Exploring Local Gems: Big Bad Wolf Celebrates Filipino Voices and Stories at Trinoma Book Sale Opening

Prepare for another fun literary celebration, Manila Wolfies! Big Bad Wolf continues its mission to reach IM new readers as it kicks off another spectacular Manila book sale at Ayala Malls TriNoma Activity Center from August 7 to August 15, from 10:00 AM to 9:00 PM every Monday to Thursday, and 10:00 AM to 10:00 PM every Friday to Sunday!

The Big Bad Wolf TriNoma Book Sale will see another appearance Metrobank to offer credit cardholders a special 0% 3-month installment promo for single-receipt purchases worth at least P3,000. Swedish furnishing brand IKEA is heading up north to the book sale to give visitors an exclusive treat!

In time for the celebration of "Buwan ng Wika," Big Bad Wolf sought to uplift local voices and stories by bringing together an impressive lineup of local publishers at the Big Bad Wolf Trinome Book Sale. Local publishers such as Feast Books, Adarna, Tahanan Lampara, Bookmark, along with independent book publishers are uniting to showcase the rich and vibrant Filipino literature. This collaboration shines a spotlight on local narratives, ensuring that these diverse stories reach a wider audience.

Big Bad Wolf Books Co-founder Jacqueline Ng reiterated the motivation for each Big Bad Wolf Book Sale saying, "Our mission has always been to make reading accessible and enjoyable for everyone." She added, "We are working with local publishers not only to promote reading but also to celebrate the vibrant and diverse stories that reflect the Filipino community's unique heritage."

"It's always heartwarming and extremely rewarding to see so many people passionate about books," said Big Bad Wolf Books Philippine Managing Partner Carol Chuaying. "The stories and voices from our local publishers bring a unique perspective to our readers, and we are happy to provide a platform that amplifies their work."

Guests can immerse themselves in Big Bad Wolf's vibrant selection of over two million books including incredible titles from local publishers. Local stories in the book sale include Anya Chelabian and Faye Villanueva's "Ma-I" series from Kawangis Publishing, Ana Digi's "Sa Kalye Mailap" and "Sinta" from Street Tales Publishing, "José Corazon de Jesus: Mga Piling Tula" edited by National Artist for Literature Virgilio S. Almario from San Anselmo Press.

Ricky Lee, National Artist for Film and Broadcast

Also featured in the book sale are books by Palanca Awardee and National Artist for Film and Broadcast Ricky Lee, such as "Sa Puso ng Himala," "For (Or How Love Devastates Four Out of Every Five of Us)," and "Kulang na Silya at Iba Pang Kwentong Buhay: Essays on Life and Writing."

The third Manila book sale also marks the continuing partnership between Big Bad Wolf and Ayala Malls, with Big Bad Wolf extending its support for the Ayala Malls' "BookLat: Open. Imagine. Discover." initiative, which encourages young people within Ayala Malls and Ayala Land Estates communities to read for leisure and entertainment. Ayala Malis aims to collect 20,000 books for public school students from kindergarten to grade 3.

Ng and Chuaying lead the ribbon cutting ceremony to celebrate the opening of the Big Bad Wolf TriNoma Book Sale. Also present at the event were the Ambassador of Malaysia to the Philippines Dato' Abdul Malik Melvin Castelino, Quezon City Mayor Joy Belmonte, Quezon City Councilor Doray Delarmente Bagting, Maguindanao Datu Unsay Municipality Vice Mayor Bai Alicia Nicole S. Ampatuan, Metrobank Credit Card General Usage Head Emily Koa, 2GO Business Unit Head for 2GO Forwarding Faye Babat, IKEA Marketing and PR Manager Patrick Marcelo, and Ayala Malls TriNoma Senior Marketing Manager Anne Palpal-Latoc. Big Bad Wolf guarantees another grand book sale experience that will surely draw crowds from North of the metro.

That's not all! Big Bad Wolf made sure to amp up the fun with exciting activities for the TriNoma book sale! "501 Legion," a cosplay and storytelling activity that's fun for everyone, is making a return! The littlest ones can once again take part in the book sale as "Little Wolfies Crew" members on weekends! To find out more about these fun activities and to stay in the loop on the latest "howls" from the Wolf, stay tuned to Big Bad Wolf's social media pages.

