Partnership extends Shopee’s Tatak Pinoy program to support the livelihood and financial well-being of police personnel’s families across Eastern Metro Manila
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| Jack Ng, Head of Commercial, Shopee Philippines, with the PNP Eastern Police District |
Shopee Philippines and the Philippine National Police-Eastern Police District (PNP-EPD) have formalized their collaboration through a Memorandum of Understanding (MOU). This partnership aims to help the families of police personnel build sustainable livelihoods by harnessing the power of e-commerce.
Bringing Shopee’s flagship digital skills training initiative, the Tatak Pinoy program, directly to the PNP community, this initiative equips families with the essential tools and knowledge needed to start and grow their own online businesses.
This collaboration reflects a shared commitment to the financial security and well-being of the men and women who serve on the front lines. Under the program dubbed “Love at First Click: Negosyong Online para sa Pamilyang Pulis,” police families will receive comprehensive training and practical knowledge to establish and scale their businesses online.
Bridging Opportunities Through Technology
“We have always believed that e-commerce can be a powerful equalizer, and that belief extends beyond the marketplace,” said Jack Ng, Head of Commercial at Shopee Philippines.
“Through this partnership with PNP Eastern Police District, we want to give the families of our police personnel the same opportunities we are bringing to entrepreneurs across the country: real, practical skills that can help them build businesses and improve their quality of life.”
The initiative leverages the framework of the Shopee Tatak Pinoy MSME Roadshow, which has already trained over 700 MSME sellers across 10 cities since 2025. Police families will gain hands-on expertise in online store setup, digital marketing, order fulfillment, and customer engagement—proven modules that have helped many transition from informal ventures to thriving online enterprises.
Support Beyond the Badge
PNP-EPD Police Brigadier General Aden Lagradante emphasized the holistic vision of the partnership:
“Our partnership with Shopee reflects our belief that supporting our personnel goes beyond the badge. The PNP Eastern Police District is committed not only to the safety of our communities but to the well-being of the men and women who protect them—and the families who stand behind them. When we give our personnel's families access to real livelihood opportunities, we are investing in their future and strengthening the foundation of our organization from within.”
This collaboration underscores Shopee’s broader mission to build an inclusive digital economy, ensuring that the benefits of technology and entrepreneurship reach every community. As the Tatak Pinoy Roadshow continues to expand, Shopee remains dedicated to opening new doors of opportunity for Filipinos nationwide.
