Matcha Meets Ube: SM City Grand Central Turns Up the Flavor with a Matcha Ube Takeover

The matcha craze gets a distinctly Filipino twist as 14 homegrown brands bring their green and purple creations to SM City Grand Central.

If you thought the matcha trend had reached its peak, SM City Grand Central is giving shoppers another delicious reason to celebrate. Following the success of its Matcha Takeover last September, the mall is bringing back the crowd-favorite experience, this time with a beloved Filipino twist.

Welcome to the Matcha Ube Takeover, a flavorful gathering of local entrepreneurs that puts two cherished flavors at the center of the spotlight.

Happening on Level 3 of SM City Grand Central, the takeover brings together 14 local MSMEs, transforming the space into a vibrant destination for matcha and ube lovers alike. From creamy drinks and indulgent desserts to delicate pastries, handcrafted gelato, specialty coffee, and even creative finds beyond the menu, there is plenty to browse, taste, and bring home.

Participating brands include Somedae Cafe, Too Much Matcha, Traveller’s Point Café, AB Matcha, The Haku Café, Ba Na Maccha x Karamel Bakes, Arreese, JC Brew, Kohana, Yume, Milky Dangooo, Curb Side Creamery, MPB Crafts, and Kraftsy.

A Fresh Spin on Beloved Flavors

For those who have been following the matcha movement, the Matcha Ube Takeover offers a wonderful chance to see how local makers are putting their own creative spin on these favorites. Expect everything from refreshing matcha beverages and velvety ube-infused treats to inventive desserts and beautifully handcrafted creations that show just how versatile these flavors can be.

Half the joy lies in the discovery. Shoppers can wander from booth to booth, sampling different offerings, finding a new personal favorite, or picking up delicious treats to share with family and friends.

Celebrating Local Creativity

At the heart of this event is a celebration of the people behind the products. For these homegrown businesses, being featured at the mall means reaching new audiences, connecting directly with customers, and introducing their brand to shoppers who may not have discovered them otherwise.

For visitors, it is a convenient, delightful way to explore the creativity of local entrepreneurs while indulging in two of today's most popular flavors. And with the Christmas season approaching, the timing feels just right. Shoppers are already on the lookout for unique gifts, holiday treats, and small businesses worth supporting. A visit to the Matcha Ube Takeover might lead you straight to your new holiday tradition.

Whether you are a dedicated matcha fan, an ube enthusiast, a curious foodie, or simply looking for something fun to do at the mall, the Matcha Ube Takeover has something special waiting for you.

Bring your friends, follow your cravings, and take your time exploring every booth. With 14 local businesses gathered in one spot, you might just leave with a new favorite drink, a stunning dessert discovery, a beloved local brand to support, or all of the above.

📅 Runs until November 19

🕙 10:00 AM to 10:00 PM daily

📍 Level 3, SM City Grand Central