Grab a tote and get ready for another round of book shopping, Manila wolfies! Drop by the Big Bad Wolf Book Sale at Ayala Malls, TriNoma, happening from August 7 to 15. Doors open daily during TriNoma mall hours. This is a book sale extravaganza you won't want to miss. See you there!

For more information regarding Big Bad Wolf's current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram)

Big Bad Wolf Returns to Manila: Third Time's the Charm at Ayala Malls Trinoma

The Big Bad Wolf Book Sale is back in Manila for a third time, this time setting up shop at Ayala Malls Trinoma from August 7th to 15th.  The world's largest book sale is known for its massive selection of books at incredibly discounted prices, and this event promises to be no different. 

This time, the Big Bad Wolf is bringing over two million books to TriNoma, spanning diverse genres including self-help, Filipino literature, romance, and more.  The sale will also feature a partnership with Metrobank, offering credit cardholders a 0% 3-month installment promo for single-receipt purchases of P3,000 or more.

This TriNoma event marks a continued commitment from Big Bad Wolf to expand its reach in the Philippines and support the local literary landscape. The sale aligns with Ayala Malls' "BookLat: Open. Imagine. Discover." initiative, which aims to promote reading and provide affordable books to communities.

Big Bad Wolf is donating 1,000 books to BookLat, contributing to the initiative's goal of gathering 20,000 books for public school students in Ayala Land Estates and Ayala Malls communities.

This event also sees the inclusion of local publishers like Feast Books, Adarna, Tahanan, Lampara, Bookmark, and independent publishers for the first time. This collaboration showcases the diverse and vibrant literary scene in the Philippines, offering book enthusiasts a chance to discover new and exciting titles.

More Than Just Books: Engaging Activities and Community Building

The Big Bad Wolf Book Sale isn't just about discounted books; it's about creating a vibrant community around reading and storytelling.  Returning favorites like the "501 Legion" cosplay storytelling activity and the "Little Wolfies Crew" program for young readers ensure that there's something for everyone.

The "Little Wolfies Crew" program, available on weekends, allows children to experience the joy of reading and become part of the Big Bad Wolf pack.

Don't Miss Out!

The Big Bad Wolf Book Sale at Ayala Malls Trinoma is a must-visit for any book lover. With its incredible selection of books, engaging activities, and commitment to supporting local publishers, this event is sure to be a memorable experience. 

Event Details:

August 7th - 15th, 2023

Ayala Malls Trinoma Activity Center

Monday - Thursday: 10:00 AM - 9:00 PM

Friday - Sunday: 10:00 AM - 10:00 PM

For more information, visit the Big Bad Wolf website or follow their social media pages (Facebook | Instagram).

Final Boarding Call: Don’t Miss Big Bad Wolf’s Last Few Days at Parqal!

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Heads up, Manila Wolfies! The Big Bad Wolf Book Sale, the world’s biggest book sale, is leaving Parqal, Aseana City, soon! Catch the book sale on the 3rd floor of Parqal until June 2, from 10:00 AM to 12:00 midnight. Act fast! And who knows, the next stop could be just around the corner!

Don’t miss exclusive discounts and promos that will make customers add amazing titles to their shelves. As a last hurrah for Parqal, Big Bad Wolf is offering a Buy 10 Get 1 Free promo! Get 10 titles and Big Bad Wolf is throwing in 1 book for free! Grab this amazing promo from May 29 to May 30. Metrobank credit cardholders can still avail of the special 0% 3-month installment promotions for single-receipt purchases worth P3,000 and up. Plus, Swedish furnishing brand IKEA is still giving customers a chance to experience their reading nook setup plus a chance to win over P50,000 worth of prizes!

There are still a few days left to be part of the historic “Big Bad Tour: 1 New Million Readers” campaign launched by Big Bad wolf as part of its commitment to make books accessible and to promote literacy and reading in the country. 

With a lineup of events and activities, the book sale ensured fun for everyone! Esteemed figures Bro. Bo Sanchez and Bernadette Sembrano held book signings last May 25, 2024. If you missed these exciting activities, fear not, Wolfies! More exciting things are up ahead! 

