-fiber connectivity sa mga pamilyang nangangailangan nito, habang sabay naming dinadala ang saya at engagement na tunay na para sa komunidad.”

Sa matagumpay na pagdating nito sa San Carlos, muling pinatunayan ng BRGY S2S na higit pa sa saya at papremyo ang hatid nito sa bawat komunidad. Isa itong pagdiriwang ng koneksyon at pagkakaisa, kung saan mas nailalapit ng Surf2Sawa by Converge ang mabilis, maaasahan, at abot-kayang internet sa mas maraming pamilyang Filipino para magbukas ng mas maraming oportunidad para sa araw-araw na buhay.

Para sa mas kumpletong impormasyon tungkol sa Surf2Sawa at mga susunod pang event ng BRGY S2S, bisitahin ang surf2sawa.com o i-follow ang Facebook page na www.facebook.com/Surf2Sawa .

SM Malls in the East Light Up Purple Once More for BorahaEast 2.0

BTS is back in the spotlight — and with that, BorahaEast 2.0 returns, bringing a full, vibrant purple celebration to all SM Malls across the East.

Attention, Filo ARMY! A purple-themed celebration is sweeping through SM Supermalls in the East as BorahaEast 2.0 makes its highly anticipated comeback, promising an even bigger, more thrilling season than before.

Fueled by excitement over BTS’ latest album Arirang and their ongoing sold-out world tour, this initiative unites ARMY members from all over the Philippines to celebrate music, friendship, creativity, and the unforgettable bond shared within the fandom. 

SM Malls in the East celebrate BorahaEast 2.0 ARMY Fan Festival on June 13 to July 9

In partnership with ARMYs of the East PH, this campaign transforms seven SM locations into purple-filled hubs where fans can connect, celebrate, and build lasting memories:

- SM Center Angono

- SM Center Antipolo Downtown

- SM City East Ortigas

- SM City Marikina

- SM City Masinag

- SM City San Mateo

- SM City Taytay

From June 13 to July 9, attendees can look forward to a packed lineup of activities across all venues. Highlights include the iconic purple illumination that turns participating malls into glowing landmarks, cup sleeve events where fans can bond over shared love for BTS, and pop-up markets stocked with official merchandise and unique fan-made collectibles. 

Energetic fan chants are always fun with hundreds of co-ARMYs cheering together

Running while fangirling to BTS is always a good idea

Groove with co-ARMYs to BTS hits at ARMY fan gatherings

Combining fitness and fandom, the Purple Run proves that enjoying BTS’ music while on the move is always a great idea.

These gatherings serve as the perfect space for everything from deep discussions about favorite members and shared concert stories to exchanging fan-made freebies and making new friends. For those who love to move, Random Play Dance sessions let fans dance their hearts out to BTS’ discography. The celebration culminates in July with the Neon Purple Run — a vibrant finale where runners and fans alike take to the streets in purple, creating unforgettable memories with every step. 

Tag along your ARMY bestie and create lasting fangirl memories

Join ARMY games and win fun prizes at fan gatherings

Fan gatherings also feature fun ARMY-themed games, where attendees can win exciting prizes and take home special souvenirs. 

Join ARMY games and win fun prizes at fan gatherings

BTS merch—official or fanmade in all forms—available for collection at the Pop-up Market in select SM malls and dates.

So put on your best purple outfit, grab your light stick, and get ready to celebrate BTS Festa in the most spectacular way possible at BorahaEast 2.0. 

To ensure you don’t miss a single purple moment, follow the official social media pages of all seven participating SM Malls in the East. Stay updated on schedules, surprise announcements, and exclusive offers — then head to your favorite malls, celebrate to the fullest, and make memories that will last a lifetime with your fellow ARMY. 

