SM Bulacan Malls Mark Philippine Independence: A Celebration of Culture, Creativity, and Filipino Pride

The Slay It Pinoy Bulacan Designers Fashion Show at SM City Baliwag showcased 35 locally crafted collections by Ancient Designers Hub, Angel Celestre, Yue Santiago, Vince Sityar, and Joven Lim. 

SM Marilao, Pulilan, and Baliwag honor the 128th Independence Day with flag rites, local arts, and the Slay It Pinoy Bulacan Fashion Show

SM malls in Marilao, Pulilan, and Baliwag united to commemorate the 128th anniversary of Philippine Independence — through meaningful ceremonies, proudly Filipino performances, and a showcase of local talent headlined by the Slay It Pinoy Bulacan Designers Fashion Show. 

United in pride and patriotism, the SM Center Pulilan security force honors the Philippine flag in celebration of Independence Day. 

Celebrations began with solemn flag‑raising ceremonies, held in partnership with the Provincial Government of Bulacan, the LGUs of Marilao, Pulilan, and Baliwag, plus the PNP, BFP, BJMP, Boy Scouts of the Philippines, and Girl Scouts of the Philippines. These gatherings stood as a heartfelt tribute to patriotism, community solidarity, and national pride. 

The day came alive with distinct, culture‑rich performances across locations:

World of Dance Philippines finalist Verdant Family delivered a show-stopping performance, showcasing modern choreography inspired by the vibrant rhythms of Original Pilipino Music (OPM) during the Independence Day celebration at SM City Marilao.  

Tanghalang Panday Sining delivered a meaningful interpretative dance performance at the 128th Independence Day celebration in SM City Baliwag.

- SM City Marilao: Verdant Family — World of Dance Philippines finalists — delivered high‑energy choreography blending Original Pilipino Music (OPM) with modern style.

- SM Center Pulilan: Hiraya Indak Pulilan presented traditional cultural dance; Cantus Novum Fidei rendered timeless Filipino musical pieces.

- SM City Baliwag: Tanghalang Panday Sining moved audiences with powerful interpretative dance that told stories of our heritage. 

At least 50 creations by Marilenyo designers RC Garcia and Marshee Navarro were showcased at the recent Slay It Pinoy Bulacan Designers Fashion Show at SM City Marilao. 

The signature event highlighted local designers’ fresh take on Filipino attire — merging tradition with modern flair:

- SM City Marilao: 50+ creations by homegrown talents RC Garcia & Marshee Navarro.

- SM City Baliwag: 35 curated collections from Ancient Designers Hub, Angel Celestre, Yue Santiago, Vince Sityar, & Joven Lim. 

Beyond the stage, the malls featured Super Pinoy Vibes installations — fun, photo‑ready spaces honoring Filipino identity — and opened the Sari‑Sari Bazaar, supporting Bulacan’s MSMEs and inviting guests to shop proudly local. 

SM Center Pulilan hosted a remarkable gathering of the community during the celebration of the 128th Philippine Independence Day. 

The security force of SM City Marilao together with uniformed personnel from the Philippine National Police (PNP), Bureau of Fire Protection (BFP), and Bureau of Jail Management and Penology (BJMP) joined forces to commemorate the 128th Philippine Independence Day. 

Members of the Boy Scouts and Girl Scouts of the Philippines salute the flag during the commemoration of the 128th Philippine Independence Day in SM City Baliwag.

All Things Pinoy Take Center Stage at SM Bulacan Malls This June

SM City Marilao flexes Super Pinoy Vibes through a giant “kwek-kwek” installation, paying homage to one of the Philippines’ most beloved street food favorites. The vibrant photo spot adds a playful and nostalgic touch, celebrating the rich flavors and colorful traditions of Filipino culture. 

Filipino pride takes center stage as SM City Marilao, SM City Baliwag, and SM Center Pulilan bring shoppers the vibrant and interactive Maxed out Fun Experience through their Super Pinoy Vibes installations—just in time for the celebration of Philippine Independence Day this June.

