Celebrate identity, self‑expression, and belonging with the LGBTQIA+ community and all allies.
This Pride Month, SM Supermalls turns into a vibrant stage where everyone is welcome to shine. Running until June 30, this special celebration brings together LGBTQIA+ members, allies, families, and friends for a meaningful showcase of diversity, creativity, and authenticity.
Through #RainbowPrideAtSM, SM continues to build safe, welcoming spaces where every person feels seen, valued, and honored. Enjoy colorful installations, lively performances, community activities, and one‑of‑a‑kind experiences designed to let you celebrate exactly who you are.
Strike a Pose at Rainbow Pride Photo Spots
Visit eye‑catching displays at SM City Marilao, SM Center Pulilan, and SM City Baliwag. Made to honor individuality and freedom of expression, these bright and creative setups are perfect for photos, videos, and fun memories with loved ones. Every shot you take is a beautiful statement that your story matters and deserves to be celebrated.
Shine Bright: Rainbow Drag Show & Pride Parade
Selected SM malls will come alive with the Rainbow Drag Show and Pride Parade. Expect dazzling performances, talented artists, and beloved icons that bring energy, artistry, and joy right to the center of the mall. Cheer for your favorites, lift up diverse voices, or join the march — everyone is invited to take center stage and shine.
Run With Pride: SM Active Hub Pride Run
Held at SM City Baliwag, this fun and energetic gathering united runners, fitness lovers, allies, and community members from across Bulacan. Dressed in rainbow colors and creative accessories, participants ran side‑by‑side in a joyful display of acceptance, empowerment, and togetherness. It showed how movement and wellness can bring people closer and build stronger, kinder communities.
Play With Pride: Pickleball Rally
Game on! At participating SM malls with pickleball courts, enjoy friendly matches and good company during this special event. Rainbow‑styled courts and colorful outfits set a festive mood. Whether you play or cheer from the sidelines, it is an inclusive space where everyone can have fun, connect, and celebrate together.
Pride Stories Shine at SM Cinema
Watch stories that inspire, move, and empower you. SM Cinema presents a special lineup of films exploring love, self‑discovery, courage, and belonging:
All The Things I Leave You — June 17
Directed by award‑winning filmmaker Jade Castro. A touching mini‑series about romance, closeness, and human connection across different backgrounds.
10s Across the Borders — June 17
Directed by Chan Sze‑Wei. A fascinating look at the vibrant underground ballroom culture found in Thailand, Malaysia, and the Philippines — rich in artistry and bold self‑expression.
Drags to Riches — June 24
Directed by Victor Villanueva. Starring Inigo Pascual, Christian Bables, and Elijah Canlas. A heartwarming and funny story following a drag performer who unexpectedly learns they stand to inherit a massive fortune.
#RainbowPrideAtSM is more than a series of events. It is a promise that everyone deserves a place to be themselves freely, build lasting friendships, and truly belong. Come enjoy all the wonderful activities and create your own unforgettable “main‑character” moments this June.
For exact schedules and latest updates, follow SM Supermalls official social media pages and join the conversation using #RainbowPrideAtSM.