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Glow Up Your Everyday with Exclusive Deals on Samsung Galaxy Flagship Devices

Unlock Your Full Potential: Special Offers on Galaxy S25 & S26 Series, Galaxy Z Fold7, and Galaxy Z Flip7 

We have all been there—waiting for the perfect moment to launch a new project, set off on a dream trip, or finally commit to that side hustle. Consider this the sign you have been waiting for. Samsung is rolling out exclusive deals across its flagship lineup, including the Galaxy S25 and S26 Series, Galaxy Z Fold7, and Galaxy Z Flip7. Each device is engineered to power your prime era—helping you become a more inspired version of yourself, with intuitive Galaxy AI as the driving force that pushes you to achieve more. 

Life may not get less busy, but you can get better at managing it. This year, the idea of the “Leveled Up You” is all about finding a better rhythm. Instead of feeling overwhelmed by an ever-growing to-do list, you can use the right technology to stay a step ahead. You can pursue your career goals confidently, while still making time for travel and the small joys that make life exciting.

Upgrade How You Work and Achieve

For students and professionals who want to redefine productivity, the Galaxy S26 Series—including the Galaxy S26, S26+, and S26 Ultra—and the Galaxy S25 Series—featuring the Galaxy S25, S25+, S25 Ultra, and the versatile Galaxy S25 FE—are your keys to getting things done faster. Imagine sitting through a lecture or a long meeting and never worrying about missing details or dealing with messy notes.

Powered by Galaxy AI, Note Assist automatically organizes your handwritten notes and creates clear, concise summaries. Transcript Assist works quietly in the background, converting audio recordings into perfectly structured text. When inspiration strikes, have a natural conversation with Gemini Live to brainstorm your next big idea. Now Nudge keeps track of your schedule and offers helpful reminders before you even check your calendar. Even your simplest questions get instant answers with Circle to Search, which lets you identify anything displayed on your screen without interrupting your flow. 

Live Your Best Life, Powered by Galaxy AI

Innovation extends far beyond the workplace. For creators and explorers, the Galaxy Z Fold7 and Galaxy Z Flip7 redefine what it means to capture and enjoy a life well-lived. The Galaxy Z Fold7 transforms from a sleek, pocketable device into an expansive, tablet-sized canvas, letting you multitask effortlessly—for example, editing a travel vlog while checking flight updates and messaging friends at the same time. Meanwhile, the Galaxy Z Flip7 is an ultra-compact, hands-free companion with a large, functional cover screen, so you can capture perfect moments without even unfolding the phone.

The “Leveled Up You” does not just take photos—you create cinematic stories. With Nightography Video, dimly lit dinners or evening adventures turn into vivid, high-quality memories. If a shot isn’t quite perfect, Photo Assist lets you refine the image—moving subjects or filling in backgrounds—with just a tap. Additionally, the industry-first Privacy Display on the Galaxy S26 Ultra ensures your creative work and personal data stay private and for your eyes only. 

With a Galaxy device in your hands, goals that once seemed distant suddenly feel within reach. You have been waiting for a chance to change how you work, play, and create—and now that moment is here. The era of the “Leveled Up You” has officially begun, and your new favorite device is ready to lead the way. This is exactly the sign you needed.

Upgrading your lifestyle has never been easier. Take advantage of these exclusive promotions available across all flagship devices—from the advanced Galaxy S25 and S26 Series to the stylish, portable Galaxy Z Series. These limited-time offers put the world’s most powerful technology right within your grasp. 

Exclusive Promotions & Deals 

- Galaxy S25 Series: Get up to 47% off with the S25 Family Trade-In program.

- Galaxy S25 FE: Enjoy a free double storage upgrade, plus additional discounts worth up to ₱16,000 off.

- Galaxy Z Fold7 & Z Flip7: Save up to ₱6,000 off at Samsung Authorized Stores; or get up to 46% off the Galaxy Z Fold7 via the Family Trade-In option.

- Credit Card Offers: Cardholders can avail of up to 12% off and 0% installment plans for up to 24 months, available through participating channels until June 30, 2026.

For full terms and details, please visit samsung.com.ph or the Samsung Philippines Newsroom.

