Made It Through Mum

BTS is back in the spotlight — and with that, BorahaEast 2.0 returns, bringing a full, vibrant purple celebration to all SM Malls across the East. Attention, Filo ARMY! A purple-themed celebration is sweeping through SM Supermalls in the East as BorahaEast 2.0 makes its highly anticipated comeback, promising an even bigger, more thrilling season than before. Fueled by excitement over BTS’ latest album Arirang and their ongoing sold-out world tour, this initiative unites ARMY members from all over the Philippines to celebrate music, friendship, creativity, and the unforgettable bond shared within the fandom.  SM Malls in the East celebrate BorahaEast 2.0 ARMY Fan Festival on June 13 to July 9 In partnership with ARMYs of the East PH, this campaign transforms seven SM locations into purple-filled hubs where fans can connect, celebrate, and build lasting memories: - SM Center Angono - SM Center Antipolo Downtown - SM City East Ortigas - SM City Marikina - SM City Masinag - SM City San...

1 . Strike a Pose at the All for Moms Photo Spots Start your day by capturing memories that will last a lifetime. Every mall features a specially designed Mother’s Day Floral Installation at the main atrium. Adorned with vibrant blooms, these charming spots serve as the perfect backdrop for timeless family portraits.  2. Game On: Pickleball at SM City East Ortigas If your mom loves staying active, skip the usual brunch and head to the newly opened Pink Paddle Club at the SM Active Hub in SM City East Ortigas. Launched just this April, it’s the trendiest way to bond and have fun together. Book a court easily through the SM Malls Online app, and enjoy a high-energy morning before exploring the rest of the mall. 3. Enjoy a Heartwarming Family Feast Nothing brings the family closer than a shared meal.  - SM City Taytay: Visit La Casetta de Britt and take advantage of exclusive Mom’s Day food bundles and offers. - SM City East Ortigas: Treat her to a premium steak meal at Yappari, ...

March is all about celebrating the strength, beauty, and brilliance of women, and SM Malls in the East—Angono, Antipolo Downtown, East Ortigas, Marikina, Masinag, San Mateo, and Taytay—are rolling out the red carpet for every queen to treat herself! Step into your own "Youniverse" where self-love, style, and empowerment take center stage. Whether you’re looking to refresh your wardrobe, indulge in self-care, or enjoy a well-deserved day of leisure, the malls have something special just for you.  Glow Up & Stand Out Build a lookbook of feminine and stylish pieces that are proudly Filipino-made from Unica Hija at SM City Marikina Dainty pieces to mix and match for your next Sunday tea party with amigas from Bayo at SM City Masinag Pretty girls hydrate in pretty flasks from Aquaflask in SM Center Angono Take that healthy stride while wearing this lovely lavender sneaker from World Balance in SM Center Angono Choose the sunnies that suit best your face shape from OJO Eyewear ...

Thanksgiving at SM Malls in the East  As Thanksgiving approaches, SM Malls in the East offer the perfect settings for gathering with loved ones to enjoy hearty, delicious meals that blend Filipino flavors with global inspiration. Each mall has a lineup of restaurants with group meals and family feasts that make celebrating easier, whether you’re craving Filipino comfort food, an international buffet, or something uniquely local. Here’s a guide to the best places to dine this Thanksgiving season. Comfort Food and Filipino Classics to Warm the Heart The timeless goodness of a red velvet cake from The Taste of Czaczacza never fails even for Thanksgiving  The Taste of Czaczacza in SM City San Mateo and Masinag: Enjoy a Filipino twist on Thanksgiving with reimagined traditional dishes, creative desserts, and indulgent cakes and donuts.  Pasta, cakes, entrees and anything delicious for Thanksgiving at Mary Grace Café at SM City Masinag, SM City Marikina and SM City East Ortiga...

Capture timeless memories with Mom with SM City East Ortigas’ photo area This Mother's Day, SM Supermalls nationwide are rolling out the red carpet for all the incredible moms out there! Celebrate the special women in your life with a variety of activities and treats guaranteed to make their day unforgettable at SM Malls in the East – SM City East Ortigas, SM City Taytay and SM Center Angono. Treat Mom Like a Queen Dine Out and Bond: Take Mom on a special date and create lasting memories over delicious meals. Participating restaurants and cafes will be offering group set menus and exciting promotions – the perfect way to combine quality food with quality time. Find the Perfect Gift: Spoil Mom with a present that shows you care. SM offers a wide selection of gifts to suit every taste and budget, from fashion and beauty products to gadgets and homeware.  Relax and Rejuvenate: Pamper Mom with a day of self-care. Explore the many wellness options available at SM, from spa treatments...