Made It Through Mum

Converge is reinforcing its dedication to Filipino entrepreneurs with the introduction of BizFriend Rewards—a loyalty and engagement program created to support micro, small, and medium enterprises (MSMEs). This initiative goes far beyond delivering reliable internet access; it provides meaningful rewards, memorable experiences, and tangible opportunities for business growth. This launch marks a strategic evolution for Converge SME Solutions, repositioning the company as a committed long-term partner in the success of its MSME clients.  Mr. Dindo Marzan, Senior Vice President and Head of Converge SME Group “MSMEs lie at the very core of our growth story, and BizFriend Rewards demonstrates that we value them for much more than their business transactions,” said Dindo Marzan, Senior Vice President and Head of the SME Group at Converge. “We want our customers to understand that they are not merely subscribers—they are partners with whom we build and succeed together.” “BizFriend Reward...

Infinix is giving fans one final chance to join its interactive fan campaign, “Take NOTE of Yuna,” featuring YUNA from ITZY, in celebration of the NOTE 60 Series. As the initiative enters its closing phase, Metro Manila has been transformed into a playground for fans—with large-scale advertisements along EDSA and key LRT stations turning sightings of YUNA into exciting, shareable moments. Running from April 23 to May 31, with winners to be announced on June 4, the campaign invites participants to spot YUNA on any Infinix NOTE 60 Pro out-of-home advertisement, capture creative photos, and share them online for a chance to win their very own NOTE 60 Pro. What began as a city-wide activation has blossomed into a vibrant community movement, driven entirely by fan participation across the metro. The campaign has also caught the eye of content creators and public figures who have joined in on the fun. Lifestyle and travel creator Ashanti Bandillo—known for her K-pop-inspired content—visited ...

Westwind demonstrates the best of private living within a thriving, connected neighborhood From an Artist’s Perspective What defines a dream home today? For young professionals and growing families, the answer is evolving. Instead of large houses that demand constant maintenance, more homebuyers now prefer spaces that offer efficiency, flexibility, and easy access to daily necessities. This shift has fueled the rising popularity of condominium living. With manageable unit sizes, built-in security, and shared amenities, condominiums deliver comfort and convenience—without the heavy responsibilities of maintaining a bigger property. At the same time, buyers are looking beyond the four walls of their building. Developments situated within master-planned communities have become especially desirable, because they combine private living spaces with environments designed for accessibility, ease, and genuine community connection. A prime example is Westwind, a low-rise condominium communit...

In a sustained effort to counter cyber threats, leading fiber broadband and technology provider Converge ICT Solutions Inc. blocked nearly 12 billion attempts to access websites hosting dangerous, inappropriate, or harmful content throughout 2025.  To ensure its network is never exploited for illegal activity, Converge also blacklisted more than 72,000 domains and web addresses associated with prohibited content over the year. These actions were carried out in compliance with government mandates and as part of the company’s ongoing partnership with the UK-based Internet Watch Foundation (IWF)—a global nonprofit dedicated to eliminating child sexual abuse material (CSAM) from the internet.  Converge SVP and Head of Cyber Security Services Andrew Malijan Andrew Malijan, Senior Vice President and Head of Cyber Security Services at Converge, noted that as cybercriminals adopt increasingly sophisticated methods to target victims, the company remains proactive in its defenses. Its g...

Industry Recognition Reinforces the Bank’s Commitment to Advancing AI and Digital Solutions for Enhanced Customer Service  East West Banking Corporation (EastWest) has been honored with three prestigious awards at the 2026 Digital CX Awards, taking home titles for Best Use of AI for Customer Experience, Best Use of Generative AI for Customer Experience, and Outstanding Chatbot Customer Experience — all awarded at the national level in the Philippines. These accolades celebrate ESTA (EastWest System Tech Assistant), the Bank’s advanced AI-powered platform that is transforming the way Filipinos interact with and access banking services.  The recognition underscores EastWest’s ongoing commitment to investing in practical, customer-centric technology designed to make banking simpler, more efficient, and more accessible. ESTA combines automation, generative artificial intelligence, and conversational capabilities to deliver a seamless and intuitive banking experience for every user...

Before the back-to-school rush officially kicks off, SM City Valenzuela invites all shoppers to enjoy incredible savings at its much-awaited 3-Day Sale happening on May 29, 30, and 31. Whether you are looking to stock up on classroom essentials, refresh your wardrobe, or upgrade your everyday items, this event is the perfect opportunity to fill your carts with quality finds—all while staying well within budget. Shoppers can enjoy discounts of up to 70% off on a wide variety of products, ranging from fashion apparel, home essentials, and beauty must-haves to daily necessities and the latest tech gadgets. Whether you are preparing for the upcoming school season or simply treating yourself to a well-deserved shopping spree, this three-day event brings the best deals together in one convenient location. Look forward to exciting price drops at favorite destinations including The SM Store, SM Hypermarket, Watsons, Ace Hardware, Miniso, and SM Appliance Center, alongside over 100 participatin...