DTI Fair Trade Permit No. FTEB-252729 Series of 2026

DTI Fair Trade Permit No. FTEB-254449 Series of 2026

Back-to-School Shopping? Here’s Why Anko Is Your Go-To Destination for Kids’ School Essentials

It’s that time of year again: parents and children are getting ready for another school term. Between long shopping lists, crowded stores, and endless errands, the process can quickly become overwhelming — even for the most organized families. While many have their usual go-to stores, an increasing number are adding a new, unexpected favorite to their back-to-school routine.

Anko, widely recognized for quality, stylish, and budget-friendly home and lifestyle products, has established itself as a trusted source for school-ready items. From charming notebooks and organizers to sturdy lunch gear and study space upgrades, this Australian brand offers a curated selection designed to make the start of the school year smoother, easier, and more enjoyable for every family.

A Smarter Way to Complete Your School Supply List

Beyond basic essentials, the beginning of the school year is also about building routines and creating environments that keep children motivated all year long. At Anko, even the simplest supplies feature playful, stylish touches that turn daily studying from a routine task into a creative experience.

This is also the perfect opportunity to refresh your home study area. Desk organizers and pegboards instantly transform any study nook into a neat, functional space that helps students focus and keeps clutter at bay.

Best of all, Anko carries a vast range of high-quality, affordable items — many priced below ₱100. This includes erasers, pencil cases, sharpeners, sticky notes, and much more. 

Cable organizer (₱490), Cable management box (₱490), Magnetic whiteboard (₱290), Desktop pegboard set (₱1,400) & assortment of stationery ranging from erasers, sharpeners, correction tape and more, starting from ₱20 — Anko

Mealtime essentials are just as important as what goes inside a backpack. Durable lunch boxes and drink bottles are must-haves for parents seeking reliable options that can withstand daily use, while featuring fun designs that make children excited to bring them to school. 

Ceramic coffee cup (₱450), Blue and pink flared bottles (₱180), Dual function drink bottle (₱520), etc., and Space cold rack (₱350), Blue stripe lunch box (₱520), Dinosaur and strawberry bottle and lunchbox sets (₱560), and etc.

Silicone bento lunchbox (₱ 550), Croissant notebook (₱ 220) & Dual function drink bottle (₱ 520) — Courtesy of Anko

When shopping for school items, it helps to choose products within your budget that your children will love. After all, the best value supplies are the ones students are eager to use every day. Anko’s stationery line offers everyday essentials ranging from just ₱20 to ₱100. Whether you are preparing for the new term or restocking mid-year, you can fully equip your kids without straining your budget.

Get Ready for Back-to-School Season

To make shopping even more exciting, Anko will host a free Bento Box Workshop on June 6 at its Ayala Malls Feliz branch. Families are invited to join and learn how to prepare fun, school-friendly meals that children will look forward to eating.

Parents and students interested in attending can register for free via the Anko Club app (anko.com/anko-club) or by following @anko_philippines on Instagram and Facebook. Membership unlocks exclusive activities, workshops, and special perks, including seasonal in-store events throughout the year.

When back-to-school shopping is easy and enjoyable, the school year gets off to a bright start right from day one.

Experience the Best of Ube at SM

Ube lovers can enjoy an exciting range of purple yam-inspired specialties as SM City Marilao, SM City Baliwag, and SM Center Pulilan bring together delicious ube offerings from participating stores:

Conti’s Bakeshop Ube Custard Cake 

A moist layer of rich ube cake paired with smooth, creamy custard – made especially for fans of this beloved flavor.

Pan de Manila Ube Pandesal

Fluffy golden rolls filled with velvety ube spread, perfect as a sweet treat to share with family and friends.

Goldilocks Ube Dream Cake

Soft, flavorful ube cake topped with light frosting and classic macapuno. This iconic dessert delivers an unforgettably rich and satisfying taste.

Caramia Classic Ube Cake 

A fresh take on a timeless favorite, featuring a luxuriously smooth texture and perfectly balanced, well-rounded flavor.

