#EyoInWonderland: SM East Ortigas’ Christmas Launch

The Christmas spirit didn’t just tiptoe into SM East Ortigas—it burst through the East Wing doors, transforming the space into a glittering wonderland anchored by Eyo and their whimsical crew. Every corner hummed with festive cheer and unscripted warmth, wrapping the launch in exactly what Christmas should be: love, hope, and the quiet thrill of giving.

Hosted by Steffi Lucero, the evening kicked off with a show from The Madison Events that turned a standard launch into a neighborhood block party. Their artists belted a rousing Greatest Showman medley mixed with classic Christmas songs.

Steffi Lucero, host

Pasig City Vice Mayor Dodot Jaworski

Distinguished local leaders turned up to seal the community vibe: Pasig Vice Mayor Dodot Jaworski, SM executives led by SM Supermalls Senior AVP Ronald Allan Brosas, Regional Operations Head Martin Jesse Herrera and SM City East Ortigas Asst Mall Manager Edgardo Lubid ,Brgy Sta. Lucia’s Capt. Aldwin Ilagan and his Kagawads all mingled with shoppers. Their presence wasn’t just a photo op—it was a testament to how holiday joy can bridge gaps between neighbors and leaders. Jaworski took the mic for a short, heartfelt reminder to center Jesus Christ’s guidance and gratitude this season, skipping the stuffy jargon for words that felt like a chat with a trusted friend.

Then Santa crashed the party (the best kind of crash). No ticket required, no 2-hour lines—just a white-bearded icon handing out mini plushie gifts to squealing kids and arms open for selfies even with grinning seniors. The crowd’s cheers hit a high when he joined SM execs and local officials to flip the switch on the Christmas tree, the lights reflecting off every smiling face in the East Wing.

SM Besties of Joy 2025

No Christmas bash is complete without giving, and SM’s Besties of Joy campaign nailed it. The concept is simple (and genius): buy one of four cuddly plushies, keep it, and SM donates its twin to a kid via partner charities (their “Hug a Bestie, Share its Twin” slogan hits just right). If you’re a sucker for purpose-driven snuggles (raises hand), these are non-negotiable: Nana (warmth) for cozy movie nights, Rumi (creativity) for art-loving kids, Hannie (gratitude) for anyone chasing more joy in small moments, and Tala (laughter) for instant mood lifts. Pro tip: They’re only available October 25 to December 31—don’t sleep on collecting the full set.

The SM Holi-Squad mascots showed up and showed out—dancing with toddlers, high-fiving teens, and even roping in a few shy parents for a quick jingle bell shimmy. But the hidden gem? The in-mall SM Christmas Village app. Snap a photo with the fairy tale decor, collect points, and redeem small rewards. It’s perfect for families who want to turn a routine shopping trip into a tiny digital adventure.

The #EyoInWonderland launch wasn’t just a holiday display—it was a space where kids, teens, and grandparents all got to feel like kids again. The best part? You don’t need a fancy plan to join in: grab your family for dinner, pop in to pick up a Bestie plushie, or just wander the East Wing to soak up the lights. No hoops, no stress—just pure, inclusive joy.

Celebrate the Year of the Snake at SM Malls in the East!

SM Supermalls in the East invites everyone to usher in the Lunar New Year of the Wooden Snake with a vibrant celebration filled with good fortune, delicious treats, and exciting activities, experience the magic of Chinese New Year at SM City East Ortigas, SM City Taytay and SM Center Angono.

CNY Centerpiece: Immerse yourself in the festive spirit at the grand CNY centerpiece, adorned with vibrant colors and traditional symbols of prosperity and good fortune. Capture memorable photos with your loved ones amidst this stunning display. 

Pick the Lucky Ang Pao: Test your luck and grab a chance to win exciting prizes by picking the lucky ang pao. Filled with surprises and rewards, this interactive activity adds an extra layer of excitement to your CNY celebration.

Blind boxes: Unveil the mystery and anticipation with a collection of specially curated blind boxes featuring limited-edition CNY collectibles. Each box holds a surprise, adding an element of thrill to your shopping experience.  Visit Miniso SM City East Ortigas, SM City Taytay and SM Center Angono  

Wooden Snake Theme: Catch Chinese New Year’s Wooden Snake themed collectibles to celebrate and symbolize your prosperity and good fortune.   Check out Starbucks SM City Taytay, SM City East Ortigas and SM Center Angono and grab your Zodiac and Lunar New Year 2025 tumblers 

Dining: Indulge in a culinary journey with a diverse range of dining options, offering authentic Chinese delicacies and festive treats. From savory dim sum of SM City East Ortigas’ Chowking to a hearty meal sets from Savory at SM Center Angono and favorite Chinese food at SM City Taytay’s The Chinese Kitchen, satisfy your cravings and celebrate the New Year with delectable flavors. 

