Move, Fuel, and Live Super — Right Here, Right Now
Celebrating its 20th anniversary, the Century Tuna Superbod legacy has officially stepped off the stage and into everyday life — and I was right there to experience it firsthand. This milestone marks the start of a meaningful shift: building a fitness movement that empowers every Filipino to embrace their “Superbod Era” within a welcoming, judgment‑free space. This isn’t about changing what the brand has always stood for, it’s about shining a brighter light on the truth: being a Superbod is a lifestyle accessible to everyone, every single day.
This vision already sparked incredible energy with the first‑ever Superbod Era Strava Challenge, drawing over 58,000 participants across ages, abilities, and backgrounds. The overwhelming response proved what many of us already feel: Filipinos are ready for a community where we can connect, encourage one another, and celebrate every step forward — online and offline.
For me, that connection became real at the official Superbod Life Community Run, held in partnership with Megaworld. Lacing up alongside fellow runners, I felt exactly what this new community is all about: shared effort, shared joy, and shared progress. Joining us were Century Tuna Brand Ambassador Atasha Muhlach and Super Bowl Ambassador Emilio Daez, both inviting everyone to claim their own fitness journey and find their place in this growing circle.
Welcome to Superbod Life: Your Fitness Era Starts Here
The Superbod Life Community is built for us — a safe, inclusive hub offering simple, expert‑backed fitness and nutrition guidance plus stories that truly resonate. Whether you’re just starting out or getting back on track, the vibe is always the same: full support, zero pressure.
Healthy living isn’t just about hitting one goal; it’s about building habits that stick. Everything here revolves around three easy pillars: Move Super, Fuel Super, Live Super.
Move Super — learn from pros during live Q&As, follow workouts that fit busy schedules, and join meet‑ups where we sweat and cheer together.
Fuel Super — simplify eating well with quick meal ideas, smart swaps, and prep tips that even the busiest days can handle.
Live Super — focus on overall well‑being and small, powerful daily choices. You won’t walk this path alone — real people are right beside you.
Built for Real Journeys, Just Like Mine
“Many people especially beginners think fitness is complicated or only for a few,” shared Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc. “Superbod Life changes that. It’s a place to learn, grow, and see that your potential is already there. You just need the right start.”
Atasha Muhlach echoed that warmth: “Inspiration here doesn’t only come from us ambassadors. It comes from your stories, your struggles, and your wins. That’s what makes this community so special.”
Fuel for Every Step
Being “Superbod” also means eating smart. Century Tuna products deliver the protein, vitamins, and minerals that active bodies need — and the new Century Tuna Super Bowl makes it even easier. Ready‑to‑eat and packed with protein, Vitamin B3, and Omega‑3 DHA, it’s perfect before or after a run.
“This is exactly what I need — nourishing, convenient, and only ₱29 per can,” Emilio Daez shared.
Next Steps: Join or Compete
Superbods 2026 casting is now open!
Pre‑register: https://bit.ly/2026‑superbods‑pre‑registration
Walk‑in: Space at One Ayala, Makati City | June 27–28, 2026 | 9 AM–5 PM
Be part of Superbod Life:
Join the group: https://www.facebook.com/groups/superbod.life
Learn more: https://centurytuna.ph/
Follow updates : https://www.facebook.com/centurytuna
DOH‑FDA CFRR Permit No. 1787 s. 2025
