Dimples Romana discovers the perfect diaper for her son Elio

Dimples Romana with fellow moms in the new EQ Pants TVC.

When moms reach a milestone for their babies, it becomes a highlight that is remembered and even celebrated by fellow moms. It might be as easy as discovering a secret for encouraging the baby to cheerfully eat a nutritious snack, developing a trick to make the little one less cranky at bath time, or discovering the ideal diaper that is both economical and significantly improves the baby's protection and comfort. When a mom learns one of these baby care tricks, fellow moms are quick to encourage her with the words, "Ikaw na!"" 

Top Actress Dimples Romana with her son Elio in the new EQ Pants TVC.

This is the same statement of support that Dimples Romana, an award-winning actress and popular host, wishes to convey with other toddler moms. Dimples, a mother of three whose youngest, Elio, is still a toddler, wants the best for her kids so that they can move freely and be themselves. 

Dimples and Elio were recently chosen as JS Unitrade's brand ambassadors for their number one brand, EQ Pants, one of the country's most trusted diaper brands. Dimples and her son Elio are in the new TV commercial (TVC) for EQ Pants, which is currently showing on primetime TV.

“This is a beautiful milestone for me and my family because this is Elio’s first brand family,” Dimples exclaimed during her recent launch as the new endorser during the JS Unitrade Merchandise Inc., National Conference 2024. 

“Whatever brand family we represent, that means we share the same values. So as soon as we found out about EQ Pants and the way they produce quality diapers while making them affordable and approachable for the Filipino family, of course I had to say yes.”

In the new EQ Pants TVC, Dimples and moms discuss EQ Pants' features, emphasizing its new Bubble Top Sheet that reduces contact with the baby's skin, helping prevent rashes. They highlight EQ Pants for its economy and quality, with Dimples showcasing her baby in the product. The commercial concludes with Dimples inviting viewers to choose EQ with the tagline, "Ikaw na!" or more fittingly, "EQaw na!" Check out the new EQ Pants TVC here https://www.facebook.com/EQDiapers/videos/1457498441573951   and here https://www.youtube.com/watch?v=he0kjWd6Q40.

Like Dimples, moms can also have peace of mind with EQ Pants which delivers the best diaper quality. Aside from the new feature, the Bubble Top Sheet, EQ Pants also feature a Soft Cottony Cover with front to back Snug Fit to ensure a comfortable fit on the move, while its Super Absorbent Core keeps baby dry by drawing away urine.  

Thanks to these mommy-and-baby-friendly features, Dimples has more time to do other important tasks. She shared, “The best thing about the EQ Pants is that Elio doesn’t have to change his diaper often, which gives me a lot of time for more important things like bonding with my family.”

New EQ Pants endorser Dimples Romana with  Karl Po, chief operating officer  and Samuel Po, chief executive officer of JS Unitrade Merchandise Inc.

With Dimples and her fellow moms in mind, Michelle Acuña, JS Unitrade Marketing Director said, “We understand the struggles and worries of moms when it comes to the comfort and protection of their babies or toddlers. EQ Pants is carefully designed with that in mind so mom and baby can feel at ease knowing that their baby can happily move around without worries of rashes or leakage for long hours.” 

Experience your own “EQaw na!” moment with the EQ Pants readily available in retail stores nationwide and online platforms so that moms can have convenient access for them to purchase whenever needed.

Watch EQ’s newest TV commercial featuring Dimples Romana and her adorable son Elio on https://www.facebook.com/EQDiapers/videos/1457498441573951   and here : 

For more updates, follow EQ’s social media accounts, https://www.facebook.com/EQDiapers,  https://www.instagram.com/eqbabydiapersph/, https://www.tiktok.com/@eqdiapersph and https://www.youtube.com/@eqbabydiapers