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Sunrise Trail Hike at Masungi Georeserve: An Empowering and Meaningful Birthday Celebration

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Since I was a child, as soon as June approaches, I feel thrilled because it's my birth month. I don't eagerly anticipate gifts, but rather the greetings from family and friends. It brings me joy. I am easily pleased. It doesn't take much to make me happy. Whenever I am asked what I want for my birthday, my usual response is "nothing" or "I don't know; I can't think of anything I want or need." I am not materialistic. I am happy. I am healthy. I am blessed with family and true friends. Feeling ko nasa akin na ang lahat and I prefer inner peace. Fancy that! Haha. I find more joy in giving, whether to family, friends, or even strangers. But this time, I said, "Lord, can I give myself a gift this time?" Since a retreat in Batulao is not possible yet, I scheduled a day for myself for a pampering session at the mall. I want to have a massage, facial, manicure/pedicure. I simply wish to unwind and disconnect from the online world for an entire...
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EastWest’s Dream Run 2025 Set to Take Over Davao, Cebu, and Manila

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The highly anticipated EastWest Dream Run 2025 is set to bring together thousands of running enthusiasts across three major cities—Davao (April 6), Cebu (May 4), and Manila (June 15). Organized in partnership with RUNRIO, this milestone event is a key part of EastWest’s 30th Anniversary celebrations and also aligns with the 70th Anniversary of its parent company, Filinvest. Through this event, EastWest continues to expand its efforts in promoting health, fitness, and community engagement across the country.

“At EastWest, we believe in empowering Filipinos—not just financially, but in every aspect of their lives. The EastWest Dream Run 2025 is a reflection of our mission to help individuals push their limits, whether in their financial journey or their pursuit of health and wellness,” shares Martin Reyes, EastWest SVP and Head of Marketing and Cash Management.

A Race for Everyone

With distances of 1K, 2K, 5K, 10K, and 30K, the EastWest Dream Run welcomes participants of all levels—from casual joggers to seasoned athletes. A special highlight this year is the 1K Dog Run, giving runners the chance to share the experience with their dogs in a fun, family-friendly atmosphere. For those seeking a challenge, the 30K category provides an opportunity to test endurance.

Each runner will receive a limited-edition race kit, which includes a premium singlet, race bib, and loot bag. Finishers will take home the exclusive Dreamcatcher medal, designed as a symbol of perseverance and the pursuit of personal goals. Additionally, 30K runners will receive a special Finisher’s Shirt, and top finishers in each category will be awarded prizes from EastWest.

Beyond the race, participants can look forward to lively post-run festivities, including live entertainment, food trucks, and a dynamic community atmosphere that celebrates camaraderie and shared achievements. A portion of the proceeds will also support EastWest’s community initiatives, making every step taken in the EastWest Dream Run a step toward a greater cause.

More Than Just a Run

The EastWest Dream Run’s three-city format aligns with the Bank’s hyperlocal strategy, strengthening its presence in key regions while fostering deeper connections with local communities. By hosting the event in Davao, Cebu, and Manila, EastWest aims to inspire Filipinos to prioritize health, wellness, and financial empowerment—proving that progress happens step by step, whether in running or in life.

Registration is ongoing via the official EastWest Dream Run website (www.eastwestbanker.com/dream-run2025).

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