At SM City Marilao, a larger-than-life kwek-kwek display wows visitors at the ground level. This attraction pays tribute to one of the country’s most beloved street foods, while celebrating the rich flavors and traditions that make Filipino food culture truly distinct.

Meanwhile, SM City Baliwag presents an eye-catching jeepney-inspired signboard featuring notable places in Baliwag as well as familiar Filipino expressions. Inspired by the country’s iconic mode of transportation, the installation highlights the warmth, humor, and resilience that define the Filipino spirit.

Colorful jeepney-inspired signboards take center stage at SM City Baliwag’s Super Pinoy Vibes installation, highlighting beloved Filipino expressions and the unique charm of the country’s most iconic mode of transportation. 

At SM Center Pulilan, the “Tara, Laro?” attraction invites guests to relive childhood memories through larger-than-life representations of traditional larong pambansa. This interactive display celebrates the joy of Filipino games while fostering connection across generations through shared experiences and nostalgia. 

SM Center Pulilan’s “Tara, Laro?” attraction at the Super Pinoy Vibes installation features larger-than-life Filipino games, inviting shoppers to relive childhood memories while celebrating the fun, nostalgia, and cultural pride of traditional Filipino play. 

Together, these installations create a fun and meaningful celebration of Filipino identity this Independence Day. Each attraction encourages mallgoers to rediscover the traditions, stories, and Maxed out Fun Experience that make being Pinoy truly special.

Beyond the colorful Super Pinoy Vibes spots, SM City Marilao, SM City Baliwag, and SM Center Pulilan are also adorned with vibrant displays reflecting the symbolic colors of the Philippine flag. These are complemented by activities that honor Filipino pride and craftsmanship—including the Sari-Sari Bazaar, which features products from local MSMEs.

Experience the Best of Ube at SM

Ube lovers can enjoy an exciting range of purple yam-inspired specialties as SM City Marilao, SM City Baliwag, and SM Center Pulilan bring together delicious ube offerings from participating stores:

Conti’s Bakeshop Ube Custard Cake 

A moist layer of rich ube cake paired with smooth, creamy custard – made especially for fans of this beloved flavor.

Pan de Manila Ube Pandesal

Fluffy golden rolls filled with velvety ube spread, perfect as a sweet treat to share with family and friends.

Goldilocks Ube Dream Cake

Soft, flavorful ube cake topped with light frosting and classic macapuno. This iconic dessert delivers an unforgettably rich and satisfying taste.

Caramia Classic Ube Cake 

A fresh take on a timeless favorite, featuring a luxuriously smooth texture and perfectly balanced, well-rounded flavor.

Gerry’s Grill Ube Macapuno

Beat the heat with this refreshing specialty smoothie, blended with ube, cheese, and macapuno, and crowned with a generous scoop of creamy ube ice cream.

From sweet pastries to refreshing drinks, these creations highlight the deep, nostalgic flavor that has made ube a true favorite. Head to SM City Marilao, SM City Baliwag, or SM Center Pulilan today to taste these wonderful ube delights!

A Vibrant Easter Celebration Across SM Supermalls in Bulacan

SM City Marilao hosts an Easter to remember with kids and their families.  

Families and shoppers gathered at SM City Marilao, SM City Baliwag, and SM Center Pulilan for a colorful, creative, and joyous Easter celebration. 

Kids make Easter more fun at SM Center Pulilan.  

Adorable costumes took center stage at the Easter celebration in SM City Baliwag.   

Kids and their crew spent a colorful Easter at SM City Baliwag.   

A highlight of the festivities was the Art Lab, where children engaged in delightful coloring activities. Each child proudly took home a vibrant creation, serving as a cherished memento of their happy Easter experience. 

SM City Baliwag brings Art Lab, which featured coloring activities made especially for kids on Easter.     

Easter comes alive at SM City Marilao with a fun costume contest for kids.    

Kids created memorable Easter moments at SM Center Pulilan.

The excitement continued with the Easter Costume Contest, which showcased a spectacular array of fun and imaginative outfits. Kids adorned in charming bunny costumes and festive spring-themed ensembles brought smiles to everyone's faces, significantly enhancing the celebratory atmosphere. 

