Made It Through Mum

HOPE, a trailblazing impact organization and the Philippines’ first Certified B Corp, has garnered international recognition for its Generation HOPE campaign, earning two prestigious industry awards in acknowledgment of its dedication to advancing education across the country. The initiative received the 2026 Global Gold Quill Award for Nonprofit Sector Communication from the International Association of Business Communicators (IABC), as well as the NGO and Charity Award at the 2026 Public Relations and Communications Association Asia-Pacific (PRCA APAC) Awards. Developed in partnership with the Department of Education (DepEd) and seven founding collaborators, the Generation HOPE campaign was established to address the severe shortage and inadequate state of learning spaces in the Philippines. By turning routine consumer decisions into tangible investments in public school infrastructure, the effort enabled Filipinos to contribute to national development through simple, everyday transa...

  Sunnies turned over two new public school classrooms to Muzon Elementary School in Alitagtag, Batangas as part of their 10-classroom commitment with Generation HOPE. In photo are (from left) Muzon Elementary School Principal Edwin Marasigan, Department of Education OIC Chief Education Supervisor, School Governance and Operations Division Dr. Mario B. Maramot, Alitagtag, Batangas Municipal Mayor Jo-Ann Ponggos, Sunnies Founders Eric Dee, Bea Soriano-Dee, Georgina Wilson, and Jess Wilson, HOPE Business Development Manager Selena Ortiga, and HOPE Partner Relations & Strategic Alliances Angel Samson Antonio. HOPE, the Philippines’ first certified B Corp and a pioneering impact organization, together with Sunnies Studios, a well-loved Filipino lifestyle brand, has officially turned over two newly built public school classrooms at Muzon Elementary School in Alitagtag, Batangas, part of a broader effort to improve learning spaces amid the country’s ongoing classroom shortage that co...

Last May 26, I attended something truly inspiring—the Generation HOPE launch at Samsung Hall, SM Aura. And honestly, it gave me a whole new perspective on how simple everyday choices can help solve something as big as our country’s classroom shortage. It wasn’t just an event—it was a movement. HOPE, the organization behind those bottled waters that help build schools, teamed up with the Department of Education and some of the Philippines’ most loved brands—BDO, Carmen’s Best, Grab, Penshoppe, Aivee Clinic, SM Supermalls, and Sunnies—to launch Generation HOPE. The mission? To make it easier for people like you and me to help build real classrooms for Filipino kids—just by doing the things we already do every day. Shopping, eating ice cream, ordering online, using rewards points—yes, even those can help now. What struck me the most was something HOPE Founder Nanette Medved-Po said on stage: " In a world that’s so divided, let’s come together for something we all believe in: giving k...