Tuesday, May 7, 2024

GATORADE Partners With ANYTIME FITNESS To Support The Health And Wellness Journeys Of Fitness Exercisers

(L-R) Jomel Arieta, Anytime Fitness Philippines Vice President of Operations; Anne Constantino, Anytime Fitness Philippines Senior Vice President for Operations; Mark De Joya, Anytime Fitness Asia Chief Operations Officer; Katrina Suarez, PepsiCo Philippines Marketing Lead for Non-Carbonated Beverages; Cristina Sim, PepsiCo Philippines Brand Manager for Non-Carbonated Beverages

In line with its longstanding commitment to providing hydration innovations designed to meet the needs of Fitness Exercisers, Gatorade—the world’s leading sports drink—has developed Gatorade No Sugar. The drink is designed to refuel effectively with its superior and uncompromising hydration benefits via electrolytes without sugar or calories. Nutritionists and dietitians have been recommending it based on a recent nationwide survey by MIMS, which is a testament to its effectiveness.

To bolster and extend its commitment, Gatorade has officially partnered with Anytime Fitness, one of the world’s best-leading gym chains.

This inspired partnership, which was made official last March via a contract signing held during the grand opening of Anytime Fitness’ newest branch at the Fame Mall, is designed to support the health and wellness journeys of thousands of Fitness Exercisers who have committed themselves to strengthening and achieving their lifestyle goals this year and beyond.

As Anytime Fitness provides them with 24/7 access to its facilities, Gatorade gives them superior and uncompromising health hydration that’s essential for their exercise and fitness activities. It gives these Fitness Exercisers the fuel to stay on top of their game and get the most out of their sessions, including maximizing their sought-after gains and maintaining their ideal weight.

More than 145 Anytime Fitness branches in the Philippines have committed their participation, ensuring that Fitness Exercisers have consistent access to their facilities and Gatorade’s electrolyte drinks.

Moreover, Gatorade and Anytime Fitness are collaborating to hold upcoming Gatorade No Sugar boot camps in the gym chain’s branches to improve gym-goers’ fitness experiences further.

Katrina Suarez, PepsiCo Philippines Marketing Lead for Non-Carbonated Beverages, said, “At Gatorade, we understand the needs of Fitness Exercisers and are fully committed to providing solutions that address them. We know they exercise to improve their overall health and well-being, and we want to be a truly reliable partner in that journey.”

“Through our partnership with Anytime Fitness, we have the special opportunity to rehydrate and refuel them further in each session so they can get the most out of their workouts and activities, as they get replenished with the essential electrolytes that keep them moving without the sugar or calories,” she adds.

Mark De Joya, Chief Operations Officer of Anytime Fitness Asia, affirmed Suarez’s sharing, stating that the gym chain is ready to work with Gatorade to help people become stronger and healthier. 

“The partnership between Anytime Fitness and Gatorade marks a significant milestone in the fitness industry, uniting two powerhouse brands committed to empowering individuals on their health and wellness journeys. With Anytime Fitness’s global network of over 5,500 gyms offering 24/7 access to world-class facilities and expert coaching, paired with Gatorade’s expertise in hydration and performance nutrition, our members can elevate their workouts to new heights. This collaboration ensures that athletes and fitness enthusiasts receive the support they need to achieve their goals,” he said.

Those who want to enjoy Gatorade No Sugar and start experiencing the benefits of its superior hydration in their workouts can get it at select Anytime Fitness branches, leading supermarkets, drug stores, convenience stores, or online via https://www.facebook.com/GatoradePH

The electrolyte drink is available in three sizes: 500ml, 1.5L, and 2L. It has two flavors: Blue Bolt and Citrus Quench.

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