Kids in their colorful costumes join the Easter parade at SM Center Pulilan.  

Kids bring home their colorful pieces made at the Lab Art activity during Easter in SM City Marilao.       

Through these engaging activities, the SM malls in Marilao, Baliwag, and Pulilan—true homes of everyday celebrations—provided families with memorable moments, making Easter a truly enjoyable and special occasion for all.

SM Supermalls Celebrates Women’s Month with Wellness, Beauty, and Exclusive Deals

This March, SM Malls in Marilao, Baliwag, and Pulilan honor women from all walks of life. In celebration of Women's Month, special deals and engaging experiences are offered to help women nourish their minds, bodies, and souls.

Self-Care

Holistic self-care takes center stage, encouraging women to prioritize their complete health. From skincare routines to relaxing techniques and inspiring self-care practices, SM's wellness stations and beauty zones provide opportunities to boost confidence, self-esteem, and empowerment.

• Pampering spa treatments. After an exciting Zumba class or a mindfulness exercise, women can relax with a peaceful body massage at Gwiyomi Gluta Spa, Wat Pho Thai Massage, and SKS Massage at SM Center Pulilan.

• Advanced beauty treatments. Rejuvenating experiences are provided by Royal Aesthetics' Sakura Drip treatment at SM City Baliwag and AesthetiQ's Pico Laser at SM City Marilao. Special discounts are also available on health and beauty services.

• Relaxation and nails. For a genuinely soothing experience, professional therapists provide a variety of nail care services at Nails.Glow Essence in SM City Marilao and AiNails and Body Talk at SM Center Pulilan.

• Enhancements to the skin. Professional beauty enhancement treatments are available at Dermcare in SM City Baliwag and Dermstrata at SM City Marilao for people looking for glowing skin.

The Pleasure of Exercise

Exercise enhances mental health in addition to physical fitness, and it's right at Anytime Fitness in SM City Baliwag. With its top-notch amenities and state-of-the-art facilities, Anytime Fitness provides a variety of cardio and strength training equipment as well as fitness classes. Members may also avail themselves of fitness consultation with coaches, as well as selected wellness programs.

Retail Therapy

Huge discounts on a selection of products and services designed specifically for women are available during the Women's Wednesday Sale on March 11, 18, and 25, and at the Women’s Wellness Sale, which runs until March 31 at SM Supermalls in Bulacan. 

As a true home of everyday celebrations, SM Supermalls in Marilao, Baliwag, and Pulilan advocate for health, joy, and self-care, encouraging women to put their health first both during and after the season.

Swoon-Worthy Eats for Valentine’s Day at SM

This Valentine’s Day, show your love the tastiest way you can—through food. SM malls in Marilao, Baliwag, and Pulilan have pulled together a bunch of Cupid-approved treats, from limited-edition cakes to meals made for two. Whether you’re planning a date or just want to spoil your favorite people, these picks are ready to make your day a little sweeter.

V-Day Treats

Nothing says “I care” quite like a handful of pastries from Brownies Unlimited, Goldilocks, and Dunkin. They’re not just a cute treat—they’re a simple way to make someone smile. Grab a box for your partner, your friends, or family, and share the love, one bite at a time.

Heart-Shaped Cakes 

Go big on sweetness this year with a limited-edition Valentine’s Day cake from Mary Grace and Red Ribbon. It’s rich, festive, and almost too pretty to eat. Perfect for making your celebration feel extra special.         

Wines and Chocolates 

Set hearts ablaze with the perfect chocolate gift from SM Snack Exchange at the SM Store, and find great wine bottles at every price and for every preference at SM Market.         

Better Two-gether Combo 

Spread love with the Valentine’s Day Just for Two promo of Max’s Restaurant consists of 2 Chicken Combo Meals of your choice that come with a drink or soup. Remember, a happy tummy makes a happy heart. 

As the home of everyday celebrations, SM makes Valentine’s Day extra special. Visit SM City Marilao, SM City Baliwag, and SM Center Pulilan, and celebrate with great food, great company, and unforgettable sweet moments.