Gerry’s Grill Ube Macapuno

Beat the heat with this refreshing specialty smoothie, blended with ube, cheese, and macapuno, and crowned with a generous scoop of creamy ube ice cream.

From sweet pastries to refreshing drinks, these creations highlight the deep, nostalgic flavor that has made ube a true favorite. Head to SM City Marilao, SM City Baliwag, or SM Center Pulilan today to taste these wonderful ube delights!

HOPE Earns Top Global and Regional Honors for Its "Generation HOPE" Initiative

HOPE, a trailblazing impact organization and the Philippines’ first Certified B Corp, has garnered international recognition for its Generation HOPE campaign, earning two prestigious industry awards in acknowledgment of its dedication to advancing education across the country. The initiative received the 2026 Global Gold Quill Award for Nonprofit Sector Communication from the International Association of Business Communicators (IABC), as well as the NGO and Charity Award at the 2026 Public Relations and Communications Association Asia-Pacific (PRCA APAC) Awards.

Developed in partnership with the Department of Education (DepEd) and seven founding collaborators, the Generation HOPE campaign was established to address the severe shortage and inadequate state of learning spaces in the Philippines. By turning routine consumer decisions into tangible investments in public school infrastructure, the effort enabled Filipinos to contribute to national development through simple, everyday transactions. 

The campaign’s success stemmed from a broad network of brand partners that embedded social impact into their core products and services. BDO introduced the HOPE Mastercard, donating PHP 5 for every PHP 1,000 spent by cardholders. Grab launched “Grab HOPE Hour,” raising funds through every ride booked and order placed. Retail and lifestyle brands also played a vital role: SM Supermalls contributed PHP 5 from each movie ticket sold under its “HOPE in a Movie” program; Penshoppe released a special line of HOPE-themed apparel; and Sunnies Studios marked its commitment of 10 new classrooms with limited-edition flasks and lens cleaning kits. Adding to these efforts, Carmen’s Best offered “HOPE in a Scoop” and “HOPE in a Pint,” where every ice cream purchase directly supported the cause, while The Aivee Clinic launched an exclusive Aivee x HOPE Travel Tote, with all proceeds going toward the initiative. 

Generation HOPE merchandise merchandise and programs launched in 2025, together with partner brands

Generation HOPE rolled out its full range of merchandise and programs in 2025, alongside its partner brands. That same year, HOPE funded the construction of 25 classrooms nationwide. Since its founding in 2012, the organization has built 167 classrooms in total, directly benefiting more than 53,000 students who previously studied in overcrowded, poorly equipped facilities.

Recent milestones include the official turnover of two fully furnished classrooms funded by Sunnies Studios in Alitagtag, Batangas, and the groundbreaking ceremony for five new classrooms supported by Penshoppe in Paombong, Bulacan. Additional ongoing projects are underway in Albay, Pampanga, and various locations across Negros Occidental and Negros Oriental.

“These awards are a powerful testament to what we can achieve when we work together. We believe everyone has the ability to give HOPE. By teaming up with brands committed to investing in public education, we have demonstrated the true impact of ‘Business for Good.’ Our goal was to make it easy for every Filipino to play a part in building our nation through education—whether by buying a t-shirt, booking a ride, or watching a film. Seeing that vision become a reality in the form of new classrooms for our students is only the beginning of what we can accomplish as one community,” said Nanette Medved-Po, Founder and Chairperson of HOPE.

COMCO Mundo League of Enterprises, an internationally recognized communications agency, serves as the official public relations and communications partner for the Generation HOPE campaign.

For more details, you may access HOPE’s 2025 Impact Report at generationhope.ph/hope-impact. Stay updated by following HOPE on Facebook at facebook.com/generationhope.ph or on Instagram at @generationhope.ph.