Lucky Color outfits: Dress to impress in the lucky colors of the year – red, gold, and green – to attract good fortune and positive energy. Explore the latest fashion trends at SM Supermalls and find the perfect outfit to ring in the New Year with style. 

Experience the Joy and Prosperity of Chinese New Year at SM Supermalls in the East.

SM East Ortigas Lights Up for a Purrfect Christmas

The Christmas spirit was alive and well at SM East Ortigas as they kicked off the holiday season with a dazzling celebration. The main atrium was transformed into a magical wonderland, featuring furry friends Meo, Neo, Cleo, and Theo. The event, filled with festive cheer and heartwarming moments, truly embodied the essence of Christmas – love, hope, and the joy of giving.

Dance Plus Ballet

Ms. Aimee Ramirez, SMEO Mall Manager

The evening began with a captivating performance by Dance Plus Ballet, setting the stage for a magical night. Ms. Aimee Ramirez, Mall Manager, welcomed everyone with a warm message, reminding us that Christmas is a time for love, hope, and the happiness that comes from giving. She encouraged everyone to visit SM East Ortigas to share new experiences with family and friends, enjoy delicious food, and truly nourish the spirit.

The event was graced by distinguished guests, including Vice Mayor Dodot Jaworski, SM Executives, representatives from Brgy Sta. Lucia, Brgy Capt. Aldwin Ilagan and the Kagawads, and the lovely Isabel Oli-Prats with her daughter Forest Prats. Their presence was a testament to the unity and spirit of the community.

 

Mr. Dodot Jaworski, Pasig City Vice Mayor

Pasig City Vice Mayor Dodot Jaworski shared his heartfelt gratitude to SM East Ortigas for offering free overnight parking to constituents affected by Typhoon Kristine. He emphasized the true meaning of the season, reminding everyone to remember Jesus Christ and seek guidance and gratitude in our lives.

Team Lizzie

One of the highlights of the evening was the captivating performance by Team Lizzie, who took us on a magical journey with their "Purrfect Pajama Christmas" play. The heartwarming story, centered around friendship and forgiveness, resonated with everyone present.

L-R Santa Clause, Forest Prats, and Isabel Oli-Prats

Santa Claus himself made a surprise appearance, delighting the crowd, especially the children. The excitement reached its peak as Isabel Oli and her daughter, alongside Santa Claus, SM Executives, and local government officials, spearheaded the Christmas Tree Lighting ceremony.

No Christmas celebration is complete without a touch of giving. The SM Bears of Joy campaign encourages shoppers to spread the joy by purchasing a pair of bears for only Php280, keeping one and donating the other to a chosen charity. It's a beautiful way to share the spirit of Christmas with those in need.

The event was complete with a delightful popcorn and candy buffet, adding a touch of fun and sweetness to the celebration.

The Purrfect Christmas at SM East Ortigas was a truly unforgettable experience, filled with festive cheer, heartwarming moments, and a reminder of the true spirit of the season. It was a celebration of love, hope, and the joy of giving, bringing together the community in a spirit of unity and shared joy.

Go EASTSIDE and Beyond: National University Inaugurates its East Ortigas Campus

L-R SM Engineering Design and Development Corp.Mr. Hans Sy Jr. ,Ms. Mikee Cojuanco- Jaworksi,Pasig Vice Mayor Robert Joworski Jr,Chairman of the Executive Committee of SM Prime Mr. Hans T. Sy,NU Executive Director Lee Tajonera,Pasig Mayor Vico Sotto,NU President/CEO Dr. Renato Carlos Ermita Jr.

The sun shone brightly on a momentous occasion as the National University (NU) community gathered to celebrate the grand inauguration of its newest campus in East Ortigas. The day began with a solemn mass, a fitting prelude to the unveiling of this architectural marvel.

Following the mass, the program commenced with a sense of excitement and anticipation. The ceremonial ribbon-cutting, a symbolic gesture signifying the official opening of the campus, was performed by distinguished guests, including Hon. Vico Sotto, Mayor of Pasig City, and Hon. Robert Jaworski Jr., Vice Mayor of Pasig City, accompanied by his wife Mikey Cojuanco-Jaworkski. Their presence underscored the strong partnership between NU and the Pasig City government.

Marker photo: Pasig City Vice Mayor Robert Jaworski Jr, NU Executive Director Lee Tajonera, Chairman of the Executive Committee of SM Prime Ms. Hans T. Sy, NU President/CEO Dr. Renato Carlos Ermita Jr and Pasig Mayor Vico Sotto

The unveiling of the campus marker, a proud testament to NU's presence in the heart of East Ortigas, followed. This symbolic gesture marked the beginning of a new chapter for the institution, promising a brighter future for students and the community.

