There is something uniquely irresistible about ube that keeps Filipinos coming back for more. Its striking violet hue, velvety sweetness, and distinctively Filipino character have elevated it far beyond traditional kakanin, making its way into cakes, coffee, waffles, ice cream, and countless other beloved treats.
This Yummy Fest, SM turns up the flavor dial to celebrate our enduring love for all things purple. Discover a vibrant spread of ube-inspired creations at three nearby malls: SM City Grand Central, SM City Valenzuela, and SM Center Sangandaan.
Whether you are a lifelong ube enthusiast or always on the hunt for the next exciting food trend, there is something here for you. From time-honored favorites to bold new innovations, these purple offerings promise to make every food trip memorable—and every sweet craving worth satisfying.
SM City Grand Central: A Full Spectrum of Purple Indulgence
At SM City Grand Central, the ube fever is in full bloom, with selections spanning desserts, drinks, and classic merienda.
- For cake lovers: Savor the luxuriously smooth Ube Crème Brûlée Cake from Max’s Restaurant, the ever-popular Ube Custard Cake from Conti’s Bakeshop & Restaurant, and the rich Classic Ube Cake from Caramia.
- To beat the heat: Cool down with Bebang Halo-Halo’s iconic Presidential Halo-Halo or Mang Inasal’s Extra Creamy Halo-Halo.
- For café goers: Sip your way to joy with PICKUP Coffee’s Iced Ube Milk or CoCo Fresh Tea & Juice’s trendy Ube Matcha Latte.
- Comfort and nostalgia: Enjoy the soft, buttery Ube Ensaymada from Muhlach Ensaymada, or warm up with a bowl of Ube Champorado from Mom’s Ube & Triple Chocolate Champorado.
- Snack time picks: Try Famous Belgian Waffles’ fragrant Ube Waffle, or dig into Dairy Queen’s Ube Cheesecake Ice Cream—where creamy nostalgia meets pure delight.
SM City Valenzuela: Beloved Favorites, Reimagined with Purple
Over at SM City Valenzuela, the purple celebration serves up familiar joys with a creative twist:
- Halo-halo highlights: Choose from Chowking’s loaded Super Sangkap Halo-Halo, Kuya J Restaurant’s Cheesy Ube Espesyal Halo-Halo, or Bebang Halo-Halo’s famous Presidential Halo-Halo.
- Bakeshop and brews: Rediscover the all-time favorite Ube Dream Cake from Goldilocks, or pair your dessert with ZUS Coffee’s rich Ube Latte and Ube Cake offerings.
SM Center Sangandaan: Cozy, Traditional Ube Comfort
At SM Center Sangandaan, ube takes on a warm, heartfelt charm:
- Timeless sweets: Enjoy Red Ribbon’s classic Ube Halaya Cake, or Althea’s Bakeshop & Goodies’ decadent Royal Ube Supreme for an extra-rich treat.
- Perfect merienda: Try Bibingkinitan’s delightful combo—Ube Keso Bibingka paired with their creamy Ube Keso Latte—for a lovely balance of sweet, earthy, and cheesy flavors.
From baked classics and icy indulgences to modern lattes and inventive snacks, ube once again proves why it holds such a special place in Filipino hearts—and plates. Visit SM City Grand Central, SM City Valenzuela, or SM Center Sangandaan to find your new purple favorite.
Come join the Ube Nation this season! Whether you are chasing your next dessert obsession or craving a familiar taste of home with a fresh twist, your perfect ube fix is waiting at your favorite SM mall.
Comments
Post a Comment