Sunday, October 23, 2016

Doña Elena Al Dente celebrated #AlDentePastaMonth2016 at Mercato Centrale



Pasta has always been a part of our daily meals , a popular choice for various events and gatherings. October marks a special month for Filipino Pasta lovers as we join the world in celebrating the World Pasta Month worldwide.

Doña Elena Al Dente Pasta, the only Artisan Quality Italian Pasta brand in the country, celebrated its 3rd gastronomic event last October 14 at Mercato Centrale ,BGC in Taguig. The program was hosted by radio and TV host, Jamie Fournier.
Photo (c) Jaimie Felix of The mermaid in Stilletos
This year, the National Pasta Month celebration highlights an exciting challenge among Mercato Centrale food vendors as they participated in the Doña Elena Al Dente Ultimate Pasta Challenge where they featured their originally crafted meal combinations of their specialty dishes and Doña Elena Al Dente Pasta.
Doña Elena Al Dente Ultimate Pasta Winner

Guests were able to witness an epic and pasta-licious culinary while being entertained by a live band. Pasta lovers were invited to purchase a Pasta Passport for a minimal amount of Php100. The passport served as their exclusive pass to enjoy free Doña Elena Al Dente Pasta products 

Pasta Art Competition Winners

Passport holders of the event were also able to taste and vote for the best pasta dish from the eight pasta-licious dish entries of the Ultimate Pasta Challenge participants and five beautifully designed pasta artwork from the Pasta Art competition.

This culinary gathering highlights the universal love for pasta. We aim to bring more people to appreciate pasta and into recognizing how this dish has been part of our lives. It also allows us to present to our Filipino consumers a variety of dishes that they can enjoy Doña Elena Al Dente Pasta with. We will continue bringing them great-tasting authentic Italian pasta,” says Rachelle Chang, Product Associate.   

Made with 100% durum wheat semolina, Doña Elena Al Dente Pasta is crafted with bronze dies which leave rough ridges on the pasta, helping sauces cling better thus making it more flavorful. It is available in five variants – Fusilli, Spaghetti, Fettuccine, Penne Rigate, and Lasagna.
Participants/Winners of the Pasta Art Competition

Doña Elena Al Dente Pasta and Fly Ace Corporation, together with our event partners, are extremely honored to initiate celebrating Pasta Month in the country. And now, on our third year, we continue our vision to bring not just great-tasting pasta but the world’s best food and beverages to Filipino households,” Fly Ace Corporation General Manager Ramon Daez concludes.

The Doña Elena Al Dente Ultimate Pasta Challenge is in co-presented by Masflex, Tecnogas, Fujidenzo, Whirlpool, May Sparkling, Franzia, Don Lucio Wines, UP Piccola Italia; and in cooperation with its media partners: Appetite Magazine, Breakfast Magazine, Business Mirror, Business World, Cook Magazine, Malaya Business Insight, Manila Bulletin, Mommy Bloggers Philippines and wheninmanila.com.

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