Friday, October 12, 2018

SM's Pink Ribbon Day Year 2

October is Breast Cancer Awareness month.

Did you know that 1 in every 13 Filipinas is at risk of getting breast cancer in her lifetime? But, Breast cancer is a fight that can be won! SM Cares, the Corporate Social Responsibility arm of SM Prime Holdings, is persistent in spreading awareness on breast cancer through Pink Ribbon Day. #PinkRibbonDay now on its 2nd year continues to promote awareness, early detection, and early intervention to help fight breast cancer among women. The event was held at the Skydome of SM City  North EDSA, where free clinical breast examinations took place. Pink Ribbon Day also featured a Zumba Session led by Regine Tolentino.

Morning rush zumba led by Ms. Regine Tolentino 

Watch this video for the inspirational stories from celebrity breast cancer survivors and advocates Maritoni Fernandez, Alya Honasan, and Toni Abad.

When someone is diagnosed with cancer, the person’s family is affected. I know how hard it is to have someone in the family or a friend battling with the Big C.
Everything will change : One's life, roles and responsibilities.

That's why I am encouraging everyone, every woman even man who will be reading this. Please...please have yourselves check. Early detection and early intervention will help fight breast cancer.

All women aged 40 and older should have a screening mammogram every year. Women younger than 40 should have a clinical breast exam by a health professional every 1-2 years. Breast self -examination is recommended for all women 20 years and older.

Many breast cancer symptoms are invisible and not noticeable without a professional screening, but some symptoms can be caught early just by being proactive about your breast health.

* A Change In How The Breast Or Nipple Feels

- Nipple tenderness or a lump or thickening in or near the breast or underarm area . 

- A change in the skin texture or an enlargement of pores in the skin of the breast  (some describe this as similar to an orange peel’s texture) 

- A lump in the breast (It’s important to remember that all lumps should be investigated by a healthcare professional, but not all lumps are cancerous.)

* A Change In The Breast Or Nipple Appearance

- Any unexplained change in the size or shape of the breast.

- Dimpling anywhere on the breast

- Unexplained swelling of the breast (especially if on one side only)

- Unexplained shrinkage of the breast (especially if on one side only)

- Recent asymmetry of the breasts (Although it is common for women to have one breast that is slightly larger than the other, if the onset of asymmetry is recent, it should be checked.)

- Nipple that is turned slightly inward or inverted

- Skin of the breast, areola, or nipple that becomes scaly, red, or swollen or may have ridges or pitting resembling the skin of an orange

* Any Nipple Discharge—Particularly Clear Discharge Or Bloody Discharge

- It is also important to note that a milky discharge that is present when a woman is not breastfeeding should be checked by her doctor, although it is not linked with breast cancer.

Self Breast Examination

Once A Month
Adult women of all ages are encouraged to perform breast self-exams at least once a month.
While mammograms can help you to detect cancer before you can feel a lump, breast self-exams help you to be familiar with how your breasts look and feel so you can alert your healthcare professional if there are any changes.

How Should A Breast Self-Exam Be Performed?


1) In the Shower 
Using the pads of your fingers, move around your entire breast in a circular pattern moving from the outside to the center, checking the entire breast and armpit area. Check both breasts each month feeling for any lump, thickening, or hardened knot. Notice any changes and get lumps evaluated by your healthcare provider.

2) In Front of a Mirror 
Visually inspect your breasts with your arms at your sides. Next, raise your arms high overhead.
Look for any changes in the contour, any swelling, or dimpling of the skin, or changes in the nipples. Next, rest your palms on your hips and press firmly to flex your chest muscles. Left and right breasts will not exactly match—few women's breasts do, so look for any dimpling, puckering, or changes, particularly on one side.

3) Lying Down
When lying down, the breast tissue spreads out evenly along the chest wall. Place a pillow under your right shoulder and your right arm behind your head. Using your left hand, move the pads of your fingers around your right breast gently in small circular motions covering the entire breast area and armpit.
Use light, medium, and firm pressure. Squeeze the nipple; check for discharge and lumps. Repeat these steps for your left breast.

There is nothing to be afraid of. There is nothing to fear. We can beat breast cancer! 

Through Pink Ribbon Day, SM Cares looks forward to serving women in the community by promoting regular breast examinations for early detection and a healthy lifestyle.

To know more about SM Cares, please visit or email


  1. Thank you momshie sa knowledge para na din ma aware kami💗💗💗

  2. Cielo Jonna: Thank u for this blog may natutunan ako momshie.

  3. Yay! Marami palang matututunan dito bout sa breast cancer dapat talaga ingatan naten ang ating mga sarili at kalusugan . Tnx for sharing this momshie

  4. wow thanks dito momsh kaya mas lalo kong pag ijngatan ang aking sarili

  5. wow thanks dito momsh kaya mas lalo kong pag ijngatan ang aking sarili