Happy To Serve, Even Through Storms

The synergy behind SM's disaster response

SM Supermalls Regional Operations Head for Bulacan and CAMANAVA, Ana Datu, an SM employee-volunteer, delivers immediate relief to a resident impacted by flooding.

In a country visited by an average of 20 typhoons a year and prone to earthquakes, communities across the Philippines often face the daunting task of having to rebuild lives overnight. During these moments, collaboration becomes a lifeline, especially for thousands of Filipinos whose lives have been upended by disasters.

For the SM Group, helping communities get back on their feet is more than just a responsibility: it is a shared commitment woven into its culture of service. At the heart of this mission is Operation Tulong Express (OPTE), SM Foundation’s disaster response initiative.

Carried out through close coordination among SM Foundation, SM Markets, and SM Supermalls, OPTE brings together dedicated volunteer teams united by a shared commitment to serve those in need. SM Markets employees assemble Kalinga Packs in warehouse hubs that double as packing centers, while SM trucks and vans transport the goods to affected areas. On the ground, employee-volunteers from across the foundation and SM Supermalls lead the relief distribution in the spirit of bayanihan, personally delivering essentials and—in harder-hit areas—supporting medical missions that offer free consultations, first aid, and medicines.

For Andrea Rodriguez, SM Supermalls Regional Operations Head for Pampanga, service is rooted in lived experiences, especially since her family was among those affected by the eruption of Mt. Pinatubo in 1991. Years later, she witnessed devastation firsthand during the 2019 earthquake that affected her province and the rest of Luzon.

“We were at the forefront during that time na tumutulong. In fact, as soon as tumigil ang pagyanig nung time na ‘yun, all hands on deck na kami,” she recalled.

Her first OPTE experience came earlier when, as a new SM employee, flooding hit communities near the San Fernando mall. “Hindi ko pa nun alam kung ano yung OPTE, pero ‘yung mga kasama ko sa mall, sabi nila, may opportunity para makatulong dun sa mga nabaha nearby. Sabi nila, ‘sama tayo,’” she shared.

One of her most vivid memories was when they provided support to an 80-year-old resident in a remote barangay in Angeles following widespread floods during the pandemic. “Nung inabutan namin, umiyak siya nang umiyak. Sabi niya, hindi siya makapunta dun sa barangay hall kasi binaha ang bahay niya... Sabi niya, parang akala niya, makakalimutan na siya. Pero ang saya-saya niya na pinuntahan namin siya, na may pag-asa,” Andrea shared.

According to Ana Datu, Regional Operations Head for Bulacan and CAMANAVA, the company’s strong culture of helping others has shaped the way employees live and work. Because of this, lending a hand has become second nature.

“We normally conduct OPTE in basketball courts so that mas marami ‘yung mapuntahan namin. But we also take time to go to the eskinitas — na kung minsan may naiiwan na mga bata at matatanda. Kapag nakita mo sila, parang may lungkot. ‘Nakalimutan kami, naiwan kami kasi nandun sila lahat sa basketball court,’” she shared. “But when they see us there with the Kalinga Packs at inabot mo ito sa kanila, they feel ‘Wow! Hindi kami nakalimutan. These are the people who remember us.’”

“When I joined SM, I learned that community service and social responsibility are a big thing here. It has been a culture. It has been a habit. And it's not difficult to imbibe this because you see it, and it transcends. It starts from the leaders, trickling down to the entire team. So, everybody's moving,” she added.

Regional Operations Head Ana Datu delivers essential relief to a flood-impacted resident, embodying the spirit of SM's volunteerism. She ensures even those in hard-to-reach areas feel: "Wow! Hindi kami nakalimutan."

Both Ana and Andrea highlighted how volunteering shaped their outlook on work and in life.

“If you see the environment and the environment forges you to help and to be empathetic to the plight of everyone surrounding the community, surrounding the mall, your community; then mai-imbibe mo siya,” Ana said.

