Big Bad Wolf Book Sale Makes Its Inaugural Stop in Parqal to Cultivate a Million New Readers

 

Calling all book enthusiasts in Manila! The much-awaited return of the Big Bad Wolf Book Sale, the world's largest book sale, is here! Back in Manila, Big Bad Wolf Books' revival also heralds the launch of the "Big Bad Tour: Mission 1 New Million Readers" campaign, which will kick off at Parqal, Aseana City from May 24 to June 2, 2024.

The sale offers a vast selection of over two million budget-friendly books covering various genres, including children's literature, educational reads, and Filipino titles. And there's more! To ensure broader accessibility and encourage reading habits among Filipinos, the sale presents exclusive deals and discounts. For instance, Metrobank credit cardholders can avail of a special 0% 3-month installment plan for purchases over P3,000.

Making a comeback, Swedish furnishing brand IKEA joins the book sale to offer readers a cozy treat and a chance to win prizes worth over P50,000! Stay tuned for details on this exciting promo on Big Bad Wolf Books' social media platforms.

Big Bad Wolf Books co-founder Andrew Yap 

Co-founder of Big Bad Wolf Books, Andrew Yap, emphasized, "This book sale is all about bringing literature within everyone's reach, regardless of their background." He added, "Our aim is to place books in the hands of as many readers as possible, empowering individuals, especially the youth, and transforming communities through the joy of books."

Big Bad Wolf Books Philippine Managing Partner Carol Chuaying

Philippine Managing Partner of Big Bad Wolf Books, Carol Chuaying, discussed the campaign to reach one million new readers, highlighting the life-changing potential of books. She expressed optimism about igniting a passion for reading that would drive educational advancement and personal growth nationwide. Chuaying noted, "We are excited by the enthusiastic response and believe that together we can achieve the goal of reaching one million readers."

DSWD Undersecretary of Legislative Affairs Fatima Aliah Dimaporo

The official launch event of the "Big Bad Tour: 1 New Million Readers" campaign was a celebration highlighted by the symbolic donation of books through the Red Readerhood Program. Books were turned over to Ambassador of Malaysia to the Philippines Dato' Abdul Malik Melvin Castelino and Department of Social Welfare and Development (DSWD) Undersecretary of Legislative Affairs Fatima Aliah Dimaporo.

The event also featured representatives from partner organizations of Big Bad Wolf Books, including Metrobank Credit Card General Usage Head Emily Koa, IKEA Marketing and PR Manager Patrick Marcelo, IKEA Philippines Country Inspiration and Communication Manager Jasmin Cruz, and Aseana City CEO Delfin Angelo Wenceslao.

Malaysian Ambassador to the Philippines Dato' Abdul Malik Melvin Castelino

Malaysian Ambassador to the Philippines Dato' Abdul Malik Melvin Castelino commended the initiative, citing its profound impact on lives. He emphasized the importance of education and literacy for a brighter future. DSWD Undersecretary Fatima Aliah Dimaporo seconded these sentiments, highlighting the value of reading and accessible books in shaping the country's future.

Big Bad Wolf Books’ donations to DSWD

The book sale guarantees to be a spectacular event! Alongside amazing discounts, attendees can expect engaging activities, author meet-and-greets, literary workshops, and exclusive book signings with renowned personalities like Bro. Bo Sanchez and Bernadette Sembrano, among others!

As the doors open to a world of books, Big Bad Wolf Books invites readers of all levels to join the endeavor and be part of the mission to reach a million new readers. Experience the Big Bad Wolf Book Sale at Parqal, Aseana City from May 24 to June 2, 2024. Doors open daily from 10:00 AM to 12:00 midnight, and entry is free! See you there! 

For updates on Big Bad Wolf's current and upcoming Book Sales, visit their website or follow them on their social media accounts (Facebook | Instagram).

(L-R  DSWD Undersecretary of Legislative Affairs Fatima Aliah Dimaporo, Mommy Blogger Reylen Castro, Big Bad Wolf Books co-founder Andrew Yap, and DJ Tony Toni)