SM Malls in the Northern Metro are proving that the most meaningful "connections" happen in the physical space. This February, SM City Grand Central, SM City Valenzuela, and SM Center Sangandaan have unveiled three immersive installations that move beyond traditional florals to explore the "visual dimension" and "playfulness" of modern love.
SM City Grand Central’s inside the "Love Matrix" is a sprawling, retro-futuristic grid that reimagines love as the ultimate code. Trading roses for a "Cyber-Pink" reality, the installation features glowing cubbies housing metallic chrome hearts, reminiscent of pixel art and high-end galleries. With mirrored monoliths and scrolling LED banners, it’s a masterclass in modern aesthetics designed for the "digital-native." It’s not just a photo op; it’s a reflection of how love remains the central "code" in an increasingly interconnected world.
Taking a more literal and lighthearted approach to the "pursuit of love," SM City Valenzuela has debuted a Giant Love Claw Machine. Anchored by the whimsical metaphor that "Love is like a claw machine and you’re the only prize worth going all in for!" the massive claw is surrounded by neon "LUV" signage, blending the nostalgic joy of the arcade with the sleekness of a modern lounge. It’s a playful reminder that romance, much like the perfect catch, requires both skill and a lot of heart.
Meanwhile, SM Center Sangandaan is proving that some traditions are best served with a cinematic twist. This season, the mall’s atrium has been transformed into a walk-through movie set, anchored by a Giant Heart Seat and a whimsical vintage Telephone Booth that feel pulled straight from a classic romantic comedy. In a city that’s always on the move, SM Center Sangandaan’s Valentine’s Rom-Com Centerpiece offers a charming reminder that love is always just a "call" away.
Inside The Love Matrix, the Giant Claw, and the Rom-Com Set will remain open to the public through the end of February at SM City Grand Central, SM City Valenzuela and SM Center Sangandaan.
