Thursday, December 5, 2019

#HappyBEARday : SM Bears of Joy unveiled the Joy Squad

SM supermalls nationwide celebrated its first ever #happyBEARday last December 1, 2019 at The Galeon Museum in Mall of Asia. A special day dedicated not only to the cuddly and cute SM Bears of Joy- a staple side of Christmas at SM for the past 8 years, but also to pay tribute to families and kiddie supporters who take part in SM Cares, Toy Kingdom, and SM Supermalls' annual Christmas charity project that aims to bring smiles to more kids during the holiday season.

The Joy Squad with SM Little Stars Achievers and the children from Tondo

Four new bears aka JOY SQUAD were introduced to delight and inspire kids to reach for their dreams. Representing some of the top dream jobs of kids worldwide, the Joy Squad is composed of AJ (Ariana Joy) The Star, FJ (Franco Joy) The Savior, PJ (Paul Joy) The Hero, and CJ (Carina Joy) The Achiever. SM shoppers can now collect and bring home the four bear characters for a joyous Christmas treat for their loved ones and children charities.

(L-R) CJ, AJ, PJ and FJ
Get a pair of these toy bears for P200  ̶  one to keep and the other for charity. 

SM Bears of Joy is an annual Christmas initiative by SM Supermalls, SM Cares, and Toy Kingdom and is available in SM malls until December 25.

For more information on the SM Bears of Joy campaign and SM’s other fun-filled holiday activities, visit  

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