Thursday, March 8, 2018

MILO Philippines launched Get Your Child Into Sports Campaign


GET YOUR CHILD INTO SPORTS. MILO believes that sports is a great teacher of lifelong values in the launch of their latest campaign this summer.
(from left-right: Mr. EJ Dee, Consumer Marketing Manager, MILO Philippines; Mr. Robbie De Vera, Consumer Marketing Manager, MILO Philippines; Mr. Luigi Pumaren, Sports Executive, MILO Philippines; Mr. Joey Uy, Senior Vice President, Nestle Philippines; Usec. Tonisito Umali, Department of Education; Ms. Alyssa Valdez, MILO Brand Ambassador; Mr. Willy De Ocampo, Vice President, Nestle Philippinesl; Mr. Oliver Calleja, Assistant General Manager, Alphaland; Mr. Lester Castillo, Sports Executive, MILO Philippines)

Do you remember the lazy days of summer when you were growing up? Maybe you’d play tag, grab some kids for a game of patinteroplatu-platuhan (tea party) , agawang-base, chinese garter, or  read a good book while lounging in a hammock?

Fast forward to today when the average child ages 5-17 is on an electronic gadget (phone, TV, video game, iFlix, Netflix, etc.) 53 hours per week. (Yes, you read that right and it is NOT a typo!)

Yet, the research tells us that kids who overuse electronics are more disrespectful, sleep less, become numb to violence, view over one million ads per year, are more aggressive, more prone to obesity, have earlier sexual experiences, experience a higher rate of cyberbullying and are more likely to have emotional, social and attention problems. Oh my! We don't want this for our children, right? Good thing there are summer activities that encourage school children to make the best of their summer by learning sports, like MILO. MILO’s sports programs aim to help children overcome these by providing them with a safe place to play and an avenue to master different skills while having a fun and healthy experience.

The MILO® Summer Sports Clinics is the longest running sports clinic in the country. Now in its 35th year, it offers 18 sports programs for children and their parents to choose from. Each program has its own schedule and venue and is handled by expert coaches and instructors who use a modern and scientific approach to sports. More importantly, they incorporate character-forming lessons in their program so children not only learn champion moves but champion values such as Discipline, Teamwork, and Confidence to help make them winners on and off the court.

“We at MILO believe that it is important for children to be immersed in sports throughout their developing years. Aside from building their health, sports also teaches a lot of life lessons to children. This is the perfect time to instill the different values that will help build their character, which will help them in school and in life,” said Willy De Ocampo, Vice President, Nestle Philippines.

“Good character and a healthy and active lifestyle is essential for children who want to become champions on and off the court, and this can be achieved through sports. We highly encourage parents to get their child in to sports, and enroll their kids in the different MILO Summer Sports Clinics,” said Luigi Pumaren, MILO Sports Marketing Executive.

The MILO Summer Sports Clinics program will offer training in 18 different sports: Badminton, Basketball, Bowling, Chess, CrossFit for Kids, Fencing, Football, Futsal, Golf, Gymnastics, Ice Skating, Karatedo, Lawn Tennis, Parkour, Swimming, Table Tennis, Touch Rugby, and Volleyball.

Each sports clinic will be handled by expert coaches and instructors; those who have been immersed in the different sports for years and have competed and won locally and internationally. These mentors use modern and scientific approaches that will help children gain appreciation for the different sports, live a healthy and active lifestyle, and embody the values of discipline, confidence, teamwork, perseverance, and hard work, which will help them become well-rounded individuals.

MILO’s Summer Sports Clinics and sponsored programs have produced many athletes who have made their mark in both the local and international sporting scenes. Graduates from the program have represented the country in various local and international competitions, and have proven that they achieved success not only in sports but also in life.

The roster of alumni includes BEST Center graduates and UAAP phenom Thirdy Ravena and PBA stars Kiefer Ravena and Chris Tiu, Taekwondo clinic graduate and Southeast Asian Games medalist Japoy Lizardo, and Gymnastics clinic graduate and Southeast Asian Games gold medalist Kaitlin De Guzman.

Get your child into sports today and enroll them in the MILO Summer Sports Clinics now!

For more information on the MILO Summer Sports Clinics and MILO Philippines, log on to the official website (http://www.milo.com.ph) or the MILO Philippines Facebook page (https://www.facebook.com/milo.ph). Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).

For the schedule of Milo Summer Sports Clinic click here . 


About MILO
MILO has been in the Philippines for over 50 years and is the country’s favorite chocolate malt powdered milk drink that can be prepared with hot or cold milk or water.

Every mug of MILO contains the goodness of Cocoa, Malt, Milk, and Activ-Go® - a special blend of Protomalt®, Vitamins, and Minerals. It is high in Vitamins B2, B3, B6, B12, C, and is a good source of Iron, for energy release from food.

About Nestle Philippines
Over a hundred years after it first started operations in the country, Nestle Philippines, Inc. (NPI) today is a robust and stable organization, proud of its role in bringing the best food and beverage throughout the stages of the Filipino consumers’ lives. The Company employs more than 3,200 men and women nationwide, and is now among the country’s Top 10 Corporations.

Driven by its mission to nurture generations of Filipino families, Nestle today produces and markets products under some of the country’s well known brands such as NESCAFE, NIDO, MILO, NESTEA, MAGGI, BEAR BRAND, NESTLE and PURINA, among others. Its product range has expanded to include coffee, milk, beverages, non-dairy creamer, food, infant nutrition, ice cream and chilled dairy, breakfast cereals, confectionery and pet care.




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