A heartfelt embrace from a CAMANAVA resident receiving essential relief. By reaching deep into communities, SM volunteers ensure those affected feels remembered and supported, embodying the commitment of OPTE.

 “It’s really great to be part of a team, a group that is able to support and help the community in good times and in bad times,” Andrea capped.

Operation Tulong Express (OPTE), a social good collaboration of SM Foundation, SM Supermalls and SM Markets, is the group’s disaster response initiative that provides immediate relief and essential goods to communities affected by calamities. In heavily impacted areas, it also deploys medical missions that offer basic healthcare and first aid.

Quick Bites, Conti's Delights at SM Bulacan Malls

An OG has arrived at SM Bulacan malls, and we’re totally here for it. Presenting the Conti’s Take Out Nooks, now serving freshly baked cakes and awesome goodies at SM City Baliwag and SM Center Pulilan.

Shoppers may now conveniently take-home breads, pies, pastries, cookies, frozen ready-to-eat dishes, and, of course, iconic cakes as Conti’s Take Out Nooks finally open at the ground level of SM City Baliwag and SM Center Pulilan.

Whether it’s a celebration, a gift, or just a little ‘pick-me-up’ kind of moment, know that Conti’s is just a few steps away to sweeten the day.  For food alerts and promos, check out https://www.facebook.com/smbaliwag and
https://www.facebook.com/smcenterpulilan.

SM BULACAN MALLS Illuminate The Holidays with Grand Christmas Centerpieces

SM City Marilao's dazzling Christmas centerpiece stuns with a towering 36-ft Christmas tree. With the theme ‘Holiday Symphony,’ the music-inspired attraction delights shoppers of all ages

SM Bulacan malls celebrate the most wonderful time of the year with the grand unveiling of their captivating Christmas centerpieces, officially ushering in the holiday season in the province.

Mallgoers are treated to a classic festive journey as SM Bulacan malls transform their atriums into a majestic Christmas attraction, embellished with the iconic Holiday Grand Red Ribbon, symbolizing joy, unity, and the true spirit of the Yuletide season.

SM City Marilao unwraps a 36-ft Christmas tree inspired by the ‘Holiday Symphony.’ Showcasing an enchanted forest of stylized rotating Christmas trees, the centerpiece shines bright with a modern sparkle—glistering lights and classic ornaments ascend in graceful harmony, together with the hanging trees with branches dressed in shimmering ornaments and cascading curtain lights. 

Magical performances amaze mallgoers during the marvelous unveiling of SM City Baliwag’s Christmas centerpiece.

SM City Baliwag lights up the ‘Holiday Tale,’ the newest Christmas attraction in the province. 

Meanwhile, SM City Baliwag reveals the ‘Holiday Tale,’ a mystical Christmas centerpiece that exudes whimsical wonders. Built with a marvelous 30-ft Christmas tree, the attraction is surrounded by gnomes, reindeer, gift boxes, and magical candles. 

SM Center Pulilan welcomes the Yuletide season with the ‘Wrapped Christmas Wonders’ attraction showcasing a 30-ft Christmas tree. 

Santa Claus spreads holiday glee during the unveiling of SM Center Pulilan’s Christmas centerpiece 

SM Center Pulilan, on the other hand, unveils the ‘Wrapped Christmas Wonders.’ This year’s theme captures the concept of holiday festivities and gift-giving, highlighted by a classic 30-ft Christmas tree. Shoppers will feel every inch of the Yuletide season as the centerpiece showcases marvelous stacks of giant gift boxes, mini trees, and reindeer.

In line with the launch of the holiday centerpieces, SM malls in Marilao and Baliwag introduce the SM Besties of Joy. For every two pieces of bear purchased, one will be given to a community charity, spreading warmth and comfort this holiday season.

SM is making the holidays extra meaningful as the malls celebrate “100 Days of Kindness”—a nationwide campaign that brings cheer, joy, and generosity to millions of Filipinos.

Until December 25, SM will feature daily videos on its digital platforms featuring touching and inspiring acts of kindness through the “100 Days of Kindness” campaign, where shoppers may experience random acts of kindness such as surprise treats, warm greetings, and delightful gifts.

