Converge is reinforcing its dedication to Filipino entrepreneurs with the introduction of BizFriend Rewards—a loyalty and engagement program created to support micro, small, and medium enterprises (MSMEs). This initiative goes far beyond delivering reliable internet access; it provides meaningful rewards, memorable experiences, and tangible opportunities for business growth.
This launch marks a strategic evolution for Converge SME Solutions, repositioning the company as a committed long-term partner in the success of its MSME clients.
“MSMEs lie at the very core of our growth story, and BizFriend Rewards demonstrates that we value them for much more than their business transactions,” said Dindo Marzan, Senior Vice President and Head of the SME Group at Converge. “We want our customers to understand that they are not merely subscribers—they are partners with whom we build and succeed together.”
“BizFriend Rewards was crafted to make our MSME customers feel truly appreciated. We recognize their worth not just because they choose our services, but because of the ambition and resilience they bring to their businesses each and every day,” explained Thirdee Deacosta, Loyalty and Retention Manager at Converge. “Through this program, our goal is to nurture deeper relationships founded on trust, genuine appreciation, and shared progress.”
The program is built on three central pillars, each designed to support a distinct stage and need within an MSME’s journey: Choice, Chill, and Circle.
BizFriend Choice
This pillar offers customers greater flexibility by providing access to a curated range of benefits and complimentary offers whenever they renew their contracts or upgrade their service plans. By presenting options that directly enhance daily operations or reduce costs, Converge strengthens customer loyalty while delivering practical value.
“Modern business owners look for solutions that adapt to their specific needs,” Marzan added. “By giving them the freedom to choose what matters most to them, we empower them to get the greatest possible benefit from their partnership with us.”
BizFriend Chill
While Choice focuses on operational value, BizFriend Chill focuses on human connection and shared enjoyment. This component creates meaningful experiences that extend well beyond standard business interactions. Activities range from exclusive events such as private screenings and concerts to premium dining experiences and seasonal gatherings. Through these shared moments, Converge aims to foster closer bonds with and among its growing community of MSME partners.
“We believe strong relationships are built not only during formal meetings, but through shared moments of joy and celebration,” Marzan noted. “These experiences are our way of honoring our customers and the incredible journeys they are on.”
BizFriend Circle
The final pillar, BizFriend Circle, focuses on sustainable growth through community and increased visibility. It functions as a dedicated platform for business development, offering access to skill-building workshops, industry seminars, and networking sessions. Additionally, participants gain exposure through trade exhibitions and targeted digital marketing support—all designed to help entrepreneurs expand their market reach and improve their operational capabilities.
“Our role extends far beyond simply providing internet connectivity; we exist to enable and accelerate growth,” Marzan emphasized. “Through BizFriend Circle, we are opening new doors so that MSMEs can learn valuable skills, build valuable connections, and ultimately thrive in their industries.”
With BizFriend Rewards, Converge seeks to set a new standard for customer engagement within the connectivity industry. By combining exclusive privileges, lifestyle experiences, and tools for business empowerment, the company delivers a comprehensive program that addresses the diverse needs of modern enterprises.
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| Angel Gutierrez, Vice President and Head of Converge SME Marketing |
For more details about Converge SME Solutions, please visit: https://www.convergeict.com/sme .
