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| Art for Everyone 2026 officially opens at SM City Baliwag, showcasing the 310 artworks of at least 115 talented visual artists from Bulacan. |
SM City Baliwag has turned its main atrium into a lively tribute to Filipino creativity with the opening of Art for Everyone. This week-long exhibit brings visual art closer to the public and makes original pieces more accessible to collectors.
Running until July 17, the event reimagines the traditional gallery setting by opening a public space as a welcoming hub. Shoppers, art lovers, cultural supporters and collectors can view, appreciate and acquire original works from no fewer than 115 skilled visual artists based in Bulacan. More than a display, Art for Everyone serves as a platform to lift up local creators including emerging talents, while building meaningful cultural connections within the community.
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| Officials from the Provincial Government of Bulacan, the City Government of Baliwag, and SM City Baliwag came together for a ceremonial paint pouring to formally open the Art for Everyone exhibit, symbolizing their shared commitment to promoting artistic excellence and empowering local artists in the province. Present during the ceremony were (L-R) Agatha Shaine Santos, representing Vice Governor Alex Castro; Rochelle Sabaybay, representing Governor Daniel Fernando; Baliwag City Administrator Eric Tagle; SM City Baliwag Mall Manager Rodora Tolentino; and Baliwag City Tourism Officer–CACTO Susie Garcia. |
Officially opened on July 4, the exhibit features 310 pieces in total. These include paintings, mixed media works and digital art that reflect both the province’s deep artistic heritage and its modern creative voice. The project is organized in partnership with the Provincial History, Arts, Culture and Tourism Office, Baliwag Tourism Office, Alumni of Bulacan State University College of Architecture and Fine Arts, JEFARCA Arts and Historical Society Inc., Bahaghari ng Malolos, Sibul, Katha, Lumina Art Group, Ugnayang Sining Tomasino, San Rafael Art Kolektiv and Lunday Hagonoy Art Group.
Art for Everyone 2026 builds on the success of this award-winning flagship program, which centers on accessibility, inclusivity and community-led creativity. It earned Gold honors at both the 2025 Asia Pacific Stevie Awards and the 2025 International Business Awards. The initiative continues to reshape how art is experienced, turning SM malls into vibrant cultural spaces where art is not just on display but is shared, celebrated and made available to everyone.
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| SM City Baliwag launches Art for Everyone, providing a platform for both seasoned and budding Bulacan artists to connect with the public and sell their works. |
“Art for Everyone is more than an exhibit, it is a platform,” said Rodora Tolentino, Mall Manager of SM City Baliwag. “We see our mall as a space where creativity grows, artists can develop their craft and people from all backgrounds can discover and take home a piece of Filipino art.”
All are welcome to visit Art for Everyone 2026 at SM City Baliwag, as well as 25 other participating SM malls across the country. Guests can explore and collect original works by gifted local artists, enjoy inspiring displays and celebrate Filipino creativity while helping to nurture the nation’s thriving art scene.
