Filipino runners and movement enthusiasts can now shop the Swiss-engineered performance brand through its official flagship store on LazMall
A New Milestone for Premium Sportswear in Southeast Asia
One of the world's fastest-growing premium sportswear brands has officially arrived. On has launched its official flagship store exclusively on LazMall Philippines and LazMall Thailand, marking a major step in the brand's expansion across Southeast Asia.
This launch also sets a new regional milestone: Lazada is now the first marketplace platform in Southeast Asia to host an official On flagship store. For Filipino consumers, this means direct, trusted access to On's Swiss-engineered performance footwear and products, all through one reliable digital destination.
The partnership highlights how global brands are increasingly building their presence in the region through eCommerce. For On, Lazada offers a powerful way to connect with communities across two key markets while maintaining an official brand experience. For Lazada, welcoming On further strengthens LazMall as the go-to destination for authentic, sought-after international brands.
Bringing Swiss Performance to Filipino Runners
"This partnership is a significant milestone not only for Lazada Philippines, but for the region's eCommerce landscape," said Carlos Barrera, CEO at Lazada Philippines. "On is a globally recognized brand with a strong and growing community of runners and movement enthusiasts. We are proud to be the first marketplace platform in Southeast Asia to launch an official On flagship store and to make the brand's products more accessible to Filipino consumers through LazMall.”
The On Official Flagship Store launches with a curated selection of essential running and training footwear plus accessories, making it easy for new customers to discover the brand. Launch collections include favorites from the Cloudmonster, Cloudrunner, and Cloudsurfer franchises, alongside versatile training and lifestyle models.
The range will expand throughout 2027 to include more performance innovations designed for every kind of movement — from daily runs and long-distance training to all-day everyday wear.
"The Philippines is an exciting market for On, and we see strong potential to connect with more consumers through Lazada's digital ecosystem,” said Rebecca Cai, Chief Global Markets Officer at On. "This partnership gives consumers another convenient way to discover On and experience our products, while allowing us to build a deeper connection with the local movement community.”
Shop Authentic, Shop Official
Visit the On Official Flagship Store — available now, only on LazMall Philippines: https://www.lazada.com.ph/shop/on
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