Sunday, October 28, 2018

Power in Pink : United against breast cancer

SM Cares has been unwavering in spreading awareness about breast cancer. Earlier this month, Pink Ribbon Day was held, and last October 25, Power in Pink.

To strengthen the fight against breast cancer, the Department of Health together with SM Cares, the corporate social responsibility arm of SM Prime Holdings, and SM City North Edsa held Power in Pink , an event in celebration of Breast Cancer Awareness Month. 

Breast cancer has become one of the leading types of cancer worldwide, with a projection that 1 out of 13 Filipinas will develop the disease in her lifetime, according to the Philippine Breast Cancer Society. 

With the theme “United we fight!”, attendees were comprised of different national support groups, doctors, families and friends of breast cancer advocacy supporters. The project aims to unify all groups nationwide to strengthen their network in raising awareness, early detection, and early intervention in the fight against breast cancer.

Free clinical breast examinations by volunteer doctors were conducted. Power in Pink also featured a mall walkathon, introduction of all support groups and a lay forum, “Breast Cancer 101.”

SM Cares makes it a point to support women in communities where they are present. Some of their programs include program on Persons with Disabilities, Children and Youth, Women and Breastfeeding Mothers, Environment Sustainability, Senior Citizens, and Overseas Filipino Workers (Global Pinoy). Breastfeeding stations across all SM Supermalls nationwide are provided as part of its program to allow mothers the convenience and freedom in nourishing their babies. 

Through Power in Pink, SM Cares looks forward to strengthening partnerships with various government and non-government organizations in advancing the advocacy for women and the fight against breast cancer.

To know more about SM Cares, please visit, or email

There is nothing to fear. The earlier you detect it (breast cancer), the faster it can be cured


  1. Last week lang tinalakay din to sa umagang kay ganda. big help to para maging aware ang mga babae to prevent breast cancer.There is nothing to fear. The earlier you detect it (breast cancer), the faster it can be cured.

  2. Napakagandang event neto momshie, breast cancer awareness, im sure marami matutunan dto pra iwas breastcancer mga kababaihan

  3. Just wanna share, nakakalungkot ito.. someone i know just died of breast cancer, just because her ignorant family insisted she is "nanuno". Her breast cancer was detected as early as about stage 2.. but instead of seeking medical attention, her family brought her to various "albularyos". Ayun, until stage 4 na and irreversible na. Sad na may ganun paring pag-iisip ang ilang tao despite the widespread various breast cancer awareness campaigns.

  4. Its a great idea!!! Bilang isang babae, kailangan po talaga natin mag ingat at kung kinakailangan magpacheck up regularly para alam natin kung anu na kondisyon ng katawan natin.. Minsan po wala tayong nararadaman pero yun may sakit pala tayo.. At saka na natin malaman, huli na ang lahat.

  5. nkkganda tlga ang pink grabe❤️❤️❤️