Lenovo Launches Global “Maximum David” Campaign Starring David Beckham

New initiative brings Lenovo’s comprehensive AI portfolio to life alongside one of the world’s most iconic figures in sport and culture, launching ahead of the FIFA World Cup 2026™

Lenovo, a global technology leader, today introduced Maximum David, a new international campaign demonstrating how artificial intelligence enhances creativity, performance, and impact—featuring one of the most influential personalities in sports and entertainment. 

Maximum David showcases Lenovo’s complete range of AI-enabled devices, solutions, and services. It illustrates how these technologies empower individuals, teams, and enterprises to discover new possibilities for working, creating, playing, and connecting.

David Beckham’s influence has long transcended the football pitch. As co-owner of Inter Miami CF, entrepreneur, investor, and global cultural icon, he embodies a unique blend of high performance, discipline, creativity, and worldwide appeal. 

Launching one month prior to the FIFA World Cup 2026™, this campaign strengthens Lenovo’s growing presence in global football. Lenovo serves as the Official Technology Partner for both the FIFA World Cup 2026™ and the FIFA Women’s World Cup 2027™. The company is designing and implementing AI-driven solutions to streamline event operations, enrich the fan experience, deliver deeper performance insights to teams and athletes, and create innovative ways for audiences to engage with the sport.

“David’s world mirrors our own: spanning sport, business, technology, creativity, and a shared drive to redefine what is possible,” said Santi Pochat, Vice President of AI Innovation and Brand Strategy at Lenovo. “From the very start, David and his team aligned with our creative vision and showed genuine interest in the technology Lenovo is developing. This campaign merges our expanding role in global football with a partner who truly understands what it means to perform at the highest standard. Together, we are striving to deliver exceptional new experiences for players, fans, creators, and professionals everywhere.” 

The campaign will roll out worldwide through a variety of channels, including video content, digital platforms, social media, retail spaces, and live events. It highlights how Lenovo technology supports Beckham’s diverse endeavors—from sports and business to travel, creative projects, and daily productivity. These personal stories are then linked to the broader impact of AI across consumer lifestyles, small businesses, large enterprises, creative industries, and gaming communities.

As part of this initiative, attendees at the FIFA World Cup 2026™ will have the opportunity to participate in exclusive Lenovo-powered activities. These will include interactive AI experiences featuring David Beckham at locations across the United States and Mexico.

Maximum David reinforces Lenovo’s core mission as a global technology leader: to deliver smarter technology for everyone. Through this campaign, Lenovo demonstrates how its extensive AI ecosystem is applied in human‑centered ways—whether helping an individual manage a busy schedule or powering immersive experiences for the world’s largest sporting events.

“AI is fundamentally changing how we live and work,” Pochat added. “In this campaign, David helps us show the technology behind real ambition, real work, and meaningful human connection.”

Maximum David is now live globally across Lenovo’s digital channels, retail locations, social media platforms, and selected FIFA World Cup 2026™ activations.

Jollibee Launches “Jolly Puzzle Adventures” Kids Meal: First-Ever Phygital Toys with AR Experience

 

Jollibee, the Philippines’ leading fast-food chain, brings families an exciting new mealtime experience with the launch of “Jolly Puzzle Adventures,” its latest Kids Meal offering, available nationwide starting May 1.

“Jolly Puzzle Adventures was designed to make Kids Meals more engaging by combining traditional play with simple, accessible digital interaction,” said Dorothy Ching, Vice President for Marketing at Jollibee Philippines. “We wanted to give children something they can hold, build, and explore, while introducing them to Jollibee and Friends in a whole new way through augmented reality.”

This promotion runs until June 30 and is available through all channels: dine-in, takeout, drive-thru, delivery, and bulk orders. Customers receive one Jolly Puzzle Adventures toy set with every purchase of eligible Kids Meal items, including the Yumburger, Burger Steak, Jolly Spaghetti, 4-piece Chicken Nuggets, or 1-piece Chickenjoy. 