Hurry! You never know when the Wolf is returning to Manila, but here’s a hint: it might be sooner than you think. Drop by the Big Bad Wolf Book Sale at the 3rd floor of Parqal, Aseana City, happening until June 2, 2024. Doors are open from 10:00 AM to 12:00 midnight daily. Admission is free! Grab your totes and catch insane deals and promos at the world’s biggest book sale before it wraps up in Parqal. See you there!

For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram)  

Big Bad Wolf Book Sale Makes Its Inaugural Stop in Parqal to Cultivate a Million New Readers

 

Calling all book enthusiasts in Manila! The much-awaited return of the Big Bad Wolf Book Sale, the world's largest book sale, is here! Back in Manila, Big Bad Wolf Books' revival also heralds the launch of the "Big Bad Tour: Mission 1 New Million Readers" campaign, which will kick off at Parqal, Aseana City from May 24 to June 2, 2024.

The sale offers a vast selection of over two million budget-friendly books covering various genres, including children's literature, educational reads, and Filipino titles. And there's more! To ensure broader accessibility and encourage reading habits among Filipinos, the sale presents exclusive deals and discounts. For instance, Metrobank credit cardholders can avail of a special 0% 3-month installment plan for purchases over P3,000.

Making a comeback, Swedish furnishing brand IKEA joins the book sale to offer readers a cozy treat and a chance to win prizes worth over P50,000! Stay tuned for details on this exciting promo on Big Bad Wolf Books' social media platforms.

Big Bad Wolf Books co-founder Andrew Yap 

Co-founder of Big Bad Wolf Books, Andrew Yap, emphasized, "This book sale is all about bringing literature within everyone's reach, regardless of their background." He added, "Our aim is to place books in the hands of as many readers as possible, empowering individuals, especially the youth, and transforming communities through the joy of books."

Big Bad Wolf Books Philippine Managing Partner Carol Chuaying

Philippine Managing Partner of Big Bad Wolf Books, Carol Chuaying, discussed the campaign to reach one million new readers, highlighting the life-changing potential of books. She expressed optimism about igniting a passion for reading that would drive educational advancement and personal growth nationwide. Chuaying noted, "We are excited by the enthusiastic response and believe that together we can achieve the goal of reaching one million readers."

DSWD Undersecretary of Legislative Affairs Fatima Aliah Dimaporo

The official launch event of the "Big Bad Tour: 1 New Million Readers" campaign was a celebration highlighted by the symbolic donation of books through the Red Readerhood Program. Books were turned over to Ambassador of Malaysia to the Philippines Dato' Abdul Malik Melvin Castelino and Department of Social Welfare and Development (DSWD) Undersecretary of Legislative Affairs Fatima Aliah Dimaporo.

The event also featured representatives from partner organizations of Big Bad Wolf Books, including Metrobank Credit Card General Usage Head Emily Koa, IKEA Marketing and PR Manager Patrick Marcelo, IKEA Philippines Country Inspiration and Communication Manager Jasmin Cruz, and Aseana City CEO Delfin Angelo Wenceslao.

Malaysian Ambassador to the Philippines Dato' Abdul Malik Melvin Castelino

Malaysian Ambassador to the Philippines Dato' Abdul Malik Melvin Castelino commended the initiative, citing its profound impact on lives. He emphasized the importance of education and literacy for a brighter future. DSWD Undersecretary Fatima Aliah Dimaporo seconded these sentiments, highlighting the value of reading and accessible books in shaping the country's future.

Big Bad Wolf Books’ donations to DSWD

The book sale guarantees to be a spectacular event! Alongside amazing discounts, attendees can expect engaging activities, author meet-and-greets, literary workshops, and exclusive book signings with renowned personalities like Bro. Bo Sanchez and Bernadette Sembrano, among others!

As the doors open to a world of books, Big Bad Wolf Books invites readers of all levels to join the endeavor and be part of the mission to reach a million new readers. Experience the Big Bad Wolf Book Sale at Parqal, Aseana City from May 24 to June 2, 2024. Doors open daily from 10:00 AM to 12:00 midnight, and entry is free! See you there! 

For updates on Big Bad Wolf's current and upcoming Book Sales, visit their website or follow them on their social media accounts (Facebook | Instagram).

