foodpanda Spotlights Holiday Hosts, Helping Them Take Their Seat at the Handaan Table
This holiday season, foodpanda shines a spotlight on the punong-abala, helping make room at the very table they worked so hard to prepare.
Christmas has a way of filling both our homes and our calendars, and it happens very quickly. Between planning menus, managing budgets, preparing countless dishes, and accommodating last-minute guests, there is always one person working behind the scenes to ensure everything is ready for everyone else. That person is the punong-abala.
Through its Make Christmas Delicious campaign, foodpanda honors these unsung heroes of the holiday season — the ones who bring every gathering together — with a simple yet powerful reminder: they deserve to enjoy the festivities too.
Making Room for the Host, Too
For Filipino families, the handaan is the heart of Christmas. From beloved family recipes to everyone's must-have favorites, food is what brings people together. But preparing for such a celebration takes time, effort, and so much love.
With Make Christmas Delicious, foodpanda becomes the host's trusted partner this holiday season. It offers a convenient way to order food and essentials for the gathering, helping ease the heavy load that often falls on the person in charge.
"Christmas is one of the most anticipated celebrations for Filipinos, but for the people who take on the responsibility of bringing everyone together, it can also mean hours of preparation and making sure everyone is taken care of. Through Make Christmas Delicious, we want our home hosts to feel seen and appreciated, and give them more opportunities to enjoy the celebration, too. Whether it's having groceries delivered or ordering food for the handaan, foodpanda is here to lend a hand so the host can finally take their seat at the table," said Patricia Jacinto, Growth & Marketing Director at foodpanda Philippines.
A Little More Room for Something Delicious
To make holiday hosting a little lighter, foodpanda is offering ₱125 off on eligible orders using the code PASKONA, valid with varying minimum spends from selected restaurants.
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| Bringing the Christmas story to life. Neil Raagas, Head of Marketing Campaigns at foodpanda Philippines, discusses the PASKONA ₱125-off offer and other holiday promos designed to make Christmas preparations easier for the punong-abala. |
It's a simple way to add something special to the spread — whether that means an extra family favorite, a quick solution for unexpected guests, or simply one less dish to cook from scratch. The goal isn't to replace the host's loving hands, but to ensure they don't spend the entire celebration in the kitchen while everyone else is making memories. After all, the person who makes sure everyone has a seat at the table deserves one too.
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| A sweet Christmas thank-you for our Ka-pandas. foodpanda partner riders deliver surprise Red Ribbon Chocolate Dedication Cakes during the Make Christmas Delicious celebration and receive cakes of their own in appreciation of their contributions throughout the busy season |
Adding a sweet touch to the campaign, Red Ribbon Bakeshop supported the recent media launch by gifting participants with its beloved Chocolate Dedication Cake. This also serves as a preview of Red Ribbon's upcoming Holiday Chocolate Dedication Cake — a festive seasonal variation launching November 11 and available to order on foodpanda.
Spreading Holiday Cheer Beyond the Dinner Table
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| Making Christmas delicious for every Ka-panda. Ron Sanders, Rider Experience Lead at foodpanda Philippines, shares how foodpanda is bringing the holiday spirit to its rider community through initiatives that celebrate, recognize, and give back to Ka-panda riders this Christmas |
Appreciation extends far beyond the dining table. foodpanda is also celebrating the backbone of its service — its delivery partners — through Pau-nalo Holidays, a series of festive activities including digital games and trivia, on-ground pop-up treats during shifts, wish-granting initiatives under Pau-nalo Spotlight, and major prizes through holiday raffles.
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| Sharing the spirit beyond the table. Claudine Talaran, CSR Specialist at foodpanda Philippines, shares how the company is bringing holiday cheer to local communities through its Christmas outreach initiatives |
The brand is also bringing holiday cheer to communities across Luzon, Visayas, and Mindanao through meaningful partnerships with government agencies, local government units, merchants, private organizations, and academic institutions. These efforts include medical missions, community feeding programs, donation drives, and employee-led volunteer days.
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| Putting the punong-abala at the center of Christmas. Host Nikki Viola leads a conversation with content creator Dani Barretto and Patricia Jacinto, Growth & Marketing Director of foodpanda Philippines, on how Make Christmas Delicious recognizes the punong-abala and helps them enjoy the holiday celebrations, too. |
The people who make Christmas special deserve to experience its magic too. This season, foodpanda is helping make that possible — one shared responsibility, thoughtful gesture, and delicious celebration at a time.
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