The inauguration was further enriched by a unique hand-print ceremony, to celebrate the opening of the 8th campus of NU, symbolizing their shared dedication to the institution's success.

Dr. Hans T. Sy, Chairman of NU

Dr. Hans T. Sy, Chairman of National University, delivered an inspiring speech, outlining the institution's vision for the East Ortigas campus and its commitment to providing accessible and excellent education. Dr. Renato Carlos H. Ermita Jr., President and CEO of NU, echoed these sentiments, emphasizing the importance of innovation and collaboration in shaping the future of education.

NU Executive Director Lee Tajonera expressed his gratitude to everyone who made the event possible, acknowledging the hard work and dedication of the entire NU community. Rosauro Manuel, DBA, Group Academic Officer/Chief Information Officer, raised a toast to the success of the new campus, emphasizing the institution's commitment to academic excellence.

The event was attended by a diverse and enthusiastic crowd, including school heads from other NU branches, teachers, staff, and students. Their presence was a testament to the shared excitement and anticipation for the new campus.

As the inauguration concluded, the air was filled with a sense of accomplishment and optimism. The new campus, with its modern facilities and innovative learning spaces, stands as a beacon of opportunity for students, faculty, and the entire community. This grand opening marks a significant milestone in the history of National University, promising a bright future for generations to come.

Tara, Kape! A Guide for Every Crew and Every Brew at SM Supermalls in the East

Calling all coffee lovers! SM Supermalls is your one-stop shop for every kind of coffee break, whether you're catching up with friends, fueling a study session, or unwinding solo. This guide will help you find the perfect cup and the ideal cafe for your coffee companion:

Catching Up with the Crew:

Friendly Faces, Lively Buzz: Head to established chains like Coffee Bean and Tea Leaf or Dunkin' at SM City East Ortigas. Their spacious seating areas and familiar menus are ideal for catching up with a group of friends. Share stories over classic brews or indulge in flavored lattes and grab a box of donuts for a sweet group treat.

Fueling Focus with Officemates:

Power Up, Huddle Up: For a more focused catch-up with colleagues, head to a cafe with ample seating and reliable Wi-Fi. Starbucks at SM City Taytay is a familiar favorite, offering a variety of coffees, teas, and light bites to fuel your brainstorming session.

Team meetings over coffee at Starbucks SM City Taytay

Deep Dives with Your Confidant:

Quiet Corners, Big Conversations: Escape the crowds and seek a haven at cafes like J.Co and Ethel Flour Confections. These hidden gems often have a warm, intimate ambiance and well-trained baristas who can guide you towards unique coffee experiences. Discuss life's big questions over a slow pour-over coffee or a pot of shared herbal tea.

Calming vibe at Ethel Flour Confections at the Ground Level of SM City East Ortigas

Solo Sips for Self-Care:

Me-Time with a Minimalist Vibe: Recharge and reconnect with yourself at a tranquil cafe like Zullo Coffee and Loaf at SM Center Angono or Honey Glaze Bakery & Kitchen at SM City Taytay. Their clean aesthetic and focus on ethically sourced beans create a space for quiet reflection. Order a single-origin brew to savor the unique flavors and pair it with a healthy granola bar for a mindful solo break.

Me time at Zullo Coffee and Loaf at SM Center Angono: Indulge in a good book or catch up on your thoughts while you sip on their expertly brewed coffee. It's a moment of pure relaxation and self-care just for you.

Senior Citizen Social Hour:

Relaxation and Camaraderie: For a relaxed social experience, consider BBK Bibingka and Coffee. Their comfortable seating and familiar atmosphere are perfect for catching up with fellow seniors over a cup of senior citizen discounted coffee. Enjoy their signature bibingka for a delightful afternoon treat.

Students on a Budget:

Caffeine Fix without Breaking the Bank: Fuel your studies at a student-friendly cafe like Mcdonald’s McCafe. Their affordable coffee selections and grab-and-go snacks are perfect for budget-conscious students. Pair Cereal Milk Iced Latte with a delicious apple pie for a quick and satisfying study break.

McCafé by McDonald's offers delicious coffee at student-friendly prices, making it a perfect choice for busy mornings or afternoon pick-me-ups.

On-the-Go Coffee Cravings:

Quick Pick-Me-Up: For those constantly on the move, Krispy Kreme at SM Center Angono offers convenient coffee pick-up options. Don't forget to grab a breakfast donut for a complete on-the-go meal.

Krispy Kreme offers a quick and delicious caffeine fix on-the-go. Grab a cup of their signature coffee and you're good to conquer your day.

Bonus Tip: Take advantage of SM Supermall promotions at SM Malls Online. Download the app and get special deals on coffee and making your coffee break even more enjoyable. Remember, the perfect cup isn't just about the coffee itself. It's about the company you keep and the memories you create. So grab your coffee crew and let the good times brew! Tara, Kape at SM Supermalls!