Dessert lovers in North Metro have a sweet new destination as Beard Papa officially opens its doors at SM City Grand Central. This highly anticipated opening marks the brand’s 16th local branch and adds another gem to the mall’s growing dining lineup, bringing its signature Japanese pastries closer to shoppers in Caloocan and nearby cities.
The Beard Papa story began in 1999 in Osaka, Japan, when baker Yuji Hirota opened a cozy neighborhood bakery. Warm and beloved by regulars, he was fondly nicknamed “Beard Papa” for his distinctive white beard. Driven by a passion for sharing fresh, high‑quality treats, he created the light, indulgent cream puffs that would become the brand’s global signature.
Every pastry upholds that same dedication to craftsmanship and freshness. Each double‑layer puff combines delicate choux pastry with a crisp pie crust, then is filled only upon ordering—seamlessly pairing a crunchy shell with smooth vanilla bean custard blended with fresh whipped cream.
From its humble Osaka roots, the brand has grown to over 500 locations across 15 countries, sharing its tradition of freshly baked goodness worldwide. Now, customers at SM City Grand Central can savor the same authentic experience—whether as an afternoon snack, a post‑shopping treat, or a dessert to share.
The arrival of Beard Papa further enriches SM City Grand Central’s diverse dining scene, adding a globally recognized name to its mix of local and international flavors. Visit the new branch today, and discover why these famous cream puffs continue to bring smiles and a taste of Japanese oishii to dessert lovers everywhere.
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