(L-R  DSWD Undersecretary of Legislative Affairs Fatima Aliah Dimaporo, Mommy Blogger Reylen Castro, Big Bad Wolf Books co-founder Andrew Yap, and DJ Tony Toni) 

The Wolf Returns to Manila: The Big Bad Wolf Conquers Parqal!

(From left to right): Big Bad Wolf Books Philippine Managing Partner Carol Chuaying; Ambassador of Malaysia to the Philippines Dato Abdul Malik Melvin Castelino; DSWD Undersecretary of Legislative Affairs Fatima Aliah Dimaporo; and Big Bad Wolf Books co-founder Jacqueline Ng.

Attention, book lovers! The Big Bad Wolf Book Sale, the world's biggest book sale, continues “changing the world one book at a time” as it sets off on a nationwide tour. The “Big Bad Tour: Mission 1 New Million Readers” will kick off at Parqal, Aseana City from May 24 to June 2, 2024. 

This historical endeavor is dedicated to nurturing literacy, enhancing reading comprehension, and instilling a love of reading among Filipinos of all ages. The book sale is set to tour across the country, visiting bustling urban hubs and secluded rural communities. Featuring a diverse array of books at budget-friendly prices, the tour spotlights educational titles, children’s stories, and Filipino literature, championing inclusivity in reading accessibility.

Big Bad Wolf Books Philippine Managing Partner Carol Chuaying and Big Bad Wolf Books co-founder Jacqueline Ng

"Reading opens doors to new worlds and opportunities," said Big Bad Wolf Co-founder Jacqueline Ng. "With 'Mission 1 New Million Readers,' we are taking concrete steps towards changing lives through books. Our goal is not just to promote literacy but also to ignite a lifelong passion for reading across the Philippines."

The Ambassador of Malaysia to the Philippines Datu Abdul Malik Melvin Castelino spoke at the event emphasizing the importance of empowering younger generations to help bring the country to greater heights. “What we are doing today is to inspire the younger generation to build a better Philippines,” said the Malaysian ambassador.

Department of Social Welfare and Development Undersecretary of Legislative Affairs Fatima Aliah Dimaporo

The Department of Social Welfare and Development (DSWD) Undersecretary of Legislative Affairs Fatima Aliah Dimaporo presented the DSWD’s data on poverty and literacy in the Philippines. She reported on the correlation of poverty and literacy in the Philippines, thus the government agency has implemented programs to aid the members of underprivileged communities through education. Dimaporo also highlighted the efforts being done by the DSWD, in collaboration with Big Bad Wolf Books and the Malaysian embassy, to help address the need for improved literacy in these communities.

Also present at the event were Carol Chuaying, Big Bad Wolf Philippines Managing Partner; Emily Koa, Metrobank Credit Card General Usage Head; Patrick Marcelo, IKEA Marketing and PR Manager; Jasmin Cruz, Country Inspiration & Communication Manager, IKEA Philippines; Francis Anne Alonzo Babar, 2GO Business Unit Head for 2GO Forwarding; and Michael Sy, General Manager, Parqal.

Monica (center) with her parents

7-year-old Monica Bautista, an early reader who was also at the event, talked about her love for reading. Bautista started reading signs and symbols at the age of 2. A year later, she was reading on her own. “I think children should read more books because it can help boost our imagination, and books help us learn new stuff,” she expressed. 

The tour promises an unparalleled experience, featuring meet-and-greets with beloved authors, storytelling sessions, and interactive events crafted to make reading a joyous and enlightening pursuit. These festivities are open to schools, families, and readers of all ages, contributing to the movement to reshape the country’s reading landscape.

The book sale also marks the enduring collaboration between Big Bad Wolf and  Metrobank, extending a 0% 3-month installment promo for purchases worth at least P3,000 to Metrobank cardholders. That’s not all! Swedish home furnishings brand, IKEA, will also grace the Parqal leg of the book tour with a special treat for visitors.

Mark your calendars for the Big Bad Wolf Book Sale, running from May 24 to June 2, 2024 at Parqal, Aseana City. Doors open from 10 a.m. to 12 m.n., and admission is free! Catch the “Big Bad Tour: 1 New Million Readers” in Manila. An amazing reading adventure awaits! 

For more information regarding Big Bad Wolf’s current and upcoming Book Sales, you can visit their website or check out their social media accounts (Facebook | Instagram) .