This collection features Jollibee’s first-ever phygital toys—blending physical figurines, accessories, and puzzles with digital features. After assembling their puzzle, kids can scan a QR code with a mobile device to unlock an augmented reality experience that brings Jollibee, Friends, and their adventures to life on screen.

Each set highlights a unique story: Jollibee’s Dino Discovery, Hetty’s Butterfly Chase, Popo’s Speed Race, Yum’s Space Exploration, and Twirlie’s Deep Sea Quest. Every design encourages hands-on play while extending the fun into a digital world that blends imagination and technology.

This launch underscores Jollibee’s commitment to innovating the Kids Meal experience with offerings that are both entertaining and educational. It reinforces the brand’s ability to adapt to new ways of play while staying true to its core promise of bringing joy to every family.

Discover more treats and exclusive updates at www.jollibee.com.ph, or order your favorites at https://order.jollibee.com. Follow Jollibee on social media for more joyful surprises.

3 Smart Summer Style Tips Every Trend-Savvy Girl Is Following

Summer has always served as an unofficial fresh start for personal style — it’s the perfect time to elevate your wardrobe, update your accessories, and take advantage of the season’s best offers. The good news? Looking chic and sticking to a budget don’t have to be mutually exclusive. 

From reimagining what you already own to adopting more mindful buying habits, there are simple, practical ways to maximize both your style and your spending this season. To guide you, fashion content creator Chynna Lim shares three easy, low‑effort rules to help you stay intentional, smart, and effortlessly stylish all summer long.

Photo by Lexi Tsoi 

1. Shop Your Closet First

Chynna’s golden rule is straightforward: before adding anything new to your cart, look inside your own closet first.

“It’s always exciting to rediscover pieces you’ve forgotten about,” Chynna says. More often than not, that feeling of wearing something “new” is already within the items you own.

When you do decide to shop, intention is everything. Chynna recommends following the 24‑hour rule. “Never buy anything on impulse; wait a full day before deciding,” she explains. That short pause is often the difference between a purchase you’ll regret and one that truly earns a place in your daily rotation.

2. Swap, Share, and Style With Friends

This summer, one of the most popular ways to refresh your look is through closet swaps — and it turns a regular hangout into a fun, creative activity. The concept is simple: gather your group of friends, ask everyone to bring clothes and accessories they are willing to lend or trade, and start mixing and matching outfits together.

“The more varied everyone’s personal style is, the more exciting the combinations you can create,” Chynna notes.

3. Shop Smart: Be Intentional and Hunt for Value

When your existing wardrobe and swaps aren’t enough, turn to more thoughtful ways to shop. Thrift stores and pop‑up bazaars are great options for finding unique, affordable items that feel personal and distinct from mass‑produced fashion.

When heading to the mall, Chynna suggests bringing along what she calls “smart shopper friends.” “They’re the ones who keep you focused on what you actually need and aren’t afraid to stop you from buying something you’ll regret later,” she explains.

This mindset applies not only to who you shop with, but also to how you pay. For instance, GCash has partnered with top lifestyle and fashion brands this season to ensure you get the most value out of every peso while updating your wardrobe.

Here are just some of the great deals available exclusively through GCash:

- Charles & Keith: Get ₱600 off when you spend a minimum of ₱6,000

- Nike: Enjoy up to 30% off, plus an extra 10% off for purchases of at least ₱12,000

- Complex: Receive 15% off regular‑priced items and accessories with a ₱5,000 minimum spend

For Chynna, GCash also makes it easier to manage your budget overall. “The platform clearly shows and tracks your expenses, so you naturally become more conscious of where your money goes,” she adds.

Make Every Purchase Worth It

With GCash, you can enjoy a smarter, stress‑free summer filled with great offers and maximum value for every purchase. At the end of the day, great summer style isn’t about how much you spend — it’s about how you choose, combine, and reimagine your pieces. As Chynna advises, the best approach is to stay creative, shop with purpose, and make every item — whether already owned or newly bought — work harder for you. Download the GCash app today to start shopping smarter.