Fast-growing fintech brand Salmon has officially introduced actress and host Gabbi Garcia as its newest brand ambassador, wrapping up the two-day Salmon Feels Good Weekend celebration held at the Glorietta Activity Center last September 5 to 6.
The event invited mallgoers to enjoy life’s simple joys. Guests sang along to favorite tunes, refreshed their style, snapped photos with friends, and won exciting prizes throughout the weekend. The celebration concluded with a lively late-night show hosted by existing Salmon ambassador Sam YG, who was joined by Gabbi and trending Unang Hirit personalities Joy Barcoma and Baus Rufo.
The big reveal took place during Gabbi’s conversation with Sam YG, marked by a playful piñata moment and a burst of colorful confetti — a perfect joyful welcome for the brand’s newest face.
Having started her career at a young age, Gabbi learned early the value of financial independence. By 22, she was fully managing her own finances, building an approach that balances saving and investing while exploring new business opportunities.
For Gabbi, being financially responsible never means missing out on what matters most. A fashion lover, foodie, and avid traveler, she makes thoughtful money choices without sacrificing the rewards of her hard work. Whether hunting for a great style find, trying a memorable meal, or exploring a new place, she believes money exists to help people create experiences they truly value.
“I started working young, so I learned early how important it is to be responsible with my finances,” Gabbi shared. “That is why I am so excited to join Salmon — a secure, reliable tool I truly believe can make growing and managing money easier and more empowering for practical Filipinos like me.”
“Gabbi manages her finances with real discipline, yet still spends on what she values most,” said Raffy Montemayor, Co-Founder of Salmon. “This mindset speaks to a whole generation of Filipinos who want both: full control over their money and the freedom to enjoy what they earn. She is the perfect ambassador for Salmon, a finance app built to be your trusted partner for every everyday money moment.”
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