HOPE, a trailblazing impact organization and the Philippines’ first Certified B Corp, has garnered international recognition for its Generation HOPE campaign, earning two prestigious industry awards in acknowledgment of its dedication to advancing education across the country. The initiative received the 2026 Global Gold Quill Award for Nonprofit Sector Communication from the International Association of Business Communicators (IABC), as well as the NGO and Charity Award at the 2026 Public Relations and Communications Association Asia-Pacific (PRCA APAC) Awards.
Developed in partnership with the Department of Education (DepEd) and seven founding collaborators, the Generation HOPE campaign was established to address the severe shortage and inadequate state of learning spaces in the Philippines. By turning routine consumer decisions into tangible investments in public school infrastructure, the effort enabled Filipinos to contribute to national development through simple, everyday transactions.
The campaign’s success stemmed from a broad network of brand partners that embedded social impact into their core products and services. BDO introduced the HOPE Mastercard, donating PHP 5 for every PHP 1,000 spent by cardholders. Grab launched “Grab HOPE Hour,” raising funds through every ride booked and order placed. Retail and lifestyle brands also played a vital role: SM Supermalls contributed PHP 5 from each movie ticket sold under its “HOPE in a Movie” program; Penshoppe released a special line of HOPE-themed apparel; and Sunnies Studios marked its commitment of 10 new classrooms with limited-edition flasks and lens cleaning kits. Adding to these efforts, Carmen’s Best offered “HOPE in a Scoop” and “HOPE in a Pint,” where every ice cream purchase directly supported the cause, while The Aivee Clinic launched an exclusive Aivee x HOPE Travel Tote, with all proceeds going toward the initiative.
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| Generation HOPE merchandise merchandise and programs launched in 2025, together with partner brands |
Generation HOPE rolled out its full range of merchandise and programs in 2025, alongside its partner brands. That same year, HOPE funded the construction of 25 classrooms nationwide. Since its founding in 2012, the organization has built 167 classrooms in total, directly benefiting more than 53,000 students who previously studied in overcrowded, poorly equipped facilities.
Recent milestones include the official turnover of two fully furnished classrooms funded by Sunnies Studios in Alitagtag, Batangas, and the groundbreaking ceremony for five new classrooms supported by Penshoppe in Paombong, Bulacan. Additional ongoing projects are underway in Albay, Pampanga, and various locations across Negros Occidental and Negros Oriental.
“These awards are a powerful testament to what we can achieve when we work together. We believe everyone has the ability to give HOPE. By teaming up with brands committed to investing in public education, we have demonstrated the true impact of ‘Business for Good.’ Our goal was to make it easy for every Filipino to play a part in building our nation through education—whether by buying a t-shirt, booking a ride, or watching a film. Seeing that vision become a reality in the form of new classrooms for our students is only the beginning of what we can accomplish as one community,” said Nanette Medved-Po, Founder and Chairperson of HOPE.
COMCO Mundo League of Enterprises, an internationally recognized communications agency, serves as the official public relations and communications partner for the Generation HOPE campaign.
For more details, you may access HOPE’s 2025 Impact Report at generationhope.ph/hope-impact. Stay updated by following HOPE on Facebook at facebook.com/generationhope.ph or on Instagram at @generationhope.ph.