Kids celebrate the spirit of the holiday season during the unveiling of SM City Marilao’s Christmas centerpiece. 

The coming days will be merrier as SM Bulacan malls celebrate Christmas in full swing with festivities, Christmas markets, and entertainment the malls have in store all throughout the holiday season.

For updates, visit the official Facebook pages of SM City Marilao, SM Center Pulilan, and SM City Baliwag.

Taste the thrill at SM Supermalls’ Food Fest this September

Invite friends and family to a gastronomic delight at SM City Marilao’s Food Fest

For Filipinos, food is an experience. It is the laughter shared over steaming bowls of soup, the thrill of discovering bold flavors, and the joy of chasing the latest food craze. This September, SM malls in Marilao, Pulilan, and Baliwag turn up the heat with the Food Fest at SM—a month-long celebration of flavors, fun, and unforgettable moments!

With this year’s unbeatable dining deals and fresh food discoveries to vibrant markets, giant foodie installations, live music, regional cuisines, and even a paw-ty for pets, Food Fest at SM malls in Marilao, Pulilan, and Baliwag definitely serve up something for everyone to savor and celebrate.

Get first dibs on the best dining deals

From exclusive SMO Swipe Deals to group dining offers from your favorite restaurants, the SM Food Fest promises scrumptious promos that you and your barkada will not want to miss. Whether you are indulging in your comfort food favorites or discovering bold new tastes, a deal is waiting for you!

Buy Bento, get 1 FREE every Tuesday! Two bentos for the price of one? Yes, please! Pay with your JCB credit card this #Chooseday and enjoy double the treat at Tokyo Tokyo in SM City Marilao 

Say hello to Dunkin’s newest drop! Refresh your day with Dunkin’s Sparkling Refreshers – bursting with color, fizz and fruity vibes. Choose from Strawberry, Green Grape, or Pink Guava, starting at just P110 for 16oz cup. Now serving at SM malls in Marilao, Pulilan, and Baliwag

Grab Greenwich’s Three 9” Thin Crust Pizzas for only P499 at SM City Baliwag. Swipe at SM Deals Online to Redeem this offer.

Discover new food trends at the Food Market

Craving the next big thing in food? Head to the Food Market where MSMEs and food tenants bring exciting new concepts to life. Get a taste of tomorrow’s food craze today with viral street eats and artisanal specialties you can only find here! 

Exciting food concepts await shoppers at the Food Market in SM City Marilao

Snap, share, and savor at the Foodie Snaps Village

Feast your eyes as much as your taste buds! The Foodie Snaps Village features larger-than-life food installations perfect for your next Instagram post. Strike a pose, snap a picture, and make your food fest moments unforgettable.

Eat while capturing some photos at SM City Baliwag’s Foodie Snaps Village

 

Groove and grub at Eats and Beats

Good food tastes even better with good music. Catch live busking performances from local artists and students at Eats and Beats while you enjoy your favorite meals. It is dining with a soundtrack you will love.

Explore regional flavors at Eats Local Fest

Journey across the Philippines without leaving the mall. Eats Local Fest celebrates the country’s finest regional cuisines, curated by renowned chefs and presented in awe-inspiring, large-scale displays. Every dish is a story waiting to be savored.

Treat your furbabies at the Big Bites Pawty

Food Fest is not just for humans because your pets are part of the fun too! Bring your furbabies to the Big Bites Pawty where they can enjoy a pet buffet and discover paw-some treats from pet food sellers.

Do not miss the biggest food celebration of the year!

Eat and have fun at the Food Fest in SM City Marilao

This month, make every mall visit a feast of flavors, sights, and sounds. Food Fest at SM is your ticket to thrilling tastes, Insta-worthy moments, and unforgettable bonding experiences. So, mark your calendars, bring your loved ones (and pets!), and join us at SM Bulacan malls until September 30 for a food celebration like no other!

Visit www.smsupermalls.com or follow @SMSupermalls on social media to know more and stay updated.