LG Introduces K-Lifestyle Experience Across Vietnam, Thailand, and Indonesia — Showcasing How Affectionate Intelligence Enhances Daily Life LG Electronics (LG) has launched “Housewarming by LG,” a regional experiential marketing campaign that brings Korea’s beloved housewarming culture to consumers across Southeast Asia. The initiative kicked off on May 19 at Another Saigon, a premium experience venue in Ho Chi Minh City, Vietnam, and will expand sequentially to Thailand on June 4 and Indonesia on June 23. Each stop features immersive lifestyle spaces designed to showcase LG home appliances within authentic, real-world living environments.  “Southeast Asia is home to one of the world’s most engaged and vibrant communities for Korean culture,” said Jaeseung Kim, Regional CEO of LG Electronics Asia Pacific. “With Housewarming by LG, we are opening our doors to local consumers, demonstrating firsthand how LG’s Affectionate Intelligence is engineered to truly understand and complement ...

Muling naghatid ng saya, palaro, at papremyo ang Surf2Sawa by Converge sa pagdating ng BRGY S2S sa Brgy. Palaris, San Carlos City, Pangasinan noong May 9, 2026. Ang naturang aktibidad ay kasunod ng matatagumpay na paglulunsad ng BRGY S2S sa Daet, na nagpapatibay sa lumalawak na presensya ng Surf2Sawa sa mga komunidad. Sa pamamagitan ng programang ito, muling pinatunayan ng kumpanya ang pangako nitong magbigay ng maasahan, de-kalidad at abot-kayang internet para sa bawat pamilyang Filipino.  Binuksan ang pagdiriwang sa pamamagitan ng Zumba2Sawa, kung saan masayang naki-indak sa umaga ang mga residente. Kasunod nito, lalo pang uminit ang enerhiya sa engrandeng Parade at Recorida na nagmula sa Arenas Complex at dumaan sa Converge Business Center sa kahabaan ng G.H. Del Pilar St. Ang parada ay nag-ikot din sa Malong St. at Burgos St. bago muling bumalik sa Arenas Complex. Nagpatuloy ang saya sa venue sa pamamagitan ng iba't ibang aktibidad at sa high-energy performance na naging signat...

BTS is back in the spotlight — and with that, BorahaEast 2.0 returns, bringing a full, vibrant purple celebration to all SM Malls across the East. Attention, Filo ARMY! A purple-themed celebration is sweeping through SM Supermalls in the East as BorahaEast 2.0 makes its highly anticipated comeback, promising an even bigger, more thrilling season than before. Fueled by excitement over BTS’ latest album Arirang and their ongoing sold-out world tour, this initiative unites ARMY members from all over the Philippines to celebrate music, friendship, creativity, and the unforgettable bond shared within the fandom.  SM Malls in the East celebrate BorahaEast 2.0 ARMY Fan Festival on June 13 to July 9 In partnership with ARMYs of the East PH, this campaign transforms seven SM locations into purple-filled hubs where fans can connect, celebrate, and build lasting memories: - SM Center Angono - SM Center Antipolo Downtown - SM City East Ortigas - SM City Marikina - SM City Masinag - SM City San...

Unlock Your Full Potential: Special Offers on Galaxy S25 & S26 Series, Galaxy Z Fold7, and Galaxy Z Flip7  We have all been there—waiting for the perfect moment to launch a new project, set off on a dream trip, or finally commit to that side hustle. Consider this the sign you have been waiting for. Samsung is rolling out exclusive deals across its flagship lineup, including the Galaxy S25 and S26 Series, Galaxy Z Fold7, and Galaxy Z Flip7. Each device is engineered to power your prime era—helping you become a more inspired version of yourself, with intuitive Galaxy AI as the driving force that pushes you to achieve more.  Life may not get less busy, but you can get better at managing it. This year, the idea of the “Leveled Up You” is all about finding a better rhythm. Instead of feeling overwhelmed by an ever-growing to-do list, you can use the right technology to stay a step ahead. You can pursue your career goals confidently, while still making time for travel and the sm...

It’s that time of year again: parents and children are getting ready for another school term. Between long shopping lists, crowded stores, and endless errands, the process can quickly become overwhelming — even for the most organized families. While many have their usual go-to stores, an increasing number are adding a new, unexpected favorite to their back-to-school routine. Anko , widely recognized for quality, stylish, and budget-friendly home and lifestyle products, has established itself as a trusted source for school-ready items. From charming notebooks and organizers to sturdy lunch gear and study space upgrades, this Australian brand offers a curated selection designed to make the start of the school year smoother, easier, and more enjoyable for every family. A Smarter Way to Complete Your School Supply List Beyond basic essentials, the beginning of the school year is also about building routines and creating environments that keep children motivated all year long. At Anko, even...

