Power in Pink : United against breast cancer
SM Cares has been unwavering in spreading awareness about breast cancer. Earlier this month, Pink Ribbon Day was held, and last October 25, Power in Pink. To strengthen the fight against breast cancer, the Department of Health together with SM Cares, the corporate social responsibility arm of SM Prime Holdings, and SM City North Edsa held Power in Pink , an event in celebration of Breast Cancer Awareness Month. Breast cancer has become one of the leading types of cancer worldwide, with a projection that 1 out of 13 Filipinas will develop the disease in her lifetime, according to the Philippine Breast Cancer Society. With the theme “ United we fight! ”, attendees were comprised of different national support groups, doctors, families and friends of breast cancer advocacy supporters. The project aims to unify all groups nationwide to strengthen their network in raising awareness, early detection, and early intervention in the fight against breast canc...