Royal Enfield to open its first exclusive store in Manila, Philippines
Royal Enfield , the oldest motorcycle brand in continuous production is set to open its first exclusive store in the capital city of Philippines – Manila. Royal Enfield’s distributors - Hardcore Brothers Customs Motorcycles Inc. have been responsible for supplying, marketing, reselling, distribution and servicing of Royal Enfield products in the Philippines. With a view to become the leader in global mid-sized motorcycle segment, Royal Enfield has been expanding its global retail footprint across Europe, Latin America, Middle-East, its bastion market, India and South East Asia. The company is striving to provide an immersive retail experience for its customers that forms an integral part of the company’s core retail strategy, across the world. The new store in Manila will be as per Royal Enfield’s new global brand retail identity. The store will be retailing Royal Enfield’s oldest motorcycle in continuous production Bullet in 350cc displacement, the standard street m...