Ube lovers can enjoy an exciting range of purple yam-inspired specialties as SM City Marilao, SM City Baliwag, and SM Center Pulilan bring together delicious ube offerings from participating stores: Conti’s Bakeshop Ube Custard Cake  A moist layer of rich ube cake paired with smooth, creamy custard – made especially for fans of this beloved flavor. Pan de Manila Ube Pandesal Fluffy golden rolls filled with velvety ube spread, perfect as a sweet treat to share with family and friends. Goldilocks Ube Dream Cake Soft, flavorful ube cake topped with light frosting and classic macapuno. This iconic dessert delivers an unforgettably rich and satisfying taste. Caramia Classic Ube Cake  A fresh take on a timeless favorite, featuring a luxuriously smooth texture and perfectly balanced, well-rounded flavor. Gerry’s Grill Ube Macapuno Beat the heat with this refreshing specialty smoothie, blended with ube, cheese, and macapuno, and crowned with a generous scoop of creamy ube ice cream. F...

HOPE, a trailblazing impact organization and the Philippines’ first Certified B Corp, has garnered international recognition for its Generation HOPE campaign, earning two prestigious industry awards in acknowledgment of its dedication to advancing education across the country. The initiative received the 2026 Global Gold Quill Award for Nonprofit Sector Communication from the International Association of Business Communicators (IABC), as well as the NGO and Charity Award at the 2026 Public Relations and Communications Association Asia-Pacific (PRCA APAC) Awards. Developed in partnership with the Department of Education (DepEd) and seven founding collaborators, the Generation HOPE campaign was established to address the severe shortage and inadequate state of learning spaces in the Philippines. By turning routine consumer decisions into tangible investments in public school infrastructure, the effort enabled Filipinos to contribute to national development through simple, everyday transa...

New initiative brings Lenovo’s comprehensive AI portfolio to life alongside one of the world’s most iconic figures in sport and culture, launching ahead of the FIFA World Cup 2026™ Lenovo, a global technology leader, today introduced Maximum David , a new international campaign demonstrating how artificial intelligence enhances creativity, performance, and impact—featuring one of the most influential personalities in sports and entertainment.  Maximum David showcases Lenovo’s complete range of AI-enabled devices, solutions, and services. It illustrates how these technologies empower individuals, teams, and enterprises to discover new possibilities for working, creating, playing, and connecting. David Beckham’s influence has long transcended the football pitch. As co-owner of Inter Miami CF, entrepreneur, investor, and global cultural icon, he embodies a unique blend of high performance, discipline, creativity, and worldwide appeal.  Launching one month prior to the FIFA World ...

  Jollibee, the Philippines’ leading fast-food chain, brings families an exciting new mealtime experience with the launch of “Jolly Puzzle Adventures,” its latest Kids Meal offering, available nationwide starting May 1. “Jolly Puzzle Adventures was designed to make Kids Meals more engaging by combining traditional play with simple, accessible digital interaction,” said Dorothy Ching, Vice President for Marketing at Jollibee Philippines. “We wanted to give children something they can hold, build, and explore, while introducing them to Jollibee and Friends in a whole new way through augmented reality.” This promotion runs until June 30 and is available through all channels: dine-in, takeout, drive-thru, delivery, and bulk orders. Customers receive one Jolly Puzzle Adventures toy set with every purchase of eligible Kids Meal items, including the Yumburger, Burger Steak, Jolly Spaghetti, 4-piece Chicken Nuggets, or 1-piece Chickenjoy.  This collection features Jollibee’s first-eve...

Summer has always served as an unofficial fresh start for personal style — it’s the perfect time to elevate your wardrobe, update your accessories, and take advantage of the season’s best offers. The good news? Looking chic and sticking to a budget don’t have to be mutually exclusive.  From reimagining what you already own to adopting more mindful buying habits, there are simple, practical ways to maximize both your style and your spending this season. To guide you, fashion content creator Chynna Lim shares three easy, low‑effort rules to help you stay intentional, smart, and effortlessly stylish all summer long. Photo by Lexi Tsoi  1. Shop Your Closet First Chynna’s golden rule is straightforward: before adding anything new to your cart, look inside your own closet first. “It’s always exciting to rediscover pieces you’ve forgotten about,” Chynna says. More often than not, that feeling of wearing something “new” is already within the items you own. When you do decide to shop, ...