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| Yabu: House of Katsu officially opened its first branch in Central Luzon at SM City Marilao. Leading the ribbon-cutting ceremony were Standard Hospitality Group Founder and CEO John Concepcion (2nd from right); Partner and Head of Business Development and Purchasing Gerry Santos (3rd from left); together with the Director of Marketing and Business Unit Head for Yabu, Ippudo, and Elephant Grounds Earl Keh (right). Joining them were SM Regional Leasing Head Anna S. Jabol (3rd from right), SM City Marilao Assistant Mall Manager Janette C. Aguilera (left), and Senior Leasing Manager Crisadel Z. Sapugay (2nd from left). |
The Philippines’ pioneer in authentic Japanese katsu opens its doors at SM City Marilao, bringing the beloved House of Katsu experience closer to home for the Bulacan community.
Yabu: House of Katsu, the Philippines’ pioneer in authentic Japanese katsu, officially opens its first branch in Central Luzon at SM City Marilao on May 26, 2026. For over a decade, the brand has delighted families across Metro Manila—and now, it brings its signature craft and dining experience to Bulacan.
Coming Home to the North
For years, guests from Bulacan have traveled all the way to Metro Manila to enjoy their favorite katsu. With the opening at SM City Marilao, Yabu is now bringing that beloved experience closer to home. This new location marks Yabu’s first step into Central Luzon, reflecting the brand’s commitment to expanding its reach and serving more Filipino families nationwide. It is also the next exciting chapter in Yabu’s growth, with more locations planned for communities outside the metro.
The Same Great Katsu, The Same Cherished Rituals
Guests at SM City Marilao can expect the full, authentic Yabu experience: hand-breaded katsu fried to perfection using fresh, house-made panko, served with unlimited Japanese rice, miso soup, crisp cabbage, and fresh fruit.
Central to every visit is the timeless Yabu ritual: guests grind their own sesame seeds, mix in the signature house-made tonkatsu sauce, and savor each bite. This simple, meaningful tradition has made Yabu feel like home for over ten years—and now, it is finally here for Bulacan to enjoy.
The complete Yabu menu is available, featuring classic Katsu Sets, premium Kurobuta, the new Crispy Katsudon, the fan-favorite Tornado Curry, as well as a selection of freshly made sushi rolls, appetizers, and desserts like the popular Tiramisu.
Designed to Feel Like Home
Built to Yabu’s latest design standards, the SM City Marilao branch showcases the brand’s iconic masu cup walls—crafted after traditional Japanese sake vessels—and a hand-drawn manga wall celebrating the art of katsu-making. Combined with warm, attentive service, the space is thoughtfully designed to make every guest feel welcome the moment they step inside.
Visit:
Yabu: House of Katsu – SM City Marilao
Ground Level, SM City Marilao, Bulacan
Operating Hours:
- Weekdays (Monday–Friday): 11:00 AM – 9:00 PM
- Weekends (Saturday–Sunday): 10:00 AM – 9:00 PM
Come home to your favorite katsu. For updates, follow @yabuph on Facebook and Instagram.
