Wednesday, June 19, 2024

BINI Joins Jollibee as New Faces for Cheesy Yumburger

The event has concluded, but the excitement continues to linger as Jollibee, the leading name in Filipino fast food, proudly introduces BINI, the 8-member girl group and rising P-Pop sensation, as its newest brand ambassadors. With their electrifying energy and authentic representation of today's generation, BINI is all set to infuse a fresh charm into Jollibee as the new faces behind the Cheesy Yumburger.

BINI: Bringing P-Pop to Jollibee’s Cheesy Yumburger

Since their explosive debut, BINI has captured hearts and playlists with their infectious tunes, viral dances, and empowering messages. Now, they are ready to tantalize taste buds at Jollibee, adding their signature style to the fast-food giant. Their mission? To share their love for Jollibee's cheesiest, beefiest, and most delicious Cheesy Yumburger, a must-try for all craving a delightful blend of cheese and beef flavors.

It’s All About the Vibe

"Na-excite talaga kami when we found out the good news. Teaming up with Jollibee feels like a dream. It’s a brand that’s just as much fun and as vibrant as we are. Also, being a proud Filipina group, we’re so happy that we get to be part of the Jollibee fam," says BINI Jhoanna, expressing the group's excitement.

"The Cheesy Yumburger is 'The Best' for us; it’s a vibe. It’s about feeling good, having fun, and enjoying the moment, which is what our music is all about too."

Jollibee’s Cheesy Yumburger, known for its high quality and delicious flavors that resonate with the Filipino taste and lifestyle, aligns perfectly with the entertainment and style of BINI, appealing to today’s generation and endearing both brands to their fans.

With this exciting collaboration, Filipinos can anticipate more thrilling experiences ahead, with engaging promos and initiatives that mirror the spirited performances of BINI.

Catch the Wave of Excitement

This partnership transcends a typical endorsement; it is a fusion of food, fun, and fandom. Jollibee and BINI kick off this collaboration with a robust lineup of campaigns and promotions that invite fans to join in on the excitement. From special appearances to exclusive content, surprises await everyone.

“We’re sharing our love for Jollibee and its fan-favorites, but we’re also sharing a part of our journey," shares BINI Aiah. "We invite everyone to join us as we embark on this adventure with Jollibee. This is a perfect platform to spread more good vibes, positivity, and joy through both food and music. It's going to be epic!"

So, what are you waiting for? Immerse yourself in the delectable world of Jollibee with BINI and discover why the Cheesy Yumburger continues to be the talk of the town.

Stay tuned to Jollibee’s social media channels on Facebook, Instagram, Twitter, and TikTok for the latest updates, promotions, and more fun with BINI and the Cheesy Yumburger.

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